Jul
30

$3.2 billion cyber company Cloudflare is eyeing a September IPO, just months after raising an $150 million funding round

Cloudflare, a company that speeds up content delivery and protects websites from outside attackers, has its eye on a September IPO, according to people familiar with the company.

The San Francisco-based company hired Goldman Sachs to lead its IPO last October, but did not file with the Securities and Exchange Commission until this summer, according to one of the people.

Cloudflare, which was last valued at $3.2 billion in 2016, instead raised $150 million from Franklin Templeton in March 2019.

Its unclear what valuation Cloudflare is aiming for in its upcoming IPO. Cloudflare declined to comment.

Cloudflare is best known for its content delivery network (CDN) services, which helps websites and apps like customers including OKCupid and PF Chang's load faster, while also protecting against hackers and other bad actors. Its biggest competitor in this space is Akamai Technologies. The company has also expanded to privacy and cybersecurity-related businesses.

Read more: Cloudflare CEO explains his emotional decision to punt The Daily Stormer and subject it to hackers: I woke up 'in a bad mood and decided to kick them off the Internet'

The company was founded in 2009 by CEO Matthew Prince and Chief Operating Officer Michelle Zatlyn. It's backed by Venrock, New Enterprise Associates, and Union Square Ventures, as well as Alphabet's CapitalG and Microsoft, according to PitchBook.

Cloudflare's IPO plans follow a robust year for public offerings, particularly for tech companies that sell to other businesses. The cybersecurity company CrowdStrike went public in June with a $6.7 billion valuation and is now worth nearly $20 billion, bucking industry trends that favor mergers and acquisitions over IPOs. Cloudflare's smaller competitor Fastly went public in May.

Read more: Tech companies have raised billions of dollars from outside of venture capital like Fidelity and T. Rowe — but there's a costly downside as these investors pile on

Though many of the largest and most hyped tech IPOs like Uber and Lyft hit before summer, there are still a few more unicorn tech startups in the line up for this year.

Datadog, an enterprise cloud monitoring company, hired bankers to lead an IPO expected later this year, according to Reuters. WeWork, the $47 billion unprofitable shared office space company, is also planning to IPO in September, according to Bloomberg.

Original author: Becky Peterson

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Jul
30

Vice Media exits, AT&T's Xandr pitch deck, how to make $150 million by fighting Facebook and Google

AT&T Chairman and CEO Randall Stephenson. Getty Images

Hi! Welcome to the Advertising and Media Insider newsletter, where we round up the most interesting stories we covered this past week, ICYMI.

If you got this email forwarded, sign up for your own here. Send tips or feedback to me at This email address is being protected from spambots. You need JavaScript enabled to view it..

It's a more compact than usual newsletter this week, but as busy as everyone is, I know you'll appreciate the brevity!

Now, on to the rest: As T-Mobile and Sprint move closer to a merger, my colleague Lauren Johnson explored the year-long efforts by their rival AT&T to build an advertising powerhouse.

Meanwhile, it's earnings season, and the biggest tech companies we follow seem to be immune to scandal at least so far — but there are headwinds on the horizon. The big takeaways from our coverage:

Facebook's growth is slowing, and while it's betting on Stories as its next breakout ad format, it's not pulling in as much revenue as its feed ads are. Amazon, seen by advertisers as the best candidate to challenge Facebook and Google's dominance, is gaining traction with advertisers, but its ad growth rate has slowed over the past year. Google said that YouTube remains its cash cow, even though reports have suggested that YouTube's dominance in internet video is eroding.

Elsewhere, the more platforms grow, the more they look the same, as this Snap scoop from Tanya Dua shows:

Snap is secretly testing dynamic product ads that retarget consumers as it races to compete with Facebook and Pinterest for e-commerce dollars Snap is testing targeted ads that are similar to the ones already sold by Facebook, Twitter, and Pinterest.

Meantime, I did some digging into the factors behind reports that Refinery29 and Vice Media may combine.

Refinery29 is in talks to combine with Vice Media. Sources say its finances are so tight it needs to do a deal soon.One nuance I think often gets lost in the coverage of these richly funded companies that aren't profitable is that they aren't failures — they're just meant to be smaller companies than their investors might have expected or hoped for.

Here are other great stories from media, marketing, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.)

How the CEO of buzzy TV-measurement firm Data Plus Math made a fortune from fighting Facebook and Google and sold the company for $150 million

A key exec on Netflix's brand-partnerships team has quietly exited the company

NBCUniversal raked in nearly $1 billion in ad sales from digitally native brands during its 2019 Upfronts — showing how quickly these brands are turning to TV to scale

How to use Instagram to reach celebrities and other influential people, according to the CEO of a $300 million startup who swears by it and says 'cold calling is dead'

'An amalgamation of warring armies': CVS Health's CMO says that holding companies must evolve or risk being disrupted

A YouTube star details her wild ride to 1.5 million subscribers within a month of posting her first video about living in a van

Original author: Lucia Moses

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Jul
30

It might be impossible to prevent hackers from breaking into corporations like Capital One. But here's what companies should do anyway to make sure data doesn't fall into the wrong hands. (AMZN)

Capital One is the latest major corporation to fall victim to a data breach, as it revealed on Monday that an intruder gained access to personal information in an incident that puts 106 million customers at risk.

A former Amazon employee is said to have obtained sensitive Capital One customer data stored on Amazon Web Services, the retailer's massively popular cloud computing service. Federal prosecutors say that the alleged intruder, Paige Thompson, was able to gain access to information like names, addresses, email addresses, dates of birth, and the social security numbers of 140,000 customers and bank account numbers of 80,000 customers.

Companies might not always be able to get ahead of hackers and other bad guys, who are always finding new ways and means to exploit security vulnerabilities and flaws. But experts say there are measures that can be taken to spot intruders quickly and ensure that sensitive data doesn't fall into the wrong hands.

Original author: Lisa Eadicicco

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Jul
30

YouTube creator Jennelle Eliana has posted only 3 videos and already has 1.5 million subscribers. She told us how it happened.

Solo van traveler Jennelle Eliana Long won the YouTube lottery. Her channel "Jennelle Eliana" accumulated 1.5 million subscribers on YouTube within one month of posting her first video.

The 20-year-old has become a YouTube phenomenon, gaining massive interest online, with dozens of explainer videos breaking down the possibilities of how she did it and forums on Reddit dedicated to her success. People want to know, who is "Jennelle Eliana" and how did this all happen?

The simple explanation is that YouTube's algorithm picked up her first two videos and recommended them to its users, which is the likely cause of her instant success. But Long is also a beneficiary of a rise in interest in sustainable living on YouTube generally.

Long spoke with Business Insider about the rapid growth of her YouTube channel and Instagram page, and her reaction to the frenzy.

The magic of YouTube's algorithm

Jennelle Eliana Jennelle Eliana/YouTube

Long started her YouTube channel as a way to document and share her nomadic van life adventures. She lives in a self-converted 1995 GMC Vandura Explorer Limited with her pet snake, Alfredo.

She posted her first two YouTube videos within two weeks of each other and instead of waiting, logged off social media and went "off the grid," exploring places like Big Sur, California in her van.

It wasn't until friends began messaging her that she found out how many people had watched those first two videos and subscribed.

"People were like 'ya know your videos are picking up?' and I was like, 'yeah I know, I have 20,000 subscribers, it's insane!'" Long told Business Insider, who then logged onto YouTube to discover that her channel had rapidly gained 1 million subscribers.

She admitted that she was just as confused as everyone else, and watched some of the videos on YouTube explaining theories as to why this happened.

Some of the explainer videos on YouTube about Long's rapid success. Screenshot/YouTube

YouTube's algorithm picks up videos with high engagement and recommends them to users. All three of Long's videos were picked up by YouTube and shared across the platform.

There has been a general rise in interest around sustainable living on YouTube. Videos on sustainable living have doubled this year, with some of the top categories being Van Life/Tiny Home, minimalism, and zero waste, a YouTube spokesperson told Business Insider.

Van life vloggers Eamon & Bec have several popular "Van Life" videos on their channel, with the two most popular amassing 3.2 million views. YouTube creator Joana Ceddia experienced similar success with her channel, after YouTube recommended two of her videos. From September to October 2018, her subscriber count grew from 500 to more than 1 million.

'I was not prepared for this,' Long shared with her followers in her latest YouTube video.

Inside Jennelle Eliana's van. Jennelle Eliana Long

Long uploaded her first YouTube video on June 26. She had been attempting to start a YouTube channel for a year so decided to take a month off from work to focus getting it done, sharing the news with her 4,000 (now 250,000) followers on her Instagram page @jennelle.eliana.

"I was really happy with the little community that I built," she said about her Instagram followers.

But then her following started to blow up.

"I was not prepared for this," Long said in her latest video titled, "WHY DO I LIVE IN A VAN (Q&A)." She took a two-week "break" after posting her first two videos and needed to take a step back from social media for her mental and physical health, she said.

"I had a moment after my second video where I was definitely overwhelmed, and didn't know how to handle the hate, or what to post next," She told Business Insider.

Her latest video, uploaded on July 26, was No. 3 on YouTube's trending page shortly after she posted it.

"I think my video was under Chris Brown's music video - just me casually filming a Q&A with my font facing camera and no mic," Long said. "It's really exciting but I'm also like, maybe I should put in a little bit more effort?"

In the comments section of that video, people pointed out that the audio quality wasn't as good, she said.

"I didn't expect that video to do well, so I felt kind of bad," Long said. "I feel like now that my platform is big, it does put a little bit of pressure on me to make content that is purposeful."

Her big platform has also led to concerns about her safety.

Along with YouTuber burnout, many creators like Mr. Beast and David Dobrik have spoken openly about the struggles they've faced with personal security. Long said while she was visiting family this week, a stranger pulled into her parents driveway, asking for her.

"Before that happened, my dad was just lecturing me because he doesn't think I should drive my van anymore because people will recognize me," she said.

Debunking conspiracies

Jennelle Eliana Long outside her van. Jennelle Eliana Long

Long films and edits everything on her iPhone X, she said. She uses the $29.99 LumaFusion app, a tripod, and a microphone.

"There have been a lot of conspiracies that I have a whole team behind me, but I literally just film and edit on my phone," she said.

Original author: Amanda Perelli

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Jul
30

Beats Solo3 Wireless headphones are $120 off at Amazon, Walmart, and Best Buy for a limited time

If you're in the market for a great pair of headphones, then it's worth considering Beats' Solo3 Wireless headphones— especially since they're on sale for up to $120 off their normal price of $300. You can take advantage of the deal at Walmart, Best Buy, and Amazon.

It's also worth noting that educators, students, and their parents can get a pair of Beats Studio3 Wireless headphones free from the Apple Store when they buy select MacBook models. Here are all the details about Apple's Education Discount.

The Beats Solo3 Wireless headphones have a lot to offer. They connect to your listening device wirelessly via Bluetooth, which is far more convenient than a wired connection. The headphones are also super well designed, and they're available in a range of colors, so you should be able to find a pair that fits with your style.

The sound quality of the Beats Solo3 Wireless headphones is solid. These headphones offer plenty of bass, a well-tuned mid-range, and decent clarity in the high-end. Sometimes, Beats headphones get a bad rap because they don't sound natural, but anyone who likes a lot of bass in their music will really enjoy these headphones.

We don't know how long the deals will run on each of the retailers' websites, so if you want to pick up a pair of Beats Studio3 Wireless headphones for much less than their normal price, you should act quickly.

Get the Beats Solo3 Wireless headphones from Amazon, $179 (originally $299.95) [You save $120.95]

Get the Beats Solo3 Wireless headphones from Best Buy, $179.99 (originally $299.99) [You save $120]

Get the Beats Solo3 Wireless headphones from Walmart, $179 (originally $299.95) [You save $120]

Original author: Christian de Looper

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  16 Hits
Jul
30

How to temporarily hide or permanently delete your YouTube account, and erase any trace of yourself from the site

There are plenty of reasons to want to delete a YouTube account.

Maybe you no longer want to follow any of the YouTubers you used to love, and it's time to clean house and start over with the platform. Or maybe YouTube is taking too much of your time away from you, and you just need to break away once and for all.

No matter why you want to call it quits with YouTube, the good news is that it's easy to delete a YouTube account.

Just know that once you delete your YouTube account, not only will all of your videos, playlists, and subscriptions disappear, but so will your comments and likes, messages, and every other trace of your YouTube account.

So consider just hiding your content instead, which is a reversible move that will nonetheless scrub much of your presence off the site. Most of the steps to delete or hide a YouTube account are the same, so let's get to it.

How to delete (or hide) your YouTube account

1. Go to YouTube on your desktop browser and make sure you are signed in.

2. Click your account icon (which will be an image, or a circle with a letter in it if you haven't uploaded an avatar) at the top right corner of the screen

3. In the dropdown menu, click "Settings."

Open the YouTube Settings menu. Steven John/Business Insider

4. On the next page, click "Advanced settings" at the bottom of the menu on the left.

Navigate to your Advanced settings. Steven John/Business Insider

5. Scroll down on the next page and click "DELETE CHANNEL."

Click the "Delete Account" button. Steven John/Business Insider

6. Verify your password, then decide if you simply want to hide your content; if so click "I want to hide my content" and check both boxes, then hit "HIDE MY CONTENT" in the blue box.

Choose whether you'd like to hide your account, or go ahead with deleting it. Steven John/Business Insider

7. To delete your account, click "I want to permanently delete my content" and then check the box, then finish the deed by hitting the "DELETE MY CONTENT" box.

Confirm that you want to delete your account. Steven John/Business Insider

Original author: Steven John

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  35 Hits
Jul
30

Inside the history of Silicon Valley labor, with Louis Hyman

As I wrote for TechCrunch recently, immigration is not an issue always associated with tech — not even when thinking about the ethics of technology, as I do here.

So when I was moved to tears a few weeks ago, on seeing footage of groups of 18 Jewish protestors link arms to block the entrances to ICE detention facilities, bearing banners reading “Never Again” in reference to the Holocaust — these mostly young women risking their physical freedom and safety to try to help the children this country’s immigration service is placing in concentration camps today, one of my first thoughts was: I can’t cover that for my TechCrunch column. It’s about ethics of course, but not about tech.

It turns out that wasn’t correct. Immigration is a tech issue. In fact, companies such as Wayfair (furniture), Amazon (web services), and Palantir (the software used to track undocumented immigrants) have borne heavy criticism for their support of and partnership with ICE’s efforts under the current administration.

And as I discussed earlier this month with Jaclyn Friedman, a leading sex ethics expert and one of the ICE protestors arrested in a major demonstration in Boston, social media technology has been instrumental in building and amplifying those protests.

But there’s more. IBM, for example, has an unfortunate and dark history of support for Nazi extermination efforts, and many recent commentators have drawn parallels between what IBM did during the Holocaust and what companies like Palantir are beginning to do now.

Dozens of protestors huddle in the rain outside Palantir HQ.

I say “companies,” plural, with intention: immigrant advocacy organization Mijente recently released news that Anduril, the company founded by Palmer Luckey and composed of Palantir veterans, now has a $13.5 million contract with the Marine corps for their autonomous surveillance “Lattice” towers at four different USMC bases, including one border base. Documents procured via the Freedom of Information Act show the Marines mention “the intrusion dilemma” in their justification for choosing Anduril.

So now it seems the kinds of surveillance tech we know are badly biased at best — facial recognition? Panopticon-style observation? Algorithms of various other kinds — will be put to work by the most powerful fighting force ever designed, for expanded intervention into our immigration system.

Will the Silicon Valley elite say “no”? To what extent will new protests emerge, where the sorts of people likely to be reading this writing might draw a line and make work more difficult for their peers at places like Anduril?

Maybe the problem, however, is that most of us think of immigration ethics as an issue that might touch on a small handful of particularly libertarian-leaning tech companies, but surely it doesn’t go beyond that, right? Can’t the average techie in San Francisco or elsewhere safely and accurately say these problems don’t actually implicate them?

Turns out that’s not right either.

Which is why I had to speak this week with Cornell University historian Louis Hyman. Hyman is a Professor at Cornell’s School of Industrial and Labor Relations, and Director of the ILR’s Institute for Workplace Studies, in New York. In our conversation, Hyman and I dig into Silicon Valley’s history with labor rights, startup work structures and the role of immigration in the US tech ecosystem. Beyond that,  I’ll let him introduce himself and his extraordinary work, below.

Louis Hyman. (Image by Jesse Winter)

Greg Epstein: I discovered your work via a piece you wrote in the Washington Post, which drew from your 2018 book, Temp: How American Work, American Business, and the American Dream Became Temporary. In it, you wrote, “Undocumented workers have been foundational to the rise of our most vaunted hub of innovative capitalism: Silicon Valley.”

And in the book itself, you write at one point, “To understand the electronics industry is simple: every time someone says “robot,” simply picture a woman of color. Instead of self-aware robots, workers—all women, mostly immigrants, sometimes undocumented—hunched over tables with magnifying glasses assembling parts, sometimes on a factory line and sometimes on a kitchen table. Though it paid a lot of lip service to automation, Silicon Valley truly relied upon a transient workforce of workers outside of traditional labor relations.”

Can you just give us a brief introduction to the historical context behind these kinds of comments?

Louis Hyman: Sure. One of the key questions all of us ask is why is there only one Silicon Valley. There are different answers for that.

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Jan
11

Here's how Tesla went from Elon Musk's infamous $420 tweet to being worth almost $500 per share (TSLA)

DigitalOcean, the cloud infrastructure service that made a name for itself by focusing on low-cost hosting options in its early days, today announced that it has appointed former SendGrid COO and CFO Yancey Spruill as its new CEO and former EnerNOC CFO Bill Sorenson as its new CFO. Spruill will replace Mark Templeton, who only joined the company a little more than a year ago and who had announced in May his decision to step down for personal reasons.

DigitalOcean is a brand I’ve followed and admired for a while — the leadership team has done a tremendous job building out the products, services and, most importantly, a community, that puts developer needs first,” said Spruill in today’s announcement. “We have a multi-billion dollar revenue opportunity in front of us and I’m looking forward to working closely with our strong leadership team to build upon the current strategy to drive DigitalOcean to the company’s full potential.”

Spruill does have a lot of experience, given that he was in CxO positions at SendGrid through both its IPO in 2017 and its sale to Twilio in 2019. He also previously held the CFO role at DigitalGlobe, which he also guided to an IPO.

In his announcement, Spruill notes that he expects DigitalOcean to focus on its core business, which currently has about 500,000 users (though it’s unclear how many of those are active, paying users). “My aspiration is for us to continue to provide everything you love about DO now, but to also enhance our offerings in a way that is meaningful, strategic and most helpful for you over time,” he writes.

Spruill’s history as CFO includes its fair share of IPOs and sales, but so does Sorenson’s. As CFO at EnerNOC, he guided that company to a sale to investor Enel Group. Before that, he led business intelligence firm Qlik to an IPO.

It’s not unusual for incoming CEOs and CFOs to have this kind of experience, but it does make you wonder what DigitalOcean’s future holds in store. The company isn’t as hyped as it once was and while it still offers one of the best user experiences for developers, it remains a relatively small player in the overall cloud game. That’s a growing market, but the large companies — the ones that bring in the majority of revenue — are looking to Amazon, Microsoft and Google for their cloud infrastructure. Even a small piece of the overall cloud pie can be quite lucrative, but I think DigitalOcean’s ambitions go beyond that.

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Nov
09

Unity is paying $1.6B for the Weta Digital tools that created Gollum

Disrupt San Francisco 2019 takes place on October 2-4, and we’re working every angle to make it financially accessible to as many people as possible. It starts with early-bird pricing on four types of passes for different needs and budgets. Plus, we offer discounts for students, nonprofit organizations, government employees and military personnel.

But did you know you can score discounted rates on flights and hotels for your Disrupt adventure? Yup. United Airlines offers Disrupt SF attendees discounted fares on flights to San Francisco International Airport or San Jose International Airport. Head on over to United.com and book your flight under “Advanced Search” using offer code ZFWZ101320. It’s an easy way to save.

Whether it’s just you or your entire team, you can reserve discounted hotel rooms through room blocks TechCrunch has secured at multiple hotels throughout the City by the Bay. Many of the hotels also offer special perks, including free Wi-Fi and gym access, when you book through this website. Your extras may vary depending on which hotel you choose. The supply of rooms is limited, so get booking!

Once you have your Disrupt pass and your travel reservations well in hand, you can start strategizing to make the most of your time at Disrupt SF — three short days packed with early-startup programming across four stages.

Whether on the Main stage, the Extra Crunch stage, on a panel or during a fireside chat, Disrupt speakers represent an impressive range of expertise. We’re talking up-and-coming boundary-pushers to the top players in the startup world — iconic technologists, investors and founders.

Witness the glory that is Startup Battlefield, TechCrunch’s epic pitch competition. Watch as the world’s most innovative startups launch and compete for the Disrupt Cup, investor and media love and, of course, $100,000.

Explore and network your way through Startup Alley, where you’ll find more than 1,200 startups and sponsors displaying products, platforms and services spanning the tech spectrum. While you’re there, be sure to visit the TC Top Picks, our hand-picked cadre of outstanding startups.

Want a tool that cuts through the crowds to help you meet the people who can help move your business forward? Then use CrunchMatch, the free business match-making service. It makes networking easier than ever.

Grab your discounts, people, and join us at Disrupt San Francisco 2019 on October 2-4. Buy your early-bird passes today, and then book your discounted flights and hotel rooms before they all disappear.

Is your company interested in sponsoring or exhibiting at Disrupt San Francisco 2019? Contact our sponsorship sales team by filling out this form.

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Jul
30

The dreaded 10x, or, how to handle exceptional employees

The “10x engineer.” Shudder. Wince. I have rarely seen my Twitter feed unite against an idea so loudly, or in such harmony.

I refer of course to the thread last month by Accel India’s Shekhar Kirani, explaining “If you have a 10x engineer as part of your first few engineers, you increase the odds of your startup success significantly” and then going on to address, in his opinion, “How do you spot a 10x engineer?”

The resulting scorn was tsunami-like. The very concept of a 10x engineer seems so… five years ago. Since then, the Valley has largely come to the collective conclusion that 1) there is no such thing as a 10x engineer 2) even if there were, you wouldn’t want to hire one, because they play so poorly with others.

The anti-10x squad raises many important and valid — frankly, obvious and inarguable — points. Go down that Twitter thread and you’ll find that 10x engineers are identified as: people who eschew meetings, work alone, rarely look at documentation, don’t write much themselves, are poor mentors, and view process, meetings, or training as reasons to abandon their employer. In short, they are unbelievably terrible team members.

Is software a field like the arts, or sports, in which exceptional performers can exist? Sure. Absolutely. Software is Extremistan, not Mediocristan, as Nassim Taleb puts it.

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  23 Hits
Jul
30

Vacasa to acquire Wyndham Vacation Rentals for $162M

Vacasa, a provider of vacation rental management services akin to Airbnb, has agreed to acquire Wyndham Vacation Rentals from Wyndham Destinations.

Portland-based Vacasa will pay Wyndham a total of $162 million, including at least $45 million in cash at closing and upwards of $30 million in Vacasa equity.

Vacasa, founded in 2009, has raised $207.5 million in venture capital funding to date from investors such as Assurant Growth Investing and NewSpring Capital.

Its acquisition of Wyndham Vacation Rentals will bring a number of brands, including ResortQuest, Kaiser Realty and Vacation Palm Springs, under its ownership and will expand its portfolio to include 9,000 new properties.

“We are excited to partner with the pioneering company in the short-term rental industry that helped make vacation homes popular for so many families around the world,” Vacasa founder and chief executive officer Eric Breon said in a statement. “Combining Wyndham Vacation Rentals’ decades of operational excellence with Vacasa’s next-generation technology will deliver the industry’s best vacation rental experiences.”

The deal comes amid a period of growth for the Oregon business, which says it expects to bring in more than $1 billion in gross bookings and roughly $500 million in net revenue in the next year.

The acquisition, announced this morning, is projected to close this fall.

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Jul
30

Confluera snags $9M Series A to help stop cyberattacks in real time

Just yesterday, we experienced yet another major breach when Capital One announced it had been hacked and years of credit card application information had been stolen. Another day, another hack, but the question is how can companies protect themselves in the face of an onslaught of attacks. Confluera, a Palo Alto startup, wants to help with a new tool that purports to stop these kinds of attacks in real time.

Today the company, which launched last year, announced a $9 million Series A investment led by Lightspeed Venture Partners . It also has the backing of several influential technology execs, including John W. Thompson, who is chairman of Microsoft and former CEO at Symantec; Frank Slootman, CEO at Snowflake and formerly CEO at ServiceNow; and Lane Bess, former CEO of Palo Alto Networks.

What has attracted this interest is the company’s approach to cybersecurity. “Confluera is a real-time cybersecurity company. We are delivering the industry’s first platform to deterministically stop cyberattacks in real time,” company co-founder and CEO Abhijit Ghosh told TechCrunch.

To do that, Ghosh says, his company’s solution watches across the customer’s infrastructure, finds issues and recommends ways to mitigate the attack. “We see the problem that there are too many solutions which have been used. What is required is a platform that has visibility across the infrastructure, and uses security information from multiple sources to make that determination of where the attacker currently is and how to mitigate that,” he explained.

Microsoft chairman John Thompson, who is also an investor, says this is more than just real-time detection or real-time remediation. “It’s not just the audit trail and telling them what to do. It’s more importantly blocking the attack in real time. And that’s the unique nature of this platform, that you’re able to use the insight that comes from the science of the data to really block the attacks in real time.”

It’s early days for Confluera, as it has 19 employees and three customers using the platform so far. For starters, it will be officially launching next week at Black Hat. After that, it has to continue building out the product and prove that it can work as described to stop the types of attacks we see on a regular basis.

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Apr
27

Equity Monday: Startups run low on cash, and why some Internet tailwinds are fading

Welcome to this transcribed edition of The Operators. TechCrunch is beginning to publish podcasts from industry experts, with transcriptions available for Extra Crunch members so you can read the conversation wherever you are.

The Operators features insiders from companies like AirBnB, Brex, Docsend, Facebook, Google, Lyft, Carta, Slack, Uber, and WeWork sharing their stories and tips on how to break into fields like marketing and product management. They also share best practices for entrepreneurs on how to hire and manage experts from domains outside their own.

This week’s edition features Christiana Rattazzi, Head of Technology Marketing at WeWork, the leading coworking company that has raised over $8 billion and has a valuation of $47 billion and a rumored IPO impending. Also joining the show is Elenitsa Staykova, VP of Marketing at Brex, another fast-growing unicorn, recently valued at over $2 billion, that is the leading provider of credit cards to startups and tech companies.

In this episode, Christiana and Elenitsa explain how marketing works, how to get into and succeed in the field of marketing, and how founders should think about hiring and managing the marketing function. With their experiences at two of tech’s biggest and most innovative marketers, WeWork and Brex, this episode is packed with broad perspectives and deep insights.

Image via The Operators

Neil Devani and Tim Hsia created The Operators after seeing and hearing too many heady, philosophical podcasts about the future of tech, and not enough attention on the practical day-to-day work that makes it all happen.

Tim is the CEO & Founder of Media Mobilize, a media company and ad network, and a Venture Partner at Digital Garage. Tim is an early-stage investor in Workflow (acquired by Apple), Lime, FabFitFun, Oh My Green, Morning Brew, Girls Night In, The Hustle, Bright Cellars, and others.

Neil is an early-stage investor based in San Francisco with a focus on companies building stuff people need, solutions to very hard problems. Companies he’s invested in include Andela, Clearbit, Kudi, Recursion Pharmaceuticals, Solugen, and Vicarious Surgical.

If you’re interested in starting or accelerating your marketing career, or how to hire and manage this function, you can’t miss this episode!

The show:

The Operators brings experts with experience at companies like AirBnB, Brex, Docsend, Facebook, Google, Lyft, Carta, Slack, Uber, WeWork, etc. to share insider tips on how to break into fields like marketing and product management. They also share best practices for entrepreneurs on how to hire and manage experts from domains outside their own.

In this episode:

In Episode 4, we’re talking about marketing. Neil interviews Christiana Rattazzi, Head of Technology Marketing at WeWork, and Elenitsa Staykova, VP of Marketing at Brex.

Neil Devani: Hello and welcome to another episode of The Operators, where we learn from the people building the companies of tomorrow. We publish every other Monday and you can find us online at www.operators.co. I’m your host, Neil Devani, and we’re coming to you today from Digital Garage here in downtown San Francisco.

Joining me is Eli Staykova, Vice President of Marketing at Brex. Brex is the corporate credit card for start-ups, one of the fastest companies to reach a billion dollar evaluation, having launched barely two years ago, and its customers include Y Combinator, Flexport, SoFi, and many, many other startups.

Also joining us is Christiana Rattazzi, the head of enterprise technology marketing at WeWork. WeWork, with almost 10 billion dollars in financing to date, also counts major corporations and startups among its hundreds of thousands of customers. The firm is reportedly the largest leaseholder in New York, London, and Washington DC and has a footprint in almost a hundred other countries.

Eli and Christiana, thank you for joining us. Just to start, if you can share with our listeners about yourselves, a little bit about where you’re from and how you got into marketing, that’d be great.

Christiana Rattazzi: Happy to lead off. I’m actually from the Bay Area, go Warriors and I was pre-med through college and really thought I was going to go to med school and as I started studying for the MCAT, really discovered that that was what the path was going to be like.

One where you spend a lot of time in the library and maybe you weren’t up for it later and I wasn’t sure I wanted to sign up for that but I wanted to be at a company and being able to speak about a product that I was passionate about. And so that got me into cleantech, as I started my career, actually in cleantech, in marketing because I really loved to write and I love to tell stories.

So that was the beginning of my career and it’s been a great ride since then.

Devani: And what about yourself?

Eli Staykova: I came to the Bay Area in 2006 so I’ve been living here for the past thirteen years, it’s been quite the ride. I came here for the business school at the GSB, Stanford, and I started my career in finance, so I worked for IFC, International Finance Corporation, then for UBS in their LBO group, and I thought that you know after that I would stay in finance.

However, after Stanford I decided to work and live here in San Francisco and it’s so hard to be in the Bay Area not working in tech so I eventually joined the tech world. I work for Apple in their corporate finance team and I recently made the switch back in February at the new company Brex.

Devani: Very cool. These are two very exciting companies, two companies that do a lot of marketing, probably have very sophisticated marketing operations at least that’s what I would assume from the outside.

For the folks who are listening, who maybe don’t know much about marketing, can you help us understand at a very high level, the marking operation in your company. What are the different departments or roles, the different things that are just the nuts and bolts of how it works?

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Nov
10

Mobile developer Nifty Games brings big sports content to small screens

Vymo, a New York-headquartered startup that operates an eponymous mobile-first service to help salespeople manage their leads and get more work done, has raised $18 million in a new financing round to expand its footprint in the U.S. and other markets.

The Series B round for the six-year-old startup was led by Emergence Capital, a VC firm that focuses on enterprise cloud firms. Existing investor Sequoia India also participated in the round. Vymo has raised more than $23 million to date.

Vymo serves as a CRM (customer relationship management) solution and also works with other popular CRMs such as Salesforce. The service helps salespeople automatically capture their business calls, visits, messages, emails, calendar and the engagement levels to better track and manage their leads, Yamini Bhat, co-founder and CEO of Vymo, told TechCrunch in an interview.

The ease is crucial for salespeople. “CRMs have existed for more than a decade. But they still see under 15% to 20% day-to-day adoption,” Bhat explained. “Salespeople don’t actively log their activities into the CRM, which creates management challenges. People don’t know which deal will close and when it will close.”

Research and advisory firm Gartner said in a report that “field representatives aren’t going to ‘live’ in [sales force automation systems]…that ship has sailed.” In contrast, more than 75% of Vymo’s registered users log in and take actions on the app every day. Vymo’s offering also looks at a salesperson’s activities to identify what is working best for them and makes recommendations for “high-value activities” to other members based on that.

Vymo, which employs about 100 people, has amassed over 40 enterprise customers, including life insurance firms AIA Group and AXA, in seven nations. More than 100,000 salespeople use Vymo’s service. The startup will use the fresh capital to expand its business in many parts of the world and also begin operations in the U.S. market, Bhat said.

“With its exceptionally high user adoption metrics and steadily expanding user base — 100,000 salespeople at over 40 global enterprises and counting — Vymo is delivering transformational value. It’s the kind of company we at Emergence love partnering with — one that stands to drastically improve the day-to-day work lives of millions of people,” Jake Saper, a partner with Emergence Capital, who joins Vymo’s board as part of the financing, said in a statement.

Shailesh Lakhani, managing director of Sequoia Capital India Advisors, said, “As early partners, we’ve seen Vymo grow rapidly across all metrics, but most importantly in avid adoption by mobile-first workers at some of the largest global enterprises. Vymo is uniquely positioned to become the standard by which sales and distribution is run in these institutions.”

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Sep
03

The Information's business ambitions, Oatly's unlikely rise, YouTube's double-edged sword

NakedPoppy co-founders Jaleh Bisharat and Kimberly Shenk are an impressive duo. Bisharat, the startup’s chief executive officer, is a commanding presence and a bona fide marketing savant. The perfect compliment to Shenk, a reticent and data-focused chief product officer.

Together they’re building a cosmetics startup, NakedPoppy, where people can purchase high-quality “clean” makeup, or sustainable, ethically-made and cruelty-free products produced without harmful chemicals. It launches today with $4 million in venture capital backing from top investors, including Cowboy Ventures (the seed-stage fund led by Aileen Lee), Felicis Ventures, Khosla Ventures, Maveron, Polaris Ventures and Slow Ventures.

“Conventional makeup is considered hazardous waste by the EPA,” Bisharat tells TechCrunch. “You can look better and go clean.”

But NakedPoppy isn’t just another website for buying makeup. Like all companies today, it’s a tech company. NakedPoppy’s patent-pending personalization algorithm helps customers quickly find makeup that matches or complements their skin tone. To do this, customers are asked to complete a three-minute assessment and submit a photo of their wrist, which is used to pinpoint their base skin color.

“I’m not the person that is up to trends or is keeping up with the YouTube stars,”  NakedPoppy’s product chief Shenk tells TechCrunch. “When I walk into Sephora my stomach drops … I am the kind of woman that wants to set it and forget it. Just give me the right thing and let’s move on.”

Bisharat adds that NakedPoppy targets the busy woman: “The one for whom it’s not entertainment to go shopping for makeup.”

The NakedPoppy team hopes its algorithm expedites the makeup shopping process for those who view the task as a chore not a hobby. Accounting for skin type, skin color, skin undertone, age, eye color, hair color, allergies, sensitivities and more, the startup presents each customer a filtered and tailored list of the 400 items its carries, ranging from lipsticks to foundation to blush and more. Cosmetic chemists screen all NakedPoppy products to ensure they were made with only clean ingredients.

Alongside its official launch, NakedPoppy is announcing its debut original product: Liquid eyeliner. The product was screened and tested by a number of clean beauty experts and even a VC: “This is a hero product, no doubt about it,” BBG Ventures’ managing partner Susan Lyne said in a statement. Lyne, of course, is a NakedPoppy angel investor. “Most eyeliners start drying out after a few weeks and get harder to apply. This one is still as supple as the day I got it. It looks natural, lasts all day and washes off easily with soap. It’s pretty perfect.”

For the record, I tried out the NakedPoppy eyeliner too and can attest to its greatness.

NakedPoppy co-founders Jaleh Bisharat (CEO, left) and Kimberly Shenk (CPO, right).

The women behind NakedPoppy, as I alluded to earlier, know what they’re doing. In fact, I’d go as far as to say they could’ve paired their marketing and data science expertise to build just about anything. Makeup, however, was their shared passion.

“For us, it’s a personal passion and an area of information asymmetry, like most people know that with the food you eat, you should try to eat organic or as healthy as you can, but you’d be surprised how few women — they just assume the FDA protects them,” Bisharat said. “The idea is to educate the world and help women move toward new solutions.”

Bisharat got her start in marketing two decades ago. Shortly after the e-commerce giant went public, she served as the vice president of marketing at Amazon . A career peak for many, Bisharat went on to lead marketing efforts at OpenTable, Jawbone, UpWork and, most recently, Eventbrite, where she met Shenk.

Before moving into the private sector, Shenk got her start as a data scientist in the U.S. Air Force, ultimately ending up as the director of data science at the now-public ticketing and events business, Eventbrite .

Bisharat and Shenk remained mum on what marketing tactics they’ll deploy to capture the attention of potential customers. Will they partner with social media influencers to spread the word? Double down on Instagram ads? Open brick-and-mortar shops? They wouldn’t say. Additional original products are definitely in the works, though, as is a foray into skincare and ultimately, a full-fledged dive into all self-care products.

The hope is to making buying clean makeup easy. Historically, the big makeup brands have been owned and operated by one of a dozen or so large companies dominating the space. Increasingly, however, direct-to-consumer brands and startups, most notably Glossier, have attracted customers that prioritize ease-of-access.

As the beauty industry adjusts, an influx of digital-first upstarts, NakedPoppy included, will be poised to steal market share from the long-reigning giants. Perhaps NakedPoppy’s push toward transparency in ingredients and production will encourage the big brands to do the same.

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Jul
30

Blockchain (the company) launches an exchange (The Pit)

The company called Blockchain is mostly known for its cryptocurrency wallet. Today, the company is also launching an exchange so you can buy and sell cryptocurrencies without going through a third-party exchange.

The company’s exchange is called The Pit, and is focused on mainstream adoption and ease of use. It is available in 200 countries, with support for a handful of cryptocurrencies and fiat currencies.

When it comes to depositing money in your account, The Pit currently supports USD, EUR and GBP via bank transfers. You can then buy and sell a handful of crypto assets — BTC, ETH, BCH, LTC, USDT and PAX.

Behind the scenes, Nicole Sherrod has been heading the product for a year. She worked at TD Ameritrade and E*Trade in the past. And the company has opted for dedicated servers instead of a more traditional public cloud infrastructure, such as Amazon Web Services or Microsoft Azure.

The startup is waving trading fees for the first 30 days. After that, in addition to spread, you’ll pay 0.24% in taker fees if you trade less than $100,000 per month, and 0.14% in maker fees. Fees get lower after that threshold, but you should probably consider an OTC desk for large transactions.

That’s 0.01 percentage point lower than Coinbase Pro fees, 0.02 percentage point lower than Kraken fees if you trade less than $50,000 per month and on par with Kraken fees if you trade between $50,000-$100,000. Binance fees are lower, but I don’t think The Pit and Binance address the same market.

Integration with Blockchain wallets will foster adoption compared to other companies starting an exchange from scratch. Blockchain users have created 40 million wallets so far. And those users can connect to The Pit using their Blockchain account. The company has developed a new Blockchain Connect API for this feature.

Disclosure: I own small amounts of various cryptocurrencies.

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Jun
21

Axway: Consumers want transparency in how orgs handle their data

Techstars, a startup accelerator founded in 2006, has plans to double down on international growth with a new investment.

SVB Financial Group, the holding company of Silicon Valley Bank, led the $42 million round in Techstars, with participation from Foundry Group.

With $500 million AUM, Techstars is both a fund deploying capital to early-stage upstarts and an operating business nearing $100 million in annual revenue. Its latest equity investment, announced this morning, will fuel the latter, helping Techstars accelerate its global expansion efforts.

“Expect to see Techstars continue to expand more rapidly, not just in North America and Europe, but also throughout Asia, Latin America, Australia and more,” Techstars founder and co-chief executive officer David Cohen tells TechCrunch.

Cohen adds the company will also use the fresh funds to grow Techstars Studio, where it builds and launches its own companies; Techstars Ecosystem Development, which helps communities grow and sustain startup economies; Techstars Talent, where it lists available startup roles and more.

Techstars currently runs 49 accelerator programs in 35 cities in 16 countries. Known for backing a number of companies, including Plated, ClassPass, SendGrid and PillPack, Techstars invests roughly $80 million into 490 new startups per year.

“We have a model that is working consistently,” Cohen adds. “We’re helping entrepreneurs succeed all over the world. In turn, this is creating a better future for everyone. We owe it to entrepreneurs everywhere to bring the power of the Techstars network to their doorstep. We believe that talent is equally distributed around the world, but the opportunity is not. It’s on us to continue to grow our network for the benefit of current and future generations of entrepreneurs around the world.”

 

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Nov
10

Curbing computing’s environmental footprint requires efficient algorithms

The real estate market regularly goes through ups and downs, but today comes big news for a startup in the space that has built a platform that it believes can help all players in it — buyers, sellers and those who help with the buying and selling — no matter what stage of the cycle we happen to be in.

Compass — a company that has built a three-sided marketplace for the industry, along with a wide set of algorithms to help make it work — has raised a $370 million round of funding, money that it plans to use to continue expanding geographically (within existing markets in the U.S. such as New York, Connecticut, Philadelphia, Washington, Atlanta, SF and LA and other areas), as well as for more tech and product development. Sources tell me that it’s also now eyeing up an IPO, likely sometime in the next 24 months.

“From day one we knew, when we had just a small amount of people at the company, we had a very clear focus,” co-founder and chairman Ori Allon said in an interview. “We wanted to bring more tech and data and transparency to real estate, and I think it’s paid off.”

Based out of New York, Compass earlier this year established an engineering hub in Seattle run by the former CTO of AI for Microsoft, Joseph Sirosh . It’s continuing to hire there and elsewhere (alongside also making acqui-hires for talent).

The Series G funding — which brings the total raised by Compass to $1.5 billion — is coming in at a $6.4 billion valuation, a huge uptick for the company compared to its $4.4 billion valuation less than a year ago. Part of the reason for that has been the company’s massive growth: in the last quarter, its revenues were up 250% compared to Q2 2018.

The investor list for this latest round includes previous investors Canada Pension Plan Investment Board (CPPIB), Dragoneer Investment Group and SoftBank Vision Fund. Other backers since it was first founded in 2012 have included Founders Fund, the Qatar Investment Authority (a construction and real estate giant), Fidelity and others.

The company was co-founded by Ori Allon and Robert Reffkin — respectively the chairman and CEO, pictured here on the right and left of COO Maelle Gavet. The company first caught my eye because of Allon. An engineer by training, he has a string of notable prior successes in the field of search to his name (his two previous startups were sold to Google and Twitter, which used them as the basis of large areas of their search and discovery algorithms).

In this latest entrepreneurial foray, Allon’s vision of using machine learning algorithms to improve decisions that humans make has been tailored to the specific vertical of real estate.

The platform is not a mere marketplace to connect buyers to real estate agents to sellers, but an engine that helps figure out pricing, timing for sales and how to stage homes (and more recently how to improve them with actual building work by way of Compass Concierge) to get the best prices and best sales.

It also helps real estate agents — it currently works with some 13,000 of them — manage their time and their customers (by way of an acquisition it made of CRM platform Contactually earlier this year). Starting with high-end homes for private individuals, Compass has expanded to commercial real estate and a much wider set of price brackets. Its traction in the market among its three customer bases of realtors, buyers and sellers has also meant that it’s been the subject of around 10 lawsuits from the likes of Zillow (over IP theft from former employees) and Realology (which owns firms like Coldwell Banker and Century21).

There is a wide opportunity for vertical search businesses at the moment. People want more accurate and targeted information to make purchasing decisions; and companies that are in the business of providing information (and selling things) are keen for better platforms to bring in online visitors and increase their conversions.

I understand that this has led to Compass getting approached for acquisitions, but that is not in the blueprint for this real estate startup: the longer-term plan will be to take the company public, likely in the next 24 months.

“It has been incredible to see the growth of our Product & Engineering team, including the addition of Joseph Sirosh as CTO,” said Allon, in a statement. “We are excited to partner with new investors, and deepen our relationship with our existing partners to accelerate our growth and further our technology advancements.”

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Sep
03

This $15 million 'hurricane tank' can simulate a Category 5 storm. It could help improve forecasts about hurricanes like Dorian.

When Stackin’ initially pitched itself as part of the Techstars Los Angeles accelerator program two years ago, the company was a video platform for financial advice targeting a millennial audience too savvy for traditional advisory services.

Now, nearly two years later, the company has pivoted from video to text-based financial advice for its millennial audience and is offering a new spin on lead generation for digital banks.

The company has launched a new, no-fee, checking and savings account feature in partnership with Radius Bank, which offers users a 1% annual percentage yield on deposits.

And Stackin’ has raised $4 million in new cash from Experian Ventures, Dig Ventures and Cherry Tree Investments, along with supplemental commitments from new and previous investors including Social Leverage, Wavemaker Partners and Mucker Capital.

“Stackin’ has a unique and highly effective approach to connect and communicate with an entire generation of younger consumers around finance,” said Ty Taylor, group president of Global Consumer Services at Experian, in a statement.

Founded two years ago by Scott Grimes, the former founder of Uproxx Media, and Kyle Arbaugh, who served as a senior vice president at Uproxx, Stackin’ initially billed itself as the Uproxx of personal finance.

It turns out that consumers didn’t want another video platform.

“Stackin’ is fundamentally changing the shape and context of what a financial relationship means by creating a fun, inclusive and judgement free environment that empowers our users to learn and take action through messaging,” said Scott Grimes, CEO and co-founder of Stackin’, in a statement. “This funding allows us to build out new features around banking and investing that will enhance the relationship with our customers.”

Later this fall the company said it would launch a new investment feature that will encourage Stackin’ users to participate in the stock market. It’s likely that this feature will look something like the Acorns model, which encourages users to invest in diversified financial vehicles to get them acquainted with the stock market before enabling individual trades on stocks.

According to Grimes, the company made the switch from video to text in March 2018 and built a custom messaging platform on Twilio to service the company’s 500,000 users.

“In a short time, we have built a large customer base with a demographic that is typically hard to reach. Having financial institutions like Experian come on board as an investor is a testament that this model is working,” Grimes wrote in an email.

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Jun
25

Facebook is building a dedicated news tab that could include paying publishers to participate — here's everything we know

Even before pitching onstage at Y Combinator, Indian car refueling startup MyPetrolPump has managed to snag $1.6 million in seed financing.

The business, which is similar to startups in the U.S. like Filld, Yoshi and Booster Fuels, took 10 months to design and receive approval for its proprietary refueling trucks that can withstand the unique stresses of providing logistics services in India.

Together with co-founder Nabin Roy, a serial startup entrepreneur, MyPetrolPump co-founder and chief executive Ashish Gupta pooled $150,000 to build the company’s first two refuelers and launch the business.

MyPetrolPump began operating out of Bangalore in 2017 working with a manufacturing partner to make the 20-30 refuelers that the company expects it will need to roll out its initial services. However, demand is far outstripping supply, according to Gupta.

“We would need hundreds of them to fulfill the demand,” Gupta says. In fact the company is already developing a licensing strategy that would see it franchise out the construction of the refueling vehicles and regional management of the business across multiple geographies. 

Bootstrapped until this $1.6 million financing, MyPetrolPump already has five refueling vehicles in its fleet and counts 2,000 customers already on its ledger.

These are companies like Amazon and Zoomcar, which both have massive fleets of vehicles that need refueling. Already the company has delivered 5 million liters of fuel with drivers working daily 12-hour shifts, Gupta says.

While services like MyPetrolPump have cropped up in the U.S. as a matter of convenience, in the Indian context, the company’s offering is more of necessity, says Gupta.

“In the Indian context, there’s pilferage of fuel,” says Gupta. Bus drivers collude with gas station operators to skim money off the top of the order, charging for 50 liters of fuel but only getting 40 liters pumped in. Another problem that Gupta says is common is the adulteration of fuel with additives that can degrade the engine of a vehicle.

There’s also the environmental benefit of not having to go all over to refill a vehicle, saving fuel costs by filling up multiple vehicles with a single trip from a refueling vehicle out to a location with a fleet of existing vehicles.

The company estimates it can offset 1 million tons of carbon in a year — and provide more than 300 billion liters of fuel. The model has taken off in other geographies as well. There’s Toplivo v Bak in Russia (which was acquired by Yandex), Gaston in Paris and Indonesia’s everything mobility company, Gojek, whose offerings also include refueling services.

And Gupta is preparing for the future as well. If the world moves to electrification and electric vehicles, the entrepreneur says his company can handle that transition as well.

We are delivering a last-mile fuel delivery system,” says Gupta. “If tomorrow hydrogen becomes the dominant fuel we will do that… If there is electricity we will do that. What we are building is the convenience of last-mile delivery to energy at the doorstep.”

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