Farmers and food businesses, like restaurants, deal with the same issue: a fragmented supply chain. Secai Marche wants to streamline agricultural logistics, making fulfillment more cost-efficient and enabling food businesses to bundle products from different farmers into the same order. The company is headquartered in Japan, with operations in Malaysia, and plans to expand into Singapore, Thailand and Indonesia. This week, it announced 150 million JPY (about $1.4 million USD) in pre-Series A funding from Rakuten Ventures and Beyond Next Ventures to build a B2B logistics platform for farmers that sell to restaurants, hotels and other F&B (food and beverage) businesses.

This round brings Secai Marche’s total raised to about $3 million. The capital will be used to expand its fulfillment infrastructure, including a network of warehouses and cold chain logistics, hire more people for its engineering team and sales and marketing.

Secai Marche was founded in 2018 by Ami Sugiyama and Shusaku Hayakawa, and currently serves 130 farmers and more than 300 F&B businesses. Before launching the startup, Sugiyama spent four years working in Southeast Asia, including managing restaurants and cafes in Malaysia. During that time, she started to import green tea from Japan, intending to sell it directly to customers in Malaysia. But she realized supply chain inefficiencies not only made it hard to meet demand, but also ensure quality for all kinds of ingredients.

Meanwhile, Hayakawa was operating a farm in Japan and working on agriculture control systems that predicted weather and crop growth to help farmers maintain consistent quality.

Both Sugiyama and Hayakawa ended up at consulting firm Deloitte, researching how to create a more efficient supply chain for Japanese agricultural exports to Singaporean F&B businesses. Policies implemented by Prime Minister Yoshihide Suga’s administration aim to increase Japanese agricultural exports from 922.3 billion JPY (about $8.5 billion) in 2020 to 2 trillion JPY (about $18.5 billion) by 2025, and 5 trillion JPY (about $46.1 billion) in 2030.

Seche Marche’s goal is to make it easier for farmers to sell their crops to F&B businesses domestically or overseas.

“We found that not only farmers in Japan, but also all farmers in Southeast Asia have the same problem in terms of the current supply chain,” Sugiyama told TechCrunch. “So we left Deloitte and started our own business to connect not only farmers in Japan, but farmers in all Asian countries.”

Secai Marche’s logistics management tech is what differentiates it from other wholesaler platforms. It uses an AI-based algorithm to predict demand based on consumption trends, seasonal products and farmer recommendations, said Hayakawa. Secai Marche runs its own warehouse network, but mostly relies on third-party logistics providers for fulfillment, and its platform assigns orders to the most efficient transportation method.

This allows F&B businesses to consolidate orders from farmers, so they can order smaller batches from different places without spending more money. About 30% of Secai Marche’s products are shipped to other countries, while the rest are sold domestically.

Secai Marche is reaching out to farmers who want to increase their customer base. About 30% of its products currently come from Japanese farms, 50% from Malaysia and the rest from other ASEAN countries. Sugiyama and Hayakawa said the COVID-19 pandemic affected Secai Marche’s expansion plans because it originally planned to enter Singapore this year, but had to slow down since they were unable to travel and meet with farmers.

On the other hand, many farmers have started selling directly to consumers through social media like Instagram or Facebook, and have approached Secai Marche for help with fulfillment, logistics, repacking and quality control.

Correction: Funding amount corrected to say $1.4 million instead of $1 million. 

Vietnam has one of the fastest-growing e-commerce markets in Southeast Asia, but many major platforms still focus on large cities. This means people in smaller cities or rural areas need to deal with longer wait times for deliveries. Social commerce company Mio is taking advantage of that gap by building a reseller network and logistics infrastructure that can offer next-day delivery to tier 2 and 3 cities.

The startup, which currently focuses on fresh groceries and plans to expand into more categories, announced today it has raised $1 million in seed funding. The round was co-led by Venturra Discovery and Golden Gate Ventures. Other participants included iSeed SEA, DoorDash executive Gokul Rajaram and Vidit Aatrey and Sanjeev Barnwal, co-founders of Indian social commerce unicorn Meesho.

Rajaram, Aatrey and Barnwal will become advisors to Mio co-founder and chief executive officer Trung Huynh, former investment associate at IDG Ventures Vietnam. Other founders include An Pham (who also co-founded Temasek-backed logistics startup SCommerce), Tu Le and Long Pham.

Founded in June 2020, Mio now claims hundreds of agents, or resellers. They are primarily women aged 25 to 35 years old who live in smaller cities or rural areas. Most join Mio because they want to supplement their household income, which is usually below $350, Huynh and Venturra investment associate Valerie Vu told TechCrunch in an email.

The social commerce model works for them because they are part of tight-knit communities that are already used to making group orders together. On average, Mio claims that its resellers make about $200 to $300, earning a 10% commission on each order, and additional commissions based on the monthly performance of resellers they referred to the platform.

Mio is among a crop of social commerce startups across Asia that leverage the buying power of areas where major e-commerce players haven’t reached dominance yet. For example, lower-tier cities fueled Pinduoduo’s meteoric rise in China, while Meesho has built a distribution network in 5,000 Indian cities. Other examples of social commerce areas focused on smaller cities and rural areas include “hyperlocal” startup Super and KitaBeli, both in Indonesia, and Resellee in the Philippines.

Social commerce companies typically don’t require resellers to carry inventory. Instead, resellers pick which items they want to market to their buyers. In Mio’s case, most of their resellers’ customers are friends, family members and neighbors, and they promote group orders through social media platforms like Facebook, TikTok, Instagram or Zalo, Vietnam’s most popular messaging app. Then they place and manage orders through Mio’s reseller app.

To address delivery challenges, Mio is building an in-house logistics and fulfillment system, including a new distribution center in Thu Duc that can distribute goods to all of Ho Chi Minh and the surrounding five cities in Binh Dong and Dong Nai provinces. Vu and Huynh said Mio can process up to tens of thousands of daily order units at the center. Mio is also able to perform next-day deliveries for orders that are made prior to 8 p.m.

To lower logistics costs and ensure quick delivery times, Mio limits the number of products in its inventory. The company currently focuses on grocery staples, including fresh produce and poultry, and plans to add FMCG (fast-moving consumer goods) and household appliances, too, especially white-label goods that have a higher profit margin.

Mio’s new funding will be used on its distribution center, and hiring for its tech and product teams. The startup plans to add more personalization options for product categories and resellers, so they can build their own brand identities.

 

Telemedicine, in its original form of the phone call, has been around for decades. For people in remote or rural areas without easy access to in-person care, consulting a doctor over the phone has often been the go-to approach. But for a large swath of the world used to taking half a day off work just for a 15-30 minute doctor’s appointment, it may seem like telemedicine was invented only last year. That’s mostly because it wasn’t until 2020 that telemedicine, in its myriad forms, debuted into the mainstream consciousness.

Telemedicine has faced an uphill battle to become more relevant in the U.S., with challenges such as meeting HIPAA compliance requirements and insurance companies unwilling to pay for virtual visits. But when COVID-19 began raging across the globe and people had to stay home, both the insurance and healthcare industries were forced to adapt.

“It’s been said that there are decades where nothing happens, and then there are weeks when decades happen,” said StartUp Health co-founders Steven Krein and Unity Stoakes in the company’s 2020 year-end report. That statement couldn’t be truer for telemedicine: Around $3.1 billion in funding flowed into the sector in 2020 — about three times what we saw in 2019, according to the report. A health tech fund and insights company, StartUp Health counts Alphabet, Sequoia and Andreessen Horowitz as some of its co-investors.

Now that people see the benefits and conveniences of “dialing a doc” from the kitchen table, healthcare has changed forever. It’s impossible to predict how healthcare institutions will operate post-pandemic, but with so many people now accustomed to telemedicine, startups that provide services around virtual care continue to be poised for success.

The state of telemedicine

Major players in the field now look at the state of healthcare as, “before COVID and after COVID,” Stoakes told Extra Crunch. “In the post-pandemic world, there’s a significant transformation that’s occurred,” he said. “It’s all accelerated; the customers have shown up. There’s more capital than ever and consumers and physicians have adapted quickly,” he added.

In the U.S., healthcare is first and foremost a business, so while there are treatment approaches that have long been proven to improve patient outcomes, if they didn’t make sense financially, they weren’t instituted at scale. Telemedicine is a great example of this.

A 2017 study by the American Journal of Accountable Care showed that telemedicine can be quite useful for managing healthcare. “The use of telemedicine has been shown to allow for better long-term care management and patient satisfaction; it also offers a new means to locate health information and communicate with practitioners (e.g., via e-mail and interactive chats or video conferences), thereby increasing convenience for the patient and reducing the amount of potential travel required for both physician and patient,” the study reads.

But as we’ve seen, it took a global healthcare emergency to drive widespread adoption of virtual healthcare in the U.S. Now that investors recognize the potential, they are increasingly pouring money into startups that promise to take telemedicine to the next level. Some of the investors backing these newer companies include StartUp Health, Andreessen Horowitz, Sequoia, Alphabet, Kaiser Permanente Ventures, U.S. Venture Partners, Maveron, First Round Capital, DreamIt Ventures, Human Ventures and Tusk Venture Partners.

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It doesn’t feel like a week goes by at the moment that another startup doesn’t emerge armed with a huge wallet of cash to pursue a strategy of consolidating and then scaling promising brands that have built a business selling on marketplaces like Amazon’s. In the latest development, a startup called factory14 is coming out of stealth mode in Europe with $200 million in funding to snap up smaller businesses and help them grow through better economies of scale.

Along with this, factory14 is also announcing its latest acquisition to underscore its acquisition strategy: it’s acquired Pro Bike Tool, a popular D2C seller of its own-brand bike accessories and tools, for an undisclosed sum. The company, which is now fully owned by factory14, has kept the original founders on to lead the smaller company.

This is factory14’s fourth acquisition since launching earlier this year, and the company said that its focus on acquiring marketplace sellers that are already seeing success and some scale means that it is already profitable.

The startup — based in Luxembourg (with offices in Madrid, London, Shanghai and Taipei) — is describing this funding injection as a seed round, but in fact the majority of it is coming in the form of debt to acquire companies. Dmg Ventures (the VC arm of the Daily Mail Group) and DN Capital co-led the equity-based seed funding, with VentureFriends and unnamed individuals in the tech world also participating. Victory Park Capital, meanwhile, provided the credit facility and also participated in the equity consortium.

CEO Guilherme Steinbruch, an alum of Global Founders Capital (the investment firm co-founded by the Samwer brothers of Rocket Internet fame, among others), co-founded factory14 with Marcos Ramírez (COO) and Gianluca Cocco (CBO) — who have respectively worked at e-commerce giants like Amazon and Delivery Hero.

Steinbruch himself also has an interesting background. He hails from Brazil and is a member of the powerful industrial family that controls a major steel producer, a leading textile producer and a bank (Steinbruch said that factory14 has no connection to these, and is not an investor in the startup).

He said that the idea for founding factory14 in Europe came out of his interest in e-commerce and specifically the traction that Thrasio, one of the U.S. based pioneers of the roll-up space, was seeing for the model.

The Marketplace on Amazon is a massive business. One estimate puts the number of third-party sellers at 5 million, with more than 1 million sellers joining the platform in 2020 alone. Thrasio, meanwhile, has in the past estimated to me that there are probably 50,000 businesses selling on Amazon via FBA making $1 million or more per year in revenues.

It’s the latter category that is the target for factory14, Steinbruch told me. Its belief is that focusing on more successful businesses will mean a better hit rate on finding companies that have already built more solid supply chains, branding and overall quality. Being willing to pay a little more for these sellers, he said, will help it compete against what has become a very crowded field.

“There are many players, there is no denying it,” he said, adding that their research has (so far) found more than 50 roll-up players going for the same general opportunities that it is.

But in the process of planning out how factory14 might differentiate itself in that mix, Steinbruch said it found some distinct differences.

“Some are looking for volume, and are willing to buy up many companies as cheaply as possible. But we took the decision to focus only on high-quality assets,” he said. “We knew we would have to pay higher multiples for a brand growing 200% a year, but when we started targeting these we were surprised to find there was less competition for these assets rather than for the smaller ones. That was a good surprise. It means that, yes, we have competition but we’ve managed to be pretty successful anyway.”

Even among the bigger retailers selling on Amazon using the e-commerce giant’s distribution and fulfillment platform, there are reasons why the consolidators have started to circle beyond just wanting to jump on a good thing. The system has within it a lot of work that is repeatable across many different companies, specifically in areas like analytics, supply chain management, marketing and more: building a framework that could handle those processes for many at once makes sense. There is also the fact that in many cases, marketplace sellers may have found themselves sitting on successful businesses but unable to source the investment (or the will) to scale them to the next step.

All the same, the mix of competitors hoping to scoop them up is a pretty formidable one, and the point of differentiation between them all may not in itself be as distinct as factory14 (or any of them) hopes.

Just today, another ambitious player in this space, Heyday out of San Francisco, announced a further $70 million in equity funding led by General Catalyst. It, too, is raising large amounts of debt and eyeing up more innovative ways of accommodating the most interesting companies selling on Amazon in a bid for more quality and success.

“The top 1.5% of marketplace sellers are doing $1 million in revenues, and we believe there may be some that cross the $1 billion threshold eventually,” Heyday CEO and co-founder Sebastian Rymarz told me last week. To woo the best of them in the current market, as part of its ambition to become the “P&G” of the 21st century, it too is taking a very open-ended approach, he said.

“We have some come to Heyday, or we bring in our own brand managers. Sometimes it’s a matter of some ongoing participation and interest, growth equity where we buy some now and will buy more of your business over time. We are still defining that and that is fine, we are comfortable with that,” he said. “It’s about unique partnerships that we’re forming to accelerate their businesses.”

Closer to home in more ways than one, Berlin’s Razor Group — funded by Steinbruch’s former colleagues from GFC, and founded by ex-Rocket Internet people — earlier this month raised $400 million. Thrasio itself has raised very large rounds in rapid succession totaling hundreds of millions of dollars in the last year, and is also profitable. Others in the same area that have also raised huge war chests include Branded; Heroes; SellerX; Perch; Berlin Brands Group (X2); Benitago; Latin America’s Valoreo (with its backers including Razor’s CEO) and an emerging group out of Asia including Rainforest and Una Brands.

Even with all of this, there will be opportunities, these entrepreneurs believe, to bring together more disparate smaller e-commerce retailers to help them better leverage marketing, supply chains, analytics and wider business expertise to grow for the longer term, leveraging the marketplace model that has come to dominate how many shop online today.

Factory14 said it expects to have $20 million in “trailing twelve months” EBITDA by the end of 2021 and expects to double its team to 80 by that point too.

For as long as Amazon and its marketplace model remain, it seems investors will come with their checkbooks, too.

“E-commerce is undergoing structural changes which are enabling thousands of exciting new brands to be born every day,” said Manuel Lopo de Carvalho, CEO at dmg ventures, in a statement. “Factory14 can provide these brands with the tools, capital and expertise that enable them to play in the big leagues.”

Ian Marsh, principal at DN Capital, said that the VC did its homework before backing the startup, too. “We had discussions with most aggregators and were immediately impressed by factory14’s differentiated vision focused on strong consumer brands and the world-class team they have put together with top tier private equity investors combined with seasoned e-commerce executive and former Amazonians. We are excited to work with Guilherme, Marcos, Gianluca and the rest of the factory14 team to create brands that inspire consumers around the world.”

The global tech sector is booming, and as technologies like cloud and AI accelerate their growth, the demand for tech talent outpaces supply globally. Specifically, the U.S. tech sector has seen unprecedented growth in recent years, with four tech firms reaching a $1 trillion market cap by the beginning of 2020 — all of which have seen double-digit growth since achieving a 13-digit valuation pre-pandemic.

One of the major factors in the growth and adoption of tech in the U.S. is the increasing focus on software as a service and broader digital transformations across industry sectors, which have accelerated due to the COVID-19 pandemic. As such, there is an insatiable appetite for quality tech talent in the U.S., with projections showing an 11% increase by 2029 from 2019 numbers, which amounts to over half a million new jobs.

Given that the U.S. produces only about 65,000 computer science graduates, there is a vast deficit in the tech talent market, which materialized as over 900,000 unfilled IT and related positions in 2019 alone. The problem is so vast that more than 80% of U.S. employers stated that recruiting for tech talent is a top business challenge, according to a survey by top HR consulting firm Robert Half.

Demand increasing for Mexican tech talent

Mexico’s tech talent can help to fill the gaps left in a hypercompetitive U.S. market for tech workers. Unlike the U.S., 20% of Mexican college graduates have relevant engineering degrees, amounting to over 110,000 per year, far surpassing the U.S. in technical talent. Investors and tech firms have noticed and are increasing operations in Mexico.

Some have referred to the cities of Monterrey and Guadalajara as the “Silicon Valley of Latin America,” and while their tech sectors are also seeing tremendous growth, the pace falls short of Mexico’s talent production, leading to a surplus of highly trained and capable individuals in the tech sector. The cost of higher education in Mexico is far less than in the U.S., so we’re likely to see that talent surplus grow in the coming years.

Under current conditions, the U.S. has an incredible opportunity to capitalize on the surplus of tech talent in Mexico. Because tech jobs are more scarce than in the U.S., the cost of talent in Mexico is considerably less than in the U.S. or in Canada. In general, talent in Mexico can be two to three times cheaper than in the U.S. while still delivering outstanding quality and specialized experience.

More so than other Latin American countries, Mexico has the experience and economy to support a robust tech talent export ecosystem. In fact, Mexico City’s concentrated market is larger than the sum total of every other Spanish-speaking country in Latin America. Specifically, Mexico’s IT outsourcing industry has been growing at an annual rate of 10%-15% and is now considered the third-largest exporter of IT services.

What’s more, the U.S./Mexico relationship is seeing a refresh after several tumultuous years. With Mexico ranked No. 1 among U.S. trade partners, the political and economic mechanisms for investments and partnerships are in place. Technology leaders such as Cisco and Intel have already set up shop in Mexico, demonstrating confidence in the country’s ability to support tech and economic growth.

The benefits of proximity

Mexico provides a number of benefits that make drawing from its talent surplus easier and more efficient. For one, Mexico’s time zones align with those in the U.S., enabling real-time collaboration at times that work best for both parties. Compare this to the time difference in India, which is over 12 hours ahead of California’s Silicon Valley.

Beyond the time difference, there are also many cultural similarities that make working with Mexico the clear choice for IT outsourcing. For example, the U.S. is home to more than 41 million native Spanish speakers, and plus over 12 million bilingual Spanish speakers, making the U.S. the second-largest Spanish-speaking country after Mexico. While difficult to quantify, the number of consumer and cultural exports from Mexico to the U.S. also helps to build familiarity and solidarity between the two countries, which can only improve an already healthy relationship.

New geopolitical considerations favor U.S.-Mexico ties

The steady progression of America’s tech sector is now seen as a strategic priority at the federal level. Meanwhile, public and private sector decision-makers are more interested than ever in conducting business under favorable trade treaty terms with friendly governments amid a new climate of geopolitical uncertainty.

As the U.S. tech sector continues its explosive growth, technology companies in the U.S. will need to seek alternative means to supplement its in-demand tech workforce. Rather than turning to countries undergoing increased regulatory scrutiny, or distant talent bases requiring significant business travel, business leaders are looking to geographically close, diplomatically friendly nations. U.S. companies are finding Mexico’s status as a key business partner and strategic ally to be a massive value driver.

By 2030, the middle-class population in Mexico is expected to reach 95 million, placing it in the top 10 countries with the highest share of global middle-class consumption. As the middle class rises, so will companies to meet their consumer needs, and, as such, Mexico’s own tech sector will grow and require significantly more tech talent, reducing or potentially eliminating Mexico’s talent surplus.

This is evidenced by the uptick in Mexico-based technology companies, such as Mexican used-car startup Kavak, which recently hit a $4 billion valuation. Amid an exciting backdrop of skyrocketing tech valuations and potential, the U.S. tech sector should look to Mexico as a key growth market and technology partner. The time is now for the U.S. to tap into the surplus of quality tech talent in Mexico.

Portside, an aviation startup that is building a platform for managing the backend of a corporate flight department, charter operation, government fleet and fractional ownership operation, today announced that it has raised a $17 million funding round led by Tiger Global Management, with participation from existing investors I2BF Global Ventures and SOMA Capital.

The idea behind Portside, which was founded in 2018, is that it lets business aviation companies and flight departments manage everything from flight operations to maintenance, crew and staff scheduling, expense management for crew members and staff, and financial data to help them operate more efficiently. It’s basically everything you need to run your flight department in a single solution, but it also integrates with virtually all of the existing scheduling, accounting, expense management and maintenance tools a flight department or fractional ownership operation is likely using today.

While the COVID pandemic put a halt to most forms of private aviation early on, that market saw a quick rebound. Portside says it saw its revenue grow almost 300% in 2020 and that it added more than 50 aircraft operators in multiple countries to its user base.

“This infusion of new capital will be used to accelerate investment in product innovation, support further engagement with large enterprise customers and grow our global engineering and customer success teams,” said Alek Vernitsky, co-founder and CEO of Portside. “We appreciate the strong support we have received from both our existing and new investors in this round. They have collectively demonstrated their confidence in our strategy and intentional approach to cloud-based digital transformation of the global business aviation industry.”

Portside is not alone in this market. Companies like Fl3xx, for example, offer similar solutions for flight departments and at the lower end, tools like Flight Circle offer a subset of these features for general aviation clubs and partnerships.

“Portside has progressed rapidly since inception and is entering the next stage of fulfilling its vision of becoming the undisputed leader in cloud-based solutions for business aviation,” stated John Curtius, partner at Tiger Global Management. “In our view, Portside represents the future of the industry, and we are pleased to partner with a company we believe will continue to create significant value for many years to come.”

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There may be billions of IoT devices in use today, but the tooling around building (and updating) the software for them still leaves a lot to be desired. Esper, which today announced that it has raised a $30 million Series B round, builds the tools to enable developers and engineers to deploy and manage fleets of Android-based edge devices. The round was led by Scale Venture Partners, with participation from Madrona Venture Group, Root Ventures, Ubiquity Ventures and Haystack.

The company argues that there are thousands of device manufacturers who are building these kinds of devices on Android alone, but that scaling and managing these deployments comes with a lot of challenges. The core idea here is that Esper brings to device development the DevOps experience that software developers now expect. The company argues that its tools allow companies to forgo building their own internal DevOps teams and instead use its tooling to scale their Android-based IoT fleets for use cases that range from digital signage and kiosks to custom solutions in healthcare, retail, logistics and more.

“The pandemic has transformed industries like connected fitness, digital health, hospitality, and food delivery, further accelerating the adoption of intelligent edge devices. But with each new use case, better software automation is required,” said Esper CEO and co-founder Yadhu Gopalan, who founded the company together with COO Shiv Sundar. “Esper’s mature cloud infrastructure incorporates the functionality cloud developers have come to expect, re-imagined for devices.”

Mobile device management (MDM) isn’t exactly a new thing, but the Esper team argues that these tools weren’t created for this kind of use case. “MDMs are the solution now in the market. They are made for devices being brought into an environment,” Gopalan said. “The DNA of these solutions is rooted in protecting the enterprise and to deploy applications to them in the network. Our customers are sending devices out into the wild. It’s an entirely different use case and model.”

To address these challenges, Esper offers a range of tools and services that includes a full development stack for developers, cloud-based services for device management and hardware emulators to get started with building custom devices.

“Esper helped us launch our Fusion-connected fitness offering on three different types of hardware in less than six months,” said Chris Merli, founder at Inspire Fitness. “Their full stack connected fitness Android platform helped us test our application on different hardware platforms, configure all our devices over the cloud, and manage our fleet exactly to our specifications. They gave us speed, Android expertise, and trust that our application would provide a delightful experience for our customers.”

The company also offers solutions for running Android on older x86 Windows devices to extend the life of this hardware, too.

“We spent about a year and a half on building out the infrastructure,” said Gopalan. “Definitely. That’s the hard part and that’s really creating a reliable, robust mechanism where customers can trust that the bits will flow to the devices. And you can also roll back if you need to.”

Esper is working with hardware partners to launch devices that come with built-in Esper-support from the get-go.

Esper says it saw 70x revenue growth in the last year, an 8x growth in paying customers and a 15x growth in devices running Esper. Since we don’t know the baseline, those numbers are meaningless, but the investors clearly believe that Esper is on to something. Current customers include the likes of CloudKitchens, Spire Health, Intelity, Ordermark, Inspire Fitness, RomTech and Uber.

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Renovating a home is an exciting, yet often fraught-filled, endeavor.

One startup that aims to help make the process simpler, cheaper and less stressful by helping people manage the home renovation process has raised $6 million to help it grow even faster. Builders VC led the round, which included participation from Celtic, Newfund and Wish co-founder Danny Zhang, who also sits on Eano’s board.

Stella Wu, who formerly worked as a growth product manager at Wish, got firsthand experience of the pain points related to the process when she bought her own house in 2017.

“I realized there were a lot of fragmented issues in the renovation space, especially when it came to the individual workers,” she recalls. “They were not reliable and bad at communication.”

So in 2019 she founded Eano, a San Francisco-based startup that aims to walk a homeowner through a renovation and help connect individual contractors with new clients. Eano also works on projects like building ADUs (accessory dwelling units).

As more people spent time at home last year due to the COVID-19 pandemic, the startup saw its contract revenue spike by 5x, Wu says. And in the first quarter of this year, business was up 70% year over year.

Eano, she said, offers competitive and transparent pricing so that homeowners aren’t surprised as a remodeling project goes on. Its automated process tracks all communications and progress in one place and the company has grown what it describes as a “network of experienced, local professionals” that are fully licensed, vetted and insured that it pairs homeowners with on projects.

“There’s all these individual contractors out there and even though they are very affordable, it’s very hard for them to get to the homeowners, as they don’t have much resources,” Wu, a Chinese immigrant, told TechCrunch. “So they come to us and we basically take care of it all.” For now, Eano is operating in the Bay Area and Los Angeles, with plans to expand to Seattle and Houston this year.

The company plans to take its new capital and “go deep into the product side.”

Once they become a client, homeowners can use Eano to select a certain remodeling package, and then they can check the project progress, communicate with the team and even see the progress through videos.

“We’re also helping contractors make communicating and receiving payment much easier,” Wu said. “We’re also helping these individual contractors increase the brand, and helping them with the administration and customer support side with our software.”

Jim Kim of Builders VC, said he first encountered Wu and Jung while they were at Wish.

“We invest in people, and when you can find extremely talented entrepreneurs who have built successful companies and still have the hunger to win, you jump in with a blank check,” he said. “We love Eano’s mission — combining a similar product sourcing strategy as Wish with technology to bring a better experience to all constituents in the antiquated construction industry.”

Kim is also impressed by the fact that Wu is driven to prove “that you don’t need to be a 55-year-old man wearing steel-toed boots to have a meaningful impact on construction.”

“We love that ethos — it matches with our thinking about backing entrepreneurs who don’t fit into the stereotypical box,” Kim said.

I am not a smart man.

Earlier today I tweeted about $ASS, a cryptocurrency named after a dog. In this case, Australian Shepherds. And after doing that obviously stupid thing, my Twitter feed became chock-full of ass-related imagery, memes and $ASS coin stans breathing on me.

It’s all very annoying as I run Tweetdeck on a work laptop which is now very, well, dicey a proposition given what I’m being sent.

$ASS is short for Australian Safe Shepherd, by the by. It’s a cryptocurrency that, much like Dogecoin, is a joke.

A joke that its own website doesn’t take too seriously. For example, if you navigate to AssFinance, you will find a very detailed look at $ASS’s technical underpinnings, and plans for the future:

I found this hilarious. So I tweeted about it. And then everyone in the $ASS world began to assault my Twitter. Pro-tip: This is not a good way to get taken seriously. But as $ASS is not trying to be taken seriously, does that even matter?

The coin is effectively a limpid pump, a cryptocurrency designed to get early adopters to spread the word about it, and then hold. It built its economics around just those goals:

But enough of all that. Why do we give a shit about $ASS? A few reasons:

This sort of financial stupidity is funny, but some regular folks are going to get burned.The $ASS pump is indicative of the level of speculation present in the cryptocurrency world today, which is likely to the credibility detriment of more serious projects. And helps explain how bitcoin has managed the price appreciation it has in recent quarters.$ASS coin is up 1,794.3% in the last 14 days, per CoinGecko. This is likely key to its current charm; people love free money and past gains make for an attractive lie to oneself concerning future returns.

As a concept, $ASS fits neatly into my budding view that as current generations of people in their 20s and 30s are desperate for a firmer foothold on a middle-class life than today’s wage-weak, healthcare-deficient and labor-unfriendly economy is willing to provide, moon-shots on speculative bullshit have outsized appeal compared to other times in American history when it was easier to afford a house.

And while it’s hard to be serious about a butt dog-themed bit of internet money, $ASS is, well, very 2021. And who are we to pretend to be better than covering a shitcoin? Even if only to mock it.

Bloomberg has more on $ASS if you want a more serious take about an unserious project.

An initial analysis of Robinhood’s Q1 2021 payment for order flow (PFOF) revenues sourced from company filings shows that the free-trading unicorn had a strong start to the year. Given the raucous trading activity of the first quarter, that news is not a surprise.

The aggregate revenue data helps explain how Robinhood was able to raise as much capital as it did in the first quarter despite running into issues with its technology and the United States government; the company found itself at the center of the GameStop speculative rush, which likely led to strong trading volumes, along with what The Exchange presumes was an unwelcome level of attention from regulators.

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This morning, we’re sticking close to the company’s financial results using the lens of PFOF income, which the company said during a congressional hearing constitutes the majority of its revenues.

This particular revenue growth — or the lack thereof — is a good way to understand not only Robinhood’s own results but also its larger market. If Robinhood is seeing rapid growth and strong trading volumes, we can infer with some confidence that others in its space are enjoying a related, if not similar, level of interest.

For Public.com, eToro and others like Freetrade (as well as our own understanding), how Robinhood performed recently is key. So, let’s explore the data.

An epic Q1

Per an initial TechCrunch analysis of Robinhood’s collected PFOF disclosure data for the first quarter, including its revenues from fees related to the trading of stocks that are part of the S&P 500, stocks that are not, and options incomes, here’s how the company performed:

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