Y Combinator, the wildly successful San Francisco-based startup accelerator, is issuing a request for startups that will focus on different kinds of geo-engineering technologies in a bid to mitigate the effects of climate change.

With the acknowledgement earlier this month from the Intergovernmental Panel on Climate Change that drastic measures are going to be required to reverse climate change and protect the globe from catastrophic climatological events by 2050, the startup accelerator is hoping that its call to action might spur some new thinking.

“I’ve been thinking about this over the past year or so. [And I] keep meeting really smart people, and the situation keeps seeming to get more dire. This isn’t anyone’s plan A, but we seem to totally be failing at curbing emissions fast enough,” wrote Y Combinator partner Sam Altman, in an email. “If one talented group of people decided to take this seriously and work on one of these ideas, I’d be delighted. We have good luck with RFS’s that sound extremely ambitious in the past. I believe you have to set out very ambitious goals, and think about what’s at the edge of possible, in order to get significant breakthroughs to happen.”

Limiting the damage caused by climate change, global net human-caused emissions of carbon dioxide (CO2) would need to fall by about 45 percent from 2010 levels by 2030, reaching “net zero” around 2050 — meaning that any remaining emissions would need to be balanced by removing CO2 from the air. No government is anywhere near achieving this goal, and certainly not the world’s most populous and most polluting nations — including the U.S., India and China.

Indeed, the response from the current U.S. administration seems to be “smoke ’em if you got ’em.”

As the Y Combinator statement announcing the new initiative itself suggests, the world is well past reversing climate change by simply reducing emissions.

“Phase 1” of climate change is reversible by reducing emissions, but we are no longer in “Phase 1.” We’re now in “Phase 2” and stopping climate change requires both emission reduction and removing CO2 from the atmosphere. “Phase 2” is occurring faster and hotter than we thought. If we don’t act soon, we’ll end up in “Phase 3” and be too late for both of these strategies to work.

So the company has put out its call for what it’s dubbing “frontier technologies.” These include developing new strains of ocean phytoplankton, carbon fixing through electro-geochemical processes, genetically modified enzymatic carbon fixing using cell-free systems and desert flooding to create micro-oases and carbon sinks of new (somewhat arable) land.

If all of these things sound insane and completely unfeasible without government support, that’s because they essentially are.

But as we’ve written ourselves, it’s time for the world to start thinking about geo-engineering as an option.

Some iterations of Y Combinator’s plan for carbon sequestration already exist or have been tried by previous startups. In its blog post, the accelerator pointed to bio-energy with carbon capture and storage, which would require growing new biomass to convert into energy and then capturing the emissions created when that biomass is burned for power and burying it in the ground. Other methods that have been floated include direct air capture; a technology used by companies like Carbon Engineering — a Bill Gates-backed company that takes carbon dioxide from the air and converts it into fuels and chemicals; LanzaTech, a New Zealand company that converts carbon into chemicals and fuels; and the Australian cement manufacturer Calix.

Further afield is solar radiation management, which would reflect inbound sunlight back into space. Researchers have proposed sending satellites into space that would reflect solar energy, injecting sulfate aerosols into the stratosphere, cloud-seeding to make them more reflective, or whitening roofs and developing reflective crops that would not absorb as much sun.

Those technologies are (to some degree) here already; what Y Combinator is asking for from startups and entrepreneurs are the next generation of geo-engineering technologies.

This new initiative from Y Combinator is both the ultimate expression of Silicon Valley hubris and a clear-eyed attempt to wrestle with what is quickly becoming accepted as the reality of climate change and its impact on the world.

And fortunately or unfortunately for everyone, without the support of the world’s governments, none of these solutions, however viable or compelling, will ever see the light of day. What’s equally troubling is the thought that some government, recognizing how dire the situation is, might go rogue and unilaterally implement some of these technologies without regard to the consequences of the global ecosystem.

If the apocryphal butterfly flapping its wings could create monsoons halfway around the world, what might the potential implications be of creating new life in the ocean to absorb global emissions?

Altman acknowledges that the best solution is still emissions reduction — and he’s invested in nuclear power companies that could be a part of that solution — but the growing consensus is that emissions reduction may no longer be enough (unless a moonshot discovery is made).

That leaves building a world that’s better able to adapt to the consequences or changing the world to the solve the problem.

Berlin-based startup GoEuro just raised a new $150 million funding round from Kinnevik and Temasek, with Hillhouse Capital also participating. According to Crunchbase, the company has raised nearly $300 million to date.

Chances are you’ve used some sort of flight aggregator before to compare prices and find the best deal. But if you live in Europe, this isn’t enough. Sometimes, you want to compare flights with trains and buses.

GoEuro allows you to do just that. After entering two cities, you can compare all possible routes and book a ticket.

This is a tedious problem as there are countless airlines, train and bus companies. But it is also a different offering compared to all the flight aggregators out there.

You can see why investors see some value in GoEuro. Transportation in Europe is fragmented. You can make direct bookings with 80 percent of transport providers on GoEuro. It creates an important barrier to entry for other aggregators. In other words, in addition to generating revenue from ticket sales, GoEuro’s technology platform is valuable by itself.

GoEuro operates in 36 European countries and works with all transportation providers in 15 markets. In fact, GoEuro recently acquired BusRadar to improve bus search results. 27 million people use GoEuro every month.

There’s a war brewing to become the cloud pharmacy for men’s health. Roman, which launched last year offering erectile dysfunctional medication and recently added a ‘quit smoking’ kit, is taking on $97 million-funded Hims for the hair loss market. Today, Roman launched four new products it hopes to cross-sell to users through a unified telemedicine subscription and pill delivery app. It now sells meds for premature ejaculation, oral herpes, genital herpes, and hair loss at what’s often a deep discount versus your local drug store. And for those who are too far gone, it’s launching a “Bald Is Beautiful, Too” microsite for finding the best razors, lotions, and head shaving tips.

“It’s unlikely that you’ll buy razors from Bonobos or pants from Dollar Shave Club. But with a doctor, it’s actually the exact opposite” Roman CEO Zachariah Reitano tells me. “As a customer you’re frustrated if they send you somewhere else.” And so what started as a single product startup is blossoming into a powerful product mix that can keep users loyal.

Roman starts with a telemedicine doctor’s visit where patients can talk about their health troubles without the embarrassment of going to their general practitioner. When appropriate, the doc can then prescribe medications customers can then instantly buy through Roman.

“If you have something that’s truly consuming your day-to-day, it makes it really hard or nearly impossible to think about the long-term. If you’re 30 pounds overweight and experiencing erectile dysfunction, [it’s the latter symptom] that’s dominating your head space” Reitano explains. The doctor might focus on the underlying health issue, but most humans aren’t so logical, and want the urgent issue fixed first. Reitano’s theory is that if it can treat someone’s erectile dysfunction or hair loss first, they’ll have the resolve to tackle bigger lifelong health challenges. “We’re hoping to work on this so you can take a deep breath and get the monkey off your back” the CEO tells me.

But one thing Roman won’t do is prescribe homeopathic remedies or spurious remedies. “We will only ever offer products that are backed by science and proven to work” Reitano declares. Taking a shot at Roman’s competitor, he says “Hims sells gummies. Roman does not.  No doctor would say Biotin would help you regrow hair”, plus the vitamin can distort blood pressure readings that make it tough to tell if someone is having a heart attack.

“Roman will never slap sugar on vitamins, sell them on Snapchat, and say they’ll regrow your hair” Reitano jabs. Roman also benefits from the fact that Reitano’s father and one of the company’s advisors Dr. Michael Reitano was a lead author on a groundbreaking study about how Valacyclovir could be used to suppress transmission of genital herpes.

So what is Roman selling?

Erectile Dysfunction – $31/month –  Viagra, Sildenafil (generic Viagra), Cialis, or Tadalafil (generic Cialis)Premature Ejaculation – $19/month – Sertraline, Tadalafil (generic Cialis), Sildenafil (generic Viagra)Hair Loss – $17/month – FinasterideGenital Herpes – $14/month Valacyclovir (generic Valtrex)Cold Sores / Oral Herpes – $14/month Valacyclovir (generic Valtrex)

With Roman, Hims, Amazon acquisition PillPack, and more, there’s a powerful trend in direct-to-consumer medication emerging. Reitano sees it as the outcome of five intersecting facts.

The evolution of telemedicine regulation allowing physicians to have a national presence by seeing patients onlinePhysicians are being reimbursed less by Medicare, Medicaid, and private insurers for the same activity, pushing them towards telemedicineA patent cliff is making many medications suddenly affordable under generic names.Insurance deductibles are increasing, turning patients into consumersTechnology is making it easier and cheaper to start medical startups

Roman’s $88 million Series A it announced last month is proof of this growing trend. Investors see the traditional pharmacy structure as highly vulnerable to disruption.

Roman will have to defeat not just security threats and competitors, but also the status quo of keeping a stiff upper lip. A lot of men silently suffer these conditions rather than speak up. By speaking candidly about his own erectile dysfunction as a side-effect of heart medication, Reitano is trying to break the stigma and get more patients seeking help wherever feels right to them.

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Robotics has had a role in manufacturing since the 1970s, but even today they are aren’t often driven by the latest software. Bright Machines, a San Francisco startup wants to change that and it got a whopping $179 million Series A today to get this thing going. While it was at it, it also officially launched the company.

The startup wants to bring a software-driven approach to robotics, one that would let you take dumb robotics and program it in a more automated fashion to perform a set of tasks, taking advantage of artificial intelligence and machine learning in ways that they say most manufacturing companies simply aren’t equipped to handle right now.

This is clearly not your typical Series A and Bright Machines does not appear to be a typical Series A company, feeling its way trying to get a product to market. Perhaps that’s because the company began life as incubated project inside Flex, a customized manufacturing company. It was then spun out as a startup called AutoLab AI and changed the name to Bright Machines today for the big company unveiling.

It already boast over 300 employees and brought in CEO, Armar Hanspal, who was most recently co-CEO at Autodesk to run the show. Former Autodesk CEO Carl Bass is a board member. Other board members include Mike McNamara, CEO of Flex and Steve Luszo, CEO of Seagate. Eclipse led the round.

What is attracting all of this money and talent to such a young company? Bright Machines is trying to solve a hard and expensive manufacturing problem. “We’re putting together the people, the tech stack and funding and other resources to go really go tackle this big under-served environment by bringing more automation and software to the factory floor,” CEO Hanspal told TechCrunch.

While he acknowledges we have seen a move toward automating the factor floor for decades, they are attacking an area that up until now has been underserved by robotics because the technology simply wasn’t ready to handle it. “What we’re doing that’s different is going from dumb, blind and costly robots to ones that are sensor rich, have computer vision, machine learning and are adaptable,” he said.

What’s more, they are bringing a subscription model to this approach, allowing customers to set up custom manufacturing lines on the fly with what they claim is much lower cost and fuss they faced with more traditional approaches. 

They are taking on this sum of money so early because they believe it is a huge market and if they can attract the right talent, they can bring a substantive change to manufacturing that is lacking today. Time will tell if the bet pays off.

Dirty data means bad business. Yet sales operations are still largely based on incomplete, manually entered activity logging done by sales reps. Anyone who’s worked in a sales role can attest to the wasted hours of task logging that managers require as part of their oversight. But what if a company could automatically track the steps employees took to land a deal, freeing up reps’ schedules to do their actual jobs? People.ai has raised $30 million to try to achieve just that.

People.ai, a startup that tracks every communication touchpoint between sales teams and customers, wants to solve this problem. Now, the company (and the youngest Y Combinator graduate to make the accelerator’s list of its most successful startups) has attracted the attention of Andreessen Horowitz, scoring a fresh $30 million to move forward on this mission. Also participating in the round were Series A investors Lightspeed Venture Partners, GGV Capital and Y Combinator. In addition to the investment, Andreessen Horowitz general partner Peter Levine is joining People.ai’s board.

The startup, founded by Oleg Rogynskyy, previously raised $7 million. It started as a software meant to give sales managers a predictive playbook for the best way to close a deal, but investors have a master plan for the long term.

While this kind of live data mapping tech resembles an acquisition target for Microsoft or Salesforce, it’s no secret that Andreessen likes to build massive software franchises like Skype, Airbnb and GitHub. As we enter Q4 of 2018, early-stage SaaS investment is stabilizing and public cloud stocks are soaring. Salesforce continues to pump more money into the AI sales concept, paving the way for startups like People.ai to thrive. But when it comes to exit strategy, selling to a large enterprise player is not the goal.

While Rogynskyy tells me he’d eventually like to take the company public, People.ai first needs to solidify itself as an AI solution for enterprises. To do so, the founder says they will use about half of the Series B investment to fund commercial expansion and customer acquisition (something the Andreessen network will undoubtedly catalyze) and the other half to fuel data science and engineering advancements within the business. The San Francisco-based company has also opened offices in Boston and Los Angeles, and is considering building out an engineering-focused team in Canada.

People.ai works with companies like Lyft, Palo Alto Networks and New Relic to help sales and customer support teams improve performance. But how exactly does it operate? The company built a machine learning technology meant to perfectly populate CRM records of salespeople’s processes as they work to close deals. The tech scans email, phone calls and calendar meetings to reveal how much time top performers are spending at each phase of a deal, and where struggling reps may be deviating from typically successful methods. Are salespeople too zoned in on one phase of a deal? Not spending enough time talking to product managers, executives or other decision makers? Are they focusing on the right leads to begin with? Those are the questions People.ai’s algorithms seek to answer.

“We’ve expanded so that we don’t solely work with salespeople. We now work with everyone who touches the customer interactions, including marketing, inside sales engineers, customer success and sales support services. People.ai not only captures the activity of salespeople, but now gives teams a 360 degree view of everything that is happening with a customer across an entire team,” explains Rogynskyy.

As data cleans up, a bigger question for managers unfolds. While companies shouldn’t fly blind with years of incomplete CRM records, automative software like this removes the human element from business. If managers have the insights to reward individuals purely based on data rather than immeasurable qualitative soft skills or personal style, a product like this could internally redefine an organizations’ best practices.

Investors view People.ai as a foundational company in the next generation of SaaS that could provide greater efficiency within existing workforces. There are ways for best practices to be culled from these communications and distributed across an organization, and Andreessen thinks People.ai has the head start. “Every organization in an enterprise is collecting data through email and manual entry right now, that we believe can unlock tremendous efficiency and optimization not only in sales but across HR, services, marketing and finance using the exact same algorithms that People.ai is applying to sales,” says Levine.

The idea of using computer vision and AI to enable cars to drive themselves is well-established, but how about using similar technology to keep an eye on a human driver instead of the road? That’s the thinking behind Tel Aviv-based EyeSight, which has developed an in-car “AI vision” system that claims to be able to detect when a driver loses concentration or gets dangerously distracted.

Using advanced facial processing, it tracks a driver’s gaze direction, pupil dilation, eye openness and head position and uses proprietary algorithms to determine attentiveness. The resulting “smart car” can either do something to alert the driver (e.g. sounds and vibrations) or potentially temporarily activate self-driving mode. So far, so clever.

However, in terms of the business case for selling EyeSight’s tech into car manufacturers, there are two other noteworthy dynamics at play. The European New Car Assessment Program (Euro NCAP), a voluntary vehicle safety rating system backed by the European Union, will require new car models to have Driver Monitoring Systems (DMS) by 2020. Cars released after this point without DMS won’t be able to achieve a five-star safety rating.

This is also where autonomous vehicles comes into focus, too. It is well accepted that in the interim stages before we reach level 5 or full autonomy, semi autonomous driving technology that goes well beyond cruise control will become more and more commonplace. This sees AI and computer vision take over various driving functions, but still requires human assistance, intervention and responsibility. However, some argue that this stage is potentially more dangerous than either human driving or fully autonomous vehicles as there is a much higher risk that a human will lose concentration or stop paying enough attention to remain safe.

“DMS is even more important for semi-autonomous vehicles, which have some self-driving features. The autonomous system must be sure that a driver is alert and awake before it hands over control of a moving car to a human,” notes EyeSight.

In addition to driver monitoring, the EyeSight tech can scan the entire cabin of a car, understanding who and what is in the vehicle. This includes being able to detect children, thus “helping ensure that babies aren’t forgotten in locked cars,” which is also a feature that Euro NCAP will require by 2022.

All of which hasn’t gone unnoticed by investors, with EyeSight picking up $15 million in growth funding. The round is led by Jebsen Capital, Arie Capital, and Mizrahi Tefahot, and will be used to deploy in-car AI vision system. The Israeli company is already partnering with two major car manufacturers and says the technology will be in at least four car models by 2020.

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Tier, one of a number of electric scooter rental startups based in Berlin, has raised a chunky €25 million in Series A funding. Leading the round is VC fund Northzone, with participation from existing investors Speedinvest, and Point Nine.

The investment marks the biggest financial backing for a European company in the space, and, according to my sources, signals the beginning of a pending VC war to create the “Bird or Lime of Europe”.

Go Flash (or perhaps just “Flash”), founded by Delivery Hero and Team Europe founder Lukasz Gadowski, is also thought to be out raising a war chest from VCs across Europe. I understand the yet-to-launch startup is already backed by Gadowski’s own cash and €2 million from the mobility arm of Target global.

There’s also Coup, an e-scooter subsidiary owned by Bosch and backed by BCG Digital Ventures that operates in Berlin, Paris and Madrid. And just two month’s ago Taxify announced its intention to do e-scooter rentals under the brand Bolt, first launched in Paris but also planning to be pan-European, including Germany. To name just a few.

Meanwhile, Bird and Lime have made tentative launches in Europe. The U.S. e-scooter services are both available in Paris, with other European cities expected soon.

More on Northzone-backed Tier

Founded by “serial entrepreneurs” Lawrence Leuschner (CEO), Julian Blessin (CPO), and Matthias Laug (CTO), Tier provides electric scooters that can be rented on demand to travel the “last mile” in cities. To use the Tier service, riders download the app, locate one of the available e-scooters using the map, pay a fixed fee of €1 to unlock, followed by a fee of €0.15 per minute to ride.

The startup pitches its mobility offering as an “independent, fun and conscious way of urban commuting,” and says that what sets Tier apart from competitors is the way it plans to work closely with local governments and town halls to help create a sustainable experience. “The goal is to change the current status quo of polluted cities, smog and ineffective, inconvenient and overpriced transportation modes together!” says the company.

Its first active city is Vienna, which launched just last week. However, the plan is to use the new Series A funding to roll out the Tier service to additional European cities, and to further scale the team.

Cue a statement from Paul Murphy, Partner at Northzone: “European cities are uniquely placed to benefit from access to low-carbon, accessible and convenient transport, thanks to their high population density and political commitment to lower carbon emissions. It takes a strong team to navigate a complex landscape. Tier is the frontrunner in Europe, and we have been incredibly impressed with what the team has achieved to date. We think they can become a category winner in a space”.

Fun fact: Tier’s Blessin was instrumental in setting up e-scooter rival Coup as the company’s “Venture Build” & Head of Growth.

More on Lukasz Gadowski’s Go Flash

Although not yet official — Gadowski’s LinkedIn profile simply lists his latest job title as CEO at “TBA MOBILITY SERVICE” — Go Flash is one of Berlin’s worst kept secrets. The new venture was briefly mentioned by local German blog Gruenderzene, whilst I’ve heard a few more details from my own sources in the German city and from a number of VCs across Europe.

One rumour in circulation is that Gadowski is in the midst of raising a “mega round” from multiple European VCs, with the aim of creating both a war chest to fend off Bird and Lime, but also to launch a pan-European e-scooter service that hits the road motoring via a roll up of other nascent e-scooter startups across the region.

The figure being touted is between $100 million and $200 million, with one source telling me it is still very early days, while another says the deal is practically done. I’ve also heard that Go Flash is already in talks with an e-scooter startup in Sweden (while Delivery Hero garnered much of its growth via acquisition).

As one person familiar with Gadowski’s previous modus operandi put it: “He’s good at fundraising. $100 million wouldn’t be hard for Lukasz to raise. He raised over a $1 billion in equity for Delivery Hero and made a lot of people money”. In other words, we might expect to see some investors previously associated with Delivery Hero take part.

More intriguingly, one source, albeit based on limited information, said that if the mega round is true it will be fascinating to witness a number of top European VCs “colluding” in a bid to keep Silicon Valley at bay. The general sentiment is that the top European VCs don’t want the potentially lucrative e-scooter space, which appears to have very promising unit economics, to be rolled over by a U.S. company in the same way that Uber swept into Europe and overtook much of the local competition.

Emil, a new startup from the founders of Movinga, has launched what it claims is Germany’s first pay-per-mile car insurance that measures miles in real-time. Aimed at drivers who do less than 6,200 miles per year on average (or roughly 120 miles per week) — which we’re told accounts for 49 percent of German drivers — mileage is tracked via the Emil app and the supplied dongle that plugs into your car’s diagnostics port.

“With Emil we are building a 21st century mobility insurer,” co-founder Bastian Knutzen tells me. “We believe that insurance products that are offered today can be improved on different dimensions and want to change that by offering flexible and fair products tailored around customer needs. We have started with the German car insurance market where traditionally low mileage drivers have subsidised the higher accident risk of high-mileage drivers which has led to an unfair insurance premium distribution”.

Digging a little more into the technology and model behind Emil, Knutzen explained that the Emil stick is an IoT device with an integrated SIM card that plugs into a vehicle’s OBD-II diagnostics port, from where mileage data is sent to the startup’s servers.

“Customers only pay a low monthly base fee and cents per mile when they actually drive,” he says, meaning that low-mileage drivers can make significant savings on their insurance premiums.

In addition, the Emil mobile app gives your car other ‘smart’ features, such as tracking the vehicle’s location, an overview of all trips (“driver’s logbook”), and remote diagnostics.

The insurance policy itself was developed in cooperation with General Reinsurance AG (a Berkshire Hathaway Company) and the German insurer Gothaer Allgemeine Versicherung.

“In general, we target consumers who want an intuitive, convenient and transparent insurance,” adds Knutzen. “Our customers use their smartphones and other gadgets for payment, banking, shopping, etc., but can’t for insurance. We try to meet that type of expectation for insurance products as well.

More broadly, Emil is tapping into current trends such as growing environmental awareness, urbanisation and car-sharing. “We have decided to offer an insurance which rewards people for not using their cars as our first product. There is a significant price advantage for customers driving less than 6,200 miles annually, which covers around half of German car drivers,” Knutzen says.

Meanwhile, I’m told that Emil’s only funding to date is a “seven-digit” seed round from multiple family offices and business angels with ties to the technology, automotive and insurance industry. They include Johannes Reck (co-founder of GetYourGuide), Lucas von Cranach (co-founder of Onefootball), Roland Grenke (co-founder of Dubsmash), Philip Petrescu (co-founder of Lendico), Verena Pausder (co-founder of Fox & Sheep), Arndt Ellinghorst (German automotive expert), and Oliver Mickler (co-founder Tillhub, co-founder MyDriver and the first angel backer of Movinga).

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Cowboy, the Belgian startup that designed and sells a smarter electronic bicycle, has raised €10 million in Series A funding.

Leading the round is Tiger Global Management, with participation from previous backers Index Ventures and Hardware Club. The new capital will be used to scale operations and expand beyond Belgium into Germany, U.K., Netherlands and France.

Founded in January 2017 by Adrien Roose and Karim Slaoui, who both previously co-founded Take Eat Easy (an early Deliveroo competitor), and Tanguy Goretti, who previously co-founded ridesharing startup Djump, Cowboy set out to build and sell direct a better designed e-bike.

This included making the Cowboy bike lighter in weight and more stylish than models from incumbents, and adding automatic motor assistance. The latter utilizes built-in sensor technology that measures speed and torque, and adjusts to pedaling style and force to deliver an added boost of motor-assisted speed at key moments, e.g. when you start pedaling, accelerate or go uphill.

In addition, Cowboy’s “smart” features powered by the Cowboy app enables the device to be switched on and off, track location, provide “ride stats” and support remote troubleshooting and software updates. A theft detection feature is also promised soon.

“We designed the Cowboy bike to appeal specifically to people who are yet to be convinced that electric bikes are a practical and mainstream mode of transport,” says Adrien Roose, Cowboy’s CEO, in a statement.

“We focused our attention on the three main reasons people are reluctant to purchase electric bikes: high cost, poor design and redundant technology — or a combination of the above — and we set about fixing them all.”

How can Lime differentiate its scooters and bikes from the piles of Birds and Spins filling Los Angeles sidewalks? Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. According to a job listing from Lime seeking a “Retail Store Manager,” the startup plans to open a “lifestyle brand store in Santa Monica”.

[Update: Following the publication of this article, Lime responded to our inquiry, telling TechCrunch “In the coming year, Lime will be opening brick & mortar storefronts in major US and international markets, starting with Santa Monica, California. Locations will place heavy importance on community engagement, rider education, and brand experience.”]

Lime will rent vehicles directly from the store as well as charge them, with the full-time manager’s role including “monitoring inventory levels” as well as daily operations, and employee recruiting. They’ll also be throwing live events to build Lime’s hype. Given the company is calling this a lifestyle store, the focus will likely be on showing how Lime’s scooters and bikes can become part of people’s lives and enhance their happiness, rather than on maximizing rental volume.

TechCrunch has confirmed Lime’s plans for the store, and that the deal to build it came through Lime’s investor Fifth Wall Ventures that arranges partnerships between tech companies and real estate developers. As for what will happen at the store, Fifth Wall’s Adam Demuyakor tells me “There will be deployment of scooters, charging of scooters, and some sales of apparel and accessories that are related. There will be demos, tutorials, and presentations on how to be safe.” Growing Lime’s traction is critical to Fifth Wall, which led the startup’s $70 million Series B extension in February, and joined its $335 million Series C in July.

The big motive here is for Lime to repair relationships with the local community. Demuyakor tells me “when e-mobility companies appeared, some people really loved it, but some people said ‘you dropped a bunch of scooters on my sidewalk'” in what he called a “really irresponsible manner”. But with a physical store front, Lime will have human faces to push its side of the story. “Lime would have an opportunity to control the narrative, engage with the local community, and invest in Santa Monica. They can make it clear that they care about the constituency there . . . Educate them on the benefits, educate them on safety, and provide helmets.” That could counter the idea that scooters just get in the way and are an urban eye sore. “The narrative took on legs of its own” Demuyakor explains.

Fifth Wall worked on the Lime retail store deal with one of its core LPs, Macerich, the third-largest owner of shopping malls in the US. Lime will become the exclusive distributor of scooters at the Macerich-owned open-air mall Santa Monica place. The idea is that by linking up with Macerich, Lime will be able to deploy and charge scooters “where people are coming and going from the mall” Fifth Wall co-founder and managing partner Brendan Wallace tells TechCrunch. He explains that scooter companies have thought about expansion too purely from the standpoint of acheiving market saturation. “You have to partner with local organizations both public and private, and real estate organizations because real estate developers are typically the most politically influential.”]

The listing was first spotted by Nathan Pope, a transportation researcher for consultancy Steer, and later by Cheddar’s Alex Heath. We’ve reached out to Lime and will update if we hear back from the company. Glassdoor shows that the store manager job was posted more than 30 days ago, and the site estimates the potential salary at $41,000 to $74,000.

The sheer number of Lime scooters in Santa Monica where the store will arise is already staggering. Supply doesn’t seem to be bottlenecking as it is in some other cities. Instead, it’s the fierce competition from hometown startups like local favorite Bird that Lime wants to overcome through brick-and-mortar marketing. Often you’ll see scooters from Lime and Bird lined up right next to each other. And with similarly cheap pricing, the decision of which to use comes down to brand affinity. According to Apptopia, Bird’s monthly U.S. downloads surpassed Lime’s in July for the first time ever, despite Lime offering bikes as well as scooters.

There are plenty of people who still have never tried an on-demand electric scooter, and going through the process of renting, unlocking and riding them might be daunting to some. If employees at a physical store can teach people that it’s not too difficult to jump aboard, Lime could become their default scooter. This, of course, comes with risks too, as electric scooters can be dangerous to the novice or uncoordinated. More aggressive in-person marketing might pull in users who were apprehensive about scooting for the right reason — concerns about safety. And there’s also the issue of overhead costs. Beyond charging and repair facilities near its major markets, brick-and-mortar stores could crank up the burn rate on Lime’s $467 million in funding.

As cities figure out how to best regulate scooters, I hope we see a focus on uptime, aka how often the scooters actually function properly. It’s common in LA to rent a scooter, then discover the handlebar is loose or the acceleration is sluggish, end the ride and rent another scooter from the same brand or a competitor in hopes of getting one that works right. I ditched several Lime scooters like this while in LA last week.

Regulators should inquire about what percentage of scooter company fleets are broken and what percentage of rides end within 90 seconds of starting, which is typically due to a malfunctioning vehicle. Cities could then award permits to companies that keep their fleets running, rather than that litter the streets with massive paper weights, or worse, vehicles that could crash and hurt people. Scooters are fun, cheap and therefore accessible to more people than Ubers, and reduce traffic. But unless startups like Lime put a bigger focus on helmets and cautious riding behavior, we could trade congestion on the roads for congestion in the emergency room. Hopefully the retail store will drive closer ties between Lime and city governments to prioritize safety.

This article has been updated to include Lime’s statement as well as comments from Fifth Wall Ventures.

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Minds, a decentralized social network, has raised $6 million in Series A funding from Medici Ventures, Overstock.com’s venture arm. Overstock CEO Patrick Byrne will join the Minds Board of Directors.

What is a decentralized social network? The creators, who originally crowdfunded their product, see it as an anti-surveillance, anti-censorship, and anti-“big tech” platform that ensures that no one party controls your online presence. And Minds is already seeing solid movement.

“In June 2018, Minds saw an enormous uptick in new Vietnamese of hundreds of thousands users as a direct response to new laws in the country implementing an invasive ‘cybersecurity’ law which included uninhibited access to user data on social networks like Facebook and Google (who are complying so far) and the ability to censor user content,” said Minds founder Bill Ottman.

“There has been increasing excitement in recent years over the power of blockchain technology to liberate individuals and organizations,” said Byrne. “Minds’ work employing blockchain technology as a social media application is the next great innovation toward the mainstream use of this world-changing technology.”

Interestingly, Minds is a model for the future of hybrid investing, a process of raising some cash via token and raising further cash via VC. This model ensures a level of independence from investors but also allows expertise and experience to presumably flow into the company.

Ottman, for his part, just wants to build something revolutionary.

“The rise of an open source, encrypted and decentralized social network is crucial to combat the big-tech monopolies that have abused and ignored users for years. With systemic data breaches, shadow-banning and censorship, people over the world are demanding a digital revolution. User-safety, fair economies, and global freedom of expression depend on it – we are all in this battle together,” said Ottman.

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