Despite the uncertainties roiling global markets because of the trade war, Wall Street thinks Salesforce is a safe choice in the software market and that it's poised to grow even more.

Salesforce expanded its top-line 24% year-over-year, generating revenue of $3.74 billion during its most recent quarter, the company reported this week. The results beat analyst expectations and sent Salesforce shares up 5%, or $7.63, on Wednesday.

Analysts credited some of the upside to positive results from the MuleSoft acquisition and its growth in government and European businesses.

While Salesforce acknowledged that there was some anxiety around the trade situation, investors seem to believe the company is less vulnerable than others to the tariffs and other risks of the escalating tech Cold War between the US and China.

" Salesforce is more insulated than the overall technology sector when it comes to President Trump's trade policy with China, which has been a major point of emphasis for uncertainty and volatility in the overall market," Brian Pirri, the principal at New England Investment and Retirement Group, wrote in a note to investors.

The UBS analyst Jennifer Lowe wrote in a note that Salesforce "isn't seeing any impact on results today."

As Salesforce seeks to maintain its healthy revenue growth rates, a bigger threat than the trade war may be the rising competition. From Microsoft, Oracle, and SAP to a crop of fast-growing startups, Salesforce's business is under siege on many fronts.

Read more: The $6.5 billion acquisition that everyone hated a year ago was the only thing everyone loved about Salesforce's latest quarter

Rebecca Wettemann, the vice president of research at Nucleus Research, said Salesforce may face some competition from Microsoft, but it has also done well in making its artificial-intelligence technology accessible to new users.

"Salesforce's ability to rapidly productize and make things accessible for customers to use is a key part of their success," Wettemann told Business Insider. Marty Wolf, the founder and president of Martinwolf, echoed the sentiment, describing Salesforce as "an ocean liner surrounded by speed boats."

And with so many businesses shifting their operations to the cloud, the market is huge, analysts say.

Pirri estimates that it's possible that Salesforce's revenue can double in the next four years, as there are opportunities through acquisitions, expansions, and acquisitions with tech giants like Amazon and Google.

From Donald Trump to Elizabeth Warren, it's not difficult to find people who think Google has become too powerful.

But when it comes to what to do about Google's power, there's no easy answer.

The internet giant controls more than 37% of the online ad market, more than 92% of the search market, it owns the world's largest video streaming site, and it makes the software used on 8 out of 10 of the world's phones. That ubiquity has prompted calls to curb Google's power.

According to a recent report in the Wall Street Journal, the US Justice Department is preparing an antitrust investigation into Google.

It's still unclear what part of Google's business the DOJ probe will target, let alone what kind of sanctions might be on the table. Given Google's massive and diverse businesses — including the fact that Google is itself part of the larger, Alphabet holding company — there's a wide range of outcomes that could result from the regulatory action, including increased oversight, new restrictions on its business expansion and even the B-word (breakup!).

Business Insider spoke to several antitrust experts and Wall Street analysts to get a sense of some of the ways this could play out and the risks facing Google. Here's what they say could happen to Google if it is found to have violated antitrust rules.

No more fines

Since it was founded two decades ago, Google's biggest trouble from government regulators has come in the form of financial penalties. In the US, Google has amassed a collection of modest fines for violating privacy rules. In Europe, the penalties have been stiffer. The European Commission has fined Google roughly $10 billion over the years for various anticompetitive practices.

Whether or not those penalties are effective with a company that has over $100 billion in cash on its balance sheet and which generated $137 billion in annual revenue last year is up for debate. But according to many experts Business Insider spoke to, it's not a debate that will happen with the latest US antitrust push.

"I don't think a fine is going to be on the table," Baltimore University law professor Robert Lande told Business Insider.

That's because, as Lande explained, the DOJ cannot levy a fine against Google unless the company had violated a pre-existing agreement. And today, no such agreement, or consent decree, exists between Google and the DOJ.

"If there's a settlement, anything is possible. But a fine would be for a violation of an agreement. Unless they violated some sort of agreement with the government, then you can't do a fine," Lande said.

New York University Law Professor Harry First agreed that hefty fines were an improbable outcome for an antitrust probe.

"It would be an order to stop doing whatever they're doing. Maybe require them to do certain things they haven't been doing that might bring competition to whatever areas the government looks at," First said. "But no money."

'Looking to the EU cases against Google is where I'd begin'

Another reason Google doesn't need to worry about big fines in the US is because of the way US regulators assess the damage caused by anticompetitive behavior compared to the way it's done in Europe.

"The EU focuses more on harm to competitors, while the US focuses on harm to consumers," said Rutgers University Law Professor Michael Carrier. In a world of free consumer web services — from Gmail to Android — it's difficult to make the case that consumers are being harmed.

European Competition Commissioner Margrethe Vestager holds a news conference at the EU Commission's headquarters in Brussels, Belgium, June 27, 2017. REUTERS/Francois Lenoir

That said, the action across the Atlantic provides a good blueprint for the parts of Google's business that the DOJ might home in on. In particular, Google's advertising business, its search business, and the Android software have all proven to be successful targets of investigation by EU authorities.

Read more: Elizabeth Warren pulled a ninja move to turn tech angst into a crackdown with real teeth, and tech is going to suffer even if she's not president

"Looking to the EU cases against Google is where I'd begin," said Carrier. "On search, did Google favor its own shopping services over rivals? On ads, what effect did exclusivity clauses have? And on Android, what about bundling Google software with Android?"

Although these areas of past infractions may be a starting point for the DOJ, a source on Capitol Hill who recently spoke to Business Insider said the DOJ investigation will likely be open to looking at "everything" about Google.

Breaking up is not easy to do

The big question is whether a potential DOJ enforcement action against Google would have any more teeth than the Federal Trade Commission's 2013 antitrust investigation of Google's search and smartphone business practices.

Google walked away from that encounter without incurring any financial penalties and having committed itself only to vague promises to change some business practices, an outcome derided by many critics as a slap on the wrist.

Perhaps, given the current political climate and rhetoric around breaking up "big tech," things will be different this time. For one of the first times since the Progressive Era of the early 1900s, the concentration of corporate power is a hot-button topic in the upcoming presidential election.

Outspoken politicians — like Presidential candidate Elizabeth Warren — have called for a break up of the tech industry's major players, including Google, Apple, Facebook, and Amazon. For Google, Warren said that to "unwind" the search giant, she would start by having the company divest major acquisitions like its map service Waze, smart home hardware company Nest, and advertising platform DoubleClick.

Elizabeth Warren "Break Up Big Tech" billboardTroy Wolverton/Business Insider

That may be easier said than done though. Multiple antitrust experts who spoke to Business Insider this week said the likelihood of a breakup is low.

"It is very difficult to unwind previous acquisitions," said Rutgers University's Carrier. "The companies have been merged and it's hard to 'unscramble the eggs.'"

For instance, Nest — which was acquired by Google in 2014 — has now been fully absorbed into the company's hardware division. In May, at this year's I/O developer's conference, the company announced the branding for its smart home products will now be "Google Nest," as in, the "Google Nest Learning Thermostat" and the "Google Nest Secure Alarm."

Internal silos between the former Nest team and Google's own hardware division have also gone away, Nest's VP of Product Rishi Chandra told Business Insider in a recent interview.

"It's one team now. One roadmap across the entire organization," Chandra said.

Because of the difficulties a true "break up," experts said that a more plausible outcome for the DOJ probe was the agency blocking future deals for Google. And for the tech giant, that could pose potential risks.

"[The DOJ] absolutely can block any acquisitions," Michael Pachter, a Managing Director at Wedbush Securities, told Business Insider this week. "[I] doubt there are many companies Google 'needs' to buy... [but] blocking future acquisitions is always a risk for any large company."

As for where Google could be hurt the most if the DOJ goes for a "blocking," rather "break up" strategy, Managing Director at Wedbush Securities Dan Ives told us it would likely be the company's cloud computing business, Google Cloud Platform (GCP), which today stands at a distant third in the market behind Amazon Web Services and Microsoft Azure.

"The main issue here is if this limits Google's focus on acquisitions around GCP," Ives said. "With [Thomas] Kurian coming to Google, this was the drumroll to much more significant M&A in cloud."

Kurian was brought on as Google's cloud boss in January, replacing Diane Greene. Coming off 22 years at Oracle, Kurian was expected to help the company's cloud business compete with the likes of Amazon and Microsoft in the enterprise space. Part of moving up-market faster, analysts expected, would come through M&A.

Now, Ives said that even if the probe doesn't happen, the potential of the investigation may make Google shy away from a more aggressive acquisition strategy.

"It feels like the wings are being clipped by the shadows of the DOJ antitrust investigation," Ives said. "I would be surprised if they aggressively went after M&A's now that there's a bright spotlight on them."

Amazon on Wednesday previewed a new type of skill for its Alexa voice assistant, dubbed Alexa Conversations.

Conversations is a tool for app developers that makes it easier for them to create skills (or apps) for the device with far less code. Not only does it limit the amount of programming that they must do, but it also helps the device converse with users more naturally, even if the programmer didn't code in all the possible responses.

But its real value is that it lets Alexa proactively string together skills in a single conversation and ask you about them.

The first Alexa Conversation the Amazon team created is called "book an evening out." Amazon vice president and head scientist of Alexa Rohit Prasad previewed this functionality on stage Wednesday at the company's inaugural re:MARS robotics and AI show in Las Vegas.

The demo involved a person asking Alexa to buy movie tickets via Atom, a popular app for the same. After that transaction, Alexa asked if the person would be going to dinner near the theater, brought up nearby restaurant recommendations and booked a reservation via OpenTable. And then Alexa asked if the person wanted to order an Uber for the date night and took care of that as well

Prasad didn't say when this skill would be widely available on devices, but the company made a preview of the development technology available to programmers as of Wednesday.

In an interview with Business Insider, Amazon Smart Home VP Daniel Rausch said that conversations is just the latest way that the company is trying to make Alexa more proactive.

Amazon Vice president Daniel Rausch IFA press / IMG Also on tap is an Alexa that can learn from your use of the device and make predictions on what you need based on what's going on, or what room you are in.

Rausch highlights features like Alexa Guard, a new feature that listens for sounds like glass breaking or a fire alarm. If Alexa hears these things it can wake you up, tell you about the noise, and ask you if you want it take action in response.

Amazon has also launched a feature called "hunches," which is when Alexa notices that something is out of sorts. For instance, if it sees you haven't locked your doors before going to bed, Rausch said.

Rausch tells us there are now 60,000 Alexa-enabled smart home devices in the market.

Dave Limp, senior vice president of Amazon Devices & Services, the engineer generally credited for spearheading Alexa, told reporters on Wednesday during a press conference that he's also testing a smarter version of Alexa in his home. This version understands what you want based on what room you are in.

"As you can imagine, I have a very Alexa-fied home," Limp said, explaining that he has an Alexa in almost every room of his house and also a bunch of third-party Alexa products.

"If I walk into a room of my house, I don't have to say, 'Turn lights on in kitchen or living room,'" he explained. After a one-time setup, the Alexa in the room "understands context" and knows to turn the lights on in that room " I can say watch 'X,Y,Z on Netflix' and it knows what room I'm in" and what TV to turn on, he said.

The tech behind this smarter Alexa is "early innings but a lot work of a bunch of teams is going on," Limp said.

"Snowflake" isn't always a nice thing to call somebody, but it connotes something much more flattering in tech where it refers to the red-hot startup that's attracted the spotlight with a string of high-profile partnerships and customers.

Snowflake has created a stir in the startup world with a cloud data warehousing technology that's drawing the attention of cloud startups, data-focused enterprises and the cloud giants themselves: At its annual customer summit this week, Snowflake announced a new partnership with Google Cloud, joining its existing tie-ups with Microsoft Azure and Amazon Web Services.

"Snowflake is going to completely transform data warehousing because of the scale and the economics," CEO Frank Slootman said in San Francisco on stage at the summit — his first public appearance since taking over for former chief exec Bob Muglia in May.

The company's momentum highlights a fast-growing cloud database market that's projected to be worth $100 billion by 2025, according to Constellation Research. Snowflake is poised to be a dominant player in that arena with a technology that addresses a major enterprise tech problem, storing, managing and find ways to make use of huge amounts of data in the cloud.

Indeed, Snowflake has raised more than $900 million from the likes of Sequoia Capital and ICONiQ capital, most recently at a valuation of $3.9 billion. That growth has also attracted a nascent, but growing, ecosystem of startups who are eager to stake their bets on building with Snowflake's platform.

We talked to some of the startups in Snowflake's orbit, and to industry experts, about what's driving all the interest in this hot startup.

"It is new, it has a trendy name, it is in a trendy segment," analyst Rob Enderle of the Enderle Group told Business Insider. "It is a cloud based data warehouse solution, enterprise grade, and well-priced. What's not to love?"

Trendy name, trendy segment

"Like a lot of small companies it is having some growing pains and leadership issues always adversely impact growth," Enderle said. "But they have a decent number of branded companies using them and they haven't made any terminal mistakes, that I know of."

He was referring to the sudden exit last month of former CEO Bob Muglia who was replced by Slootman. On Tuesday, Slootman flatly denied speculation that he was hired mainly to take the company public.

Read more: Here's why $3.9 billion data warehousing startup Snowflake is so hot, as told by its partners and experts

In his keynote, Slootman said Snowflake has about 2,000 customers globally and adding about 300 to 400 a quarter. The company also has been "on a 3x ramp" on its financials, he said.

"I'm going to try to keep that going for as long as we can," he said, after also admitting that one of the first things he asked when he took the job was: "Why did you call [the company] Snowflake?"

The reason, it turns out: Snowflake's founders — Benoit Dageville, Thierry Cruanes and Marcin Zukowski — were at a skiing trip at Lake Tahoe when they came up with the name for the company, according to company spokesperson Danica Stanczak. They were "discussing their ideas and brainstorming names for the company and it hit them, 'Snowflake' because snow comes from the cloud, just like Snowflake the product," she told Business Insider.

The product quickly became a hit: Its technology provides the software layer necessary to store and analyze tremendous amounts of business data.

"They are key to cloud database growth and have one of the easiest products to use," analyst Ray Wang of Constellation Research told Business Insider.

Opportunities for other startups

Snowflake's technology has also evolved in a way that opened up opportunities for other enterprise cloud startups looking to address other needs related to storing and managing data in the cloud.

One of them is Sigma Computing, based in San Francisco, which develops tools to make it easier for different teams in a business — programmers, sales, marketing — to process and draw useful business insights from data stored in the cloud. CEO Rob Woollen was an entrepreneur-in-residence at Sutter Hill Ventures where he got to know Mike Speiser, a founding investor in Snowflake. Woolen said he quickly saw Snowflake as a perfect partner for the cloud-based business intelligence startup.

Sigma's technology enables "programmers and anyone in the business, in sales, marketing and finance" to "work directly on the same environment with the same data," he told Business Insider. "Anyone who knows how to use a spreadsheet can open Sigma and, instead of wall of code, they can do any analysis on top of Snowflake."

Another Snowflake-focused startup, Fivetran, offers technology to help businesses move their data into cloud storage faster and more efficiently. Founder and CEO George Fraser said he was at the 2015 Amazon Web Services Reinvent gathering when he got to chat with Dageville, one of Snowflake's founders. They ended up talking about forming a partnership.

"At the time, Snowflake wasn't yet the unicorn it is today and had just over a hundred employees. At the time, other tools in the space were also hesitant, and unwilling to build Snowflake as a destination. But Fivetran saw early on that Snowflake was doing something right," says Fraser.

A Gartner report said Snowflake's customers were upbeat about key aspects of the technology, including its capabilities, pricing and the ease by which they're able to use the platform. But Snowflake is growing fast expanding its customer base to more than 1,000 organizations since it became available in 2015.

This "period of hypergrowth," Gartner said, "may be challenging for the organization to continue to provide the same level of customer engagement that its customers have come to expect."

Building a network

However, Eric Anderson, a principal at Scale Venture Partners, said Snowflake's ability to form a network of cloud partners has been one of its key strengths. Scale Venture Partners has invested in Matillion, a startup with a partnership with Snowflake.

"If you want advanced machine learning or you need to move data into snowflake they are going to pull in partners to the deal," he told Business Insider. "In this way, customers of Snowflake come for the best product and also get the convenience of a suite-like partner network."

Slootman said Snowflake is also prepared to move quickly to meet a client's needs. In fact, that was the reason for supporting Google Cloud. That had always been part of Snowflake's strategic plan, he said, but they decided to move faster on the request of a major client, the pharmaceutical and health care giant, McKesson.

But "when you have a large institution like that, you're not going to just drag your feet," he told Business Insider. "You're going to go quickly."

Got a tip about Snowflake or another tech company or startup? Contact this reporter via email at This email address is being protected from spambots. You need JavaScript enabled to view it., message him on Twitter@benpimentel, or send him a secure message through Signal at 510.731.8429. You can also contact Business Insider securely via SecureDrop.

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Apple Watch will soon become an even more capable computer.

But it's still struggling to do the most basic thing expected of a watch — display the time.

Apple on Monday announced a slew of new features for its smartwatch at its annual developer conference. The new version of its operating system — watchOS 6 — will bring Apple's voice memo and calculator apps to the device. Users will now be able to download apps directly to their watches through its new built-in app store.

Women will be able to track their menstrual cycles with it, using a new app. And the device will even warn users when ambient noise levels get loud enough to damage their hearing.

Read this: Apple's new watch update is the missing piece of the puzzle the Apple Watch needed, and Fitbit should be worried

But one thing the new software won't do is display the time at all times. Instead, as they have since the first Apple Watch debuted four years ago, users will still have to twist or raise their wrists just to check the hour.

That may not seem like a big deal, but it can be. It can force users to stop whatever they're doing with their hands — typing on a keyboard, say, or carrying luggage — just to check the time.

It's also just a plain design failure. The most essential function of a watch is to display the time, to allow the wearer to see the hour at just a simple glance. The vast majority of traditional wristwatch and many of Apple Watch's rivals offer this simple, but basic function. Why can't Apple's smartwatch?

An Apple representative confirmed that watchOS 6 won't include an always-on time feature, but declined to explain the company's rationale for leaving it out. So I don't exactly know what the thinking is in Cupertino.

But company officials would probably argue that it would diminish the device's battery life. And they could probably make a strong case that the device is selling pretty well without that ability.

That may be true, but I think many users would opt for an always-on screen if they had a choice, battery life be damned. And I'm no expert, but I would think that there are ways to minimize the impact on the device's charge.

The Apple Watch comes with an OLED screen. That type of screen doesn't have a backlight; instead, it can be set to illuminate only the particular pixels it needs for each image it displays. It likely wouldn't need a lot of power to display just a digital readout of the time or a simple pair of watch hands on a black background. Apple could also limit battery drain by not displaying the time with full brightness or use the watch's built-in ambient light sensor to adjust the brightness on the fly.

The company seem to recognize that customers use the Apple Watch as a timepiece. With watchOS 6, users will be able to set the device to buzz them every hour on the hour. And the updated software, like its predecessors will come with a new collection of watch faces. Many of these are customizable; users can have them display the date or their appointment or, now, the noise level around them.

What they can't do is have these watch faces show the time all the time. Until they can, Apple Watch will be a smart gadget, but a really dumb watch.

Got a tip about Apple or the tech industry? Contact this reporter via email at This email address is being protected from spambots. You need JavaScript enabled to view it., message him on Twitter @troywolv, or send him a secure message through Signal at 415.515.5594. You can also contact Business Insider securely via SecureDrop.

Amazon's drone delivery service is getting closer to taking flight.

The Federal Aviation Administration recently issued Amazon Prime Air a special certificate to test its latest drones, Yahoo Finance first reported, and the Amazon executive Jeff Wilke said the service would be ready "within months" to deliver packages to customers.

Amazon has been working for years to develop an unmanned delivery service for its customers. Wilke, Amazon's worldwide consumer CEO, said he expects the Amazon Prime Air delivery service to grow quickly thanks to Amazon's existing delivery infrastructure. Speaking at the company's Re:Mars conference in Las Vegas, Wilke described the new drone as efficient, stable, and safe.

Read more: Amazon unveils a new Prime Air drone it says will deliver packages 'within months'

The FAA has approved previous Amazon drones for test flights in previous years, but each new prototype needs a new certificate. According to Wilke, Amazon's newest drone will be able to fly up to 15 miles and is capable of delivering packages under 5 pounds in less than 30 minutes. For now, Amazon's certificate will cover only testing.

Amazon's newest Prime Air delivery drone. Amazon/Jordan Stead

"The FAA issued a Special Airworthiness Certificate to Amazon Prime Air allowing the company to operate its MK27 unmanned aircraft for research and development and crew training in authorized flight areas," an FAA spokesperson said in an official statement. "Amazon Prime Air plans to use the aircraft to establish a package delivery operation in the United States. This certificate is valid for one year and is eligible for renewal."

Several other companies are also testing delivery drones, including UPS and Alphabet's Wing. In April, Wing's drone earned FAA clearance to drop off packages at customers' homes in Virginia. UPS partnered with the US Department of Transportation for a drone-testing program and has been using drones to make daily medical deliveries to WakeMed in Raleigh, North Carolina.

As the tech-industry giants come under scrutiny from governments worldwide, a top Amazon exec shrugged off the potential fallout of antitrust investigations.

During a Q&A press conference on Wednesday during Amazon's Re:Mars robotics, artificial-intelligence and space-tech conference in Las Vegas, Jeff Wilke, a top Amazon executive, was ready to be asked about the topic. Wilke is CEO of Amazon's worldwide consumer operations, which includes retail, warehouses, Amazon Prime, Amazon Go, and technology such as delivery drones (aka Amazon Air).

"We believe the most substantial entities in tech deserve scrutiny, and it's our job to build a company that passes scrutiny," he said.

When a reporter asked him if he thought Amazon should be broken up, he simply answered, "no."

Amazon shows how it all works

The questions and comments came in the context of Amazon's first-ever Re:Mars conference, at which the company is giving the public a rare peek at the robots and artificial-intelligence technologies the company employs to run its business.

For instance, presentations during a roughly two hour morning keynote featured various Amazon executives explaining how Amazon uses robots and AI to help it sell and deliver more than 14 million products every day.

Jenny Freshwater, the director of forecasting and capacity planning for Amazon, discussed the algorithms her team uses to help Amazon predict which products customers will order so the company can stock enough supplies to meet its speedy Prime delivery promises, which can range from hours to two days.

Brad Porter, the vice president of robotics at Amazon, also discussed how Amazon has more than 200,000 robots worldwide in its warehouse, next to its 300,000 warehouse employees, to sort billions of packages a year. These robots take items from the shelves and send them off to the trucks and planes that deliver them to all over the world.

Wilke said the company has mostly been "heads down" building products and services for customers, and the conference came about because "we have a lot to share." The conference is "a chance to learn from science and to contribute and advance the conversation," he said during the press conference.

Before this open-to-the public version of Re:Mars, this was an annual invitational and mostly off-the-record event thrown by Amazon CEO Jeff Bezos in Palm Springs, California, every year. The private event still took place this year and will continue to exist. But in contrast, Bezos is not wandering the floor here at the more open Re:Mars. He will speak on stage on Thursday.

Demystifying AI

Wilke said at the press conference that Amazon wants to talk more about all the AI technology that Amazon uses in its everyday operations. The idea is to help demystify it a bit.

But the conference comes against a backdrop of controversy over some of Amazon's AI technology and its private-label business.

For instance, Amazon has come under scrutiny for selling its facial-recognition tech, Amazon Rekognition, to law-enforcement agencies after allegations that it did a less-than-perfect job in recognizing the faces of people of color (although Amazon said those findings were based on tests that didn't have the tech configured correctly.)

Wilke said Amazon is being responsible in its use of artificial intelligence and "auditing" the models it uses to train its AI tech for "bias." He also said the company has earmarked $10 million with the National Science Foundation to fund grants for researchers studying the fairness of the machine-learning system. And he said Amazon is working with the tech giants Microsoft, Apple, Google, Facebook, and the OpenAI in a consortium called Partnership on AI to come up with industry-standard guidelines for AI tech.

As for the fear that Amazon house brands could be the subject of investigation, Wilke had a response to that as well. He said that private-label products have always been part of retail and that Amazon's competitors do up to 20% of their sales via their own house brands.

Amazon's private-label business is 1% of its total sales, he said, describing it "as a tiny fraction of our business."

And he said Amazon does not give its corporate employees access to any seller data in order to choose which products to create on its own. It uses "data that is available to anyone. It's the bestseller list," he said.

Amazon looks at which items are selling best when deciding which items it should manufacturer on its own, he said.

"We don't allow anyone inside Amazon to have access to any individual seller's data to build a private label," he said.

Google employees are taking to social media to protest their company's lack of action against a YouTuber who has used his channel to hurl homophobic slurs at a journalist.

Using the hashtag #NoPrideInYT, Google employees have been criticizing the company — which owns YouTube — for failing to curb harassment and abusive language, and adhering to policies that fail to protect members of the LGBTQ+ community.

"It's hard to put my shoes on everyday and go to work when I don't think the company I work for supports my identity," a Google engineer, who wished to remain anonymous, told Business Insider.

The internal outrage comes days after a Vox journalist named Carlos Maza shared in a viral Twitter thread that he was facing a slew of harassment at the hands of a YouTuber with almost 4 million subscribers, Steven Crowder. Crowder, a notable right-wing personality, has posted several videos over the years referring to Maza as a "lispy queer" and a "gay Mexican," among other racist and homophobic language.

YouTube said Crowder's language didn't violate any policies, although it acknowledged what was said was "clearly hurtful." The video-sharing platform updated its response Wednesday to say it had suspended Crowder's ability to make money from ads on his videos, but said that the action would be reversed as long as Crowder removed links to official t-shirts he sells through his channel that say, "socialism is for f---."

Read more: YouTube says it has 'suspended' the ability of a star with millions of fans to make money from his videos, following a huge backlash

But YouTube's efforts to respond to the debacle — which the company acknowledged had "harmed the broader community" — did little to curb the deluge of backlash. Some on social media pledged to boycott YouTube and the rest of Google's family of tools and services. At least one LGBTQ+ advocacy organization — the Pride Foundation of Maryland— has removed its content from YouTube in protest, while other nonprofits are being encouraged to follow suit.

A coordinated group of activist Google workers, called "Googlers Against Hate," posted to Twitter accusing YouTube of harming the LGBTQ+ community with its decisions even as the company continued to promote its rainbow-adorned marketing campaign for Pride Month.

Offline, the effects of Google's decisions are palpable internally at the company, the Google engineer told Business Insider. He said that instead of June being a month to celebrate pride, LGBTQ+ employees and allies are disheartened, and morale is low.

"This isn't the first case of YouTube basically masquerading hate speech as 'healthy debate,'" the engineer said. "It just continues this narrative that Google executives are completely disconnected from Google employees' wants, needs, and identities."

The past few years for Google have been marked by a flurry of internal employee pushback to decisions by its executives. Google has seen its employees protest the company's handling of sexual misconduct, the building of a censored search engine for China, and, most recently, the appointment of a member of Google's artificial intelligence ethics board who has a history of transphobic comments.

As I wrote in my review of the TLX A-Spec, "Acuras are more fun to drive than Lexuses, less fun than BMWs, different from Audis (I tend to find Acuras to be better for daily driving duty), more youthful than Mercedes, and less juicy than Cadillacs."

They are, in other words, their own thing. And the PMC Edition is its own thing. The TLX A-Spec we tested in 2017 stickered at about $46,000, and the PMC version isn't expected to much costlier: probably $50,000.

The driving experience was the same, which is to say wonderful. The engine delivers a 0-60 mph run of six seconds, not crazy fast but fast enough, and the power from that V6 is smooth — you appreciate this car's virtues on the freeway.

And while all the PMC trim does for the spec sheet is add a few thousand dollars worth of goodies, the hand-built aspect of that package is genuinely compelling. For about 50 grand, you get to own one of just 360 cars.

I sort of expect all 360 to be "Valencia Red Pearl" in color — because it is just about the most beautiful red currently on the market, and you previously had to buy an NSX to get it. It's hypnotically lovely. Trust me. I would honestly never get tired of looking at this car.

And hey, it's an Acura and therefore built (by hand!) to last for decades. So you could look forward to years and years of happy, you know — looking!

AdHawk acquires Automate Ads to improve Google and Facebook ad campaigns

Following is a transcript of the video.

Craig Federighi: Now when you plug in your phone, this is what you see: nothing.

Matt Stuart: Yes, Apple is killing iTunes. But in retrospect, it's one of the most important products Apple ever made. This has been a very long time coming. iTunes has been extremely bloated for a while now, and instead of iTunes, Apple is now gonna have Apple Music, Podcasts, and Apple TV. Separate apps for different kinds of media, which makes total sense.

iTunes was originally only for music. When Apple released it, it was actually built on this other application called SoundJam that Apple had purchased, and they retooled it and turned it into iTunes. And so it was just kinda used for ripping CDs and storing your MP3s. Remember, this was the early aughts, so MP3s were huge, and this was just kind of a way to manage everything.

When Apple releases the iPod, they add the iPod support to iTunes so that you use iTunes to transfer all your music to the iPod, and that's how you manage your iPod library. In early 2003, they launch the iTunes Music Store. This is huge because up until now, you didn't really have a digital music store. But it's also a big experiment. It was kind of a way for the labels to see, will people buy music? The record labels are able to target Mac users, which at this time are about 1 to 2 percent of the computer-having population, and see if they will actually purchase digital music. You're not getting a physical CD. You're just getting files on your computer. And the experiment is a huge success.

So about six months later, you see iTunes come to Windows, which gives Apple two things: the iTunes Store on Windows PCs, and any Windows user can finally get an iPod because up until now, they had no way to manage their library if they were to get one. A couple of years later, Apple adds photo and video support to the iPod, which means that they have to add videos to the iTunes Store. So now you can get your music, your TV shows, and movies from iTunes. And this is how you're still managing your iPod. So it's getting a little more bloated, but it still makes sense because you can get all these things onto your iPod, so this is a single application to basically manage your iPod. 2007, Apple launches the iPhone, which is also managed in iTunes, and they still use iTunes to manage your iPhone library. It still makes sense for it to be iTunes, but you're still using one application for all these different forms of media.

The problems really start to come the next year when they add the App Store to the iPhone, and you have to access the App Store in iTunes. So now you're using iTunes for music, TV shows, movies, and apps on your iPhone. Later on, they add podcast and book support to iTunes, so now you're using it for those things in addition to everything else. As time goes on, the iPhone becomes more and more important to Apple, and each thing becomes its own separate app. You have Apple Music. You have the books. You have the podcasts on the phone. But on your computer, everything is contained in iTunes. When you connect your phone to your computer, it still launches iTunes automatically. It's gonna bring up your phone. It might try and automatically sync stuff. It's still bogged down with all of these forms of media and everything else that Apple has been using to do file management on the iPhone. As time has gone on, more and more things go to the cloud.

You see Apple Music launch, and it kind of makes iTunes not really be needed that much, especially when you see that things like books and podcasts and music all have their own separate app on the iPhone. It doesn't really make sense for them all to be contained in one app on the computer. Apple's doing the right thing here by breaking everything out into separate apps that will be smaller and faster and make it a lot easier to manage all of your media. iTunes gets a lot of flack now, and it's a good thing that Apple is killing it, but for a while, it was one of the best apps that Apple had, and it really helped with the early aughts turnaround of the company.

The turnaround of Apple is one of the greatest stories in the history of tech. And yes, it is time for iTunes to die, but it shouldn't be glossed over when looking at Apple's turnaround and how much iTunes helped it invade the PC market and give Apple a Trojan horse into Windows users and get them onto the iPod and get them onto the iPhone. And this is the software that enabled that.

One of the great features of the Apple Watch is the ability to listen to music on the go, without having to carry your iPhone.

Whether you're going out for a run, need to be hands-free, or your phone just died and you're in desperate need to rock out, you can still access your favorite artists through your watch. All you have to do is stream the songs from your nearby phone or download them directly onto your Apple Watch.

But be warned: Storage space is limited to 2 GB for music on an Apple Watch, so you may need to remove songs or playlists before adding more.

You can also tune in to your favorite podcasts by automatically syncing their release with your watch. To free up some of that desirable storage space, Apple even automatically removes the episode once you've listened to it.

Ready to reach your playlists and podcasts from your wrist? Follow the simple steps below. But before you start setting up your music and more, invest in a pair of wireless headphones. The Apple Watch doesn't have a headphone jack to accommodate your usual set.

How to download music to your Apple Watch

There are two ways to listen to music on your Apple Watch. You can either stream them directly from your nearby iPhone, or you can download a set amount of songs onto your watch and listen without having your iPhone on you.

1. Place your Apple Watch on its charger and connect the charger to power.

2. On your iPhone, open the Watch app. If you can't find it, you can swipe right on the home screen and search for it.

3. On the "My Watch" screen scroll down and select "Music."

Tap the "Music" tab under "My Watch" on your Watch App. Christine Kopaczewski/Business Insider

4. Here, you can select what music to download to your Apple Watch. There are two options:

5. If you want to have Apple choose the music, make sure that the "Heavy Rotation" feature is turned on — the switch will be green. If you want to manually choose music click the "+ Add Music" under "Playlists & Albums" and make your selections.

Turn on the "Heavy Rotation" feature or tap "+ Add Music" to select other music. Christine Kopaczewski/Business Insider

6. Your music will sync to your Apple Watch when it is connected to power and close to your iPhone.

How to listen to music on your Apple Watch

1. On your Apple Watch, open the Music app.

Open the Music app. Christine Kopazcewski/Business insider

2. You will now be able to scroll through music stored on your Apple Watch and choose a song. If you scroll all the way to the top you will be given the option to shuffle all songs on the Apple Watch. If you've got your iPhone nearby, you'll also be able to choose "On iPhone" to browse and play music that is on that device.

Choose to play music from your Apple Watch's library or your iPhone's. Christine Kopaczewski/Business Insider

3. Once you've selected your music, the Apple Watch will ask you to connect a pair of Bluetooth headphones in order to listen to the audio. Click on "Connect a Device" and select your headphones.

Tap "Connect a device" to add Bluetooth headphones to your watch. Christine Kopazcewski/Business Insider

4. You will now be able to play your music. You can use the crown (the dial on the side of your watch) to turn the volume up or down, and pause, skip forward, or skip back using the on-screen buttons.

Use the on-screen options or the watch's crown to control your music. Christine Kopaczewksi/Business Insider

Don't like the song that's playing? If you tap the three dots in the bottom right corner of the watch face you can choose to delete the song from your Apple Watch.

How to download podcasts to your Apple Watch

Just like the music setup, there are two ways to listen to podcasts on your Apple Watch. You can have your iPhone nearby and listen to any episodes saved on your phone, or you can download a set number of episodes directly onto your watch.

1. Place your Apple Watch on its charger and connect the charger to power.

2. Open the Watch app on your iPhone.

3. On the "My Watch" screen, scroll down and click on "Podcasts."

Tap the "Podcasts" tab under "My Watch" on the Watch app. Christine Kopaczewski/Business Insider

4. On this screen, you'll find two options for choosing what podcasts to save to your Apple Watch:

Choose "Listen Now" or add shows from your selected podcasts. Christine Kopaczewski/Business Insider

5. Your podcasts will automatically sync when your Apple Watch is connected to power and near to your iPhone. Once you've listened to a podcast, it will be removed from your watch to save storage space.

How to listen to podcasts on your Apple Watch

1. On your Apple Watch, open the Podcasts app.

Tap the Podcasts app. Christine Kopaczewski/Business Insider

2. You will now see all the episodes saved on your Apple Watch. You can select one to play or, if your iPhone is nearby, you can scroll all the way to the top and choose "On iPhone" to stream an episode from your phone.

Choose to play podcasts from your Apple Watch's library or your iPhone's. Christine Kopaczewski/Business Insider

3. Connect your Bluetooth headphones and you're ready to go.

4. You can use the crown to turn the volume up or down, and pause, skip forward 30 seconds, or skip back 15 seconds using the on-screen buttons. There's also an option to play the podcast at half speed, 1.5x speed and 2x speed, as well as the traditional 1x speed.

Control a podcast with your watch's on-screen buttons. Christine Kopaczewski/Business Insider

Apple just announced a $5,000 computer screen that doesn't come with a stand. Instead, the stand costs an extra $1,000.

It's not made of carbon fiber or encrusted with jewels. Though the stand seems to be perfectly nice, it doesn't appear to stand out in any particular way.

It is exactly what it proposes to be: a computer-monitor stand.

Apple's new $5,000 Pro Display XDR. Apple

Some folks are very upset that Apple is selling a computer-screen stand for $1,000 — the same price as a new iPhone XS and even approaching the cost of a new entry-level MacBook.

One headline from a tech blog sums up much of the reaction: "A $999 monitor stand is everything wrong with Apple today."

At the event where the monitor stand was announced, Worldwide Developers Conference 2019, the audience audibly responded to the lofty price tag:

And yes, of course, $1,000 is a lot of money to spend on a computer-screen stand. After all, we're talking about a piece of metal that holds up a screen.

Moreover, a computer-monitor stand — like a TV stand — is something most people think of as part of the monitor (or TV) itself. This is not only an expensive stand but also an extra cost for something people expect to be included.

And this speaks to an existing feeling people have about Apple: The company charges luxury prices for relatively common items, and it nickel-and-dimes its customers for additional add-ons, like an iPhone fast charger, which isn't included in the box.

But in this particular case, that's not really what's happening.

iPhone owners complained about Apple nickel-and-diming them for the cost of the iPhone dongle. Hollis Johnson/Business Insider

"The truth is a lot of people doing professional video editing and things like that are using these displays that are mounted in place, and they have stands already," the popular tech vlogger Marques "MKBHD" Brownlee said in his latest video. "When they upgrade displays, they take them out and put them in the same place, and they don't need to buy new mounts and new stands for them."

It's a smart point, and it's one that's being lost in the outrage over Apple charging $1,000 for this monitor stand.

He continued: "You and me, and most people watching WWDC, and most normal people just think of a monitor and a stand together. So what [Apple] should have said was this is a $6,000 monitor, but if you want to buy it without the stand it's $1,000 off — $5,000."

In other words, instead of presenting the screen's stand as an add-on, Apple should have presented it with the full package price and an optional $1,000 discount for the professional video editors and developers watching that already own a compatible stand.

This isn't a measure of Apple overcharging for something — it's a measure of Apple selling a niche product with a niche customer and their niche budget in mind, and then failing to stick the landing during the announcement. Admittedly, Apple isn't known for creating a lot of niche products. But the Mac Pro line is an exception; it's a device made with a specific type of professional in mind, one who's in an industry where a $6,000 reference monitor is thousands cheaper — and in some cases, tens of thousands cheaper — than the competition.

Check out Brownlee's video right here for his full argument:

iPhones, iPads, and MacBooks have made messaging family members, friends, and coworkers easier than ever.

And thanks to Apple's straightforward software, you're able to keep the conversation going from any of your devices.

Stuck in a work meeting but really need to text your spouse to arrange dinner plans? Message them straight from your laptop with Apple's iMessage desktop app.

Want to try it out? Follow the simple steps below to get started:

How to set up iMessage on Mac

1. Open the Messages app from your app menu bar (also called the dock). If it isn't already there, you can find it in the Applications folder in Finder.

Open the Messages app. Christine Kopaczewski/Business Insider

2. Sign in with the same Apple ID you use on your iPhone to send iMessages. You may need to do some secondary authentication to complete the process.

Enter your Apple ID information. Christine Kopaczewski/Business Insider

3. On the upper menu bar, click "Messages" and select "Preferences."

Select "Preferences..." from the Messages menu. Christine Kopaczewski/Business Insider

4. Choose the "Accounts" tab.

Click the "Accounts" tab to add your information. Christine Kopaczewski/Business Insider

5. Enter the email addresses and phone numbers you want to be contacted at.

6. You can then choose what phone number or email address you want people to see when you start a conversation from your Mac.

7. You can now send an iMessage to any other iCloud account from your Mac.

How to enable iCloud message sharing

In order to avoid confusion and data loss, it's best to have your iMessages synced between your Mac and iOS devices. It'll also give you the ability to download all of your old messages straight onto a new device at setup.

This process involves a little setup on both your Mac and the iOS devices you use to send iMessages.

How to set up iCloud message sharing on your Mac

1. Open the "Messages" app from your dock or the "Applications" folder.

2. In the upper menu bar, click on "Messages" and then "Preferences."

3. Tick the checkbox next to "Enable Messages on iCloud."

Enable the pictured box. Christine Kopaczewski/Business Insider

4. You can then click "Sync Now" to sync your iMessages.

How to set up iCloud message sharing on your iPhone or iPad

You'll now need to make sure that iCloud sharing is enabled on your iPhone or iPad so that they'll sync with your Mac.

1. Go to the Settings app on your iPhone (it looks like a grey gear).

2. At the top of your screen you'll see the name associated with the iCloud account. Click there.

Click your iCloud account. Christine Kopaczewski/Business Insider

3. Now tap "iCloud."

Tap the "iCloud" tab. Christine Kopaczewski/Business Insider

4. Here, you'll see a list of everything that you can sync to your iCloud account from your iPhone or iPad. Scroll down to "Messages" and make sure the switch next to it is flipped on (it'll be green).

Switch on the "Messages" button if it isn't enabled. Christine Kopaczewski/Business Insider

5. Go back to the main "Settings" page by clicking on "Apple ID" in the top left corner and then click "Settings" in the top left corner.

6. Scroll down and click on "Messages."

7. Tap "Sync Now" to sync your iMessages to the iCloud.

You'll now be able to send iMessages from your Mac and seamlessly continue your conversation on your iPhone or iPad.

Wireless printing has been around for years, and I couldn't possibly count how many articles, emails, pictures, and spreadsheets I've printed using it, but I'm still impressed by the technology.

It's comforting to know, though, that even in the days of rapid wireless printing, you can still physically connect a computer to a printer for offline printing as well.

To print from a Mac, there are just a few simple steps and a few quick keyboard commands or mouse clicks to master before you'll be ready to start.

How to print wirelessly from a Mac

Assuming your computer and printer are already connected, then printing from a Mac is pleasantly simple. Once you have the document, webpage, picture, or other type of file you wish to print selected, just:

1. Hit "Command + P," or click the word File from the top taskbar and then select "Print..."

2. In the popup window, check your settings and, if they're what you want, click print.

And that's it. Unless that nearby printer isn't yet setup with your computer.

If you don't see a printer available (or at least not the printer you want to use), on the Print popup window, click the taskbar next to the word Printer, then select "Add Printer..."

If your preferred printer isn't in the list, click "Add Printer." Steven John/Business Insider

The computer should then be able to locate any printers nearby that are on the same Wi-Fi network. If your printer doesn't appear, then go to the printer itself and check its settings (this might require the use of an app) and make sure it's turned on, online, and on the right network.

Your Mac should find any printer on the same network. Steven John/Business Insider

If all that fails, or if you don't have a Wi-Fi connection, you can always connect to the printer through a wired connection.

How to print from a Mac with a USB cable

Before you print via a wired connection, make sure your Mac is up-to-date software-wise; this will save time, letting your computer quickly identify the printer you're about to connect. For info on how to do this, check out our article, " How to manually update your Mac computer."

1. Connect the USB cable to the printer, then plug it into your Mac.

2. Hit "Command + P" or click File, and then Print…, and the wired printer should be set as your default choice. Go ahead and print.

If you are prompted to download more software, go ahead and do it. And if your computer can't handle the same connection as the Mac, you can buy a multiport adapter to allow a USB output to connect to your Mac's USB-C (or other) input.

Andy Fastow, Enron's ex-CFO, wants to prevent the next Enron.

Yes, you heard that right. Nearly 20 years after the energy firm collapsed after being involved in one of the biggest accounting frauds in history, Fastow is an investor and consultant for data analytics company KeenCorp. The Dutch firm has created software that analyzes word choice and tone in emails sent by employees. The goal is to notice changes in morale which may pose a risk to the company.

Fastow spoke with Business Insider's podcast "Household Name" about how a trove of Enron's emails, including his own, brought him to KeenCorp.

The story begins in 2003, after Fastow was indicted by a federal grand jury a year prior and before he pled guilty to two counts of wire and securities fraud in 2004. The Federal Energy Regulation Committee (FERC) released over 500,000 emails sent by the 150 top people at Enron. The emails were collected during an investigation into energy market manipulation. FERC had begun to trawl through the emails but they couldn't read through such a large number of emails, according to ex-regulator Pat Wood. They thought that ordinary people would look through the emails for more evidence of wrongdoing, but they were instead purchased and catalogued by researchers.

The emails, known as the Enron Corpus, remain one of the largest public databases of real emails available. The Corpus was used for groundbreaking research into machine learning, email filtering, and gender bias as well as an early training ground for products like Siri and Gmail's smart compose.

Fastow had been giving speeches about the pitfalls of corporate corruption since leaving prison in 2011, when the Corpus made its way back into his life. Andy Fastow told "Household Name" how a 2016 speech in Amsterdam connected him with KeenCorp.

KeenCorp had used the Corpus to train its software, but its algorithm had one problem: its metric showed increasing tension at Enron as it unraveled, but there was also an earlier, unexplained rise that the software couldn't explain.

"And the problem was they couldn't explain why it had happened," said Fastow. "And I looked at it and I asked them the dates of the movement in the data and these dates corresponded exactly with the approval of the structured finance deal that I put in place, that I was responsible for, that ultimately became the focus of the Wall Street Journal and the SEC 30 months later."

He told "Household Name" that he originally had privacy concerns about KeenCorp, but saw that its positive impact on the workplace outweighed his concerns. Fastow joined KeenCorp as an investor and a consultant shortly afterwards. KeenCorp now has multiple large clients, according to Fastow, including companies within construction, finance, data management and online retail .

Fastow is convinced that KeenCorp could prevent another Enron in the future.

"If they had seen this KeenCorp the next day ... I believe the board would have reconsidered their decision," said Fastow. "And history would have been very different if they had reconsidered that decision."

Ah, the mighty PDF! The letters stand for Portable Document Format, which refers to a file type easily shared by various operating systems and types of hardware. This ease is due to the fact that PDFs are locked files; they are essentially an image of a file, rather than being text, graphics, or any other media that are readily manipulated.

This means the same PDF can be opened and viewed just as easily on a Mac as on a PC. But it also means that should you want to edit, say, your resume, you're stuck if the file in question is a PDF. That is, you're stuck until you convert the PDF into a Word document that will let you edit it freely.

Converting PDFs to Word files on a Mac is easy if you use a free Google Docs application. And it's even easier if you buy one of several types of software with conversion capabilities.

How to convert PDFs to Word on Mac with Google Docs

Note: This method will work best with PDF documents that are primarily text-based.

1. While logged into your Google account, navigate to Google Docs and create a new document.

2. Click "File," then select "Open" from the drop down menu.

Click "Open" in the dropdown menu. Steven John/Business Insider

3. Find the PDF in question on your computer and open it in Google Docs.

4. Click "File," then select "Download As" and choose "Microsoft Word (.docx)."

You can then download the PDF in a variety of formats. Steven John/Business Insider

The file will now appear in your Downloads folder as a Word document. You should be able to open it and edit the text and graphics as normal.

How to convert PDFs to Word by copying and pasting text

This is a decidedly low-tech technique, but if the PDF in question is all text, it usually works. Simply highlight the text to be copied from the PDF, then hit "Command + C" to copy it. Open a blank Word doc and hit "Command + V" to paste and... there's your text, now in the Word document. Note, however, that there's a good chance the line breaks will appear in weird spots, so you'll have to take the time to fix the formatting.

Using Adobe to convert PDF to Word

If you foresee yourself working with lots of PDFs this year, or if you need to be able to export PDFs with lots of graphics and different types of text blocks, making sure the layout stays intact, then consider spending about $25 on a year-long subscription to Adobe Acrobat Exporter.

Best of all, not only does Acrobat Exporter preserve quality and formatting during PDF export, but it lets you convert a PDF into all sorts of file types, from a Word doc to RTF files, Excel files, and beyond.

There are a ton of gaming mice out there, and they're not all created equal. Logitech is known for its high-quality, comfortable, and highly-functional gaming mice. For a limited time, the much-loved Logitech G602 is on sale on Amazon for a pretty heavy discount. It's $50 off its normal price of $79.99, bringing the total to $29.99.

If you're a gamer, you know the benefit of a great gaming mouse. Having features and functions available to you at a moment's notice can save precious seconds and be the difference between winning and losing a game. Not only that, but a comfortable feel can be important when you play for multiple hours at a time.

The Logitech G602, in particular, is a great mouse. It has a comfortable and ergonomic design, plus it can last up to 250 hours with two AA batteries. The mouse also has 11 programmable buttons, so you'll be able to quickly and easily access functions that you need.

The mouse also has up to a 2,500 DPI resolution, which should make for a smooth gaming experience. Last but not least, it's compatible with Windows Vista and later Windows computers or macOS 10.6.8 or later, so chances are, it works with your computer.

Get the Logitech G602 from Amazon for $29.99 (originally $79.99) [You save $50]

David Cohen and I just released Episode 4 of our Give First podcast.

We interviewed Mary Grove on the origins of Google for Startups & Startup Weekend among other things. Mary has been a long time friend and supporter of Techstars and is currently a partner at Rise of the Rest Seed Fund, the co-founder of Silicon North Stars, and on the Advisory Board for the Techstars Foundation.

David and I are starting to get better at the podcast thing. It’s a new medium for both of us so we are learning and iterating quickly on what makes a good podcast interview. Any feedback – good and bad – is welcome.