R.I.P. Madefire, a startup that recruited high-profile artists to reinvent comics for new formats and platforms.

An announcement on the Madefire website states the company entered into “an assignment of benefit for creditors” (explained as “a state-level insolvency proceeding similar to bankruptcy”) earlier this month, which was then reported this morning in The Beat. As a result, no new books will be published, users will not be able to purchase any additional books and they’re also encouraged to download all their purchased content before the end of the month.

This news affects other apps built with Madefire’s technology. The Archie comics app has shut down as well, with the publisher writing, “We realize this comes as a surprise and we are making every effort to do right by our loyal customer base,” specifically by offering readers a free one-month subscription to Comixology Unlimited. (Amazon acquired digital comics platform Comixology in 2014, launching an Unlimited subscription service two years later.)

Madefire first launched in 2012, back when publishers were experimenting with formats like motion comics. The company described its titles as “motion books,” combining the animation and effects of motion comics with a more traditional reading experience.

“Motion comics are a passive experience, a watching experience that is tantamount to bad animation – it’s like watching a movie,” co-founder and CEO Ben Wolstenholme said at the time. “Motion Books is a reading experience, actively controlled by the reader – it’s like reading a book. Our goal is to be the best reading experience developed for the iPad.”

Perhaps the most impressive thing about the company was the artists it had enlisted before launch, including Dave Gibbons and Bill Sienkiewicz.

More recently, Madefire announced partnerships with other tech platforms, including Snapchat and troubled augmented reality company Magic Leap.

According to Crunchbase, Madefire had raised $16.4 million in funding from investors including True Ventures, Plus Capital, Kevin Spacey (yes, that Kevin Spacey) and Drake, but The Beat reports that the total was “even more than that.”

TechCrunch is embarking on a major new project to survey European founders and investors in cities outside the larger European capitals.

Over the next few weeks, we will ask entrepreneurs in these cities to talk about their ecosystems, in their own words.

This is your chance to put Delft, Eindhoven, Rotterdam and Utrecht on the TechCrunch Map!. We covered Amsterdam here.

If you are a tech startup founder or investor in one of these cities please fill out the survey form here.

We are particularly interested in hearing from women founders and investors.

This is the follow-up to the huge survey of investors we’ve done over the last six or more months, largely in capital cities.

These formed part of a broader series of surveys we’re doing regularly for Extra Crunch, our subscription service that unpacks key issues for startups and investors.

In the first wave of surveys, the cities we wrote about were largely capitals. You can see them listed here.

This time, we will be surveying founders and investors in Europe’s other cities to capture how European hubs are growing, from the perspective of the people on the ground.

We’d like to know how your city’s startup scene is evolving, how the tech sector is being impacted by COVID-19 and, generally, how your city will evolve.

We leave submissions mostly unedited and are generally looking for at least one or two paragraphs in answers to the questions.

So if you are a tech startup founder or investor in one of these cities please fill out our survey form here.

Thank you for participating. If you have questions you can email This email address is being protected from spambots. You need JavaScript enabled to view it. and/or reply on Twitter to @mikebutcher.

Google today announced the launch of 40,000 new developer scholarships in Africa. Google will offer the scholarships — created in partnership with tech talent companies Pluralsight and Andela — to developers spread across mobile and cloud development tracks.

According to the statement released by the company, Google will give full scholarships (with certifications in Android and cloud development) to the top 1,000 students (beginner and intermediate developers) at the end of the training.

The announcement, which took place from a virtual event, was also detailed in the company’s blog post. The company hosted key stakeholders in Africa’s tech ecosystem and “reviewed opportunities unfolding throughout the internet economy, paying special attention to the support of developers and startups in the region.”

In addition to the opportunities presented to developers, Google announced the continuation of its accelerator program for African startups. Going into this year, the Google for Startups Accelerator program will be hosting its sixth cohort. The three-month program is expected to start on June 21; applications are open until May 14. A virtual affair, this cohort will be a continuation of how the previous cohort panned out. 

“Last year, due to the COVID-19 pandemic, the first virtual class of Google for Startups Accelerator Africa was launched. It was the first all-online iteration of Google’s accelerator program for Africa and saw 20 startups from seven countries undergo a 12-week virtual journey to redefine their offering while receiving mentoring and attending workshops,” said Onajite Emerhor, head of Google for Startups Accelerator Africa in a statement.

“This year, with the 6th cohort, we want to continue to play our part by supporting developers and startups within the Africa tech ecosystem, ensuring they get all the access and support necessary to see them continue to grow.”

Formerly known as Google Launchpad Accelerator, Google for Startups Accelerator Africa has worked with up to 50 startups across 17 African countries. In 2020, it selected 20 startups into the program (eight from Nigeria, six from Kenya, two from South Africa and one each from Ghana, Tunisia, Ethiopia and Zimbabwe). It expects to also select startups from additional countries, including Egypt, Senegal, Tanzania and Uganda, for this sixth cohort.

“The growth of entrepreneurship is crucial, especially in the African context. African developers and startups play a critical role in the transformation of the African economy, creating new opportunities and paving the way for the economic and social development on the continent that we want to see. We recognize Africa’s exceptional digital potential, and that is why Google is committed to providing this critical support for African startups,” says Nitin Gajria, managing director of Google Sub-Saharan Africa.

Developer communities remain one of the most vital aspects of Google’s operations in the continent. It currently has more than 120 communities across 25 African countries in Sub-Saharan Africa. Besides the just-announced scholarship program and other communities like Google Developer Groups and Developer Student Clubs, Google has provided an intersection between developers and other tech players by building a Google Developers Space in Nigeria.

While waiting for full first-quarter venture capital results for fintech startups to drop, we knew that they were going to be outsized. The Exchange previously explored the pace at which huge venture rounds were invested into the startup niche, noting that by mid-March the fintech market had already recorded a record number of $100 million rounds.

But the largest venture capital rounds are only part of the fintech investing picture, so we were looking forward to getting a deeper look into what happened in the critical startup sector more generally. We’ve now got the data, so today we’re digging in with both hands.

The Exchange explores startups, markets and money. Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.

Per a CB Insights compilation of Q1 2021 fintech venture capital data from around the world, the first three months of the year were the most valuable period for fintech investing, ever. Somewhat shockingly, the first quarter beat the infamous second quarter of 2018, when Ant Group raised a $14 billion round, so skewing the category’s longitudinal data that some analyst groups simply discount it for analytical purposes.

It wasn’t necessary this time: The 614 tracked fintech deals in Q1 were worth a total of $22.8 billion, per the report, enough to set an all-time high, Ant Group be damned. Per CB Insights, the quarter’s fintech VC deal volume rose a modest 15% compared to the year-ago quarter, while VC dollar volume in the sector shot 98% higher over the same interval.

The boom in funding was a global affair, as we’ll get into shortly. We’re also going to chat subsectors in the fintech world, parsing where there’s the most venture activity to track, and, critically, where VCs are pushing — or pulling back — their attention and capital.

So, where did the fintech venture capital market push the most money in the first quarter, and why? We’ll be chatting data as we go, but The Exchange also enlisted VCs from three continents who have made fintech investments to help provide context: We’ll hear from Jesse Wedler, a partner at CapitalG based in North America; Kola Aina, a general partner at Ventures Platform based in Africa; and Shiyan Koh, a general partner at Hustle Fund based in Asia.

Let’s talk a few key fintech numbers, and then rip into venture results by geography and focus.

Huge checks, myriad exits

While we’re looking beyond the largest checks today to get a more holistic perspective on the state of the fintech venture capital world, we cannot discount them. So, briefly, what matters from the mega-round space, or the funding category of rounds worth nine figures and more? Some 57 were raised by fintech startups around the world in the first quarter, or about 4.5 per week. That number was 30 in Q4 2020, and just 21 in Q1 2020.

The first quarter’s 57 mega-deals were worth a huge 69% of total venture capital in the fintech space during the quarter. Don’t be shocked by that figure; a single mega-round can add up to the value of 50 seed deals pretty easily.

The huge results should also not be a complete surprise, CapitalG’s Wedler told TechCrunch in an email, as “the reality is that fintech has been a hot category for years.” What could be driving the recent acceleration in capital disbursement into financial technology startups? Wedler mused it’s a combination of “the ubiquity of smartphones and the modern internet, the development of modern cloud technology, and advancements in APIs and modular services.”

The chance that I am ever willing to commute on a regular basis again in the future is zero. It’s too inefficient. And while workers and employers are somewhat split on where they stand on the question of remote toil, the COVID-19 pandemic has permanently shaken up the working world; we’re not going back to the pre-COVID normal.

To support what could be droves of workers sticking to distance-labor instead of returning to offices, Firstbase is building a software-and-hardware solution to quickly get remote workers the tools and support they need. And today the company announced that it closed a $13 million Series A led by Andreessen Horowitz. B Capital Group and Alpaca VC also put capital into the round; TechCrunch first caught wind of Firstbase when it took part in an Acceleprise accelerator cohort in mid-2020.

Notably Firstbase didn’t start with its current product focus. As is common amongst startups, it was born as something else entirely. With an original fintech bent, the company went remote back in 2018. But the experience wasn’t stellar, Firstbase co-founder and CEO Chris Herd told TechCrunch. It was hard to get workers the technology they needed, and hard to get it back if they left the company, he explained.

Later, with the fintech effort low on capital and time, the company realized that some internal tech it had built to help support remote staff’s hardware and software needs might have broader application. Firstbase pivoted in late 2019, and by March of 2020 Herd told TechCrunch that his company had 600 companies on its waitlist. That number has since multiplied.

The company’s product is two-fold. It’s a software service that helps companies track and manage their hardware assets that remote workers use. And it’s a hardware service that can pre-install software on hardware and ship it to employees, and provide remote IT support. Notably customers can either use Firstbase’s software alone, which they pay for on a SaaS basis, or both its software and hardware offerings.

Firstbase has two sources of gross margin. Its software business will generate obvious software incomes, and the company can extract gross profit from its hardware business, Herd explained. The hardware part of the startup’s model appears more nascent than the software component. Firstbase only began onboarding customers last November, making it a yet-nascent startup that is allowed to still be figuring things out.

TechCrunch asked Herd what it costs to kit out a remote worker today. He said that it varied, but could land between $2,000 and $5,000, though he added that Firstbase will allow customers to pay those costs over time as a series of flat payments.

What’s ahead for the company? Per its CEO, the merely 10-person company, three of whom are part-time, would like to grow its staff by four or five-fold this year. And unsurprisingly, Firstbase intends to hew to its remote roots, meaning that it won’t be looking for workers in a single geographic region. Some of the staff it intends to hire will be in its sales org, a focus that Herd mentioned during our interview. The company will also build out more enterprise-friendly software features with its new capital, allowing it to target larger customers.

Let’s see how far Firstbase can scale with its Series A. And if it gets pre-empted before the year ends.

PreShow Interactive is giving gamers a new way to earn in-game currency in exchange for watching ads — a concept that’s become familiar in mobile games but hasn’t really made much headway on PCs or consoles.

The startup is led by MoviePass’ founding CEO Stacy Spikes. When I spoke to Spikes about PreShow two years ago, he was beta testing an app that provided users with free movie tickets in exchange for watching ads. But obviously, theatrical moviegoing has taken a big hit in the past year.

Spikes told me yesterday that he’d always hoped to bring the PreShow concept to four categories — theatrical movies, gaming, subscription streaming and video on demand — but the pandemic forced the startup to shift focus more quickly than expected and explore what a gaming experience might look like.

The current plan is to launch a new PreShow Interactive app this summer, where viewers can connect their in-game accounts and identify how much virtual currency they want to earn. Then they watch a package of ads and PreShow will automatically transfer the currency to their account — in other words, it’s buying the currency for them.

Users will have to download a separate app to watch the ads and get the benefits, but Spikes said this is actually better than trying to integrate advertising or branded content into the game itself, which can be a slow process for the developer and the advertiser, while also being distracting for the players. And this means PreShow Interactive should be able to support 20,000 games at launch, across PCs, consoles and virtual reality.

“We just didn’t see the purpose of spending the time on integrations when it’s not really necessary,” he added. “Our deal is only with the consumer for their time. We’re saying, ‘This is your time. It has value.’ ”

One of the key elements to Preshow’s approach is technology that can detect when the viewer is actually looking at their phone screen — the ads will stop playing if you turn away. This has been criticized as “creepy surveillance tech,” but Spikes claimed that early PreShow users have embraced it. He also argued that it’s more transparent than the data collection and targeting currently driving online advertising.

“We used to think data was the new oil, but now our feeling is that permission and engagement and attention is the new oil,” he said.

In addition to revealing its new strategy, PreShow is announcing that it has raised $3 million in seed funding led by Harlem Capital, with participation by Canaan Partners, Wavemaker Partners, Front Row Fund, ROC Fund, BK Fulton and Monroe Harris.

And to be clear, Spikes said PreShow isn’t abandoning theatrical movies. He said that the PreShow app will eventually offer both movie and gaming deals “under one roof,” but brands aren’t currently eager to advertise to moviegoers.

“We’re ready to go when the marketplace is ready to go,” he said.

Every developer relies on environments like testing, staging and production as they build software, but building them can be a time-consuming operation. ReleaseHub, an early-stage startup that was part of the Y Combinator Winter 2020 cohort, wants to change that by providing a service to make environments available on demand.

Today, the company announced a $2.7 million seed round, and also announced that service is generally available while they were at it. Sequoia led the round, with participation from Y Combinator, Rogue VC, Liquid Capital and unnamed angel investors.

Company co-founder and CEO Tommy McClung says that every developer in the world has to use environments in their development workflow, but it remains for the most part a manual process.

“All of those environments are incredibly difficult to build. So the problem we’re solving is the ability to create those on demand. Instead of having to have a DevOps team that is responsible for managing, creating and maintaining them, the software does that and you can instantaneously create them,” McClung told me.

The service is integrated into GitHub and BitBucket, so you can build the environments on the fly as you need them based on templates for the various types. “The real value that we’re bringing to the table here is that we’re bringing that together in an almost virtualized way so that you can reproduce these environments on demand,” he said.

McClung who has been working in technology for over 20 years, says this is a problem he’s seen over and over again at the various companies at which he’s worked. After running engineering at TrueCar, his most recent company, he decided to build a startup to solve the problem once and for all.

He notes that this is the second time he’s been a YC company and, while the size and scope of the operation has changed since he last participated in 2009, the process remains much the same. For starters, there were 20 companies involved back then, and more than 200 this time around, but he says by breaking it down into smaller groups, it helped create the same feel.

The company launched at the beginning of last year, and spent the year building the product and working with design partners and beta customers ahead of today’s release. The plan is to offer a subscription service where companies pay by the number of environments they create.

ReleaseHub currently has 10 employees, including the three founders, with plans to add more, especially engineers to help continue building out the solution and adding more layers of functionality. As he does this, McClung says bringing in a diverse group of employees is a priority for the founding team.

“I mean I’ve been building companies for a long time and it has to be embedded into the DNA of the company at the very earliest stages, so making sure that you have diverse talent [from the start],” he said.

He says the plan is to stay 100% remote even after offices open again. “We were forced into being remote and actually we made it work really well for us. You know in a lot of ways it’s advantageous for work-life balance,” he said.

Erase All Kittens (EAK) is an edtech startup that created a “Mario-style” web-based game designed for kids aged 8-12. However, the game has a twist: it places an emphasis on inspiring girls to code (since, let’s face it, most coding tools are created by men). After reaching 160,000 players in more than 100 countries, it’s now raised a $1 million seed funding led by Twinkl Educational Publishing, with participation from first investor Christian Reyntjens of the A Black Square family office, alongside angel investors, including one of the founders of Shazam.

While the existing EAK game is free, a new game launched in July will be paid for, further boosting the product’s business model.

EAK says its research shows that some 55% of its players are girls, and 95% want to learn more about coding after playing its game. EAK is currently being used in over 3,000 schools, mostly in the U.K. and U.S., and its traction increased by 500% during the lockdowns associated with the pandemic.

It’s Erase All Kittens’ contention that coding education tools for children have been largely built by men and so naturally appeal more to boys. With most teaching repetitive coding, in a very rigid, instructional way, it tends to appeal more to boys than girls, says EAK.

The female-founded team has a platform for changing the perception that kids, especially girls, have of coding. After R&D of two years, it came up with a game designed to teach kids and girls as young as eight skills such as HTML, CSS and JavaScript through highly gamified, story-driven gameplay. Kids get to chat with characters on their journey, for example, a serial entrepreneur unicorn mermaid called Tarquin Glitterquiff.

“Players edit the code that governs the game environment, building and fixing levels as they play in order to save kittens in a fantasy internet universe,” said Dee Saigal, co-founder, CEO and creative director. Saigal is joined by co-founder Leonie Van Der Linde; CTO Rex Van Der Spuy; Senior Games Developer Jeremy Keen; and 2D Games Artist Mikhail Malkin.

The existing game teaches HTML skills and how to create URLs, and the new game (released in July this year) will teach HTML, CSS and JavaScript skills — bridging the huge gap between kids learning the concepts and being able to create on the web like developers.

Said Saigal: “We’re designing a coding game that girls genuinely love — one that places a huge emphasis on creativity. Girls can see instant results as they code, there are different ways to progress through the game and learning is seamlessly blended with storytelling.”

Saigal said: “When I was younger I wanted to be a games designer. I loved coming up with ideas for games but coding had always seemed like an impossible task. We weren’t taught coding at school, and I couldn’t see anyone who looked like me making games, so I didn’t think it was something I could do.”

“Whilst researching our target audience, we found that one of the biggest obstacles for girls still begins with gender stereotypes from an early age. By the time girls reach school, this snowballs into a lack of confidence in STEM skills and lower expectations from teachers, which in turn can lead to lower performance — a gap that only widens as girls get older.”

EAK’s competitors include Code Kingdoms, Swift Playgrounds and CodeCombat. But Saigal says these games tend to appeal far more to boys than to girls.

The new game (see below) will be sold to schools and parents, globally. EAK will also be carrying out a one-for-one scheme, where for every school account purchased, one will be donated to underserved schools via partnerships with tech companies, educational organizations and NGOs.

Jonathan Seaton, co-founder and CEO at Twinkl and director of TwinklHive, said: “We’re really excited to partner with Erase All Kittens, as a digital company Twinkl recognizes the importance of preparing children to succeed in the digital age and we believe through this partnership we can really make a difference.”

“The team is particularly excited about helping further Erase All Kitten’s mission to empower girls and give them the same opportunities to learn to code and build their own digital creations. Ensuring that all children have equal access to opportunities to learn is at the heart of Twinkl’s vision and a key motivation in the development of this partnership for both organizations.”

Erase All Kittens says it is addressing the global skills gap, where the gender gap is increasingly widening. According to PWC, just 24% of the tech workforce is female and women make up just 12% of all engineers, while only 3% of female students in the UK list tech as their first career choice.

Research by Childwise found that 90% of girls give up on coding after first trying it, and if they lose interest in STEM subject by the age of 11, they never recover from that. This is a huge and growing problem for the tech industry and for investors.

Taking on Amazon S3 in the cloud storage game would seem to be a fool-hearty proposition, but Wasabi has found a way to build storage cheaply and pass the savings onto customers. Today the Boston-based startup announced a $112 million Series C investment on a $700 million valuation.

Fidelity Management & Research Company led the round with participation from previous investors. It reports that it has now raised $219 million in equity so far, along with additional debt financing, but it takes a lot of money to build a storage business.

CEO David Friend says that business is booming and he needed the money to keep it going. “The business has just been exploding. We achieved a roughly $700 million valuation on this round, so  you can imagine that business is doing well. We’ve tripled in each of the last three years and we’re ahead of plan for this year,” Friend told me.

He says that demand continues to grow and he’s been getting requests internationally. That was one of the primary reasons he went looking for more capital. What’s more, data sovereignty laws require that certain types of sensitive data like financial and healthcare be stored in-country, so the company needs to build more capacity where it’s needed.

He says they have nailed down the process of building storage, typically inside co-location facilities, and during the pandemic they actually became more efficient as they hired a firm to put together the hardware for them onsite. They also put channel partners like managed service providers (MSPs) and value added resellers (VARs) to work by incentivizing them to sell Wasabi to their customers.

Wasabi storage starts at $5.99 per terabyte per month. That’s a heck of a lot cheaper than Amazon S3, which starts at 0.23 per gigabyte for the first 50 terabytes or $23.00 a terabyte, considerably more than Wasabi’s offering.

But Friend admits that Wasabi still faces headwinds as a startup. No matter how cheap it is, companies want to be sure it’s going to be there for the long haul and a round this size from an investor with the pedigree of Fidelity will give the company more credibility with large enterprise buyers without the same demands of venture capital firms.

“Fidelity to me was the ideal investor. […] They don’t want a board seat. They don’t want to come in and tell us how to run the company. They are obviously looking toward an IPO or something like that, and they are just interested in being an investor in this business because cloud storage is a virtually unlimited market opportunity,” he said.

He sees his company as the typical kind of market irritant. He says that his company has run away from competitors in his part of the market and the hyperscalers are out there not paying attention because his business remains a fraction of theirs for the time being. While an IPO is far off, he took on an institutional investor this early because he believes it’s possible eventually.

“I think this is a big enough market we’re in, and we were lucky to get in at just the right time with the right kind of technology. There’s no doubt in my mind that Wasabi could grow to be a fairly substantial public company doing cloud infrastructure. I think we have a nice niche cut out for ourselves, and I don’t see any reason why we can’t continue to grow,” he said.

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Kenyan consumer experience platform for businesses in Africa, Ajua today announced that it has acquired WayaWaya, a Kenya-based AI and ML messaging and payments company.

WayaWaya’s customers and partners include the likes of I&M Bank, Interswitch and MTN. The company offers a range of services, from digital banking and payment services to financial services APIs and payment bots.

According to Ajua, the acquisition is primarily focused on WayaWaya’s payments bots system known as Janja. The platform, which has customers like Airtel, Ezee Money, Housing Finance Company of Kenya (HF Group), enables borderless banking and payments across apps and social media platforms. Teddy Ogallo, the entrepreneur who founded WayaWaya, joins Ajua as VP of Product APIs and Integrations.

Per Crunchbase, WayaWaya has just raised $75,000. Although the two companies did not disclose the financial details of the acquisition, Ajua is expected to have paid 10 times more than WayaWaya’s total raise.

Ajua, formerly mSurvey, was founded in 2012 by Kenfield Griffith. The company is solving a consumer data problem for African businesses to understand their business better and drive growth.

“There’s a lot of commerce happening on the continent and Ajua wants companies to move from transaction numbers to the customers behind such transaction,” Griffith told TechCrunch. “Imagine if we knew what drove consumer habits for businesses. I mean, that’s a huge exponential curve for African businesses.”

Nigeria’s SME market alone is valued at $220 billion annually. And while businesses, mostly big enterprises, can afford customer communication tools, a large segment of small businesses are being left out. Ajua’s play is to use data and analytics to connect companies with their customers in real time. “We’ve taken what makes enterprise customers successful, and we’re capturing it in a simple format so SMEs can have the same tools,” Griffith added. 

Since most consumer behavior for these SMEs happens offline, Ajua gives businesses unique USSD codes to receive payments, get feedback and offer discounts to their customers. It is one of the products Ajua has launched over the years for customer feedback at the point of service to businesses that cumulatively have over 45 million customers.

The company’s partners and clients also include Coca-Cola, FBNQuest, GoodLife Pharmacy, Java House, Safaricom, Standard Chartered and Total.

As an intelligent messaging bot, Janja is used by individuals and businesses across WhatsApp, Facebook Messenger and Telegram to automate customer support and make cross-border payments. So, Janja’s integration into Ajua’s product stack will close much of the acquirer’s customer experience loop by automating responses and giving customers what they want, when they want it.

This acquisition comes a month after Ajua announced that it partnered with telecom operator MTN Nigeria to launch a customer management product for Nigerian businesses. The product called MTN EnGauge carries the same features present in Ajua but, in this case, is tailored solely for businesses using the MTN network. The roll-out is expected to generate more data for Ajua’s thousands of users. It will also be upgraded to incorporate Janja and other services.

In hindsight, it appears Ajua could have created a product like Janja in-house due to its vast experience in the consumer experience space. However, the company chose an acquisition and Griffith gave two reasons why — building a similar product would have taken a long time and Ogallo seemed to know Janja’s business and operations so well, it just made sense to get him on board. 

“Teddy was going the same direction we’re going. We just thought to acquire WayaWaya instead and make a really good company out of both products attempting to solve the same problem. To me, it’s all about solving the problem together rather than going alone,” said the CEO. 

On why he accepted the acquisition, Ogallo, who now has a new role, noted that Ajua’s ability to scale customer service and experience and also help businesses was one reason and earned admiration from him. “Seeing how WayaWaya’s technology can complement Ajua’s innovative products and services, and help scale and monetize businesses, is an exciting opportunity for us, and we are happy that our teams will be collaborating to build something unique for the continent,” he added. 

This is a solid infrastructure play from Ajua coming from a founder who is a massive advocate of acquisition and consolidation. Griffith believes that the two are strategies for a speedier route to new markets and channels in Africa. 

“I think there are lots of ways we can build the ecosystem. There are lots of young talent building stuff, and they don’t have access to capital to get to the next stage. The question is if they want to race to the finish line or take off time and get acquired. I think there’s a huge opportunity in Africa if you want to solve complex problems by acquisition.”

There has been an uptick in local acquisitions in Africa from startups within a single country and between two countries in the past three years. For the former, Nigerian recruitment platform Jobberman’s acquisition of NGCareers last year comes to mind. And there are pan-African instances like Lagos-based hub CcHub’s acquisition of iHub, its Nairobi counterpart; Ethiopian software provider Apposit sell-off to Nigerian fintech Paga; and Johannesburg-based fintech MFS Africa acquiring Uganda’s Beyonic.

The common theme among the acquisitions (and most African acquisitions) is their undisclosed sums. For Ajua, Griffith cited regulatory issues as one reason why the company is keeping the figure under wraps.

Since launching nine years ago, Ajua has raised a total of $3.5 million, according to Crunchbase. Given the nature of this acquisition and partnership with MTN, the company might set sights on another fundraise to scale aggressively into Nigeria (a market it entered in 2019) and other African countries.