Continuing a trend that VCs here in London tell me is seeing an increasing amount of deal-flow in Europe attract the interest of top-tier Silicon Valley venture capital firms, TechCrunch has learned that email security provider Tessian is the latest to raise from across the pond.

According to multiple sources, the London-based company has closed a Series B round led by Sequoia Capital. I understand that the deal could be announced within a matter of weeks, and that the round size is in the region of $40 million. Tessian declined to comment.

Founded in 2013 by three engineering graduates from Imperial College — Tim Sadler, Tom Adams and Ed Bishop — Tessian is deploying machine learning to improve email security. Once installed on a company’s email systems, the machine learning tech analyses an enterprise’s email networks to understand normal and abnormal email sending patterns and behaviours.

Tessian then attempts to detect anomalies in outgoing emails and warns users about potential mistakes, such as a wrongly intended recipient, or nefarious employee activity, before an email is sent. More recently, the startup has begun addressing in-bound email, too. This includes preventing phishing attempts or spotting when emails have been spoofed.

Meanwhile, Tessian (formerly called CheckRecipient) raised $13 million in Series A funding just 7 months ago in a round led by London’s Balderton Capital. The company’s other investors include Accel, Amadeus Capital Partners, Crane, LocalGlobe, Winton Ventures, and Walking Ventures.

Sramana Mitra: So 2018, what kind of customer level did you finish at? Beside the regular stuff of getting your sales organization ramped up, was there any other strategic thing that you did that is...

___

Today, Ubiquity6 has announced that it is acquiring Wavy, a small AR music startup founded last year.

In a blog post, the Wavy team confirmed they’ll be joining the Ubiquity6 team and won’t be continuing their work on the Wavy app. “When we met the team at Ubiquity6, it became apparent that joining the team there would be a leap forward towards our shared mission of enabling creators to edit reality,” the post reads.

Wavy’s app sought to give musicians an outlet to bring concerts into phone-based AR users’ living rooms.

The tight team of three joins Ubiquity6 after what was generally a rough year for the consumer-focused AR industry. While the number of supported devices climbed, the actual user base didn’t see much growth. A lot of the progress came in the platform tools, such as Ubiquity6; the startup closed a $27 million Series B led by Benchmark and Index Ventures in August. The company now has just shy of 40 employees.

The Wavy app shares some essential DNA with what Ubiquity6 is looking to build. The app allows people to drop 3D objects into spaces and upload videos of the “music experiences” unfolding in front of them. It’s very fundamental stuff, but at its base level asks questions about how 3D content can interact with spaces and people and how those new environments change the context of the art and music.

This fits into Ubiquity6’s idea of a spatial internet, where users can stumble upon 3D environments where AR content lives based on where they are and what their phone camera is seeing. The company hasn’t launched widely, but had a pilot program with the SFMOMA last year and also announced they are working with Disney.

We chatted with Ubiquity6 CEO Anjney Midha at TechCrunch Disrupt SF 2018 about the opportunities and challenges that lie ahead for the consumer-focused AR industry.

Acorn Biolabs wants consumers to pay them to store genetic material in a bet that the increasing advances in targeted genetic therapies will yield better healthcare results down the line.

The company’s pitch is to “Save young cells today, live a longer, better, tomorrow.” It’s a gamble on the frontiers of healthcare technology that has managed to net the company $3.3 million in seed financing from some of Canada’s busiest investors.

For the Toronto-based company, the pitch isn’t just around banking genetic material — a practice that’s been around for years — it’s about making that process cheaper and easier.

Acorn has come up with a way to collect and preserve the genetic material contained in hair follicles, giving its customers a way to collect full-genome information at home rather than having to come in to a facility and getting bone marrow drawn (the practice at one of its competitors, Forever Labs) .

“We have developed a proprietary media that cells are submerged in that maintains the viability of those cells as they’re being transported to our labs for processing,” says Acorn Biolabs chief executive Dr. Drew Taylor.

“Rapid advancements in the therapeutic use of cells, including the ability to grow human tissue sections, cartilage, artificial skin and stem cells, are already being delivered. Entire heart, liver and kidneys are really just around the corner. The urgency around collecting, preserving and banking youthful cells for future use is real and freezing the clock on your cells will ensure you can leverage them later when you need them,” Taylor said in a statement.

Typically, the cost of banking a full genome test is roughly $2,000 to $3,000, and Acorn says they can drop that cost to less than $1,000. Beyond the cost of taking the sample and storing it, Acorn says it will reduce to roughly $100 a year the fees to store such genetic materials.

It’s important to note that healthcare doesn’t cover any of this. It’s a voluntary service for those neurotic enough or concerned enough about the future of healthcare and their potential health. 

There’s also no services that Acorn will provide on the back end of the storage… yet.

“What people do need to realize is that there is power with that data that can improve healthcare. Down the road we will be able to use that data to help people collect that data and power studies,” says Taylor. 

The $3.3 million the company raised came from Real Ventures, Globalive Technology, Pool Global Partners and Epic Capital Management and other undisclosed investors.

“Until now, any live cell collection solutions have been highly expensive, invasive and often painful, as well as being geographically limited to specialized clinics,” said Anthony Lacavera, founder and chairman at Globalive. “Acorn is an industry-leading example of how technology can bring real innovation to enable future healthcare solutions that will have meaningful impact on people’s wellbeing and longevity, while at the same time — make it easy, affordable and frictionless for everyone.”

The company formerly known as WeWork has come under scrutiny for potential conflict of interest issues regarding CEO Adam Neumann’s partial ownership of three properties where WeWork is (or will be) a tenant. TechCrunch has seen excerpts of the company’s prospectus for investors that details upwards of $100 million in total future rents WeWork will pay to properties owned, in part, by Adam Neumann.

In March 2018, The Real Deal reported that Neumann had purchased a 50 percent stake in 88 University Place alongside fashion designer Elie Tahari. That property was then leased by WeWork, which then leased space within the building to IBM.

Today, the WSJ is reporting that 88 University Place isn’t alone. Neumann also personally invested in properties in San Jose that are either currently leased to WeWork as a tenant or are earmarked for such a purpose. Unlike 88 University, where Neumann is a 50/50 owner with Tahari, the CEO of the We Company — as WeWork is now known — invested in the two San Jose properties as part of a real estate consortium and owns a smaller stake of an unspecified percentage.

These transactions were all disclosed in the company prospectus documents it filed as part of its $700 million bond sale in April 2018. According to the prospectus, WeWork’s total future rents on these properties (partially owned by Neumann) are $110.8 million, as of December 2017.

That doesn’t include the reported $65 million purchase of a Chelsea property by Neumann and partners, which is said to be earmarked for a new WeLive space built from the ground up. That, too, will be subject to rent payments from the We Company to run WeLive out of it.

This raises questions of whether there is a conflict of interest in Neumann being both the landlord and the tenant of properties through WeWork. The WSJ says that investors of the company are concerned that the CEO could personally benefit on rents or other terms with the company in these deals.

According to WeWork, however, the company has not been made aware of any issues by any of its investors about related party transactions or their disclosures. The company also said that the majority of the Board are independent of Adam and all of these transactions were approved.

A WeWork spokesperson also had this to say: “WeWork has a review process in place for related party transactions. Those transactions are reviewed and approved by the board, and they are disclosed to investors.”

As it stands now, The We Company is privately held and in the midst of a transition as it contemplates how to turn a substantial profit on its more than 400 property assets across the world. The company is taking a broad-stroke approach, serving tiny startups and massive corporate clients alike, while also offering co-living WeLive spaces to renters and building out the Powered By We platform to spread its bets.

The company is valued at a hefty $47 billion, even after a scaled back investment from SoftBank (which went from $16 billion to $2 billion). But as the We Company inches toward an IPO, we may start to see a call for tighter corporate governance and more scrutiny of potential conflicts of interest.

Sramana Mitra: Let me paraphrase my question and see if you can answer them from a trend point of view. On the value-based care side, whether it’s hospitals or physicians, what trends are you seeing...

___

Today’s 428th FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Wednesday, January 16, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. Click here to join. All are...

___

Today’s 428th FREE online 1Mby1M Roundtable For Entrepreneurs is starting in 30 minutes, on Wednesday, January 16, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. Click here to join....

___

HyperScience, the machine learning company that turns human readable data into machine readable data, has today announced the close of a $30 million Series B funding round led by Stripes Group, with participation from existing investors FirstMark Capital and Felicis Ventures, as well as new investors Battery Ventures, Global Founders Capital, TD Ameritrade and QBE.

HyperScience launched out of stealth in 2016 with a suite of enterprise products focused on the healthcare, insurance, finance and government industries. The original products were HSForms (which handled data-entry by converting hand-written forms to digital), HSFreeForm (which did a similar function for hand-written emails or other non-form content) and HSEvaluate (which could parse through complex data on a form to help insurance companies approve or deny claims by pulling out all the relevant info).

Now, the company has combined all three of those products into a single product called HyperScience. The product is meant to help companies and organizations reduce their data-entry backlog and better serve their customers, saving money and resources.

The idea is that many of the forms we use in life or in the workplace are in an arbitrary format. My bank statements don’t look the same as your bank statements, and invoices from your company might look different than invoices from my company.

HyperScience is able to take those forms and pipe them into the system quickly and easily, without help from humans.

Instead of charging by seat, HyperScience charges by documents, as the mere use of HyperScience should mean that fewer humans are actually “using” the product.

The latest round brings HyperScience’s total funding to $50 million, and the company plans to use a good deal of that funding to grow the team.

“We have a product that works and a phenomenally good product market fit,” said CEO Peter Brodsky. “What will determine our success is our ability to build and scale the team.”

Similar to Y Combinator, early-stage technology startup accelerator Techstars has spent much of the last decade supporting and seeding innovative projects, including Plated, ClassPass, SendGrid and PillPack. Now, it wants to take its service a step further.

Today, Techstars is announcing the launch of Techstars Studio, a new venture that will have the accelerator developing and launching venture-scale businesses with the support of several corporate partners. Leveraging its large network of entrepreneurs, Techstars has invited large companies to co-create startups targeting specific challenges within their industry. Techstars says it has signed on 25 corporate partners so far, each of which will pay an annual membership fee to access an early look at the Techstars Studio projects, as well as updates from the team, as concepts transition into prototypes then to full-fledged companies.

Techstars Studio plans to complete four full spin-outs per year and will identify talent from within its network to lead each venture. The companies will be seeded with a varying amount of capital depending on the business’s needs.

The news is the latest in a series of developments from within Techstars that illustrate the accelerator’s bid to marry corporations and the startup ecosystem. On top of the startup studio, Techstars announced in September a Network Engagement Program, which offers concierge-style connections for corporations looking to build relationships with startups and a 54-hour Innovation Bootcamp, which teaches corporate employees “to rapidly identify and validate solutions for critical business problems.”

“We think of ourselves as the worldwide network that helps entrepreneurs succeed — this will help entrepreneurs in our world be successful,” Techstars co-founder and co-chief executive officer David Cohen told TechCrunch. “We have the history and the talent to do it but this is new for us, so we have to build that muscle.”

Cohen will lead the studio along with portfolio co-founder Isaac Saldana, who will serve as chief technology officer. Saldana co-founded Techstars-backed SendGrid, an email platform acquired by Twilio for $2 billion in October. Mike Rowan, SendGrid’s former vice president, and Sabrina Kelly, Techstars VP of talent, have also joined the new effort.

A slew of Techstars-backed founders have also signed on to advise the projects, including the founders of Remitly, Sphero and DataRobot.

Founded in 2006, Techstars now operates 44 programs in 14 countries with more than 1,600 companies in its portfolio.

In India, startups are quietly building the tools and platforms to enable a different kind of gig economy: one that allows “micro-entrepreneurs” to tap growing access to the internet to sell goods and services online.

One such firm helping this burgeoning economy is Instamojo, a seven-year-old Bengaluru-based startup, which has pulled in a $7 million Series B as it aims to grow its reach to more than one million SMEs and micro-SMEs in India.

Founded in 2012 as a side project, Instamojo offers independent merchants the means to operate a mobile-optimized storefront, collect payment and even take micro-loans. In an interview with TechCrunch, CEO and co-founder Sampad Swain said the company has some 650,000 merchants, and it is adding a further 1,200 daily. Most of them, he said, tend to earn less than $30,000 in annual sales; with around half selling physical products, such as e-commerce items, and the remainder using Instamojo to invoice for physical services or sell digital items such as courses.

The idea is to tap into those just testing the water of online commerce and give them the tools to ramp up their fledgling enterprise as India’s internet “population” rises past 400 million people.

“A lot of micro-merchants in India are adopting [India’s payment service] UPI [through services like Paytm and PhonePe] but once they become a little more serious, at around 10-20 sales per month, we ask: ‘Can we give you lending, logistics, online store?'” explained Swain, who started the business with co-founders Akash Gehani and Aditya Sengupta.

It’s a market that few banks or financial institutions care about because small loans and sales require enormous scale to be relevant to them. But Swain is bullish, and he believes the company will pass one million retailers this year.

The new funding is led by existing investor AnyPay — the Japanese fintech startup — with other returning backers Kalaari Capital and Beenext, and angel investor Rashmi Kwatra joining. Gunosy Capital, the VC arm of Japanese news app Gunosy, joined as a new investor. The deal takes Instamojo to around $9 million from investors to date.

Instamojo collects revenue through a two percent cut on sales, a fee on successful deliveries and commission on its micro-loan product, which essentially gives merchants advanced credit (same-day or next-day) on their sales. The loans — which Swain describes as “sachet” lending — are from Instamojo’s recently established Mojo Capital unit, which includes partnerships with 12 financial organizations. In just four months, Instamojo has dished out around $4 million in credit — through 50,000-odd dispersions — and Swain predicts it will scale to a $30 million run rate before the end of this year.

“Even I am surprised!” he said of the rapid uptake.

Unlike Meesho, a YC-backed micro-entrepreneurship service in India that recently raised $50 million, Instamojo isn’t dominated by e-commerce to friends, family and neighbors. Swain said typical Instamojo sellers look to access audiences outside of people they know, with platforms like YouTube, Facebook, WhatsApp and others commonly used to reach audiences. Instamojo’s big selling point is ease of sale; that’s through a unique link that sellers share with customers for the check-out, therein bypassing some of the challenges of online payment in India, which include somewhat cumbersome steps for card transactions.

“Sellers just create a link and share it with the customer,” Swain explained. “Essentially they click and check out with debit or credit card or other means. Over the years we realized that’s the best beginning for our business.”

That was Instamojo’s first launch, and since then it has built out online store options to manage inventory and product as well as the recent credit launch. Beyond growing its scale, Swain said the next big focus is on developing a community for merchants, where they can share tips, collaborate and more. He is also aiming to increase the tech team and raise Instamojo’s headcount from 120 right now to around 250 by 2020.

For now, Swain said the company isn’t seeking overseas opportunities, although he did admit that the business could expand to regions like Africa or Southeast Asia. But more immediately, he sees a huge opportunity in India, where he believes there are 65 million SMEs, of which 25 million are “micro-merchants,” to tackle initially. The company is planning a Series C round for later this year to finance a deeper push.

Article updated 1/16/19 07:55 PST to correct the names of the company co-founders.

The popular image of a Chapter 7 bankruptcy might be a large company like Enron failing, or maybe some lazy drifter trying to shirk their financial responsibilities. The reality is anything but those sorts of images. Today in America, the most common reason for bankruptcy is to discharge egregious sums of medical debt [1], which might have been incurred in a short stint in a hospital emergency room.

Bankruptcy allows people to get out from under a debilitating and permanent state of financial crisis — assuming one can afford it. Applying for bankruptcy itself costs money, potentially thousands of dollars depending on the attorney used. The cruel irony is that the people who can least afford to apply are those who are most locked out from the help they need.

Upsolve, one of the three nonprofit tech startups in Y Combinator’s current winter batch, is building a unified and efficient software product to allow users easy access to the bankruptcy system. Users go through a series of questions to collect the required information about their financial circumstances, then Upsolve provides automated bankruptcy forms reviewed by an Upsolve attorney — all for free.

“Our mission is to help the victims of our broken financial system,” Upsolve CEO and co-founder Rohan Pavuluri said to me. “If you are poor, you don’t have access to the same rights.” He describes Upsolve as “TurboTax for bankruptcy” (although to be clear, TurboTax is a for-profit business line of Intuit). Much like tax, bankruptcy is convoluted. “There are 23 forms to file for bankruptcy,” he said.

So far, the software platform seems to be finding traction. Since starting the org in summer of 2016 and launching their pilot in early 2018, Upsolve has processed $16 million in bankruptcies on behalf of 400 people and has diagnosed debt problems for 5,000 users during 2018, according to Pavuluri. We’re “automating a $40,000 check to these folks… for three hours’ worth of time.”

Unlike legal processes like estate planning, which are burdened with handling 50 different state processes, bankruptcy is based on federal law, which means that Upsolve’s solution can work across the country. Today, it supports 47 states, and the startup’s first target markets are New York and Illinois.

Where Upsolve gets really interesting is on the financial side, both in how it approaches revenues from users and also how it funds its operations.

On the revenue side, Upsolve is free. Inspired by GoFundMe and other startups, Pavuluri and his team have created a model where users donate “what they think is fair” for the service. That has worked so far, as “on a unit basis we cover our costs from the tipping model,” he said.

Over time, he hopes to break even using just the tipping model, but today the organization relies on legal aid funds to partially fund its operations. The U.S. government and many state governments have funding set aside to finance civil legal aid, and the Legal Services Corporation is the largest funder to date of Upsolve.

I asked about whether incumbent lawyers are threatened by Upsolve. Pavuluri said that most lawyers don’t want to handle these cases in the first place, because they are not profitable and generally need to be handled pro bono. He said that for simple Chapter 7 cases, you (almost certainly) don’t need a lawyer, and “we challenge legal exceptionalism in that sense.” He has spent the last two years criss-crossing the country meeting with bankruptcy groups, judges, bar associations and attorneys to undergird support for the startup’s work.

In addition to Y Combinator, Upsolve has been funded by Harvard University, the Robin Hood Foundation, Schmidt Futures (Eric Schmidt), Fast Forward and Breyer Labs.

[1] There is a large academic debate on how many bankruptcies are triggered by medical debt. The percentage varies hugely between different studies (from say 4 percent to 62 percent), and it really depends on how you define someone’s lead cause of bankruptcy. Most filers with medical debt also have other forms of debt, so what specifically triggered a bankruptcy? Due to stigma, filers will often point to medical debt when other forms of debt may be larger.

TechCrunch is experimenting with new content forms. This is a rough draft of something new — provide your feedback directly to the author (Danny at This email address is being protected from spambots. You need JavaScript enabled to view it.) if you like or hate something here.

Share your feedback on your startup’s attorney

My colleague Eric Eldon and I are reaching out to startup founders and execs about their experiences with their attorneys. Our goal is to identify the leading lights of the industry and help spark discussions around best practices. If you have an attorney you thought did a fantastic job for your startup, let us know using this short Google Forms survey and also spread the word. We will share the results and more in the coming weeks.

Stray thoughts (aka, what I am reading)

Short summaries and analysis of important news stories

Slack’s Financials are quite strong

Zoë Bernard and Alfred Lee at The Information have the scoop on Slack’s financials. Huge revenue growth of about 75 percent last year to $389 million. The challenge is that Slack’s valuation is still very heady given its revenues, and is currently valued at about an 18x multiple, according to the writers. That’s expensive, but perhaps still desirable by investors who are otherwise looking at a relatively bleak market of investment opportunities.

What’s next & obsessions

I am reading The Color of Law by Richard Rothstein. About half way through — and it’s quite thought-provoking (and depressing).Arman is reading Never Lost Again by Bill Kilday, a history of mapping at Google and beyond.Arman and I are interested in societal resilience startups that are targeting areas like water security, housing, infrastructure, climate change, disaster response, etc. Reach out if you have ideas or companies here.

Tyto Care, a telehealth company that enables physicians to conduct on-demand remote exams, announced today that it has added $9 million to its Series C, bringing the round’s total to $33.5 million. The new funding comes from strategic investors Sanford Health, Itochu and Shenzhen Capital Group. First announced last year, the oversubscribed Series C was led by Ping An Global Voyager Fund, run by the Chinese financial conglomerate.

Itochu, Shenzhen Capital Group and Sanford Health, the largest rural not-for-profit healthcare system in the United States, will serve as Tyto’s new strategic partners as it expands in Japan, China and the U.S., its largest market. The New York-based company has now raised $54 million to date.

Tyto’s telehealth service combines a set of connected hardware that patients keep at home to make video calls to doctors. Called TytoHome, the small handheld tools are used to examine the heart, lungs, throat, ears, skin, abdomen, heart rate and body temperature of a patient, enabling doctors to assess their condition remotely and decide if they need further medical care. Tyto also integrates with third-party tools for blood pressure, blood oxygen saturation and weight scales. Patient data can be aggregated into Tyto’s data platform, which the company says will eventually be used to help with diagnosis and health alerts.

Remote health exams are especially helpful for children, elderly people, patients with chronic conditions and patients recovering from operations who need frequent monitoring. In an email, CEO and co-founder Dedi Gilad told TechCrunch that the company also targets rural areas that have limited access to healthcare facilities or are affected by the global shortage of physicians.

The U.S., Japan and China “are all turning to digital health technology to help solve myriad public health issues, including expensive healthcare and aging and dense populations,” Gilad said.

Founded in 2012, the company launched in the U.S. in 2017 after receiving clearance from the Food and Drug Administration, and in 2018 in Canada after it also received regulatory approval there. Because of different healthcare systems and regulations in each of its markets, the company expands in new markets like Japan and China through strategic partnerships with health systems, telehealth companies (including Ping An Good Doctor in China, which has 170 million users), large private practices and self-insured employers. So far it has struck partnerships with 50 health organizations.

Tyto’s new funding will be used to find new partners in the U.S. and expand into new markets in Europe and Asia. It also plans to add new modular exam tools for home diagnostics and remote monitoring.

In a statement, Shenzhen Capital Group chairman Zewang Ni said “Tyto Care’s mission of making high-quality healthcare accessible from the comfort of home is crucial, especially in China. We believe that telehealth will significantly improve the lives of Chinese consumers, whether they are parents with sick children at home, elderly patients facing chronic illnesses, or citizens living in remote areas with less access to medical care.”

According to a MarketsandMarkets research report, the global Enterprise Collaboration Software market is expected to grow from $34.6 billion in 2018 to $59.9 billion by 2023, translating to an...

___

A slew of banks are coming together to back a new roll-up strategy for the Los Angeles-based mobile gaming studio Jam City and giving the company $145 million in new funding to carry that out.

There’s no word on whether the new money is in equity or debt, but what is certain is that JPMorgan Chase Bank, Bank of America Merrill Lynch and syndicate partners, including Silicon Valley Bank, SunTrust Bank and CIT Bank, are all involved in the deal.

“In a global mobile games market that is consolidating, Jam City could not be more proud to be working with JPMorgan, Bank of America Merrill Lynch, Silicon Valley Bank, SunTrust Bank and CIT Group to strategically support the financing of our acquisition and growth plans,” said Chris DeWolfe, co-founder and CEO of Jam City. “This $145 million in new financing empowers Jam City to further our position as a global industry consolidator. As we grow our global business, we are honored to be working alongside such prestigious advisers who share Jam City’s mission of delivering joy to people everywhere through unique and deeply engaging mobile games.”

The new money comes after a few years of speculation on whether Jam City would be the next big Los Angeles-based startup company to file for an initial public offering. It also follows a new agreement with Disney to develop mobile games based on intellectual property coming from all corners of the mouse house — a sweet cache of intellectual property ranging from Pixar, to Marvel, to traditional Disney characters.

Jam City is coming off a strong year of company growth. The Harry Potter: Hogwarts Mystery game, which launched last year, became the company’s fastest title to hit $100 million in revenue.

Sramana Mitra: You started navigating the venture capital industry in Silicon Valley? Keith Krach: Yes, that was my introduction. We had five venture capitalists. It got to a point where we were...

___

London-headquartered BeMyEye has made another acquisition, its third in a little over three years. This time the retail execution monitoring service is purchasing Russian crowdsourcing and image recognition provider Streetbee.

The acquisition will see BeMyEye launch “Perfect Shelf,” which will use image recognition technology to lower the cost for consumer goods companies wanting to get “objective and actionable” in-store insights. These will typically include share of shelf and planogram compliance (the specific placement of products on a store shelf).

More broadly, BeMyEye offers a platform to enable companies and brands to crowdsource various in-store data. This can include checking availability (i.e. stock levels) of a particular product, how prominently an item is displayed or whether or not it is being marketed or sold in the way retailers and staff have been instructed.

Tasks are sent out to paid members of the public via the BeMyEye app, which could include taking a photo and “checking in” using geolocation as proof that it has been carried out, with the results anonymised and passed on to BeMyEye’s clients. One way to think about the proposition is as a much more scalable version of employing “secret shoppers.”

Augmenting these human data gatherers with image recognition technology can speed up data processing and, presumably, make a proposition like BeMyEye even more scalable.

Luca Pagano, CEO of BeMyEye, comments: “Field forces should not be burdened with data collection tasks, instead they should be empowered with action orientated in-store insights so they can focus 100 percent on selling and taking remedial action when and where it is needed. Perfect Shelf enables consumer goods companies to adopt a lean go-to-market strategy, progressively eliminating waste and enhancing field performance at a time when they are under huge pressure to find growth and demonstrate a positive ROI on their field force investments.”

The acquisition also extends BeMyEye’s reach to Russia and the CIS countries. With existing coverage in Europe, the combined companies claim aggregate crowds of more than 1.5 million data gatherers, which will enable consumer goods companies to get a consistent view of in-store performance in 21 countries.

Meanwhile, BeMyEye isn’t disclosing the exact terms of the acquisition, although I understand it is an all-stock deal. The entire Streetbee business is being acquired, including the 50-person team, IP and technology. As part of this, the Streetbee founders will be joining BeMyEye in senior roles: Andrey Elisev is joining as CMO, Kirill Nepomnyashchiy is joining as VP Sales Russia and CIS and Vladimir Lyzo is joining as head of Image Recognition Development.

This news comes after BeMyEye’s acquisition of its largest French competitor, LocalEyes, in 2016, and U.K. operator Task360 in 2017.