A new radar array in New Zealand will track an estimated 250,000 tiny objects that orbit Earth at high speeds and could threaten satellites and astronauts.It will be the first commercial system to track bits of space debris smaller than 10 centimeters wide, and as small as 2 centimeters.Tracking these objects can help prevent catastrophic collisions and stave off a potential series of snowballing crashes known as a Kessler event. Such a disaster could cut off human access to space for hundreds of years.The data could also eventually support debris clean-up efforts.Visit Business Insider's homepage for more stories.

For the first time, space companies can track tiny bits of dangerous space junk that orbit the planet and menace satellites.

A new radar system from the company LeoLabs is expected to track an estimated 250,000 dangerous objects smaller than 10 centimeters (4 inches) wide that orbit Earth. It's the first commercial device to track debris that small, though it joins a larger radar network that LeoLabs runs to provide real-time data about objects in low-Earth orbit. (That's the zone where most human-made space objects are clustered.)

That data that LeoLabs collects can help satellite operators and government agencies, like NASA and JAXA (Japan's space agency), avoid catastrophic collisions with space debris.

It could also help prevent a scenario in which the orbital junk gets out of control and cuts off our access to space for hundreds of years.

"Nobody is telling you where the debris is, what's the likelihood it's going to hit your satellite. So we wanted to create that service," Dan Ceperley, LeoLabs' co-founder and CEO, told Business Insider. "If it hits your satellite, it can shatter your satellite. So not only is your satellite gone, but now you've got a cloud of debris that is threatening your other satellites and threatening other people's satellites."

Original author: Morgan McFall-Johnsen

This week, Disney awarded its advertising business to rival holding companies Omnicom and Publicis after a five-month review.Omnicom retained movie studios and most media properties in the US, while Publicis won parks and Disney Plus.A knowledgeable source said Disney would spend about $375 million to promote Disney Plus.The outcome shows Disney plans to further wall itself off from its rivals Netflix, Apple, and Amazon ahead of next month's launches of Disney Plus and Apple TV Plus.Disney is moving toward a data-driven direct-to-consumer marketing strategy focused on subscriptions.Sources close to the review also said cost savings and data were the driving factors in the review.Click here for more BI Prime stories.

The Walt Disney Co. has shifted its marketing strategy as it gears up to battle Netflix, Amazon, and Apple for streaming viewers.

This week, the company announced next month's launch of Disney Plus by listing every original show and movie that will be available on the streaming service in a long Twitter thread. It also awarded its advertising business to the holding company rivals Omnicom and Publicis Groupe after a five-month review.

These developments followed heated disputes between Disney and its chief streaming rivals. Earlier this month, The Wall Street Journal reported that Disney banned ads for Netflix on its properties and resisted Amazon's attempts to sell ad space on Disney-branded Fire TV apps

.

Read more: Exclusive data shows how much buzz Disney Plus, Apple TV Plus, and HBO Max have built with streaming users before launch

Disney's most important product moving forward will be digital subscriptions

The review shows Disney is pushing into performance-based marketing and selling subscriptions directly to consumers because it sees them as the future of its media business, people involved in the review told Business Insider.

During August's third-quarter earnings call, Disney CEO and Chairman Robert Iger called Disney Plus "the most important product that the company has launched ... certainly during my tenure in the job."

Iger acknowledged that Disney Plus would lag far behind Netflix in terms of original content but said it would rely on the strength of brands like Star Wars, Marvel, and Pixar.

In the review, Publicis won responsibility for marketing parks and Disney Plus in the US, while Omnicom retained Disney's film-studio work and traditional media outlets, including the Disney Channel, ABC, FX, and Nat Geo. ESPN will stay with Publicis, which also won the entirety of work in Latin America, Asia, and the region comprising Europe, the Middle East, and Africa.

Two people close to the review said one key reason Disney awarded the Disney Plus advertising to Publicis was because Apple, its big streaming rival, has a more than 30-year relationship with Omnicom. Another source said fellow holding company WPP also sat out the global review because of a potential conflict with its client Comcast and pitched only in India, where it retained Disney's business. (The Publicis agency Spark Foundry counts the Comcast-owned NBCUniversal as a client.)

Disney will spend about $375 million to promote Disney Plus, source says

In another sign of Disney's attempts to distance itself from rivals, Iger last month stepped down from Apple's board of directors, the same day Tim Cook announced that Apple's own streaming service would premiere in November two weeks before Disney Plus is set to go live.

A party with direct knowledge of Disney's marketing budget said the company would spend about $375 million to promote Disney Plus in the next 12 months. By contrast, Disney parks spends just under $600 million on marketing annually.

Multiple parties confirmed that Disney's in-house team manages just under half of that $600 million, including programmatic and digital buys. But Publicis could play an advisory role. Arthur Sadoun, its CEO, said in an internal memo that Epsilon, the data firm it acquired earlier this year for $4.4 billion, played a key role in the review, along with the media agency Zenith.

One person familiar with the review said Disney, like most major marketers, has shifted to the performance-based marketing embraced by smaller direct-to-consumer brands. Sources also said saving money was Disney's top concern.

This was not surprising since, in March, Disney acquired 21st Century Fox Inc. in a deal that involved specific cost-savings promises. Bloomberg reported at the time that these cuts would lead to "thousands of firings in the film and TV business."

Disney wants to consolidate media operations around the world

Two other sources said Disney was also interested in the holding companies' ability to coordinate their operations globally. One company said the pitch involved 400 employees in eight offices across four continents.

Spokespeople for Omnicom and Publicis deferred to the client for comment. The consultancy MediaLink, which oversaw the review, declined to comment, as did WPP. 

Disney did not respond to multiple requests for comment.

The international research company Comvergence placed Disney's annual paid media spend at around $1.5 billion, while two other sources involved in the review said it was closer to $2.2 billion.

The intelligence firm Kantar Media said Disney's 2018 US marketing budget was made up of $668 million on feature films, $258 million on media networks such as ABC and ESPN, $188 million on direct to consumer, $153 million on parks, and $27 million on consumer products. These numbers do not include the addition of 21st Century Fox properties.

Original author: Patrick Coffee

There are many ways to backup your Mac computer and restore all of its data: cloud-based software, third-party apps, external hard drives. 

Time Machine is a software that's built into your Mac, and uses an external drive to save versions of your computer, taken hourly everyday. (You can delete old Time Machine backups once your disk is full to free up space.)

If you've connected an external drive and selected it as your backup disk, Time Machine will automatically make backups and you'll be able to restore older versions of your Mac, where things like music, photos, and applications are saved.

Here's what you need to know to restore older versions of your Mac using Time Machine:

Check out the products mentioned in this article:

MacBook Pro (From $1,299 at Apple)

How to restore a Mac from a Time Machine backup

Before you start, make sure that your Time Machine backup drive is connected to your Mac and that it's turned on.

1. Turn on your Mac.

2. If your computer starts in the Finder, you'll have to open the Migration Assistant, which is located in the Utilities folder of your Applications folder — if it starts in the setup assistant, you can skip this step.

Open the Migration Assistant in your Finder's Utilities folder. Devon Delfino/Business Insider

3. Within the Migration Assistant, select the option to restore "from a Mac, Time Machine backup, or startup disk" when it asks how you want to transfer your information. 

4. Select your Time Machine backup and click "Continue."

If your backup disk is encrypted, you may also have to input your password.You may also have to choose between several different backup versions, which are organized by date and time to help you choose the most recent version if that's what you want. 

5. Check the box to the right of the folder you'd like to transfer, such as your Applications and other files, then click "Continue."

Depending on the amount of information that you choose to restore, it may take several hours for you to complete this process and get your Mac up and running again.

If, for some reason, your computer doesn't start in either the Finder or setup assistant, you'll have to restore both your MacOS and your files. Here's how to do that:

1. Immediately after turning your Mac on, press and hold Command and "R" to restart your computer from MacOS Recovery.

2. Then, when you see the MacOS utilities window, select "Restore from Time Machine backup."

3. Continue through the prompts, selecting the backup version and save location.

4. Finally, restart your computer, and your Mac will be restored.

Original author: Devon Delfino

Original author: Maureen Kelly

Original author: Sramana Mitra

Original author: Sramana Mitra

Original author: Sramana Mitra

Original author: Sramana Mitra

I love the idea that Eliud Kipchoge is the “Roger Federer of Marathon Running.”

If you are a marathoner or a fan of the marathon, you likely know how amazing Kipchoge is. If you don’t, following is his marathon performance history.

The performance level – both time and place – is almost unfathomable in contemporary sports. It’s reflective of Roger Federer in general, or Rafa Nadal, especially on clay.

While I don’t know Kipchoge, I’ve been hearing for a while about how wonderful he is as a human. This New Yorker profile prior to him running the INEOS 1:59 Challenge was beautifully written and included the line:

He is, perhaps, the sport’s Roger Federer

If you are a tennis fan, you know what this means.

Simply put, in addition to being an extraordinary athlete, he is a human that wants to use his success to make a substantial positive impact on the life of other humans on this planet.

The hashtag that he uses on Twitter is #NoHumanIsLimited. I have deep appreciation for that.

Original author: Brad Feld

Original author: Sramana_Mitra

Original author: Sramana Mitra

MasterCard, Visa, eBay, and others have withdrawn from Facebook's cryptocurrency project. AP Photo

Good morning! This is the tech news you need to know this Monday.

SoftBank could reportedly take control of WeWork at a valuation below $10 billion as the embattled office rental company seeks bailout options. WeWork could run out of money as soon as the end of November; the company's new co-CEOs are slashing thousands of jobs, selling off businesses, and closing non-core activities like WeGrow.Facebook's cryptocurrency project suffered a massive blow after MasterCard, Visa, eBay, and others withdrew. Facebook's deteriorating relationships with Libra partners, combined with intense scrutiny from lawmakers, leaves the future of the initiative uncertain.Elizabeth Warren expressed her ire over Facebook running fake ads for Trump — by running a fake ad. Her campaign posted a fake advertisement on the social media platform claiming that Facebook CEO Mark Zuckerberg endorsed Trump's re-election. Google funds climate change deniers while touting environmentally friendly policies. According to a Guardian report, Google has been funding organizations that deny climate change and actively lobby against climate legislation.Bill Gates, who said he had no relationship with Jeffrey Epstein, reportedly met with the disgraced financier multiple times, including a 2011 meeting with billionaire Eva Dubin and her teenage daughter. According to a New York Times report, Gates and Epstein met multiple times beginning in 2011.The future of WeWork's $850 million Lord & Taylor building, which it bought in 2017, is in jeopardy now the firm is on the brink of running out of cash and is slashing jobs. The building was an ambitious bet for WeWork's brash and charismatic founder Adam Neumann, and plan had been to turn it into WeWork's HQ.San Francisco is creating a new office of Emerging Technology. The new office will issue permits before any new tech device is used on its streets, according to the San Francisco Examiner. Popular Canadian messaging app Kik said that it is "here to stay" just weeks after its CEO announced that it would be closing down. Earlier this month, CEO Ted Livingston said on Twitter that his company may have found a buyer for Kik.Samsung has launched its Galaxy Fold concierge service in the US. The Galaxy Fold Premier Service will allow Galaxy Fold users get support and find answers to questions about their device 24 hours a day, seven days a week. Benchmark's role ousting the CEOs of WeWork and Uber could be the end of the 'founder friendly' reputation that made it one of Silicon Valley's hottest VC firms. The firm's reputation with startups could determine its future ability to land the hottest deals.

Have an Amazon Alexa device? Now you can hear 10 Things in Tech each morning. Just search for "Business Insider" in your Alexa's flash briefing settings.

You can also subscribe to this newsletter here — just tick "10 Things in Tech You Need to Know. 

Original author: Mary Hanbury

Original author: jyotsna popuri

WeWork's options to avoid running out of cash could include a SoftBank financing deal that would give the Japanese company — WeWork's largest investor — control of the office rental startup, The Wall Street Journal reported on Sunday.SoftBank's deal could value the startup below $10 billion. The Japanese investment group valued WeWork at $47 billion in its January funding round.WeWork is also working with JPMorgan on another option, lining up billions for a debt deal.WeWork could run out of money as soon as the end of November, The Financial Times reported last week. The company's new co-CEOs are slashing thousands of jobs, selling off businesses, and closing non-core activities like WeGrow. For more WeWork stories, click here. 

WeWork's cash problems could lead to a takeover by its largest investor that would see its valuation dip below $10 billion, The Wall Street Journal reported on Sunday. 

The office rental company had planned to raise billions by going public, but its initial public offering was shelved after investors raised concerns about its leadership, business model, and conflicts of interest. After co-founder Adam Neumann stepped down last month, new co-CEOs shelved the IPO, made plans to lay off thousands, and embarked on other cost-cutting measures like selling the company's private jet and closing WeGrow, its educational arm. 

Now, WeWork, which has seen its credit rating sink to junk status, could run out of cash as soon as the end of November, The Financial Times reported last week. The company is exploring options to help with the cash crunch.

One solution could be taking more money from its largest investor. SoftBank could invest several billion in new equity and debt, the Journal said. 

Read more: Sex, tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop party to attain a $100 billion dream and the messy reality that tanked it

The Japanese investor calculated that WeWork needs at least $3 billion to operate through next year, according to the Journal. The SoftBank deal would reportedly see much of Neumann's voting power shift to the investor, which already has two board seats, and the company would play a bigger part of leading WeWork's turnaround. 

SoftBank could buy in at a valuation below $10 billion, the Journal added. The company last valued WeWork at $47 billion in a January investment round.

SoftBank's money could also be used in part to help Neumann repay his hundreds of millions in personal bank loans. 

Original author: Meghan Morris

Original author: Sramana Mitra

Original author: Sramana Mitra

Today’s the last day of my ProLon Fasting Mimicking Diet. I wrote about my start in a post titled ProLon Day 1. I was a little nervous about trying this so I figured I’d blog about it to bust through any anxiety I was having about trying it.

I find myself very happy with it on Day 5. I’m not hungry and have only had a few stretches where I was hungry, and I think most of them were a result of someone (where 50% of the time that someone was Amy) saying “Are you hungry?” which then caused me to think about it.

The quantitative impact of it is pretty dramatic. My side by side weigh-in data (pre and post) is:

I generally only weigh myself once a week (usually on Saturday or Sunday morning). I don’t expect the weight loss to persist at the same level (e.g. I expect it’ll go back up a little when I start eating again). I haven’t run in the past five days (I took last week off) and am surprised that most of the weight that I lost was Skeletal Muscle Mass. And, it’s even more fascinating that my Body Fat Mass actually increased in the last week. I’m not really sure what to make of any of that, but my measurement in a week will be interesting.

If I was judging this only on weight loss, it would be a win. By seeing the type of weight I lost by doing the diet but not exercising, it feels like it wasn’t a win. But that’s perplexing to me so I’m interested in the next measurement a week from now.

But ProLon is about a number of other things besides just weight loss. I found their clinical trial data fascinating and their marketing summarizes it as:

Amy was right when she told me to get a bunch of blood work prior to starting ProLon and then do it again after I finished. I didn’t listen to her, which is usually a mistake on my part.

I’m going to try ProLon again in a month (they recommend you do it twice) and next time I’ll get my bloodwork done before and after.

In case you are wondering, my ultimate weight goal is 190. I’m 6’1″ and have a lot of lower body muscle mass from my running. It’s time to get down to 190 while working on both upper body muscle mass and flexibility.

I’m committed to that, although I’ve always had an extremely hard time with upper body exercise. If you’ve got any suggestions for a runner that hates going to the gym, loves to be alone, and has trouble getting into a weight lifting or yoga rhythm, I’m all ears.

Original author: Brad Feld

In September, film director James Cameron contacted The New York Times, disgruntled by a declaration made by millionaire adventurer Victor Vescovo, that claimed he had completed the deepest submarine dive in history.Vescovo had dived down to the Mariana Trench, off the coast of Guam — the same area Cameron had dived down to seven years earlier.What irked Cameron was that the area is flat, according to what he and another expedition both saw, meaning it should have been impossible to go any deeper. Yet Vescovo was claiming he'd gone 52 feet deeper. Visit BusinessInsider.com for more stories.

Academy Award winning director James Cameron does not seem to like to be upstaged.

In September, Cameron took issue when fellow millionaire adventurer Victor Vescovo declared he had completed the deepest submarine dive in history.

The dive was down to a trough called Challenger Deep, which Cameron also dove down to seven years earlier. Cameron questioned Vescovo's claim since he and earlier divers had found the area to be flat. He argued that this meant it should have been impossible to go any deeper. Yet Vescovo claimed he'd gone 52 feet further.

What followed, as the two wealthy men disagreed via the headlines of international media companies, is a little unusual.

Here's what happened.

Original author: James Pasley

Face ID, available on the iPhone X, XS, XR, 11, and 11 Pro, doesn't always work with sunglasses.Apple explained why this is the case: It has to do with the infrared spectrum, and how Face ID scans your face.Apple is that Face ID actually works in the infrared spectrum — specifically, between 930 and 950 nanometers — so sunglasses actually can work. But it depends on the type of lenses.Visit Business Insider's homepage for more stories.

I'm going to say something kind of controversial: I love Face ID.

I know, I know, Face ID is the technology that's responsible for the iPhone having a "notch" at the top of the display, that awkward little blank space where more screen should be. But honestly, I think Face ID is way better than its predecessor, Touch ID, in almost any given scenario. I don't need a free finger to unlock my phone, and it's just way more futuristic and faster in general. Plus, Apple says it's far more secure.

The one hiccup with Face ID that I've noticed, though, is that it doesn't seem to work when I'm wearing sunglasses.

Two years ago, I bought Apple's $1,000 iPhone X, but I was let down in all the ways in which Face ID wouldn't always work. If my phone was at an angle, or my face wasn't directly in front of the display, it wouldn't always work. It was also a little slower back then, too.

Fast-forward to a few weeks ago, and Apple has made substantial improvements to Face ID. It's now way faster, and works at more angles. It's almost perfect.

When I picked up my brand-new iPhone 11 Pro, in that understated midnight green color that somehow looks a little different every time I look at it, every feature seemed like an upgrade over the iPhone X: the camera was way better, and navigating the phone felt much zippier with that new A13 Bionic chip.

The only one disappointment I noticed: Even on this brand-new iPhone, Face ID still wouldn't work when I put on my sunglasses. I was forced to enter my passcode like a schmoe, like it was 2013 or something.

I asked Apple for an explanation of why Face ID doesn't seem to work when I had sunglasses on, and what I learned was really interesting, so I wanted to share.

According to Apple, Face ID needs to see three components to unlock your device: It needs to see your eyes, your nose, and your mouth. If one of these three elements is obscured, Face ID won't work.

But something I didn't know prior to my conversation with Apple is that Face ID actually works in the infrared spectrum — specifically, between 930 and 950 nanometers — so sunglasses actually can work. But not if they're opaque. Lenses need to have high transmission and low reflection in order to best work with Face ID.

So, Apple says "sunglasses across all categories" can work with Face ID, but it's all about having high-transmission lenses so the infrared can actually see your eyes. Those super-reflective aviators you own probably aren't going to work.

For what it's worth, there is a way to unlock any iPhone with Face ID when you're wearing any type of sunglasses, but it requires removing a security setting, which obviously I can't recommend, and neither can Apple. Still, if you're interested in testing this feature with sunglasses on, you can go to your iPhone's Settings app, click Face ID, and turn off "Require Attention for Face ID." While you're trading off an important layer of security, deactivating this feature can work for some more "challenging" types of sunglasses.

Original author: Dave Smith

A floating plastic island in the San Francisco Bay could offer key insights in the fight against sea-level rise.The island provides a habitat for marine animals. As more creatures attach to the island, the structure could help calm ocean waves, thereby protecting coasts from flooding.The technology could eventually be used to build floating cities, but that reality is a long way off. Visit Businessinsider.com for more stories.

A tiny fiberglass island is bobbing up and down in the San Francisco Bay right now. 

From far away, it looks like a beluga whale poking through the water. Up close, it looks like a misshapen raft. In reality, it's a buoyant structure known as the "Float Lab," which is designed to foster a floating ecosystem.

The prototype was deployed in August by a team of designers at the California College of the Arts (CCA)'s Architectural Ecologies Lab. Their goal is to see if animals will attach to the island, thus expanding its size and creating a buffer against ocean currents. An entire network of islands, they predict, could help calm the bay's choppy waters and prevent future floods from ravaging the coast. 

If the structure holds up, it could even provide a model for floating cities — a design concept that's supported by the United Nations as a way to address rising sea levels. 

Take a look at how prototype is faring in the water.

Original author: Aria Bendix