Welcome back to The TechCrunch Exchange, a weekly startups-and-markets newsletter. It’s broadly based on the daily column that appears on Extra Crunch, but free, and made for your weekend reading. 

A week ago TechCrunch covered Pico’s $6.5 million funding round and described it as “a New York startup that helps online creators and media companies make money and manage their customer data.” The Exchange has also covered Pico before, most recently during a mid-2020 dive into the world of indie pubs and subscription media.

While our own Anthony Ha did an inimitable job covering the Pico round, I got on a Zoom call with the company, as well, as their new capital came with a relaunch of sorts that I wanted to better understand.

The Pico team walked me through what’s changed at their business by describing the historical progress of creative digital tooling. They said earlier eras in the space focused on content hosting and distribution. In the startup’s view, a new generation of creative-focused tooling will bring the market to an era in which content management systems, or CMSs — say, Substack or WordPress — will not own the center of tooling. Instead, monetization will.

That’s Pico’s bet, and so it’s building what it considers to be an operating system for the creator market. My gut read is that a creative digital world that centers around monetization sounds like one that is more lucrative than what preceding eras brought us.

Pico’s view is that regardless of where someone first builds their audience, they eventually go multi-SKU — or multi-platform, perhaps — so keeping a single, centralized register of customer data may prove critical.

The startup’s revamped service is a bit of a monetization tool, as before, along with a creator-focused CRM that sits atop your CMS or other digital output on any particular platform. So far customer growth at the company looks good, growing by about 5x in the last year. Let’s see how far Pico can ride its vision, and if it can help build out a middle class in the creator economy.

The grocery revolution will be IRL

Somewhat lost in our circles amid the hype regarding Instacart’s epic COVID period is the fact that most folks still go to stores to buy their fruit and veg, as our friends in the UK might say.

Grocers did not forget the fact. But their historically thin margins and rising competition for customer ownership in the Instacart era hasn’t left them too secure. How can they pursue a more digitally enabled strategy without outsourcing their customer relationship to a third party?

Swiftly might be part of the answer. The startup is building technology that may help grocery chains of all sizes go digital, take advantage of modern mobile technology, and generate more incomes via ads, while offering consumers more shopping options. Neat, yeah?

The startup has raised a little over $15 million to date, per Crunchbase data, but came back into our minds thanks to the launch of a deal with the Dollar Tree company, a consumer retailer that has around one zillion stores in America.

I’ve been aware of Swiftly for ages, having met its co-founder Henry Kim back when he was building Sneakpeeq, which later became Symphony Commerce. The latter company was eventually bought by Quantum Retail. But during my chats with Kim over the years in and around San Francisco, he consistently brought up the grocery market, a space he’d had experience in before building Symphony Commerce.

After hearing Kim hype up the possibilities for grocery and digital for a half decade or so, to see the company that came out of his hopes and planning land a major partner is fun.

Swiftly provides two main products, a retail system and a media service. The retail side of its business provides checkout services, loyalty programs, personalized offers and the like for mobile shoppers. And the media side allows IRL grocers to snag a bit of the consumer packaged goods (CPG) ad spend that they often miss out on, while looping in analytics to provide better attribution to the impact of ads sold.

I expect that Swiftly will raise more capital in the next few quarters now that it has a big, public deal out. More when we have it.

UiPath, SPACs, and a neat venture capital round

Over the past two weeks The Exchange has written quite a lot about the UiPath IPO. Probably too much. But to catch you up just in case, the company’s first IPO pricing range looked like a warning for late-stage investors as the resulting valuations were a bit lower than anticipated. Next the company raised that range, ameliorating if not eliminating our earlier concern. Then the company priced above its raised range, though still at a discount to its final private round. Then it gained ground after starting to trade, and its CFO was like, we did good.

To dig even more into the company’s private-public valuation saga, The Exchange asked B2B investor Dharmesh Thakker, a general partner at Battery Ventures, about his take on the company’s final private round in the context of it landing a bit higher than where the company eventually priced its IPO. Here’s what he had to say:

[T]here was smart money involved in that round. These are people who understand that material value creation happens 3-5 years post IPO, as we have seen with Twilio, Atlassian, MongoDB, Okta, and Crowdstrike who have increased value 5-10x post IPO.

Right now, UIPath has only 1% penetration at $608M revenue in a $60B automation market, and the urgency around intelligent process automation for repetitive tasks is only increasing post-COVID. Companies need help managing their costs with automation. So, as the company penetrates its target market and grows over time, UIPath will drive ongoing value, which pre-IPO and IPO stage investors realize. They will be patient.”

He’s bullish, in other words. A more acerbic take on the UiPath IPO came in from PitchBook analyst Brendan Burke. Here’s what he had to say about the company and its market:

RPA has scaled rapidly due to the demand for automation yet remains a limited solution that may lack durable value. Due to its reliance on custom scripts, we view RPA as a bridge technology to cloud-native AI automation that faces competitive risk from AI-native challengers. The future of enterprise automation is for front-line users to deploy cloud-native machine learning models that can adapt to dynamic data streams and make accurate decisions. UiPath’s implementations are not cloud-native and require third party integrations with around 75 AI model vendors for intelligent decision-making. Additionally, the company lists the ability to recruit AI engineers as a risk factor for the business. UiPath’s ability to expand across the AI value chain will be critical for its long-term prospects.

I include that remark as it can be, at times, hard to get actual negative commentary out of the broader analyst world, as people are so terrified of being rude.

Scooting along, there’s a new SPAC deal out this week that I wanted to flag for you: SmartRent is merging with Fifth Wall Acquisition Corp. I. SmartRent raised more than $100 million while private, according to Crunchbase data, from RET Ventures, Spark Capital and Bain Capital Ventures, among others.

So this particular SPAC deal, which puts a $2.2 billion equity valuation on SmartRent, is a material venture-backed exit. You can check its investor deck here. We care about the company as it appears to work in a similar space to Latch, which is also going out via a SPAC. Dueling OS companies for rental units? This should be fun. (More on Latch’s SPAC deal here.)

Finally for our main work today, HYPR raised $35 million this week. Among all the venture capital rounds that I wish I could have written about this week but didn’t get to, HYPR is up there because it promises a password-free future. And having just raised a Series C, it may have a shot at pulling it off. Please god, let it happen.

Various and sundry

I got to cover a few rounds raised by recent Y Combinator graduates this week, including Queenly and Albedo’s recent funding events. Check ‘em out.

Oh, and Afterpay’s recent earnings show that the buy-now-pay-later market is still growing like all hell,

Alex

MasterClass, which sells a subscription to celebrity-taught classes, sits on the cusp of entertainment and education. It offers virtual, yet aspirational learning: an online tennis class with Serena Williams, a cooking session with Gordon Ramsay. While there’s the off chance that an instructor might actually talk to you — it has happened before — the platform mostly just offers paywalled documentary-style content.

The vision has received attention. MasterClass is raising funding that would value it at $2.5 billion, as scooped by Axios and confirmed independently by a source to TechCrunch. But while MasterClass has found a sweet spot, can the success be replicated?

Investors certainly think so. Outlier, founded by MasterClass’ co-founder, closed a $30 million Series C this week, for affordable, digital college courses. The similarities between Outlier and its founder’s alma mater aren’t subtle: It’s literally trying to apply MasterClass’ high-quality videography to college classes. This comes a week after I wrote about a “MasterClass for Chess lovers” platform launched by former Chess World Champion Garry Kasparov.

Two back-to-back MasterClass copycats raising millions in venture capital makes me think about if the model can truly be verticalized and focused down into specific niches. After 2020 and the rise of Zoom University, we know edtech needs to be more engaging, but we don’t know the exact way to get there. Is it by creating micro-learning communities around shared loves? Is it about gamification? Aspirational learning has different incentives than for-credit learning. In order to be successful, Outlier needs to prove to universities it can use MasterClass magic for true outcomes that rival in-person lectures. It’s a harder, and more ambtious promise.

My riff aside, I turned to two edtech founders to understand how they see the MasterClass effect panning out, and to cross-check my gut reaction.

Taylor Nieman, the founder of language learning startup Toucan:

Although I do love how these models try to lean into this theme of “invisible learning” like we leverage with Toucan, it faces the same issues as so many other consumer products that try to steal time out of people’s very busy days. Constantly competing for time leads to terrible engagement metrics and very high churn. That leads me to question what true learning outcomes could occur from little to no usage of the product itself.

Amanda DoAmaral, the founder of Fiveable, a learning platform for high school students:

Masterclass is important for showing us why educational content should be treated more like entertainment. All of our bars for content quality is much higher now than it ever was before and I’m excited to see how that affects learning across the board.

For students, it’s about creating environments that support them holistically and giving them space to collaborate openly. It feels so obvious that these spaces should exist for young people, but we’ve lost sight of what students actually need. At my school, we built policies that assumed the worst in students. I want to flip that. Assume the best, be proactive to keep them safe, and create ways to react when we need to.

Anyways, that’s just some nuance to chew on during this fine day. In the rest of this newsletter, we will focus a lot on tactical advice for founders, from the money they raise to the peacock dance they might want to do one day. Make sure to follow me on Twitter @nmasc_ so we can talk during the week, too!

The peacock dance

You know when male peacocks fan their feathers to court a lover? That, but for startups trying to get acquired. As one of our many rabbit holes on Equity this week, we talk about Discord walking away from a Microsoft deal, and if that deal ever existed in the first place or if it was just a way to drum up investor excitement in the audio gaming platform.

Here’s what to know: Discord is reportedly pursuing an IPO after walking away from talks with multiple companies that were looking to acquire the audio gaming giant.

Discord aside, the consolidation environment continues to be hot for some sectors.

Even venture capital knows that the future isn’t simply venture capital

Clearbanc, a Toronto-based fintech startup that gives non-dilutive financing to businesses, has rebranded alongside a $100 million financing that valued it at $2 billion. Now rebranded as Clearco, the startup wants to be more than just a capital provider, but a services provider, too.

Here’s what to know: The startup has been on a tear of product development for the past year, launching services such as valuation calculators or runway tools. It’s a step away from what Clearbanc originally flexed: the 20-minute term sheet and rapid-fire investment. I talk about some of the levers at play in my piece:

Many of Clearco’s newest products are still in their infancy, but the potential success of the startup could nearly be tied to the general growth of startups looking for alternatives to venture capital when financing their startups. Similar to how AngelList’s growth is neatly tied to the growth of emerging fund managers, Clearco’s growth is cleanly related to the growth of founders who see financing as beyond a seed check from Y Combinator.

Don’t market your opportunity away

Keeping on the theme of tactical advice for founders, let’s move onto talking about marketing. Tim Parkin, president of Parkin Consulting, explained how startup founders can use marketing as a tool to stand out in the noisy environment. Differentiation has never been harder, but also more imperative.

Here’s what to know: Parkin outlines four ways that martech will shift in 2021, strapped with anecdotes and a nod to the importance of investing in influencers.

Around TechCrunch

Your humble yet favorite startup podcast, Equity, got nominated for a Webby! Me and the team need your help to win, so please vote for us here. Your support means a ton.

This newsletter will always be free, but if you do want to support me, feel free to use code STARTUPSWEEKLY for 25% off a subscription to Extra Crunch.

Across the site

Seen on TechCrunch

The rise of the next Coinbase, thanks to Coinbase

Attack of the robotic SPACs

Tiger Global backs Indian crypto startup at over $500M valuation

This is your brain on Zoom

Early Coinbase backer Garry Tan is keeping the ‘vast majority’ of his shares because of this deal

Seen on Extra Crunch

Dear Sophie: How can I get my startup off the ground and visit the US?

How to pivot your startup, save cash and maintain trust with investors and customers

How startups can ensure CCPA and GDPR compliance in 2021

As UiPath closes above its final private valuation, CFO Ashim Gupta discusses his company’s path to market

European VC soars in Q1

Thanks for reading along today and everyday. Sending love to my readers in India and everyone around the world that is facing yet another deadly surge of this horrible disease. I’m rooting for you.

N

The clock begins ticking on a startup the day the doors open. Regardless of a young company’s struggles or success, sooner or later the question of when, how or whether to sell the enterprise presents itself. It’s possibly the biggest question an entrepreneur will face.

For founders who self-funded (bootstrapped) their startup, a boardroom full of additional factors come into play. Some are the same as for investor-funded firms, but many are unique.

After 18 years of bootstrapping a BI software firm into a business that now serves 28,000 companies and three million users in 75 countries, here’s what I’ve learned about myself, my company, about entrepreneurship and about when to grab for that brass ring.

Profitable or bust

Starting a software company 7,900 miles southwest of Silicon Valley requires some forethought and not a small amount of crazy. When we opened, it didn’t occur to us that one could have an idea and then go knock on someone’s door and ask for money.

Bootstrapping forced us to be a bit more creative about how we would go about building our company. In the early days, it was a distraction to growth, because we were doing other revenue-generating activities like consulting, development work, whatever we could find to keep ourselves afloat while we built Yellowfin. It meant we couldn’t be 100% focused on our idea.

However, it also meant we had to generate income from our new company from Day One — something funded companies don’t have to do. We never got into the mindset that it was okay to burn lots of cash and then cross our fingers and hope that it worked.

When the world flipped upside down last year, nearly every company in every industry was forced to implement a remote workforce in just a matter of days — they had to scramble to ensure employees had the right tools in place and customers felt little to no impact. While companies initially adopted solutions for employee safety, rapid response and short-term air cover, they are now shifting their focus to long-term, strategic investments that empower growth and streamline operations.

As a result, categories that make up productivity infrastructure — cloud communications services, API platforms, low-code development tools, business process automation and AI software development kits — grew exponentially in 2020. This growth was boosted by an increasing number of companies prioritizing tools that support communication, collaboration, transparency and a seamless end-to-end workflow.

According to McKinsey & Company, the pandemic accelerated the share of digitally enabled products by seven years, and “the digitization of customer and supply-chain interactions and of internal operations by three to four years.” As demand continues to grow, companies are taking advantage of the benefits productivity infrastructure brings to their organization both internally and externally, especially as many determine the future of their work.

Automate workflows and mitigate risk

Developers rely on platforms throughout the software development process to connect data, process it, increase their go-to-market velocity and stay ahead of the competition with new and existing products. They have enormous amounts of end-user data on hand, and productivity infrastructure can remove barriers to access, integrate and leverage this data to automate the workflow.

Access to rich interaction data combined with pre-trained ML models, automated workflows and configurable front-end components enables developers to drastically shorten development cycles. Through enhanced data protection and compliance, productivity infrastructure safeguards critical data and mitigates risk while reducing time to ROI.

As the post-pandemic workplace begins to take shape, how can productivity infrastructure support enterprises where they are now and where they need to go next?

With the increase of digital transacting over the past year, cybercriminals have been having a field day.

In 2020, complaints of suspected internet crime surged by 61%, to 791,790, according to the FBI’s 2020 Internet Crime Report. Those crimes — ranging from personal and corporate data breaches to credit card fraud, phishing and identity theft — cost victims more than $4.2 billion.

For companies like Sift — which aims to predict and prevent fraud online even more quickly than cybercriminals adopt new tactics — that increase in crime also led to an increase in business.

Last year, the San Francisco-based company assessed risk on more than $250 billion in transactions, double from what it did in 2019. The company has over several hundred customers, including Twitter, Airbnb, Twilio, DoorDash, Wayfair and McDonald’s, as well a global data network of 70 billion events per month.

To meet the surge in demand, Sift said today it has raised $50 million in a funding round that values the company at over $1 billion. Insight Partners led the financing, which included participation from Union Square Ventures and Stripes.

While the company would not reveal hard revenue figures, President and CEO Marc Olesen said that business has tripled since he joined the company in June 2018. Sift was founded out of Y Combinator in 2011, and has raised a total of $157 million over its lifetime.

The company’s “Digital Trust & Safety” platform aims to help merchants not only fight all types of internet fraud and abuse, but to also “reduce friction” for legitimate customers. There’s a fine line apparently between looking out for a merchant and upsetting a customer who is legitimately trying to conduct a transaction.

Sift uses machine learning and artificial intelligence to automatically surmise whether an attempted transaction or interaction with a business online is authentic or potentially problematic.

One of the things the company has discovered is that fraudsters are often not working alone.

“Fraud vectors are no longer siloed. They are highly innovative and often working in concert,” Olesen said. “We’ve uncovered a number of fraud rings.”

Olesen shared a couple of examples of how the company thwarted fraud incidents last year. One recently involved money laundering through donation sites where fraudsters tested stolen debit and credit cards through fake donation sites at guest checkout.

“By making small donations to themselves, they laundered that money and at the same tested the validity of the stolen cards so they could use it on another site with significantly higher purchases,” he said. 

In another case, the company uncovered fraudsters using Telegram, a social media site, to make services available, such as food delivery, with stolen credentials.

The data that Sift has accumulated since its inception helps the company “act as the central nervous system for fraud teams.” Sift says that its models become more intelligent with every customer that it integrates.

Insight Partners Managing Director Jeff Lieberman, who is a Sift board member, said his firm initially invested in Sift in 2016 because even at that time, it was clear that online fraud was “rapidly growing.” It was growing not just in dollar amounts, he said, but in the number of methods cybercriminals used to steal from consumers and businesses.

“Sift has a novel approach to fighting fraud that combines massive data sets with machine learning, and it has a track record of proving its value for hundreds of online businesses,” he wrote via email.

When Olesen and the Sift team started the recent process of fundraising, Insight actually approached them before they started talking to outside investors “because both the product and business fundamentals are so strong, and the growth opportunity is massive,” Lieberman added.

“With more businesses heavily investing in online channels, nearly every one of them needs a solution that can intelligently weed out fraud while ensuring a seamless experience for the 99% of transactions or actions that are legitimate,” he wrote. 

The company plans to use its new capital primarily to expand its product portfolio and to scale its product, engineering and sales teams.

Sift also recently tapped Eu-Gene Sung — who has worked in financial leadership roles at Integral Ad Science, BSE Global and McCann — to serve as its CFO.

As to whether or not that meant an IPO is in Sift’s future, Olesen said that Sung’s experience of taking companies through a growth phase such as what Sift is experiencing would be valuable. The company is also for the first time looking to potentially do some M&A.

“When we think about expanding our portfolio, it’s really a buy/build partner approach,” Olesen said.

Alexa von Tobel, co-founder and managing partner of Inspired Capital, will be joining TechCrunch Disrupt 2021 taking place September 21-23 to help judge the startups competing in Startup Battlefield. NOTE: Applications are now open to don’t hesitate to throw your hat in the ring here!

Prior to Inspired Capital, Alexa founded LearnVest in 2008 with the goal of helping women in particular make better investments and learn financial planning. After raising $75 million in venture capital and growing the service to 1.5 million users, LearnVest was acquired by Northwestern Mutual in May 2015 for $250 million.

Following the acquisition, Alexa joined the management team of Northwestern Mutual as the company’s first chief digital officer. She later assumed the role of chief innovation officer, a position in which which she oversaw Northwestern Mutual’s venture arm.

Alexa, who holds a Certified Financial Planner designation, is also The New York Times-bestselling author of “Financially Fearless,” which debuted in December 2013, and its follow-up, “Financially Forward,” which arrived in May 2019. She is also the host of “The Founders Project with Alexa von Tobel,” a weekly podcast with Inc. that highlights entrepreneurs.

Alexa is a member of the 2016 Class of Henry Crown Fellows and an inaugural member of President Obama’s Ambassadors for Global Entrepreneurship. She has been honored with numerous recognitions, including: a Forbes Magazine cover story, Fortune’s 40 Under 40, Fortune’s Most Powerful Women, Inc. Magazine’s 30 Under 30 and World Economic Forum’s Young Global Leader.

Alexa recently joined us at TechCrunch Early Stage, where she led a breakout session on financial planning targeted specifically at startups. Join us at Disrupt this September and get your ticket for under $100 for a limited time!

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Your clients might not demand 24/7 customer service yet, but they’re certainly hoping for it. But how can a startup with a lean staff provide round-the-clock customer care? There are several options available, but more than ever, outsourcing is one of them.

When should your startup consider outsourcing its customer care? And what should you look for in a provider? Here are some insights on what customer care as a service (CCaaS) can do for you, and how fast-growing startups have been leveraging this new class of partners to boost customer satisfaction.

Addressing customer care challenges

Customer care as a service can address several pain points, such as the need to provide support outside of business hours.

Since online shoppers didn’t have to wait for stores to open during lockdowns, they have increasingly been making purchases on evenings and weekends, and often tend to abandon their carts if nobody is around to answer their doubts. New clients aside, existing customers also hope to get responses outside of typical business hours.

The COVID-19 crisis has significantly increased the share of e-commerce in total retail in recent months, and these new purchasing habits are likely to stick, the OECD pointed out in a report last year. This led many small retailers to discover a reality that e-commerce startups already know well: When you are an online business, working hours aren’t really a thing.

And it’s not just e-commerce — from SaaS to mobility services, there is a growing range of startups for which always-on customer service no longer a luxury. French CCaaS provider Onepilot learned this firsthand: During its beta program, its “support heroes” were available from 7 a.m. to 1 a.m., but it is now moving to 24/7 coverage due to greater demand from clients, co-founder Pierre Latscha told TechCrunch.

French micromobility startup Pony, one of Onepilot’s clients, needed reliable customer care for its dockless bike and scooter fleets in several cities, but couldn’t justify the expense of an in-house hire: “We didn’t have enough demand to have someone take care of customer service full time,” Pony explained to French newspaper Les Échos (translation ours).

In such situations, outsourcing to a partner like Onepilot can save costs when demand isn’t high enough or constant, which is often the case when the business is seasonal or growing faster than the startup can address it.

The latter was the case for SPRiNG, a French subscription service for eco-friendly laundry detergent and cleaning products that has partnered with Onepilot. The startup launched in the summer of 2020, and thanks to €2.1 million in seed funding, its team tripled, but with “tens of thousands of clients,” it soon felt the need for more support to handle the growing volume of requests, co-founder Ben Guerville told us via email.

AfterShip launched in 2012 to help online sellers track packages across different carriers, but since then it has built a suite of data analytics tools covering almost every step of the shopping experience, from email marketing to customer retention. The Hong Kong-headquartered startup announced today it has raised a $66 million Series B led by Tiger Global, with participation from Hillhouse Capital’s GL Ventures.

AfterShip’s last round of funding was a $1 million Series A in 2014. Co-founder Andrew Chan told TechCrunch that the company has been profitable since its launch and grew mainly through word-of-mouth referrals and partnerships, like a Shopify integration, that boosted its profile. But the company recently added a sales team and will use its latest capital on international hiring for sales and customer support. It also plans to launch new products and expand further in the United States, where about 70% of AfterShip’s customers are located.

The company’s software enables sellers to track shipments made through more than 740 carriers and handles more than 6 billion shipments each year. AfterShip’s partners with about 10,000 companies, including some of the biggest names in e-commerce: Shopify (where it is used by 50,000 merchants), Magento, Squarespace, Amazon, eBay, Etsy, Groupon, Rakuten, Wish and retail brands like Dyson and Inditex.

AfterShip’s core product is its shipment tracking platform, but it also makes apps for shoppers, including self-service returns and package tracking, and sales and marketing tools for merchants that let them get more use out of data from shipments. Chan explained that package tracking is also a user engagement tool for sellers that lets them show more product recommendations and promotions to shoppers. AfterShip’s tools enables merchants to create their own branded tracking pages and notifications. Other features allow them to track the performance of different carriers, create email marketing campaigns and increase customer retention.

Its CRM capabilities help AfterShip differentiate from other shipment tracking aggregator providers.

“When we think of our vision, we look at what Salesforce is doing, but is there an e-commerce Salesforce that can cover more topics for sales people to use,” Chan said.

In press statement, Pengfei Wang, global partner at Tiger Global, said, “AfterShip leads the charge in making the shipping process more transparent and reliable for consumers and companies alike. As growth in e-commerce spirals ever upward, we are excited to partner with AfterShip and its leadership team as they continue to advance technology in this critical and expanding industry.”

Nearly exactly one month ago, digital real estate platform Loft announced it had closed on $425 million in Series D funding led by New York-based D1 Capital Partners. The round included participation from a mix of new and existing investors such as DST, Tiger Global, Andreessen Horowitz, Fifth Wall and QED, among many others.

At the time, Loft was valued at $2.2 billion, a huge jump from its being just near unicorn territory in January 2020. The round marked one of the largest ever for a Brazilian startup.

Now, today, São Paulo-based Loft has announced an extension to that round with the closing of $100 million in additional funding that values the company at $2.9 billion. This means that the 3-year-old startup has increased its valuation by $700 million in a matter of weeks.

Baillie Gifford led the Series D-2 round, which also included participation from Tarsadia Capital, Flight Deck, Caffeinated and others. Individuals also put money in the extension, including the founders of Better (Zach Frenkel), GoPuff, Instacart, Kavak and Sweetgreen.

Loft has seen great success in its efforts to serve as a “one-stop shop” for Brazilians to help them manage the home buying and selling process. 

In 2020, Loft saw the number of listings on its site increase “10 to 15 times,” according to co-founder and co-CEO Mate Pencz. Today, the company actively maintains more than 13,000 property listings in approximately 130 regions across São Paulo and Rio de Janeiro, partnering with more than 30,000 brokers. Not only are more people open to transacting digitally, more people are looking to buy versus rent in the country.

“We did more than 6x YoY growth with many thousands of transactions over the course of 2020,” Pencz told TechCrunch at the time of the company’s last raise. “We’re now growing into the many tens of thousands, and soon hundreds of thousands, of active listings.”

The decision to raise more capital so soon was due to a variety of factors. For one, Loft has received “overwhelming investor interest” even after “a very, very oversubscribed main round,” Pencz said.

“We have seen a continued acceleration in our market share growth, especially in São Paulo and Rio de Janeiro, the two markets we currently operate in,” he added. “We saw an opportunity to grow even faster with additional capital.”

Pencz also pointed out that Baillie Gifford has relatively large minimum check size requirements, which led to the extension being conducted at a higher price and increased the total round size “by quite a bit to be able to accommodate them.”

While the company was less forthcoming about its financials as of late, it told me last year that it had notched “over $150 million in annualized revenues in its first full year of operation” via more than 1,000 transactions.

The company’s revenues and GMV (gross merchandise value) “increased significantly” in 2020, according to Pencz, who declined to provide more specifics. He did say those figures are “multiples higher from where they were,” and that Loft has “a very clear horizon to profitability.”

Pencz and Florian Hagenbuch founded Loft in early 2018 and today serve as its co-CEOs. The aim of the platform, in the company’s words, is “bringing Latin American real estate into the e-commerce age by developing online alternatives to analogue legacy processes and leveraging data to create transparency in highly opaque markets.” The U.S. real estate tech company with the closest model to Loft’s is probably Zillow, according to Pencz.

In the United States, prospective buyers and sellers have the benefit of MLSs, which in the words of the National Association of Realtors, are private databases that are created, maintained and paid for by real estate professionals to help their clients buy and sell property. Loft itself spent years and many dollars in creating its own such databases for the Brazilian market. Besides helping people buy and sell homes, it offers services around insurance, renovations and rentals.

In 2020, Loft also entered the mortgage business by acquiring one of the largest mortgage brokerage businesses in Brazil. The startup now ranks among the top-three mortgage originators in the country, according to Pencz. When it comes to helping people apply for mortgages, he likened Loft to U.S.-based Better.com.

This latest financing brings Loft’s total funding raised to an impressive $800 million. Other backers include Brazil’s Canary and a group of high-profile angel investors such as Max Levchin of Affirm and PayPal, Palantir co-founder Joe Lonsdale, Instagram co-founder Mike Krieger and David Vélez, CEO and founder of Brazilian fintech Nubank. In addition, Loft has also raised more than $100 million in debt financing through a series of publicly listed real estate funds.

Loft plans to use its new capital in part to expand across Brazil and eventually in Latin America and beyond. The company is also planning to explore more M&A opportunities.

This article was updated post-publication to reflect accurate investor information.

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Things have been looking up for Belfast since the end of the Troubles. The city has undergone infrastructure improvements over the past two decades, tourism has boomed thanks to attractions such as the shipyard where the RMS Titanic was built and Game of Thrones shooting locations, and employment has risen steadily in the city since 2016, according to Northen Ireland’s Department for the Economy. The city also has the famed Queen’s University and low living costs to count in its favor, and gentrification is starting to take place, which shows things are looking up for Northern Ireland’s capital.

And as far as the local startup scene goes, the U.K.’s Tech Nation found in 2018 that about 26% of Belfast’s workforce was employed in tech, and it is among cities in the country with the highest growth potential for 2021.

With that in mind, we reached out to founders, investors and executives in the city to get an inside look at the state of the current tech startup ecosystem. According to the survey, the city is strong in sectors such as fintech, agritech, hospitality tech, emerging tech, cybersecurity, SaaS and medtech. Ignite NI emerged as an important native incubator and accelerator.

Interesting startups that our respondents mentioned include: CropSafe, SideQuest, Aflo, Material Evolution, Cloudsmith, LegitFit, Continually, Gratsi, 54 North Design, Animal Manager, Kairos Sports Tech, Budibase, Incisiv, Automated Intelligence, loyalBe, Konvi, Lane 44, Teamfeepay.com, Axial3D, Neurovalens, Payhere, and Civic Dollars.

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The tech investment scene was characterized as being strong in software and life sciences, but sometimes too conservative or risk-averse. However, this seems to be changing for the better, and foreign direct investment (FDI) is an important growth factor for the ecosystem.

Although there remains uncertainty around how Brexit will affect Northern Ireland, one executive said, “If we play our cards right, we can capitalize on it. Being positioned both in the EU and U.K. markets gives us advantages that we would be foolish to waste.”

One of the founders foresees more private capital flowing into Belfast as global investors realize that “the combination of great local universities and very strong FDI has attracted some brilliant engineers.” The low cost of living is also encouraging for talent to stay put in the city, which makes for a tech scene that’s poised to take off, this founder added.

Here’s who we spoke to:

Cormac Quinn, founder & CEO, loyalBe

Which sectors is your tech ecosystem strong in? What are you most excited by? What does it lack?
We’re strong in cybersecurity and (to an arguably lesser extent) fintech. I’m excited by the droves of new startups being created here in all sorts of sectors — traditionally, Belfast hasn’t had a lot of tech startups, but I can see that changing right before my eyes, which is very exciting. I always anticipated having to leave Belfast for the U.S. to be able to start a tech company, but I’m glad this is no longer a requirement or even the standard any more.

Which are the most interesting startups in your city?
There are a few that stand out: Cloudsmith (devtools), LegitFit (scheduling), Continually (chatbots/marketing), and Automated Intelligence (data management). This is certainly not an exhaustive list of interesting startups, just a few that come to mind.

What are the tech investors like in Belfast? What’s their focus?
Investors here can be somewhat conservative and slightly traditional. If you’re raising investment north of £1 million, you would likely need to look outside the jurisdiction. There also just isn’t enough private capital at the moment, which is a shame, as Belfast has some fantastic talent combined with a very low cost of living, which means investor money tends to go further (no crazy rents, reasonable salaries, etc.). It feels we’re at the beginning of a cycle in Belfast, however — I expect to see many more local exits over the coming years, which will likely lead to new private capital inflows.

With the shift to remote working, do you think people will stay in Belfast? Will they move out? Will others move in?
I understand the city was growing pre-pandemic, and I believe this trend will continue once life returns to a semi-normal state. For a long time, Belfast was a city people didn’t want to live in due to historical issues, but that has been slowly changing. New developments are popping up all over the city, from student accommodation to hotels and nice apartments. 15-20 years ago, Belfast had hardly any of this.

Who are the key startup people in your city (e.g. Investors, founders, lawyers, designers)?
Chris McClelland, MD of Ignite NI: He’s a mentor on the city’s top accelerator program. Co-founded BrewBot.
Ian Browne, COO of Ignite NI: Entrepreneur and another mentor to startups in the city.
Mark Dowds: Venture partner at Anthemis, co-founder at Ormeau Baths (in my opinion it’s the city’s best co-working space).

Where do you see your city’s tech scene in five years?
We’re in uncertain times due to Brexit, but I think if we play our cards right, we can capitalize on it. Being positioned both in the EU and U.K. markets gives us advantages that we would be foolish to waste. I do think we will see more private capital flowing into Belfast as global investors realize that the combination of great local universities and very strong FDI has attracted some brilliant engineers. Combine that with the fact that cost of living remains quite low, which means their capital can go much further (rather than going to landlords) and you have a tech scene that’s poised for take-off.

Can you recommend any companies that should appear in our global Startup Battlefield competition?
Cloudsmith.

Susan Kelly, CEO, Respiratory Analytics

Which sectors is your tech ecosystem strong in? What are you most excited by? What does it lack?
Cybersecurity, fintech, digital — strong medtech — needs building. Great incubator and accelerator in Ignite, but needs expansion to the Northwest where deprivation and poor infrastructure need to be addressed. Public funding supports are good, but too fragmented and hard to access.

Which are the most interesting startups in your city?
CropSafe, SideQuest, Aflo (my startup!), Material Evolution.

What are the tech investors like in Belfast? What’s their focus?
Too conservative, “stale, pale, male”, and risk-averse. But changing for the better, slowly. Legal’s far too costly. Needs to shift to a more U.S. type model. Too few women on the scene. Focus on software, which is great, but too risk-averse in hardware. Needs more experienced angel investors. Halo Business Angel Network feels staid.

With the shift to remote working, do you think people will stay in Belfast? Will they move out? Will others move in?
Huge shift back to Belfast and Northern Ireland in general as a result of COVID.

Who are the key startup people in your city (e.g. Investors, founders, lawyers, designers)?
Ignite NI is driving the startup scene via Propel (Pre-Accelerator) and the Accelerator — doing an amazing job. Clarendon, Techstart, various angels, and Catalyst. Big Motive is a key design engine.

Where do you see your city’s tech scene in five years?
With more support from Invest NI, the whole of Northern Ireland can be an innovation hub linked to Ireland via the startup ecosystem.

Can you recommend any companies that should appear in our global Startup Battlefield competition?
CropSafe.

Ryan Crown, co-founder, Hill Street Hatch

Which sectors is your tech ecosystem strong in? What are you most excited by? What does it lack?
We’re strong in the tech industry. We’re excited by changing how we launch hospitality ventures. Belfast is weak in investment and investors.

Which are the most interesting startups in your city?
Payhere, Civic Dollars, and Konvi.

What are the tech investors like in Belfast? What’s their focus?
We’re lacking proper investors in Northern Ireland.

With the shift to remote working, do you think people will stay in Belfast? Will they move out? Will others move in?
The cost of living and quality of life is fantastic in Northern Ireland/Belfast. COVID-19 will see a huge influx of people moving from expensive cities such as London, Manchester, or Dublin and relocating to Belfast.

Who are the key startup people in your city (e.g. Investors, founders, lawyers, designers)?
Chris McClelland.

Where do you see your city’s tech scene in five years?
Booming.

Fearghal Campbell, founder, Pitchbooking

Which sectors is your tech ecosystem strong in? What are you most excited by? What does it lack?
Cybersecurity, SaaS, sportstech. Most excited by a range of early-stage tech companies — [there has been] an explosion in pre-seed and seed level companies over the past two to three years. Weaker at scaling up; relative lack of indigenous scale-up companies. Large number of foreign direct investment from U.S.-based companies into the city.

Which are the most interesting startups in your city?
In the sportstech sector, teamfeepay.com are growing fast. loyalBe are a seed-stage fintech company with big plans for reinventing retail loyalty programs that we always keep an eye on. Later-stage companies like medtech mainstays Axial3D and Neurovalens are doing great things too!

What are the tech investors like in Belfast? What’s their focus?
We have a mix of angel and institutional investors in Belfast. Hard to say a specific focus on a particular industry, but there are a couple of sectors that are strong in the city given the focus of the local universities. Medtech and cybersecurity both feature heavily in the startup scene.

With the shift to remote working, do you think people will stay in Belfast? Will they move out? Will others move in?
Belfast benefits from a relatively low cost of living in relation to the rest of the U.K., meaning that we are seeing an increase in startups moving here from other major cities. The support for early-stage startups has also contributed to this influx. As a city, we are well set up for moving to a hybrid way of working. You can traverse across the center of the city in 15 mins on foot, which means popping into a city center office isn’t a big undertaking.

Who are the key startup people in your city (e.g. Investors, founders, lawyers, designers)?
Invest NI – Government support agency.
Ignite NI – Seed-stage accelerator program.
UlsterBank Accelerator – Early-stage accelerator program.
Aurient Investments – Angel investment group with a diverse investment portfolio.

Where do you see your city’s tech scene in five years?
I believe we will see the strongest seed-stage companies from 2017-2020 becoming established companies within our tech scene to match the influx of FDI companies from further afield.

Jack Spargo, co-founder & CEO, Gratsi

Which sectors is your tech ecosystem strong in? What are you most excited by? What does it lack?
Strong in: Fintech, agritech, hospitality tech, and emerging tech.
Most excited by: support (financial, mentoring, etc.) is available and the cost to build and grow is low.
Weakest in: geographical barriers to rest of UK and EU.

Which are the most interesting startups in your city?
loyalBe, Konvi, and Lane 44.

What are the tech investors like in Belfast? What’s their focus?
Great — good support and intros facilitated by accelerators such as Ignite NI, Catalyst, Techstart, Ormeau Baths, etc.

With the shift to remote working, do you think people will stay in Belfast? Will they move out? Will others move in?
More likely to move in: low cost of living and well set up for being remote already.

Who are the key startup people in your city (e.g. Investors, founders, lawyers, designers)?
Chris McClelland and Ian Browne of Ignite NI; Mark Dowds of anthemis, and Cormac Quinn of loyalBe.

Where do you see your city’s tech scene in five years?
Stronger: a tech hub for the UK and the EU.

Brendan Digney, founder, Machine Eye Technology

Which sectors is your tech ecosystem strong in? What are you most excited by? What does it lack?
Agritech and Constuction tech are industries with huge potential, particularly in Ireland and Northern Ireland, where there are traditional strengths and the opportunity to influence based upon use of AI and data.

Which are the most interesting startups in your city?
Kairos Sports Tech, Budibase, Incisiv, and Automated Intelligence.

What are the tech investors like in Belfast? What’s their focus?
There are a number of VCs/funds that are generally linked to each other and Invest NI. INI is a big support and funder. Catalyst are a not-for-profit support who are possibly the most valuable in the whole system. Investment focus is generally around software and life sciences, although other funds are around. Strong focus on foreign and inward businesses.

With the shift to remote working, do you think people will stay in Belfast? Will they move out? Will others move in?
[People will] move out to rural areas within an hour’s drive of the city.

Who are the key startup people in your city (e.g. Investors, founders, lawyers, designers)?
Catalyst, Ormeau Baths, and Raise Ventures.

Where do you see your city’s tech scene in five years?
Significant growth in the scene, with an expansion into more later-stage businesses.

Toyah Warnock, co-founder, Lane 44

Which sectors is your tech ecosystem strong in? What are you most excited by? What does it lack?
Belfast is a growing hub of fantastic businesses and funding opportunities.

Which are the most interesting startups in your city?
Gratsi, 54 North Design, and Animal Manager.

What are the tech investors like in Belfast? What’s their focus?
SaaS.

With the shift to remote working, do you think people will stay in Belfast? Will they move out? Will others move in?
Belfast is inexpensive to live in. Many people will be moving in.

Who are the key startup people in your city (e.g. Investors, founders, lawyers, designers)?
Ormeau Baths.

Where do you see your city’s tech scene in five years?
It will grow rapidly. Belfast is going through a period of gentrification.

Can you recommend any companies that should appear in our global Startup Battlefield competition?
Lane 44, Animal Manager, and Gratsi.

Alan Carson, CEO, Cloudsmith

Which sectors is your tech ecosystem strong in? What are you most excited by? What does it lack?
Strong in security, fintech, and medtech. Excited about devtools.

Which are the most interesting startups in your city?
Cloudsmith and Axial3D.

What are the tech investors like in Belfast? What’s their focus?
Small investor scene, but with an ambitious founder scene. Medtech and security are popular.

With the shift to remote working, do you think people will stay in Belfast? Will they move out? Will others move in?
No idea. Probably a bit of both.

Who are the key startup people in your city (e.g. Investors, founders, lawyers, designers)?
Techstart Ventures, Ignite NI, Catalyst, Clarendon Co-Fund, Denis Murphy, Colm McGoldrick, and Alastair Bell.

Where do you see your city’s tech scene in five years?
Bigger and better than ever.

Can you recommend any companies that should appear in our global Startup Battlefield competition?
VideoFirst.