Brave Ventures has an eye on early-stage startups that are solving problems for consumers, publishers, and advertisers as more viewing shifts to streaming platforms. 

The firm — founded in 2014 as an advisory and investment company that worked with major media brands being transformed by digital, like Turner, Viacom, and CBS — is looking at startups that help with things like content search and discovery, or measurement in the fragmented media landscape.

"There's already an overabundance of video services available," David Beck, the cofounder of Brave Ventures, who is overseeing its investments, told Business Insider. "Winners and losers will be difficult to predict. I would rather be betting on services that are going to be important to all of them, first and foremost, to consumers, as well as to publishers."

The streaming database ReelGood is one example of the type of company Beck says is solving real challenges for audiences. People can search on ReelGood for movies and TV shows across more than 50 streaming apps and be directed to those apps to watch them. Brave is not an investor in ReelGood.

The firm's active investments include MikMak, a home-shopping network for the mobile generation, as well as Canvs, a measurement company that analyzes consumers' emotional responses to videos and TV shows, among other things.

Brave Ventures was founded by Beck, the seasoned TV exec Jesse Redniss, and the advertising guru Gary Vaynerchuk.

The advisory business was acquired in 2016 by Turner to lead its strategy and innovation teams.

The investing arm remains independent and is actively evaluating investments.

Some WeWork employees are worried that having the company's name on their résumés might act as a "black mark against them" after the recently postponed initial public offering and the departure of CEO and cofounder Adam Neumann, New York magazine reported.

Job experience at WeWork, which until just a couple of months ago seemed destined for a blockbuster IPO, was supposed to be a résumé highlight. But now, as reports of the chaotic, alcohol-fueled culture at WeWork proliferate, employees are getting nervous that the experience could actually count against them as they look for new jobs, an executive told Reeves Wiedeman at New York magazine's Intelligencer.

Neumann presided over a company in which mandatory parties, nepotism, and over-the-top behavior flourished, according to an in-depth Business Insider report published on Sunday. Now the office-sharing company is trying to rehabilitate its image and impose financial discipline to staunch its financial losses.

"Thousands of people who worked tirelessly, because there's no other way to do it there, are going to end up screwed financially because they took lower income to have more equity that has disintegrated," one executive told Intelligencer. Several employees reported using their savings to buy stock options, which could leave them financially ruined, according to Intelligencer. Before leaving, Neumann had already cashed out more than $700 million of the company's stock, The Wall Street Journal previously reported.

Read more: Sex, Tequila, and a tiger: Employees inside Adam Neumann's WeWork talk about the nonstop partying to attain a $100 billion dream and the messy reality that tanked it

On September 24, the day Neumann was ousted from WeWork, the new co-CEOs sent a company-wide memo announcing their new roles in the company, Intelligencer reported.

According to the Intelligencer report, WeWork employees were divided about new co-CEOs Artie Minson and Sebastian Gunningham. Some were ready for a post-Neumann WeWork, but many wondered why the executives hadn't done more to keep Neumann in check. Minson, a former Time Warner executive, joined WeWork in 2015. Neumann once referred to him as the "adult in the room." Gunningham was the vice chairman of WeWork before taking on the new role.

Intelligencer reported that the most used reactions to the news on Slack were the WeWork logo, and emojis ?, ?, and ?. The co-CEOs said on a conference call with the entire company they would act transparently and that this was just the beginning.

Read more: How WeWork spiraled from a $47 billion valuation to talk of bankruptcy in just 6 weeks

On a call with senior employees the next day, Gunningham warned anyone not on board with a potentially difficult transition that they "should probably consider getting out," Intelligencer reported.

The WeWork employee concerns about their work experience echo those of Uber employees at the height of its controversies a couple of years ago. In a 2017 Guardian article, a hiring engineer said he would be compelled to ask "pointed questions" to former Uber employees because of the reports of an inappropriate office culture. 

In itself, Google Earth can be an interesting tool. It allows users to check out far-off and unfamiliar places, to see what they look like in 2D or 3D, and even investigate local points of interest.

By default, you'll see things as they appear now. But, thanks to the program's historical imagery tool, you can also see what the map would have looked like at different points in time — though this option may not be available for every location.

Here's how to use that tool and get a more historical view of the places you want to see on Google Earth.

How to go back in time on Google Earth

Before you get started, keep in mind that in order to check out a map over time, you'll have to be using the downloadable application version of Google Earth, rather than the mobile app.

1. Go to https://www.google.com/earth/versions/#download-pro to download Google Earth Pro. Install it onto your computer, and then open it.

2. Click the search bar at the top of the left sidebar and search for the location you want to view. This can be a city and state or country, GPS coordinates, a street name, specific address, ZIP or postal code, or a general place.

3. Click "Search."

4. Click "View" in the menu bar at the top of your screen, and then "Historical Imagery."

5. A bar will open up at the top of your 3D viewer that will let you scroll back in time. The map will change as you scroll through time.

When it comes to connecting a suitable audience to a video on YouTube, the most important text written about the video is usually the title and description.

These are the words potential viewers will see as they weigh whether or not to watch the clip. Nearly as important, however, are the unseen keywords known as tags.

Here's what you need to know about tags on YouTube. 

What tags are on YouTube, and how to use them to get your videos discovered

Tags are words that describe or relate to a given video, and that would likely be used in a search conducted by a person, or found to be associated with the video by an algorithm. 

When you add the right tags to your video, you increase the chance that other YouTubers will find and watch it. 

You should include related tags that are more general, along with a few specific tags that pertain directly to your video.

So, for a video about a toddler feeding tuna to a cat, you would want to consider the tags "cats," "toddler," and "pets," as well as something more specific, like "tuna fish" or "treat."

How to add tags to your own YouTube video 

1. Log into your YouTube account and then click the camera icon on the top right corner of the screen.

2. Select "Upload video" from the dropdown menu.

3. Choose the video you wish to upload, then begin the upload process.

4. Name the video and give it a description.

5. Add between five and 15 relevant tags to meet YouTube best practices, separating tags with commas. Adding more than 15 will cause YouTube to ignore all tags on the video. 

6. Click "SAVE" to complete the upload.

It's not always possible to change the email address associated with a YouTube account.

If the email address associated with your YouTube account is an @gmail.com email, you probably can't change it and will need to create a new Google account with a non-Gmail email that will then be linked to a new YouTube account.

For others users, however, the process of changing the email address linked to a YouTube account is pretty straightforward.

Here's how to do it. 

How to change your YouTube email address

1. Sign into your Google account and then click on your image (or avatar) at the top right corner.

2. Click "Manage your Google Account" on the dropdown menu.

Getting a copy of your Google contacts is always a good practice to maintain. 

That way, you'll be much more likely to keep them over the long-term — even if, say, you somehow forget your account login information, or you switched to another account.

Here's how to get it done on your computer or Android.

Check out the products mentioned in this article:

Google Pixel 3 (From $799.99 at Best Buy)

How to download your contacts from Google on a computer

1. Go into Google Contacts.

2. If you want to select certain contacts to download, hover your cursor over their name and tick the box that appears; otherwise, in the left sidebar, select "Export."

3. Tick whichever download option fits your situation or needs, for example: Selected contacts, Starred contacts, Frequently contacted, or My Contacts. 

4. Choose your exporting method.

5. Click "Export."

How to download your contacts from Google on an Android phone

This is a pretty straightforward process. But keep in mind that, unlike the computer method, you won't be given the option to select from your contacts, you'll simply get all of them downloaded:

1. Open the Contacts app.

2. Tap the three bars in the top-left corner of the screen to get into the menu.

3. Select "Settings."

4. Scroll down and tap "Export."

5. If necessary, give permission to access your data, like photos and videos.

6. Choose where to save your contacts by clicking the three lines in the top-left corner of the screen — you can save to your downloads folder or your Google Drive — and tap "Save" when complete.

You'll get a small pop-up message letting you know that your contacts will be exported "shortly" and another one that shows when it's been completed.

HGTV's makeover series about the famed "The Brady Bunch" house airs its final episode on Sept. 30. The series delivered the network's biggest audience in two years when it debuted earlier this month.

The show features the actors who played the six siblings in the 1970s show — along with other HGTV stars including Drew and Jonathan Scott from "Property Brothers"; mother-daughter duo Karen E. Laine and Mina Starsiak from "Good Bones"; and siblings Leanne and Steve Ford from "Restored by the Fords" — as they restore the TV home.

Jillian St. Charles, SVP of digital programming and video at HGTV, told Business Insider how the network drummed up interest for the series online, over an unusually long, 13-month campaign that used social platforms like Instagram and YouTube, as well as HGTV's streaming app.

"It's been such a learning year for us and an exciting year for us on Brady," St. Charles said.

Buying the Brady house kicked off a year-long campaign for the makeover show

Buzz around the show kicked off more than a year before the Sept. 9 premiere in August 2018, when Discovery CEO David Zaslav announced that HGTV had bought the California home from the TV series and planned to restore it. (The Los Angeles Times later reported that HGTV paid $3.5 million for the property.)

Typically, St. Charles and her team have a few weeks to put together a digital campaign leading up to the premiere of a show. Big events or series may get 10 months or more of digital promotions. But the network didn't want to lose the anticipation that was already building among Brady fans.

"Our challenge at that time was to do something we'd never done before: We had some natural excitement building for a show that wasn't going to be on the air for many, many, many months," St. Charles said. "We all sat down and thought, 'How can we start a year-long conversation about "The Brady Bunch"?'"

HGTV, like other TV networks, has been using digital platforms to find new audiences for its TV properties

HGTV, like other basic-cable networks, has been turning to digital platforms to grow its audience as traditional networks lose TV subscribers to streaming services.

HGTV's US viewership declined 9% this season to date, with an average of 1.3 million live-and-same-day viewers during primetime from Sept. 24, 2018-Sept. 22, 2019, compared to the similar 2017-2018 period, Nielsen data showed.

But the network was also the fourth most-watched cable network during primetime this year to date, and the most-watched in entertainment. It trailed only news and sports channels, Fox News, MSNBC, and ESPN.

Going into the Brady renovation, the team used Instagram to find Brady fanatics and other fans of renovation shows

In the lead up to the Brady premiere, St. Charles went after fans of "The Brady Bunch" — who grew up watching the show in the '70s or caught the reruns years later on cable TV — as well as HGTV's core audience and other fans of renovation shows. 

St. Charles and her team created an Instagram channel for the show to reach the hardcore Brady fans, and filled it with behind-the-scenes photos and videos of the original cast teasing the renovation.

 

On the main HGTV account, which has more than 3.8 million followers, the team pushed more videos featuring other popular HGTV talent, like the Scotts, at the Brady house. They didn't want to lean too heavily on nostalgia.

"Nostalgia is generally a short-lived phenomenon for any one thing," St. Charles said. "Nostalgia is maybe what made people who aren't normal HGTV fans give it a look. But I don't actually think that's what carried the show."

St. Charles put together a dedicated team of 4 to 5 staffers to keep up the digital output over the year-long campaign. 

The team put out six digital series, across YouTube, Facebook Watch, and the HGTV Go streaming platform for pay-TV subscribers. One, for Brady fanatics, was a sort of where-are-they-know show on the six Brady actors that appear in the HGTV series. Another, called "Sunshine Upcycle," for renovation and DIY fans, salvaged items from the Brady House to create new home décor pieces.

The premiere of "A Very Brady Renovation" was the most-watched HGTV broadcast in more than two years

"A Very Brady Renovation" debuted to 3.36 million viewers on Sept. 9. It was the most-watched broadcast on HGTV in more than two years, The Hollywood Reporter reported.

The network has held on to about 45% of those live- and same-day viewers through the series' third episode, according to Nielsen data.

During the week of Sept. 3 ahead of the Brady premiere, HGTV also said it saw a 92% increase in video views on Facebook posts and a 25% increase on Instagram.

The digital team kept the conversation going after the premiere with new content, including videos of Lance Bass, of N'SYNC fame, touring the house. HGTV originally outbid Bass to buy the Brady home, and HGTV wanted to win over him and his fanbase.

HGTV's hope with the Brady series was to pull in new viewers not just for that series but other HGTV shows. To that end, HGTV's Instagram displays numerous examples of the network's talent, who appear on the show, sporting '70s garb or working at the Brady house.

The network plans to analyze the audience for the series after all four episodes have aired to see who watched, and if the show brought in new viewers. The average HGTV viewer is 25-54 years old and skews female, the company said.

The network also confirmed to Business Insider that it is planning a holiday episode set in the newly renovated house.

"Brady can't go on forever, sadly," St. Charles said. "But these talents are going on to lots of other things on the network that people can enjoy."

Whether you're working on a college essay, typing a work report, or working on a novel, it's helpful to know how exactly how many words you're putting to virtual paper. Maybe you have to fit a word limit, or you're challenging yourself to write a certain amount of words per day. 

Whatever the reason, Google Docs' word count feature is a great way to do this. It doesn't matter if you're using Google Docs on your desktop or laptop, or writing on the go via the mobile app — the word count feature can be accessed on both computers and mobile devices.

The word count feature won't just tell you how many words you've written, but how many pages your document takes up, and how many characters you've penned. Here's how to use it. 

Check out the products mentioned in this article:

iPhone 11 (From $699.99 at Best Buy)

Samsung Galaxy S10 (From $899.99 at Best Buy)

How to check the word count on Google Docs on desktop

1. Ensure you're logged into your Google account, and then go to https://docs.google.com.

2. Open the document you want to work on, or open a new Google Doc and begin typing. 

3. When you want to check how many words you've written, access the word count feature by clicking on the "Tools" option in the menu bar. 

Using the Photos watch face on your Apple Watch, you can display on your watch a personal slideshow of photos stored on your iPhone. 

To use this watch face, though, you need to sync the desired photos with your Apple Watch. 

This isn't difficult to do, but Apple does impose some restrictions. You can't choose an arbitrary set of photos — instead, you need to sync a specific photo folder from the Photos app on your iPhone. 

Here's how to do it. 

Check out the products mentioned in this article:

Apple Watch Series 5 (From $399 at Best Buy)

iPhone 11 (From $699.99 at Best Buy)

How to sync photos to your Apple Watch

1. Start the Watch app on your iPhone.

2. Tap "My Watch" at the bottom of the screen and then tap "Photos."

3. On the Photos page, in the Photo Syncing section, tap "Synced Album."

4. Tap the album that you want to sync with your Apple Watch. 

5. Tap "Photos" to go back to the previous page.

6. In the Photo Storage section, tap "Photos Limit."

7. Tap the maximum number of photos you want to store on your watch. If you want to reserve storage space for other files (like music), choose a smaller number. Otherwise, you can store more photos for greater variety when using the Photos watch face.

Read more: How to change and customize the face of your Apple Watch

How to create a photo folder to sync with your Apple Watch

You may want to sync an existing folder like Favorites or Recents to your Apple Watch, but you can also make a custom folder of photos just for your watch. 

1. Start the Photos app on your iPhone.

2. Tap "Albums" at the bottom of the screen.

3. Tap the plus sign at the top left of the screen, then tap "New Album" in the pop-up window. 

4. In the New Album window, give your folder a name.

5. Scroll through your photo library and tap the photos you want to add to your new folder.

6. When you're finished, tap "Done."

Your Apple Watch includes a complication called AQI, which reports on the Air Quality Index for your location. 

It's easy to add this complication to many watch faces, so you can keep tabs on the local air quality with just a glance.

Check out the products mentioned in this article:

Apple Watch Series 5 (From $399 at Best Buy)

What AQI is on an Apple Watch, and how it's measured

The Air Quality Index is a standard way of reporting air quality used by many government agencies, such as the Environmental Protection Agency in the US.  It's a numeric scale that goes from 0 to 500, in which the lower the number, the better the air quality. 

The EPA calculates the AQI based on five major air pollutants: ozone, particulates, carbon monoxide, sulfur dioxide, and nitrogen dioxide.

Here are the major AQI categories according to the EPA:

How to use the AQI complication on your Apple Watch

If you choose a watch face with the AQI complication, you can see the AQI number at a glance. 

To get more information, tap the complication, and you'll see the AQI, the description (such as "Good" or "Moderate") and where your AQI falls on a color scale from green to maroon. 

For information on how to add an AQI complication to your watch, read our article, "How to add app complications to your Apple Watch, and customize them for optimal use."

When the head of US marketing for the beleaguered startup WeWork met with Google representatives in August ⁠— weeks before it would seek investors in an initial public offering ⁠— the coworking giant learned that its online sentiment was alarmingly negative, Reeves Wiedeman reported for New York magazine's Intelligencer news site on Monday.

Google had analyzed search data for WeWork to go over WeWork's advertising plan and found there was no love lost between WeWork and the online community, according to Intelligencer.

WeWork's US marketing head told colleagues in an email that Google found WeWork to have "the most alarming negative sentiment trends they have seen compared to prior companies in similar situations," Wiedeman reported.

So though WeWork had been on an upward trajectory for nearly a decade, any effort to buy ads to combat all the negative online content would "blow through our weekly paid search budget in a few hours," the marketing head wrote, according to Intelligencer.

The meeting on August 22 occurred not long after WeWork's IPO filing went up on the Securities and Exchange Commission's website — when the public saw the company's finances for the first time.

A flood of negative press followed, leading the controversial startup to go from a $47 billion valuation to talk of bankruptcy.

In recent weeks, WeWork's board has ousted CEO Adam Neumann. Employees have stepped forward to describe the company as a "never-ending party," with no boundaries between work and play, Business Insider's Meghan Morris and Julie Bort reported. And on Monday, WeWork's new leadership announced that an IPO would be put on hold.

WeWork's value has declined by more than $30 billion since the meeting with Google a month ago, Intelligencer reported, and its ambitious goal of going public has yet to be realized.

The Nintendo Switch's portability sets it apart from all other home consoles. Even after you disconnect it from its screen, you can keep playing, no matter where you go.

But if your Switch runs out of battery, the fun is over until you get back to a power source. And unfortunately, the Switch's battery life isn't tremendously long — on an original Nintendo Switch, you'll usually get between three and nine hours of active use, depending on how hardware intensive the game you're playing is. The Switch Lite will give you three to seven hours.

However, charging your Switch back to full power only takes about three and a half hours. And you can always keep playing while the console is connected to power. Here's how.

Check out the products mentioned in this article:

Nintendo Switch (From $299.99 at Best Buy)

Nintendo Switch Lite (From $199.99 at Best Buy)

To charge an original Nintendo Switch using the docking station, which also allows you to connect the system to a TV:

1. Connect the provided USB-C charging cable to an AC outlet, and to the USB-C port found in the back of the Switch's dock. 

2. Slide the Switch console into the dock, so that the USB-C plug set into the dock enters the port on the bottom of the Switch.

If you want to play the Switch in handheld mode, or you own a Nintendo Switch Lite, just plug the USB-C cable directly into the base of the Switch console.

It's so easy to connect a Nintendo Switch to a TV that you might think you're missing something. All you need to do is plug in two cables, and connect your Switch to the dock.

That is, if you have an original Switch. If you have a Nintendo Switch Lite, you're stuck in handheld mode. It can't connect to a TV, even if you have a dock set up.

But if you do run into trouble trying to connect your original Nintendo Switch to a TV, it's usually an easy fix. Here's what you'll need to fix it.

Check out the products mentioned in this article:

Nintendo Switch (From $299.99 at Best Buy)

Nintendo Switch Lite (From $199.99 at Best Buy)

To connect the Switch to a TV:

1. Open the back panel on the docking unit's base. 

2. Plug in the USB-C power cable (also called the AC adapter), and the HDMI cable into their slots.

3. Connect the USB-C cable to a power outlet.

4. Plug the HDMI cable into one of the HDMI ports on your television. Make a note of what number the port is labeled with — it should usually be anywhere between one and five.

5. Slide the Nintendo Switch console into the dock, and make sure that it fits into the small USB-C plug that's built into the middle of the dock.

6. Press the circular power button on top of your Switch.

7. If your TV doesn't switch automatically, use your remote control or the buttons on your TV to switch to the HDMI input channel that matches the port you plugged the HDMI cable into. Usually you'll do this by pressing the "Source" button on your remote.

The Switch's display should appear on your TV.

If you're having trouble getting it to display, first make sure that everything is plugged in properly, including the Switch into its dock. Then, cycle through your TV's HDMI channels slowly, giving each one a few seconds to load. By the time you get back to the correct HDMI channel, it should work.

If you're still having issues, you should contact Nintendo support.

Ad-supported streaming-TV service Pluto TV has posted impressive audience growth since it was acquired by Viacom in March.

Pluto TV ended July with 18 million monthly active users, up 50% since January, Viacom reported.

The company was founded, by CEO Tom Ryan and Chief Growth Officer Ilya Pozin, on the premise that ad-supported TV isn't going away; streaming-TV is the future; and that having linear channels can make it easier to discover its wide breadth of content.

Ryan, named one of the power players leading the rise of free, ad-supported video in 2019 by Business Insider, shared three key things he and his team did to scale quickly over the past few months.

They brought on more major media brands like the BBC, CNN, and the NFL; expanded distribution from streaming-media players and smart TVs to set-top boxes from cable providers like Comcast and Cox; and grew their offerings in Europe with the help of Viacom.

"We were already a fast-growing company independently," Ryan said.  "But with the Viacom acquisition, the quick integration, and everything that we've done with them across their business, in such a short period of time, we're seeing the business rising to new heights."

At Pluto's reported size, the company is on par with the 20 million active users on-demand competitor Tubi said it surpassed in May, and dwarfs direct-rival Xumo, which told Business Insider in April that it had about 5.5 million monthly active users. (There is no industry standard for viewership measurement at ad-supported platforms.)

Pluto TV is adding more popular content to its library 

Pluto TV is working with 165 content partners today, up from 120 in January, when Viacom agreed to buy Pluto TV for $340 million, Ryan said.

Those partners, including major media brands like BBC, CNN, and the NFL, have launched branded channels on the free service, and helped grow Pluto TV's library of on-demand movies, TV shows, and specials. Pluto TV also licenses content and programs channels itself, and has introduced more Spanish- and Portuguese-language channels in recent months.

Viacom, meanwhile, has added more than 42 channels, to Pluto TV's line up of more than 200, for brands like Nick, AwesomenessTV, VH1's "RuPaul's Drag Race" and MTV's "Love and Hip-Hop."

But Ryan wants to be clear: Pluto is not Viacom Plus or Viacom Direct.

'This is Pluto TV," he said. "Viacom is an extremely important content partner to us, but Pluto TV is a full-fledged neutral platform for all content partners."

Nonetheless, Viacom's backing has helped Pluto TV get in the door at more media companies.

"When you're in a business that requires close partnerships across content partners, distribution partners, and advertisers, and you're just getting starting, you've got the cold-start problem," Ryan said. "Now with Viacom behind us, we are seeing even more interest. It's a clear message to the market that Pluto TV is here to stay."

Pluto TV has landed distribution deals with more TV devices and grown its offerings in Europe

With Viacom's help, Pluto TV has also brought its free service into the pay-TV universe, inking distribution deals with Comcast's Xfinity TV platforms and Cox's Contour. 

The deals build on Pluto TV's strategy to be part of as many TV platforms as possible to reach the scale advertisers and programmers want. Pluto TV is on Roku, Amazon Fire TV, Apple TV, and Android TV devices. It's also integrated into some smart TVs, on top of distributing its app through those sets; it has channels on Samsung TV Plus, and it powers Vizio's WatchFree service.

"You're presented front and center constantly to the owner of that device," Ryan said, of the smart-TV integrations. "That's been another big reason why we've grown so quickly."

Pluto TV is expanding internationally, too. Before Viacom acquired Pluto TV, it was in the UK via Sky's Now TV streaming platform, as well as in Germany and Austria. Viacom has introduced new channels and programming to build out those localized offerings. In June, the companies announced that Pluto TV would also move into Latin America in early 2020. 

Ryan credits Pluto TV's pace of growth with one factor that's outside of his control — the rise in SVOD services

The explosion of SVOD services on the market, including the chatter around forthcoming platforms like Apple TV Plus, Disney Plus, and HBO Max, may have also been a boon for ad-supported services like Pluto TV.

People are looking for free or cheaper options to round out their TV packages with as they spend more on streaming-video services, Ryan said.

More than half of Pluto TV users are cord-cutters or cord-nevers who don't subscribe to traditional pay-TV services. The average Pluto TV viewer is between the ages of 18-34, and watches Pluto TV mainly in the living room, on a connected TV, for more than two hours at a time.

"There's so much competition in [SVOD], and consumers are excited about it, but they've got a limited budget that they're willing to devote to these things," Ryan said."I'd say that's a confluence of the factors that have led to our growth."

Pluto TV makes most of its revenue from selling traditional 15- and 30-second commercials that air in its linear streams. It also makes money from content sponsorships, brand integrations, and other kinds of marketing deals, like pop-up channels to promote live events. 

Viacom does not break out Pluto TV's revenue in its financials, and Ryan would not share them or say if the company was profitable.

Following is a transcript of the video.

Narrator: Elon Musk has a giant new addition to his plans for colonizing Mars. The Starship Rocket. For years, this rocket was merely a concept on paper. But not anymore. On Saturday, September 28 Musk stood in front of a fully-assembled prototype of the rocket as he unveiled SpaceX's future plans. 

Elon Musk: Which future do you want? Do you want the future where we become a space-ranked civilization and are in many worlds and out there among the stars? Or one where we are forever confined to Earth. And I say it is the first.

Narrator: If all goes according to plan, when Starship is complete it will tower 387 feet tall, measure 30 feet in diameter, and be capable of transporting people to Mars. For comparison, it will be about 5.5 times taller than SpaceX's first successful rocket, the Falcon 1. Starship is the rocket that Musk has aspired to build ever since he founded SpaceX in 2002. And after years of modeling, multiple changes to the rocket's design, and a substantial investment from Japanese billionaire Yusaku Maezawa it has come out looking unlike anything SpaceX has ever built before. For example, SpaceX's Falcon 9 rockets are covered by an aluminum-lithium alloy. But as you can see, Starship is covered with something different, which Musk called the best design decision of the entire project.

Musk: The best design decision on this whole thing, is 301 stainless steel. Because at cryogenic temperatures, 301 stainless actually has about the same effective strength as an advanced composite or aluminum-lithium. Unlike most steels which get brittle at low temperature, 301 stainless gets much stronger.

Narrator: And unlike the nine engines on SpaceX's Falcon 9 rockets, Starship will fly on six, more powerful, Raptor engines.

Musk: The ship will have a total of six engines. Three of the sea level variety of Raptor. Those are actually on the rocket right now. So we've got the three sea level Raptor engines and they gimbal, which means that the whole engine moves. So the way a rocket steers is by moving the entire engine. So whereas an aircraft engine is static and you move by moving the control surfaces like the ailerons and rudder and elevator and flaps, this rocket when the engines are powered you move the entire engine to steer it. The Starship will have three sea level engines that will move up to 15 degrees angle and three vacuum engines that will optimize for efficiency that will not move, they will be fixed in place.  

Narrator: Musk said that within the next one to two months, SpaceX will launch this Starship prototype, called Mk 1 (pronounced Mark), to 12.5 miles in the air and then land it back home in Boca Chica, Texas. After that ...

Musk: Our next flight after that might actually just be all the way to orbit with a booster and the ship.

Narrator: The prototype shown here will probably never reach orbit. That mission will go to an upgraded version of the rocket, called Mk 3, which SpaceX could start constructing as soon as next month, according to Musk. And by next year? Musk says SpaceX could be launching people to space on this thing. Whether that's actually the case, we'll just have to wait and see. In the meantime, Musk remains optimistic.

Musk: To Mars!

After a creator surpasses 1,000 subscribers on their YouTube channel, they can apply to YouTube's Partner Program to earn money through in-video ads placed by Google.

But getting there isn't as easy. Some creators use their platforms to share tips and tricks on how to build a career online fast. 

One is Benji Travis, who has been on YouTube for over a decade. He helps run four YouTube channels with a combined total of 3.8 million subscribers and says he makes a seven-figure income this way. His wife, Judy Travis, is a beauty vlogger behind the channel Itsjudytime.

Benji Travis uses his platforms to share tips for a successful career online. He and fellow creator Sean Cannell wrote the book "YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer," and they run the YouTube channel Video Influencers, where they share similar tips to their 530,000 subscribers.

Read more: How to start a YouTube career without spending tons of money, according to a creator with millions of subscribers

"One of the best audiences to reach out to is the one where you are already in their shoes," Travis told Business Insider. "You know how to talk to that person so naturally. It helps you get over that fear of being on camera and helps you say the right words to get them to watch your videos and learn from you, but also subscribe." 

Travis shared four tips people could follow to get their first 1,000 subscribers on YouTube.

1. Figure out what value your videos will provide

The first thing creators should do is know what value they're going to offer the audience and start small. Focus on the first 1,000 people you're going to reach. That'll create a niche audience. For example, if you were going to start a gardening channel, you might narrow in on first-time homeowners.

Next, decide on the length of your content. Will they be short tutorials or deeper dives? 

2. Decide on a frequency and stick to it

Like a TV show, you want to be consistent so you establish a connection with your audience. Travis said he recommended people publish at least once a week — with the caveat that they shouldn't sacrifice quality for quantity.

"You've got to commit to something, and consistency is key," he said.

3. Study the data and learn from your results

One of the biggest mistakes people make is not continually improving their videos, Travis said. He recommends looking at metrics like comments, likes, views, retention, and click-through rates, a measure of how many people see your video thumbnail and click on it.

If you put out a 10-minute video, how much of that video is the average audience looking at? Travis said 70% was a good figure to strive for.

"What you want to do is try to hold your audience's attention for as long as possible," he said. 

4. Sweat the details

Getting people to watch and return for more means focusing on the details.

"You're always trying to deliver more value in each video you upload," he said. 

This could mean buying a good camera and improving things like the lighting, title, and thumbnail, the image people see when they come across your video, he said. Your title should be compelling and represent what's in your video. Free websites like PicMonkey can create an image that will make people want to click through. 

For more on how influencers are profiting from their success online, according to industry professionals and creators, check out these Business Insider Prime posts:

Levi's is revamping two of its most iconic jackets, and now they're "smart." 

The San Francisco-based denim brand has teamed up with Google's Jacquard platform to create a tech-enabled jacket. Levi's will integrate Google's technology in its classic trucker jacket and its Sherpa trucker jacket, which are two of the brand's more recognizable styles. 

Jacquard, which is part of Google's experimental ATAP group, works with designers to create connected apparel and products. Most recently, Jacquard teamed up with couture house Saint Laurent to make a connected backpack. 

This isn't the first time Levi's and Google's Jacquard platform have worked together — the duo created its first denim jacket together in 2017. What's different now is that the technology is significantly slimmer and smaller, making it almost impossible to tell that the jacket is "smart."

The jackets, which come in men's and women's sizes, will cost $198 for the regular trucker jacket and $248 for the Sherpa version. 

Here's a closer look at the jackets and how the technology will work. 

Elon Musk wants to send you to Mars — cheaply— and tonight plans to unveil the latest design of SpaceX's forthcoming rocket system designed to do just that.

The launch system, which is known as Starship, may stand about 390 feet tall, stretch 30 feet in diameter, and have enough space and fuel to carry 100 people and 150 tons of cargo to the red planet at a time. Musk also envisions a later version that's several times larger.

"Starship will allow us to inhabit other worlds," Musk tweeted on Friday, later adding: "To make life as we know it multiplanetary."

Those facts and figures about Starship may be outdated, though, since they're based on Musk's presentation about the system from more than a year ago.

Read more: SpaceX is eyeing these 9 places on Mars for landing its first Starship rocket missions

But starting at 9:15 p.m. ET on Saturday, Musk should present the newest Starship plans and details from SpaceX's rocket development and launch site in South Texas. He plans to address a small group of employees, journalists, local supporters, and residents of a nearby hamlet called Boca Chica Village.

Though SpaceX is hosting the roughly hour-long talk at a remote coastal area about 20 miles east of Brownsville, the closest major city, the company is broadcasting the event live online. You can watch Musk's presentation using the YouTube player below.

Read more: Elon Musk is about to unveil SpaceX's new Mars spaceship prototype in Texas. Here's what we know so far.

The backdrop for the event will be Starship Mark 1 (Mk 1): a towering stainless-steel prototype of the system that the company finished building on Friday. The ship follows the construction and several launches of a 60-foot-tall prototype, called Starhopper.

Starship Mk 1 weighs about 200 tons (without fuel), stand about 164 feet tall, and it will be powered by three car-sized Raptor rocket engines. Some are even calling the test ship the largest upper-stage rocket ever made — though it technically needs a giant booster, called Super Heavy, to meet that distinction.

Regardless, Mk 1 may launch more than 12 miles high as soon as October or November, according to Musk,

Musk has been tweeting out new details about Starship weeks ahead of the presentation tonight, including major changes to the vehicle's steerable canards or wings. Kimi Talvitie— a SpaceX enthusiast, software engineer, and artist — pooled those details into a 3D model that shows how the spaceship might use those devices to safely guide itself back to Earth, or some day land on and help populate planet Mars.

Musk will likely have more to say than that about the system, though, and the company's vision for using it.

So tune in to the YouTube livestream starting around 8 p.m. ET.

This story has been updated. It was originally published at 11:15 a.m. ET on September 28, 2019.

At most grocery stores, you'll pay anywhere from $3 to $8 for a pound of ground beef.

More often than not, you're paying under $5/lb. — we're talking about ground beef here, not prime rib.

It's pretty rare to pay the higher end of that spectrum, even here in New York City. I had to call the fanciest butcher shop in Brooklyn, The Meat Hook, which prides itself on being a more labor-intensive whole-animal butchery, to find ground beef that costs $8 a pound.

That's why I was so shocked to find out that Impossible Foods, which aims to replace beef with its own vegetarian beef option, is selling less than a pound of its ground "meat" — 12 ounces — for $9.

An Impossible Foods burger I made at home, and then lovingly photographed in the afternoon sunlight. Ben Gilbert/Business Insider

That's a pretty stark comparison to the $3 you could pay for 16 oz. (1 lb.) of ground beef.

For some folks, the high price is worth it. "Fortunately, we have more demand than we can handle at our current price, " Impossible Foods CEO Pat Brown told me during an Impossible Foods event in New York City on Thursday.

Impossible's only offering its veggie beef in a handful of regional supermarket chains to start, before ramping up to national chains and, the company hopes, expanding internationally. It's one of the first steps in Impossible's plan to lower cost, broaden availability, and convince the general public that its version of veggie beef is a better option than ground beef.

Read more: I cooked 4 Impossible Burgers at home, and it felt bizarrely familiar — these are the best and worst parts of the experience

"We're scaling up right now from tiny to big," Brown said. "And it's only when we get to a bigger scale when we realize the advantages of our process. Our goal is to get our prices affordable to everybody in the world, not just even in the US but in the developing world, as fast as we possibly can. But it doesn't happen instantly, and we can't sell our products at a loss if we want to stay in business."

As Impossible's "meat" becomes more popular, its price should correspondingly decrease as its makers feel more of the financial benefits of the company's more environmentally friendly approach to food creation. It's a reasonable plan, but — in the meantime — it makes Impossible's meat replacement hard to suggest for most people.