<img width="578" height="369" src="https://venturebeat.com/wp-content/uploads/2021/05/Embracer-Group-king-lars-wingefors.jpg?fit=578%2C369&strip=all" alt="Embracer Group chief executive officer Lars Wingefors." loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2021/05/Embracer-Group-king-lars-wingefors.jpg?w=1761&strip=all 1761w, https://venturebeat.com/wp-content/uploads/2021/05/Embracer-Group-king-lars-wingefors.jpg?w=300&strip=all 300w, https://venturebeat.com/wp-content/uploads/2021/05/Embracer-Group-king-lars-wingefors.jpg?w=768&strip=all 768w, https://venturebeat.com/wp-content/uploads/2021/05/Embracer-Group-king-lars-wingefors.jpg?w=800&strip=all 800w, https://venturebeat.com/wp-content/uploads/2021/05/Embracer-Group-king-lars-wingefors.jpg?w=1536&strip=all 1536w, https://venturebeat.com/wp-content/uploads/2021/05/Embracer-Group-king-lars-wingefors.jpg?w=400&strip=all 400w, https://venturebeat.com/wp-content/uploads/2021/05/Embracer-Group-king-lars-wingefors.jpg?w=780&strip=all 780w, https://venturebeat.com/wp-content/uploads/2021/05/Embracer-Group-king-lars-wingefors.jpg?w=578&strip=all 578w, https://venturebeat.com/wp-content/uploads/2021/05/Embracer-Group-king-lars-wingefors.jpg?w=930&strip=all 930w" sizes="(max-width: 578px) 100vw, 578px">Embracer Group's plan to win over gamers is to make a lot of games, and that feels almost novel in today's world.<a href="https://venturebeat.com/2021/05/20/lars-embraces-us-all-in-the-end/" target="_blank">Read More</a><img src="http://feeds.feedburner.com/~r/venturebeat/SZYF/~4/vqFmjuuRciU" height="1" width="1" alt="">
