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Amazon's massive investment into British food delivery firm Deliveroo has hit another snag, with the UK's competition regulator deciding to launch a formal investigation into the deal.

The Competition and Markets Authority (CMA) first mooted an investigation in July, after Amazon led a $575 million funding round into Deliveroo, which is a major rival to Uber Eats outside the US.

At the time, the CMA said it was concerned Amazon might effectively acquire Deliveroo through the investment, potentially reducing competition. The watchdog also put the investment on ice, and asked Amazon and Deliveroo to keep their operations separate.

Deliveroo is a UK-based, fast-growing food delivery startup that works much like Uber Eats or DoorDash. The firm offers takeaway food from local restaurants and ferries meals out to customers via delivery riders on bikes or motorbikes. It is one of the largest and most successful startups in the UK, but has faced controversy over its categorization of delivery riders as contractors rather than employees, and its internal working culture.

Should Amazon's investment in Deliveroo go ahead, it would give the retail giant access to an innovative on-demand delivery network, which may help tackle the "last mile" delivery problem of getting packages to their ultimate destination.

Prior to the Amazon deal, Deliveroo was in acquisition talks with Uber, but sources indicated the pair could agree on a price. CEO Will Shu believes the firm is worth some $4-6 billion, sources told Business Insider last year. The company was last publicly valued at $2 billion. It also held early acquisition talks with Amazon, The Telegraph reported.

Amazon and Deliveroo have previously argued that they are not planning to merge, and that they sought regulatory approval ahead of the deal.

The watchdog will carry out what it calls a "phase 1" investigation, meaning it will look more fully into concerns that a merger or investment would reduce competition for consumers. Amazon and Deliveroo could fend off further investigation by making changes to their business, or promising not to merge their operations.

If the CMA decides that the deal is anti-competitive, it will launch a "phase 2" probe that would likely halt the deal or force Amazon or Deliveroo to divest parts of their business.

The CMA said it will decide on a phase 2 investigation in December.

Amazon declined to comment. Business Insider has contacted Deliveroo for comment.

Cambridge, UK-based healthtech startup Healx has just raised a $56 million Series B led by one of Europe's biggest investors to use artificial intelligence to treat the world's rarest diseases.

The company develops treatments for rare diseases using proprietary artificial intelligence software. It has raised from major European investor Atomico, Global Brain, and Btov Partners as it looks to scale its offering. Healx estimates that some 400 million patients suffer from around 7,000 rare diseases worldwide which will not be covered by traditional medical science. 

It's part of a major push into new forms of biological engineering and tech-led health solutions in what's estimated to be a $220 billion market by Healx. Atomico principal Irina Haivas, a Healx board member, said that the company's combination of strong tech and drug expertise was a winning model in what she claims is a large and growing part of the market. 

The funds raised, just a year after its $10 million Series A, will be used to launch its global "Rare Treatment Accelerator" programme which includes treatments for fragile X syndrome, the leading genetic cause of autism. 

Previous Healx investors, including Balderton Capital, Amadeus Capital Partners, and angel investor Jonathan Milner also participated in the round. 

"Originally we weren't planning on doing a Series B this year but Atomico approached us and we were aligned in terms of our vision to scale quickly into Europe," Healx's CEO and cofounder Dr Tim Guilliams told Business Insider in an interview. "The average clinician doesn't know anything about the diseases we're dealing with and we're approaching a massive problem, in a huge market with very specific solutions."

Healx was set up in 2014 by Andreas Bender, David Brown (the co-inventor of Viagra and former head of drug discovery at Roche) David Cavalla, and Guilliams, who founded Cambridge Rare Disease Network (CRDN).

You can see the redacted pitch deck that secured Healx's funding below:

Atomico’s Irina Haivas

Good morning! This is the tech news you need to know this Wednesday.

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A Porsche Taycan sports car beat a Tesla Model S sedan in a drag race filmed by the German television show Auto Mobil.

A clip of the episode posted to YouTube shows what appear to be two separate drag races between the vehicles' high-end performance trims, the Porsche Taycan Turbo S and the Tesla Model S P100D. (You can watch the full episode here.) The Taycan is in the lead when the show cuts away from the first race, and during the second race, it beats the Model S by a wide margin.

Read more: Tesla solar panels have become a nightmare for some homeowners, especially for one Colorado woman whose roof went up in flames

CNET's Roadshow points out in a summary of the clip that there are factors specific to the vehicles featured, like the tires they use and the year they were produced, that could explain the disparity. 

The Tesla Model S P100D sedan can accelerate from 0 to 60 mph in 2.4 seconds, while Porsche says the Taycan Turbo S can do the same in 2.6 seconds. The Turbo S has a top speed of 161 mph, while the Model S P100D has a top speed of 163 mph.

See also: Apply here to attend IGNITION: Transportation, an event focused on the future of transportation, in San Francisco on October 22

In 2018, Stefan Weckbach, Porsche's head of electric vehicles, said the Taycan would be able to sustain high performance better than the Model S. The Taycan "will offer reproducible performance and a top speed which can be maintained for long periods," he said.

Are you a current or former Tesla employee? Do you have an opinion about what it's like to work there? Contact this reporter at This email address is being protected from spambots. You need JavaScript enabled to view it.. You can ask for more secure methods of communication, like Signal or ProtonMail, by email or Twitter direct-message.

Capturing the hidden, unfiltered world of the animal kingdom on camera isn't easy. But the winning images from the London Natural History Museum's annual Wildlife Photographer of the Year competition give rare glimpses of animals' resilience.

This year, the photographers behind these pictures climbed coastal cliffs in Norway, trekked through the jungles of Costa Rica, and dove deep into the waters of Indonesia to observe animals' struggles to survive and get a decent meal.

Photographers from 100 countries submitted 48,000 entries for the contest, including photos of an interlocked ant army, a stand-off between a surly fox and a shocked marmot, and a puma ambushing a guanaco. 

Read More: The best wildlife photos taken this year reveal a hippo murder, a hungry leopard seal, and a weevil ensnared by zombie fungus

The Natural History Museum announced the various winners at an awards ceremony on Tuesday; the photos will be on display at the museum starting October 18. 

Here are 14 of the winners from this year's contest. 

What is Facebook? Depending on where and when it's asked, sometimes it's a publisher, and sometimes it's a platform. 

But in its latest controversy — the decision to not fact-check ads from politicians — Facebook is positioning itself as most like a broadcast station.

 

Federal Communication Commission regulations state that broadcast stations — the local TV or radio stations that are often network affiliates — have to accept ads from political candidates, regardless if they are true or false. Broadcast stations are classified separately from cable networks, who have discretion; CNN chose not to run the Trump ad in question because it had been proven false. 

According to Philip Napoli, the author of "Social Media and Public Interest: Media Regulation in the Disinformation Age," courts have historically ruled in favor of counterspeech when it comes to ads from politicians. Instead of taking down false ads, which has been viewed as censorship, the government generally lets politicians issue all ads, believing that the public will make a reasonable decision on who to vote for. 

Similarly, Facebook has said it doesn't believe it should "prevent a politcian's speech from reaching its audience and being subject to public debate and scrutiny." For both the FCC and Facebook, the solution to false speech is usually considered to be more speech, it seems. 

"Facebook is acting like a broadcast station in this case," Napoli told Business Insider. "The irony, of course, is that there is no existing regulation that applies to them." 

The FCC regulates broadcast stations in the public interest. Those regulations have certain provisions against issuing false information, among other lengthy rules and guidelines. 

But Facebook is subject to no such regulation — it generally follows whatever rules it wants to — and it is not liable for any content posted via the service, as protected by Section 230 of the Communications Decency Act. If Facebook were actually a broadcast station, it would be subject to FCC regulation. 

 

Still, the FCC is quite limited in media regulation, as it cannot generally infringe on the free press rights guaranteed by the First Amendment of the United States Constitution. But there are exceptions. 

According to Napoli, the most common exception made is when there are implications for the public interest. For example, the FCC can regulate broadcast stations because they utlilize the broadcast spectrum, which is considered a public resource that is "owned by the people." 

Currently, this public interest framework isn't applied to social media. But Napoli argues that Facebook is also built on a public resource — our user data — and it's the only reason Facebook has been able to gain so much influence in the first place. 

If Facebook is powered by this public resource, shouldn't it be regulated in the public interest? This is how the FCC regulates broadcast stations, and Facebook is clearly acting like one in this case. 

Of course, it would take a lot to enforce these regulations. The US currently lacks any guarantee of individual rights to their user data, and it seems like an even further jump to recognize aggregated user data as a public resource. 

But it's a sensible argument, and FCC Chairman Ajit Pai has also suggested regulation, calling out companies like Facebook at a hearing in June. 

"The greatest threat to a free and open internet has been the unregulated Silicon Valley tech giants that do, in fact, today decide what you see and what you don't. There's no transparency. There's no consumer protections and I think bipartisan members of both congressional chambers have now come to that realization."

The FCC and Facebook did not immediately respond to requests for comment.

Most of the calls for regulating Facebook, including Democratic presidential candidate Elizabeth Warren's, are from an antitrust perspective — Facebook should be broken up because it is too big and harms competition, she argues. 

While this regulation may also be necessary, Napoli points out another problem entirely. The FCC's current regulations are entirely insufficient for social media, and our society is in dire need of an update, he says.

"We've just never had communications platforms operating on this scale, by a long shot," Napoli said. "And we have this weird patchwork of regulations that becomes more fragmented every time a new technology becomes more important." 

Hello!

It's a panicky time for media, with consolidation sweeping up digital publishers, reports of layoffs at Splinter, Bustle, and Sports Illustrated, and remaining players scooping up the spoils. At some of these companies, the tensions are reaching a boiling point.

My colleague Ben Goggin reported that this is playing out in the form of fear and falling morale at Bustle Digital Group, based on his interviews with 24 current and former employees.

Why it matters: Bustle Digital Group has been one of the most acquisitive media companies of late, making it a bigger influence on the future of digital media.

Insiders say morale at Bustle Digital Group is cratering as it quietly axes staff and loses focus

Then the controversial Jim Heckman's Maven, a 2-year-old platform for independent publishers, stirred backlash when it took over the venerable but troubled Sports Illustrated.

Maven said it would hire dozens of contractors to fuel the site, but to many critics, the plan smacked of the model popularized by Forbes and HuffPost that's been associated with cheap, low-quality content.

How Jim Heckman — the slick businessman behind the mass layoffs at Sports Illustrated — became the most hated man in sports media

Here's Heckman's pitch to investors.

Here's the investor deck that Jim Heckman is using to explain how he'll grow Sports Illustrated

New to the Advertising and Media Insider newsletter? Sign up for your own here. Send tips or feedback to me at This email address is being protected from spambots. You need JavaScript enabled to view it..

Elsewhere, Lauren Johnson profiled Jeff Green, the CEO of ad-tech company The Trade Desk. Green is seen as one of the most important bulwarks to Google's advertising dominance — but as Lauren reported, The Trade Desk's growing size is making it a lightning rod for criticism itself.

Meet The Trade Desk's Jeff Green, ad-tech's most loved CEO, who thinks he can save targeted advertising

Hot off the presses in marketing, Patrick Coffee reported on Disney's decision to split its multi-billion dollar ad business — and how it shows the entertainment giant is gearing up to take on Netflix, Apple and others with its Disney+ streaming service next month.

Disney just shook up its $2-plus billion ad business as it prepares to battle Apple, Netflix, and Amazon for streaming audiences

Patrick also reported a series of stories on the US Army's plans to fix its troubled efforts to win over new recruits. The pitch deck from the winning agency shows that while the Army might have a $4 billion budget and be funded by taxpayers, its game plan is not unlike other marketers trying to sway members of Gen Z.  

Pitch deck reveals how ad giant Omnicom won the US Army's $4 billion marketing business. Its first ads are about to hit digital and social media.

And Tanya Dua noticed how several of the big DTC marketers are following their bigger brethren in spinning up their own content studios in the latest example of marketers forgoing traditional agencies. It's likely they won't abandon agencies altogether, but it's another example of how that business is being eroded.

Popular direct-to-consumer brands like Away, Dirty Lemon, Glossier, and Mailchimp are pouring money into building content studios as they go beyond performance marketing

Here are other great stories from media, marketing, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.)

The top 14 talent managers for YouTube creators and influencers who are shaping the future of digital media

Ex-Snap exec Imran Khan has raised an additional $12.5 million from Rakuten, Lightspeed, and others for his e-commerce startup Verishop

Shopify is quickly gobbling up e-commerce. Its director of product reveals how avoiding the Amazon model helped fuel its meteoric rise.

The top 10 slides from Netflix's groundbreaking first culture deck that experts say had the most impact

Exclusive data that predicted Netflix's big Q2 subscriber miss suggests international growth has bounced back 

Your Mac has a great feature that saves Wi-Fi networks that you've previously signed into, automatically joining the network whenever you're in range of it. However, there are a few scenarios where this may be a burden.

Perhaps you have two networks at home or work, and now only want to use one of them on your Mac. Instead of having to check which one you've connected to every time you turn on your computer, you can remove the one you no longer want to use. 

Maybe the password has changed since you've last signed into a network and for some reason you're not being automatically prompted to enter the new one. Forgetting the network will help solve that problem. 

Or, you could just want to tidy up the long list of saved networks you've accumulated over time.

Whatever the reason it may be, forgetting a Wi-Fi network on your Mac is easy. Here's how.

Check out the products mentioned in this article:

MacBook Pro (From $1,299 at Apple)

How to forget a Wi-Fi network on your Mac computer

1. Click on the Wi-Fi icon at the top right of your top menu bar.

2. Click "Open Network Preferences…"

Twitter has revealed its moderation policies for world leaders in a new blog post.

The post from Twitter doesn't discuss the actions of any specific world leader, but the company said it wanted to better explain why it makes moderation decisions when reviewing controversial posts from political figures.

"When it comes to the actions of world leaders on Twitter, we recognize that this is largely new ground and unprecedented," Twitter said in a blog post. "We understand the desire for our decisions to be 'yes/no' binaries, but it's not that simple. The actions we take and policies we develop will set precedent around online speech and we owe it to the people we serve to be deliberate and considered in what we do."

Twitter said the following types of tweets will lead to enforcement, regardless of who is making the posts:

Twitter revealed a new enforcement policy for politicians and other influential users in June that labels tweets that are in violation of the platform's policies instead of deleting them. However, that policy is only in place for Twitter accounts with 100,000 or more followers.

The company said it will leave controversial tweets intact for the sake of discussion, and so that people can engage with statements made by political leaders.

"Our mission is to provide a forum that enables people to be informed and to engage their leaders directly," Twitter said in the blog post clarifying its policies for world leaders.

Twitter's saftey account said that offending tweets will be marked with a new warning label that makes it impossible to like reply, share or retweet the tweet in question. However, users would be able to express their opinions on the tweet by using the "Retweet with Comment" function that provides a link to the original moderated tweet.

As the 2020 presidential candidates and other politicians continue to rely more heavily on Twitter as a platform for policy and discussion, they have also questioned the rules of engagement. Earlier this month, Sen. Kamala Harris, a Democratic presidential candidate, wrote a letter asking Twitter to ban US President Donald Trump for six tweets that she felt violated the companies policies.

Harris specifically identified six tweets that coultargeted or threatened someone, or could incite violence — all of which would violate Twitter's user agreement. Twitter confirmed that it received the letter, but told Business Insider the blog post on world leaders was a separate announcement.

In August, Twitter temporarily suspended an account belonging to Sen. Mitch McConnell's re-election campaign after it posted a video that included violent threats against the senator. Twitter reinstated the account after the campaign appealed the decision and the Republican National Committee threatened to stop funding campaign advertisements on Twitter.

The video posted by @Team_Mitch was reinstated with a sensitive content label.

Briana Greer was out of town when the fire started in her Tesla solar roof panels. Luckily, her neighbors in Louisville, Colorado — a town outside Boulder — were vigilant, and they were able to put out the fire before the fire department arrived.

That was on August 1. The day before, Greer said, Tesla had contacted her to let her know its system had been detecting voltage fluctuations for a couple of days. The company said it would send a crew to check it out on August 8. That was too late.

Greer, an environmental consultant, said she had yet to receive a report explaining why any of this happened.

"They purposely keep a lot of people in the dark. For an energy company, that's ironic," Greer told Business Insider in an interview last month.

Tesla did not respond to multiple requests for comment on this article, but a local Fox station in Colorado reported last month that Tesla told it that "its solar panels are safe and very rarely catch fire." The Fox report also said that Tesla said it was working with Greer's insurance company.

Tesla has not agreed to let her out of her contract, so Greer set up a GoFundMe to raise funds for an attorney to deal with this matter.

Greer said she believes Tesla was in breach of its agreement with her and Xcel, a third-party electric company that installed her meter and connected Tesla to the grid. Her contract with Tesla, viewed by Business Insider, says Tesla maintains the solar panels according to manufacturer specifications.

Xcel did not respond to a request for comment.

Greer's panels were made by a solar-panel manufacturer called Trina, whose handbook says its panels should be physically inspected twice a year. Tesla was not doing that, Greer said.

Trina did not respond to a request for comment.

Greer's contract also said that Tesla should maintain the panels according to state law. In 2017, the year Greer had her panels installed, Colorado adopted the National Electrical Code. But Greer, who provided Business Insider with diagrams of her system, said Tesla did not update her solar panels to code. For example, the NEC 2017 rules require all solar panels to be capable of a rapid shutdown at the module level, and according to Greer, the system that caught fire did not have that.

Tesla did not respond to multiple requests for comment.

In an email dated September 23 and viewed by Business Insider, a Tesla representative told Greer that the company did not have maintenance records "aside from remote monitoring and reactive response." The company does not visit people's homes proactively, the email said, unless it's performing a mandatory service in a customer's neighborhood.

In August, Walmart sued Tesla, claiming that it failed to maintain the solar panels on stores across the country. Seven of those stores caught fire — one ultimately closed for a week this spring — and millions of dollars in losses and damages occurred, it said. Walmart's complaint says, just as Greer alleges, that Tesla never explained why the fires started.

Walmart had the resources to look into it. Its complaint detailed its finding that Tesla had installed faulty Amphenol connectors that could not regulate heat going into the solar panels. As a result, it said, the panels experienced temperature spikes that could lead to fires.

After the Walmart suit was made public, Business Insider reported that last year Tesla started a secret program, called "Project Titan," to replace as many of these Amphenol connectors as quickly and quietly as possible. Tesla told Business Insider that its software-monitoring applications found that a "small number" of the connectors experienced failures and disconnections higher than their standards allowed.

In that September 23 email to Greer, the most Tesla said about the fire was that her system "was not flagged" as having issues with the Amphenol connectors. To her, that simply isn't enough.

"They're playing with my life while collecting money from the rate-payer," Greer said.

Tesla did not respond to multiple requests for comment about Greer's claims.

If you would like to share your experience as a customer or employee of Tesla's auto or solar companies, email me at This email address is being protected from spambots. You need JavaScript enabled to view it..

Shut down and paying anyway?

To understand how customers may be affected by Project Titan, Business Insider spoke with five Tesla customers, as well as one former and two current Tesla solar employees. Tesla did not respond to multiple requests for comment about their claims.

All the customers — who were in Arizona, Massachusetts, New York, and Maryland — said they were given little to no explanation of why their panels needed to be serviced. They said they were told to turn off their systems and wait for a crew to come and do maintenance. All of them said they were forced to continue paying Tesla leasing fees, as well as an estimate for power, while their systems were shut off.

One customer, Christina Caron of Phoenix, Arizona, told Business Insider that her system started having problems in August 2018. Then in November, she said, she received an email from Tesla informing her that her system was producing an arc-fault reading. According to two current Tesla employees, who asked to remain anonymous for fear of reprisal, an arc-fault reading shows that the connectors have overheated at one point.

Inside the company, the people said, there is a ranking system for the severity of an arc fault. The employees said an X means that a customer should be serviced right away. An arc fault 1 is the next most severe, then an arc fault 2 and, finally, an arc fault 3, the employees said. Caron said she did not know where her arc fault ranked.

A Tesla crew inspected Caron's system in February and determined that it had been damaged and needed to be replaced. The crew didn't say why, but told Caron that there were hot spots and moisture patches in the panels. The system's been off, at Tesla's request, ever since.

However, Caron said she was still paying Tesla to lease the panels, as well as an average energy rate that the company calculates. Plus, she has to pay her local electricity provider.

"So my electric bills are not $250 or lower — they have ranged from $400 to $800 for one month because my solar has been shut off, and that is with roughly the same usage as last year and the year before," Caron told Business Insider. "Nobody could give us any answers except to say, 'We are not responsible for the high electric bills that are coming in when the system is off.'"

Jeffrey Sutherland, a homeowner outside Boston, also experienced an arc-fault error, but he had to let Tesla know about it, he said.

"The claim that they are actively monitoring their systems is not true," he said of his experience in a phone call with Business Insider. "I had to call them in March to ask about the arc-fault errors I had been seeing on my inverter for months. The tech-support person looked at the logs and immediately instructed me to turn the system off."

Sutherland said that Tesla sent someone out to inspect the system in April and that they said they needed to "replace parts that are sending faulty signals to the inverter." They also said there were "faulty components" but did not elaborate on what exactly the problem was, he said.

So after seeing that he was still being charged for 400 kilowatts of production even though his system was turned off, Sutherland turned his system back on.

"The billing representative insisted that I needed to pay under the purchase-power agreement, even though they turned off the system. He would not reverse the charges," Sutherland said.

In August, Sutherland said, his system would intermittently go into standby mode. He would turn it back on only to have it shut down 15 to 20 minutes later. It wasn't until Sutherland read about Project Titan, Tesla's secret project to replace faulty connectors, that he became concerned and shut the system off entirely, he said. As of October 3, his panels had not been replaced.

If you would like to share your experience as a customer or employee of Tesla's auto or solar companies, email me at This email address is being protected from spambots. You need JavaScript enabled to view it..

Inside out

Two current Tesla employees and one former employee told Business Insider that the company instructed its people not to say the word "fire" but "thermal event" instead.

Tesla did not respond to multiple requests for comment on the employees' claims.

They also said that there was widespread concern within the company about the quality of the Trina panels that were on Greer's house. Trina did not respond to Business Insider's request for comment on the claim.

If a customer asked what was happening above their heads, one current Tesla employee who works in solar-panel installation told Business Insider, employees were to read a script that sounds something like this:

"We are here today to replace a part on your system that has shown a propensity to fail and can cause interruption to your service. We're here to prevent that today, and once the work is complete, you'll be able to enjoy uninterrupted, flawless service."

Two current Tesla employees said they were instructed not to tell customers anything specific about why their roof needed maintenance, or anything related to Project Titan.

"At the start, Tesla was being transparent about the connectors. Then they began to hide why maintenance was required," one person said.

"I think people need to understand that we're lucky that no one has died," they said, adding, "This could be on your home, over your kid's bedroom."

Indeed, at Greer's house in Colorado, the fire started over her 16-year-old son's bedroom.

Business Insider sent Tesla an extensive list of claims made in this story. Tesla did not reply to repeated requests for comment via phone calls, emails, or text messages.

Hollis Johnson/Business Insider

Apple and Goldman Sachs are being picky about who gets an Apple Card, the new credit card they launched in August.

"The approval rates early on have been lower," Goldman CEO David Solomon said on the bank's third-quarter earnings call. "That's a decision Goldman Sachs is making as the bank, but we're doing that in concert with Apple."

The pair are "skewing to the highest side of the FICO bands," Solomon continued, meaning they're mostly approving applicants with excellent credit scores.

"We are quite vigilant" about "not being negatively selected out of the box," he added. "Over time, we'll start to see better credits appear, the approval rates will go up."

Strong interest in Apple Card has allowed Apple and Goldman to be discerning in their choice of cardholders.

"They are keeping their underwriting standards high, and are able to be picky about who to approve, because there is so much demand for the branding, convenience, and new features of the Apple Card," Benjamin Keys, an associate professor at the University of Pennsylvania's Wharton School, told Markets Insider. 

"The usual concern for a credit card lender is that the person who really needs the credit is exactly the person who the lender doesn't want to lend to," Keys continued.

"Keeping approval rates low suggests that at least initially Apple wants to focus on low-risk (higher credit score) customers who will use the card transactionally and generate interchange fees, rather than catering to higher-risk customers who may be charged high interest rates but also default at an elevated rate," he added.

Goldman will be eager to make Apple Card a success after spending about $300 million to build it and reassigning thousands of its engineers to finish it on time, according to the Wall Street Journal.

The bank also conceded to Apple's demands to scrap late fees and not sell customer data, and it agreed to use the iPhone maker's signature font and simplify customers' monthly statements against its lawyers' advice, the newspaper reported.

Read more: The man responsible for the finances of NYC's richest millennials details the road to mastering and growing your wealth in 3 simple steps

Google finally introduced its much-anticipated Pixel 4 smartphone on Tuesday, which offers a dual-lens camera and a new radar-powered motion-detection system.

The phone, which begins shipping on October 24, starts at $800 — putting it in direct competition with Apple's new iPhones. The iPhone 11 starts at $700, while the iPhone 11 Pro begins at $1,000.

With the Pixel 4, Google is making a statement about what it envisions as being critical to the future of the smartphone. The Pixel's 4 new motion sensors and deep integration with the Google Assistant suggest the company's approach is all about building more intelligence into its products.

The Pixel 4 — along with all of the other gadgets Google announced on Tuesday — is the latest result of the company's "Made by Google" initiative, which the firm launched in 2016 as its first major push into hardware.

Read more: I've tried every single iPhone Apple currently sells — here's how to decide which one is right for you 

Google trails behind rivals like Samsung and Apple in the smartphone industry. Its sliver of the market is so minimal that research firms like The International Data Corporation and Canalys don't even break out its shipments in their quarterly reports. But Google's hardware products do serve another important purpose: keeping consumers hooked into its ecosystem of increasingly important services and products like the Google Assistant. 

If you're deciding between the Pixel 4 and Apple's latest iPhones, here's a look at how their specifications compare. We'll have a more comprehensive guide on how the Pixel 4 stacks up against Apple's latest smartphones once we've had more time to use it. 

One would think that with all the features built into a Nintendo Switch console, it would be possible to connect a set of wireless Bluetooth headphones. However, you can't — at least, not without special equipment.

While you can't directly pair Bluetooth headphones to a Nintendo Switch, there is a relatively easy way to work around the issue: a Bluetooth transmitter.

Check out the products mentioned in this article:

Nintendo Switch (From $299.99 at Best Buy)

Scosche Bluetooth Transmitter (For $39.99 at Amazon)

How to connect Bluetooth headphones to your Nintendo Switch

The solution is to convert the Switch's regular 3.5 mm headphone jack into a Bluetooth transmitter by using a special dongle.

You can get a good Bluetooth transmitter on Amazon, and the dongle can convert any device with an audio jack into a Bluetooth-friendly system.

Just plug the transmitter into the audio output jack on the top of the Nintendo Switch, and then pair it with your Bluetooth headphones.

Here's an example of how to do so with the transmitter linked above:

1. With the dongle inserted into the Switch, hold the pair button for several seconds to place it into pairing mode. Most will flash once in this mode.

2. Now hold down the pair button on your headphones. When the light on the dongle becomes solid, you have successfully paired the devices.

Be sure to follow the pairing instructions included in your specific transmitter's manual.

The audio will now play just as it would through a pair of headphones connected by wire.

Of course, an even easier solution here is to simply use headphones with a physical wire, and plug them into the 3.5 mm jack. But this option won't give you nearly as much flexibility.