Mar
25

What we’ve learned from building 40,000+ links for clients

Amanda Milligan Contributor
Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority.

Since our agency opened in 2012, we’ve learned a lot about how to build quality links through content marketing.

The industry has evolved for a variety of reasons, including Google’s algorithm updates and the state of digital media. We’ve had to change along with them.

Over the years, we’ve completely revamped the way we develop content ideas, report on results, identify pitch targets — everything except for our core belief: a combination of content marketing and digital PR is the best way to build top-tier links.

I want to share three of our biggest insights from our experiences adapting so you don’t have to start from scratch or wonder which of your processes needs an update.

Instead, you can get to building the best backlinks you can.

Building the best links requires original research

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Mar
25

Y Combinator is fast-tracking investments in startups tackling COVID-19

Y Combinator wants to bring more startups through its accelerator that can help with the COVID-19 crisis, and the firm is looking to expedite the pace of its application process so it can put money behind the efforts sooner.

The accelerator’s most recent batch “presented” just last week in a virtual demo day that was adjusted in light of the early outbreak. Just a week later, the situation has progressed substantially, and YC’s team says they are looking to bring in a new class of startups to tackle issues relating to the pandemic.

YC shared some of the new fields it was looking to invest in specifically, which include testing and diagnostics, treatments and vaccines, hospital equipment and monitoring/data infrastructure. Startups that fit the bill will be fast-tracked, funded and tossed into a remote program immediately.

Y Combinator responding to COVID-19. https://t.co/Vx9RWQL3UM

— Michael Seibel (@mwseibel) March 25, 2020

YC is looking for companies that can be helpful, but at the same time it’s looking to invest in businesses that can remain viable post-crisis, the company says on its site:

For a startup to have an impact in time to address the current crisis, it will have to move faster than most people think is possible. This means the founders need to have domain expertise in the area; they also need to have a plan for how to have a significant impact globally in a short timeline. They also need to have a path to building a sustainable business after the crisis is over.

In addition to sharing details about funding new companies, YC also shared a website detailing some of the efforts to help being undertaken by their existing portfolio companies.

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Mar
25

Online marketplace OfferUp raises $120M, acquires top competitor letgo

OfferUp, a top online and mobile marketplace app, announced this morning it’s raising $120 million in a new round of funding led by competing marketplace letgo’s majority investor, OLX Group, and others. As a part of the deal, OfferUp will also be acquiring letgo’s classified business, with OLX Group gaining a 40% stake in the newly combined entity.

Other investors in the new round include existing OfferUp backers Andreessen Horowitz and Warburg Pincus. The funds will be put toward continued growth, product innovation and monetization efforts, OfferUp says.

The round will close with the closing of the acquisition, which is expected to take place sometime in May. To date, OfferUp has raised $380 million.

The acquisition will see two of the largest third-party buying and selling marketplaces — outside of Craigslist, eBay and Facebook Marketplace, of course — become a more significant threat to the incumbents. Together, the new entity will have more than 20 million monthly active users across the U.S. For consumers, the deal means they’ll no longer have to list in as many apps when looking to unload some household items, electronics, furniture or whatever else they want to sell.

“My vision for OfferUp has always been to build a company that helps people connect and prosper,” said Nick Huzar, OfferUp CEO, in a statement about the acquisition. “We’re combining the complementary strengths of OfferUp and letgo in order to deliver an even better buying and selling experience for our communities. OLX Group has unparalleled expertise and clear success with growing online marketplace businesses, so they’ll be a great partner as we continue to build the widest, simplest, and most trustworthy experience for our customers.”

OfferUp also acknowledged that mid-pandemic is an odd time to announce such a deal — especially at a time when the COVID-19 outbreak is affecting its own employees, its partners, and the buying and selling community itself. And this will continue for some time.

However, Huzar positions the deal as one that will allow the business to grow, despite the current state of affairs.

“This news helps us to continue to innovate and grow, in spite of these challenging times, and continue to deliver on that promise,” Huzar noted, in a company blog post.

For now, the OfferUp and letgo apps will remain separate experiences and no disruptions to any sales will be made. Consumers will also be able to download both apps to iOS and Android devices for the time being, too.

But soon, both sets of users will gain access to a larger network of buyers and sellers, along with nationwide shipping options, and trust and safety problems. We understand this will involve allowing users of both sets of apps to see more posts and interact with more buyers and sellers — so some sort of merging of the two networks is at play here. There will be additional changes to improve the user experience for all users in the future, as well, but the company isn’t sharing details on that today.

Letgo is bringing to the table an app with more than 100 million worldwide downloads, so there is a potential to reactivate some of the lapsed users who aren’t currently shopping or selling on its marketplace today. The two apps were often neck-and-neck in terms of their app store category rankings, though on iPhone OfferUp has maintained a slight lead. (See App Store and Google Play charts below.)

However, letgo’s business outside of North America will be separately owned and operated as part of the OLX Group, the companies said.

“Letgo and OfferUp have always shared the same core vision for how large America’s secondhand economy can become — harnessing tech innovation to bring about an extraordinarily positive impact on consumers’ wallets and also on the environment,” said letgo co-founder Alec Oxenford. “Bringing our apps together moves us much closer to that vision,” he added.

Prior to this deal, OfferUp had seen a number of executive departures, including the exit of Engineering lead and VP Peter Wilson in 2017, VP of Product Chloe Harford in 2018, VP of Employee Experience Deb Nielsen in 2018, subsequent VP of Employee Experience Sarah Bilton in 2019, and Chief Experience Officer Jerry Howe in January 2020. CFO Rodrigo Brumana has also left, which was previously unreported. The company’s interim CFO is Chief Growth Officer Ian Fliflet, and OfferUp is actively hiring for a new CFO, we’re told.

Huzar characterizes these changes as part of the challenges with growing a startup and getting the right people into place.

“As the company grows up, so must leaders and so must the culture. I think a lot of times when you’re scaling businesses…you go through evolutions where leaders really need to evolve and change,” he says. “If you look to Bill Carr, for example, our COO, you know he helped build out Amazon Video from nothing to over 2,000 employees. We had nobody in the halls of OfferUp that had seen that scale before,” Huzar added.

There’s some admiration for Amazon’s culture, as well.

“There are clearly things that Amazon has done very well — like their ability to innovate at scale is unbelievable,” Huzar says. “We do think people [who] come out of Amazon have great startup DNA. They’re very scrappy. They dive deep into the business and understand things. They can think big. There’s a lot of value I think from that business that I really appreciate,” he added.

OfferUp also just hired former ChannelAdvisor VP Mark Vandegrift as head of e-commerce this month, as the company focuses on growth and scale.

But not all employees have been on board with these exec shakeups. More than a handful of employee reviews on Glassdoor and chatter on networking app Blind speak to various company culture issues, women being treated inequitably, negative office politics, and attrition — including among senior management.

In addition to the COVID-19 crisis, OfferUp may have needed to merge to scale and compete with the marketplace giants. User growth was slowing, for instance — the userbase was 42 million annual users in 2018 that only grew to 44 million in 2019. Presumably, slower revenue growth had followed. (Huzar declined to speak to current revenue and valuation.)

A combination of OfferUp and letgo could help to strengthen numbers outside of coastal cities, like Seattle, L.A., and Miami, where OfferUp was historically strong. Letgo was stronger in other parts of the country, like the Midwest, Huzar says. OfferUp will also bring its shipping business to letgo, which could be particularly helpful now as people are looking to sell household items for extra cash.

The deal is still subject to regulatory approval. If given, the combined businesses will be operated by OfferUp, headquartered in Bellevue, Wash. Huzar will continue to be CEO of OfferUp and chairman of the board. Oxenford, meanwhile, will join the board and serve as a senior advisor to OLX Group and Prosus.

Because the deal is still in the process of closing, the companies can’t speak to any team changes, including potential layoffs as a result of overlapping positions or other redundancies, we’re told.

Updated 3/25/20, 4:00 PM ET with additional quotes and background, following Huzar interview. 

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Mar
24

1Mby1M Virtual Accelerator Investor Forum: With Matt Carbonara of Citi Ventures (Part 2) - Sramana Mitra

Sramana Mitra: There’s a lot of stuff that you said that we can double-click down on. Can you talk us through a case study of a company that you’ve invested that found significant go-to market...

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Original author: Sramana Mitra

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Mar
24

Thursday, March 26 – 478th 1Mby1M Mentoring Roundtable for Entrepreneurs - Sramana Mitra

Entrepreneurs are invited to the 478th FREE online 1Mby1M mentoring roundtable on Thursday, March 26, 2020, at 8 a.m. PDT/11 a.m. EDT/4 p.m. CET/8:30 p.m. India IST. If you are a serious...

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Original author: Maureen Kelly

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Mar
24

Alteryx Delivers Excellent Revenue Growth - Sramana Mitra

According to a recent report, the global market for Big Data and Business Analytics is expected to grow 15% annually to $512.04 billion by 2026 from $171.39 billion in 2018. Alteryx (NYSE: AYX) is a...

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Original author: MitraSramana

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Mar
24

Formlabs Covid-19 Support Network

My friends at Formlabs have launched a Formlabs Covid-19 Network and are working on numerous 3D printable solutions for the crisis. As of this morning, 800 people have already signed up to participate.

My premise around 3D printers when we made our first investment in 2010 in MakerBot was that ultimately everyone would want a 3D printer on their desktop. I thought this was especially true in prototyping, experimentation, and emergency situations.

Given the Covid-19 pandemic, my sense is that every hospital in the world should have multiple 3D printers. New 3D designs for the crisis, ranging from conversion kits to face shields to masks to respirator parts, are appearing daily.

Makers are rallying around this. In addition to the Formlabs Support Network for COVID-19 Response, I just joined the Make4Covid community of makers working on 3D printed medical equipment for Colorado healthcare professionals.

It’s awesome to me to see all of these efforts spinning up around innovation in this crisis. If you have other 3D printer related initiatives that you are aware of, please put them in the comments.

Original author: Brad Feld

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Mar
24

Thought Leaders in Cloud Computing: Chris Nguyen, CEO of LogDNA (Part 2) - Sramana Mitra

Chris Nguyen: There are trends that are happening today that provide value for LogDNA. One is the amount of data is growing exponentially. It is huge. Trend number two is that data is fragmented....

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Original author: Sramana Mitra

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Mar
24

Imatag inserts invisible watermarks to track images around the web

Meet Imatag, a French startup that has been working on a watermarking product. Watermarking is nothing new, but the company has found a way to mark images even if they are resized, cropped, edited or compressed.

Many photographers and brands watermark their photos so that you can see who’s the original source when the photo gets re-uploaded around the web and on social networks. But it’s not perfect. If you put a tiny logo in a corner, you can just crop the photo to leave the logo out of the photo.

Stock photo databases, such as Getty and Shutterstock, put a gigantic logo in the middle of the photo so that’s it’s literally unusable if you don’t have the right licensing rights.

Imatag takes a different approach. When you mark a photo, individual pixels are modified all around the image so that you can’t notice it when you compare it with the original shot. When you modify a photo, some pixels will be modified, but not all. This way, you can always find the watermark again.

“It’s not a good idea to modify colors directly. You have to start with grayscale analysis and that’s what we do,” co-founder and CEO Mathieu Desoubeaux. “We apply psychovisual masks to make sure that you can’t see it with human eyes.”

Imatag assigns a signature with each photo that it processes. By following the same process, you can just compare the signatures of multiple shots to see if they come from the similar source.

The startup goes one step further and offers a service for multiple use cases. With Imatag Monitor, the company monitors your images on the web to see where they appear.

Some clients use it to fight back against illegal use, such as photo agencies. But brands also use it to see if product shots appear on social networks for instance. They don’t want to refrain people from sharing those photos, but they want to monitor the response to a new product.

Imatag also works with smartphone manufacturers or car makers so that they can identify leaks before an official announcement. When you send photos of a new smartphone to various retailers, you can tag them with Imatag. This way, you can trace back the source of a leak in case your product shots start leaking.

Imatag lets you integrate their watermarking technology in your image flow if you’re dealing with a high volume of photos. Companies who don’t work with a lot of images can just use Imatag’s website directly.

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Mar
24

Elon Musk said he sourced 1,255 ventilators from China and shipped them to Los Angeles as US worries about a shortage in the face of coronavirus

Tesla and SpaceX CEO Elon Musk said in a tweet on Monday that he sourced 1,255 ventilators and shipped them to Los Angeles in order to help medical facilities in the US facing shortages due to coronavirus. "China had an oversupply, so we bought 1255 FDA-approved ResMed, Philips & Medtronic ventilators on Friday night & airshipped them to LA," Musk said, confirming news that he helped deliver 1,000 ventilators to California. Experts have warned that America faces a shortage of critical supplies in the months ahead as the number of coronavirus cases continues to grow. Visit Business Insider's homepage for more stories.

Tesla and SpaceX CEO Elon Musk said in a tweet on Monday that he sourced 1,255 ventilators and shipped them to Los Angeles, as hospitals and medical facilities around the US face shortages due to the coronavirus outbreak.

California Gov. Gavin Newsom said in a press conference on Monday that Musk has delivered 1,000 ventilators to help California hospitals treat patients infected with COVID-19, the disease caused by the novel coronavirus. As of Monday evening, California had 2,203 confirmed coronavirus cases and 43 deaths. 

"I told you a few days ago that [Musk] was likely to have 1,000 ventilators this week," Newsom said. "They've arrived in Los Angeles... It was a heroic effort."

Scott Wapner, host of CNBC's Halftime Report, posted news of Newsom's announcement on Twitter.

"California Gov Newsom says @elonmusk delivered 1,000 ventilators to the state today. Just Wow," Wapner tweeted.

Several Twitter users responded to Wapner's tweet and questioned the legitimacy of Musk's efforts.

Musk responded, saying that he did, in fact, buy 1,255 ventilators from China because they "had an oversupply." 

—Elon Musk (@elonmusk) March 24, 2020

 "If you want a free ventilator installed, please let us know!" he wrote.

"Thanks Tesla China team, China Customs Authority & LAX customs for acting so swiftly," he added in a follow-up reply.

Musk has recently discussed the possibility of producing ventilators in his Tesla factory on Twitter in the event of a shortage.

"We're working on ventilators, even though I think there will not be a shortage by the time we can make enough to matter," Musk wrote on Thursday.

Experts have warned that America faces a shortage of critical supplies in the months ahead as the number of cases continues to grow. 

Ventilators are key in treating a respiratory illness like COVID-19. A February report from the Center for Health Security at Johns Hopkins found that the US had about 170,000 ventilators, with 160,000 ventilators ready for use in hospitals along with about 8,900 held in a national reserve.

One expert estimated that about 1 million Americans may need ventilator treatment during the coronavirus outbreak, straining the country's resources even if all those cases do not overlap. Shortages of other medical gear like masks have already started to affect US hospitals.

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Original author: Rosie Perper

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Sep
17

Defy Partners leads $3M round into sales intelligence platform Aircover

Tesla CEO Elon Musk. Steve Nesius/Reuters

Good morning! This is the tech news you need to know this Tuesday.

Hackers tried to infiltrate the World Health Organization, the latest in a string of cyberattacks aimed at health officials during the coronavirus pandemic. WHO Chief Information Security Officer Flavio Aggio said the identity of the hackers was unclear, but the effort was unsuccessful. Tech billionaires including Tim Cook, Elon Musk, and Mark Zuckerberg promised 18 million masks to fight COVID-19. Panic buying means masks are in short supply even for hospital staff, so much so that the Center for Disease Control and Prevention (CDC) said last week that as a last resort healthcare workers should use a bandana or scarf.Microsoft canceled its Inspire partner conference 'as an in-person event' due to coronavirus crisis. The decisions follows Microsoft's earlier cancelation of its Build developer conference, which it moved it to an online-only event.Amazon Prime deliveries are delayed for as much as a month as the company shifts to focus on coronavirus. Customers ordering items deemed "non-essential" during the ongoing coronavirus pandemic are seeing delivery dates up to a full month away.SoftBank-backed real estate brokerage Compass just slashed 15% of staff as coronavirus hits the housing market. An email to staff reviewed by Business Insider also revealed other cost cutting measures, including a 25% reduction in the executive team's salary and CEO Robert Reffkin reducing his salary to $0.Elon Musk has delivered 1,000 ventilators to help California hospitals treat COVID-19 patients, according to Gov. Gavin Newsom. Musk has repeatedly downplayed the severity of the coronavirus pandemic, but said last week that his factories would produce ventilators, "if there's a shortage."  An Amazon's Oklahoma City general manager told employees in a voicemail on March 23 that an Amazon fulfillment center worker in the city was diagnosed with coronavirus. Amazon is working with the local health department to determine what the effect may be on other employees, according to the voicemail shared with Business Insider. As startups face layoffs and cash freezes, will-writing startup Farewill is hiring extra staff to deal with an increased demand for its service. The firm finds itself in the unusual position of trying to hire 15 to 20 new staff to cope with a spike in demand, in part thanks to older customers now being unable to access high-street services.Airbnb hosts are furious that the company is sticking them with the cost of letting guests cancel due to the coronavirus crisis. Many say their business have been hit hard by the change Airbnb made; some say they can only last a few months without the money they make from Airbnb, because it represents the bulk of their income.Amazon is offering some kids movies and TV shows for free as families stay inside amid the coronavirus outbreak. Shows like "Daniel Tiger's Neighborhood" and movies like "Shrek Forever After" are now available to stream for free on Amazon's Prime Video service. 

Have an Amazon Alexa device? Now you can hear 10 Things in Tech each morning. Just search for "Business Insider" in your Alexa's flash briefing settings.

You can also subscribe to this newsletter here — just tick "10 Things in Tech You Need to Know.

Original author: Shona Ghosh

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Oct
19

October 25 – 420th 1Mby1M Mentoring Roundtable for Entrepreneurs - Sramana Mitra

Microsoft is canceling its annual partner conference Inspire "as an in-person event" due to the coronavirus crisis.

"The safety of our community is a top priority," reads a post on the company's website on Monday, the day before registration was set to begin. "In light of health safety recommendations from public health authorities, we will not be holding Microsoft Inspire 2020 as an in-person event. We are exploring alternative ways to bring our partner community together to connect and learn. Stay tuned for more details to come."

Inspire was planned for July 19 to 23 in Las Vegas. Microsoft didn't say how many people it expected at the conference in 2020, but it said more than 130,000 total attendees have visited the conference in the past decade.

Microsoft earlier this month canceled its Build developer conference and moved it to an online-only event.

Microsoft last week held the company's first-ever all-remote town-hall employee meeting due to the coronavirus crisis. According to a leaked excerpt from the meeting obtained by Business Insider, CEO Satya Nadella gave a rousing speech asking employees to do their part to address the coronavirus crisis – whether or not it's in their job descriptions.

Are you a Microsoft employee? Contact this reporter via email at This email address is being protected from spambots. You need JavaScript enabled to view it., message her on Twitter @ashannstew, or send her a secure message through Signal at 425-344-8242.

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Original author: Ashley Stewart

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Oct
28

Pioneer In Skirts Sizzle Trailer

Tesla and SpaceX CEO Elon Musk has followed through on his promise to deliver 1,000 ventilators to help California hospitals treat patients diagnosed with COVID-19, Governor Gavin Newsom said during a press conference Monday.

"I told you a few days ago that [Musk] was likely to have 1,000 ventilators this week," Newsom said, adding: "They've arrived in Los Angeles... It was a heroic effort."

Last week, after Newsom said he had spoken with a "well-known entrepreneur" about ventilators, Musk hinted that plans for production were already underway at Tesla factories, tweeting: "We're working on ventilators, even though I think there will not be a shortage by the time we can make enough to matter."

Musk has repeatedly downplayed the severity of the coronavirus pandemic, calling the panic surrounding it "dumb" and falsely claiming that children are "essentially immune" to the virus, despite evidence to the contrary. Musk also initially hedged his promise about producing ventilators just minutes after making it, speculating that there wouldn't be a shortage after all — also flying in the face of experts' predictions.

A February report from the Center for Health Security at Johns Hopkins estimated the US has about 160,000 ventilators ready for use in hospitals, with another 8,900 held in a national reserve. But one expert warned that, as the virus continues to spread across the US, one million Americans could need the life-saving devices.

In response to that potential shortage, General Motors and Ford have both said they will help produce ventilators as various sectors of the US economy reconfigure themselves to help meet the surging demand for medical supplies.

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Original author: Tyler Sonnemaker

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Oct
28

Translating startup-speak for the corporate buyer

An Amazon's Oklahoma City general manager told employees in a voicemail on March 23 that an Amazon fulfillment center worker in the city was diagnosed with coronavirus.The infected associate last was at the OKC1 fulfillment center on March 18, according to the voice memo.Amazon is working with the local health department to determine what the effect may be on other employees, according to the voicemail shared with Business Insider. One supply chain professor warned in a recent interview with The Atlantic that the effect of more Amazon employees getting diagnosed with coronavirus could be "catastrophic" considering the amount of people and goods they interact with — particularly amid a historic boost in online order.Amazon did not immediately respond to a request for comment. Visit Business Insider's homepage for more stories.

An Amazon employee at one of the mega-retailer's Oklahoma City fulfillment centers was diagnosed with coronavirus, according to a voice memo shared with employees in the area and obtained by Business Insider. 

On Monday evening, the workers in Amazon's Oklahoma City region received a voicemail from the general manager, Vikrant Ahuja, in which he said that an associate at OKC1, the name of that fulfillment center, is receiving medical care for a coronavirus diagnosis.

The infected associate last was at the OKC1 fulfillment center on March 18, Ahuja said. He added that Amazon is working with the local health department to determine what the effect may be on other employees.

Amazon did not return Business Insider's multiple requests for comment. A representative from the Oklahoma City-County Health Department told Business Insider, for privacy reasons, that they do not "confirm nor deny specific details of cases of COVID-19, with the exception of notifying other persons who might be exposed to a specific confirmed case."

Thank you for your inquiry. To protect private health information, we do not confirm nor deny specific details of cases of COVID-19, with the exception of notifying other persons who might be exposed to a specific confirmed case. 

This is the second-known Amazon fulfillment worker to be diagnosed. Amazon confirmed the first case — an associate in Queens, New York — on March 18 to The Atlantic. 

Recent studies show just how damaging coronavirus can be. About 0.1% of people who get the seasonal flu die, but the coronavirus' death rate is now at about 3.4%. Even those who recover from coronavirus may have 20% to 30% less lung capacity, causing survivors to gasp for breath while walking, doctors in Hong Kong have found. 

Amid the outbreak of the novel coronavirus, which has infected 41,000 people in the US and killed more than 500, Amazon has seen online orders balloon as more Americans depend on the company for bottled water, cleaning supplies, and other essentials. Many are staying at home under government order or advisement, so they're relying on e-commerce more than ever.

In order to keep goods moving, Amazon is hiring an extra 100,000 warehouse workers and boosting pay by $2 an hour. 

The Seattle-based retail giant is also suspending shipments of all nonessential products to its warehouses as a way to deal with the increased workloads. Amazon will focus on shipping out medical supplies, household staples, and other high-demand products to its warehouses until April 5.

But the consequences of Amazon warehouse workers having the coronavirus, which can take up to two weeks to exhibit symptoms, could have a frightening chain effect on the millions of Americans who buy from Amazon yearly. 

The coronavirus could jump from a warehouse associate to a driver, who then may interact with a customer, or those employees may infect each other while at work, according to Dale Rogers, who is a professor of supply-chain management at Arizona State University. Rogers told The Atlantic's Olga Khazan that these interactions "could be catastrophic."

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Original author: Rachel Premack

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Oct
29

Catching Up On Readings: IT Spending 2019 - Sramana Mitra

Amazon sent Moncler jackets that cost $600 per unit last week to VIP guests of a private event called MARS after cancelling it due to the coronavirus.MARS is separate from re:MARS, the robotic event that's open to the public.Amazon's spokesperson said the gifts were purchased well in advance of MARS's cancellation, and were meant to be given to the guests anyway, as event attendees receive a gift bag of several items every year.Amazon CEO Jeff Bezos was not personally involved in the decision to send the gift to MARS guests, the spokesperson said.The gift is unusually generous for Amazon, a company known for its frugal work culture.It's also a reminder of the two-class system — high-paid knowledge workers and low-wage blue collar workers — that Amazon's business is built upon.Visit Business Insider's homepage for more stories.

Amazon warehouse workers on the frontlines of the coronavirus crisis won a long-fought battle this month when the company agreed to provide some of them with paid time off benefits. 

Around the same time, another group of people connected to Amazon received an unexpected surprise in the mail: A stylish winter jacket from Moncler, a French luxury ski-wear brand known for jackets with price tags that can reach thousands of dollars.

The jackets were sent to VIP guests of a private Amazon event called MARS, short for Machine-Learning, Home Automation, Robotics, and Space exploration, Business Insider has learned. MARS is an invitation-only event that started in 2016, in which CEO Jeff Bezos mingles with some of the most high-profile leaders in the robotics and space industries.

"As we'll miss seeing you in person this year, sending our warmest regards. Be well! MARS 2020 Team," Amazon's team wrote in a note for the gift. 

MARS, which was scheduled to take place from March 15 to 18, was cancelled a few weeks ago because of the coronavirus outbreak.

An Amazon spokesperson told Business Insider that the jackets were purchased well in advance of the event's cancellation, as they were supposed to be given as part of the event's gift bag that goes to all MARS guests every year. Bezos was not involved in the decision to send the jackets, customized with a MARS logo, which Amazon said had a cost of $600 each.

A Moncler winter jacket (not the one that Amazon gave away as gifts). Moncler.com

The jackets were shipped on March 18 — two days after Amazon announced it was temporarily raising hourly wages for warehouse and delivery workers by $2, according to the spokesperson.

At a time when Amazon's warehouse workers are in the spotlight for working long, grueling hours in conditions some say are unsafe, the Moncler jackets are salient example of the two-class system that underpins Amazon's business empire, as well as much of today's so-called gig economy. That divide - between well-compensated "knowledge workers" and low-wage blue collar workers — is likely to come into starker relief as the coronavirus threat sends one group to work in the shelter of their homes while the other continues to report to the workplace. 

To be sure, Amazon is hardly unique in giving away special gifts and freebies to VIPs and business partners. From sports stadium box seats to branded fleece vests, giveaways are standard practice in the corporate world. Still, the Moncler jackets are a cut above the average schwag, and seem an unusually generous act of giving for Amazon, a company known for its frugal work culture.

Amazon announced the temporary raise for warehouse and delivery workers last week only after calls for better pay grew and workloads increased following the coronavirus pandemic. On Monday, it also rolled out paid time off across all warehouses following months of pressure from its employees, according to Buzzfeed. Some of Amazon's warehouses famously failed to install air-conditioners in the past until a local news investigation found workers had been falling ill.

Meanwhile, sellers that account for more than half of the products sold on Amazon's marketplace often complain about the lack of communication and clarity in policy changes. Following last week's announcement to block new shipments of non-essential products to its warehouses, sellers have expressed confusion about what products are still accepted. Even in Bezos's letter to employees on Saturday, his first public response to the coronavirus pandemic, there was no mention of the sellers.

The jackets appear to have shipped relatively quickly, despite the supply chain issues and shipment delays Amazon is experiencing due to the coronavirus. That may be because Amazon didn't ship them out of their own warehouses. One person who received the Moncler jacket told Business Insider that the gift didn't arrive in an Amazon box.

Original author: Eugene Kim

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Mar
24

Airbnb hosts are furious that the company is sticking them with the cost of letting guests cancel due to the coronavirus crisis

Property managers who list accommodations on Airbnb are upset that the company overrode their policies in response to the coronavirus epidemic and allowed travelers to cancel their reservations and get full refunds.They're unhappy they're having to bear the vast majority of the cost of the refunds, even though they didn't have a say in the decision.Many say their business have been hit hard by the change Airbnb made; some say they can only last a few months without the money they make from Airbnb, because it represents the bulk of their income.For many property managers, the money they make from the service goes to pay mortgages, utility bills, maintenance.Visit Business Insider's homepage for more stories.

Airbnb likely pleased lots of travelers when it announced earlier this month that it would allow customers to cancel reservations anywhere around the globe for the time being due to the coronavirus pandemic and get a full refund. 

But in making that guest-friendly move, it infuriated plenty of property managers who offer accommodations through its service.

Hosts told Business Insider their bookings have been almost entirely wiped out following the change, as travelers have cancelled reservations en masse. Many of the property managers are entrepreneurs or small business owners for whom their Airbnb rentals are their main source of income. With the move, they charge, they're having to pay the price of a policy they had no part in deciding; indeed Airbnb's change to its cancellation policy overrode their own cancellation policies, many of which were much stricter.

"This is a free travel insurance policy at our cost," said Evan Lohr, who manages three Airbnb properties in Santa Cruz, California. "It's much harder for us. It's not really equitable."

An Airbnb representative declined to offer an on-record statement. Last week, in an open letter to its hosts, Airbnb's founders said the company was working "day and night" to come up with a plan to help them.

"The last few days have been incredibly challenging and confusing for everyone," the founders said. "We are going to get through this crisis as partners," they continued, "our success is dependent on the success of you, our hosts."

Airbnb overrode hosts' cancellation policies

Airbnb acts as a kind of eBay for travel accommodations, pairing travelers with property managers offering apartments, houses, and other places to stay in particular areas. The company typically allows hosts to set their own prices and terms, including those covering cancellations.

But Airbnb's own terms include an "extenuating circumstances" clause that allows guests to cancel in certain situations — even when hosts' policies otherwise wouldn't allow it. Initially, the company allowed property managers to decide how to handle cancellations due to the coronavirus outbreak.

As the pandemic spread around the world, though, Airbnb repeatedly modified its extenuating circumstances policy, giving guests increasing latitude to cancel their reservations. A little more than a week ago, it announced that it would allow all guests to cancel reservations if they were made on or before March 14 and were for bookings that were set to begin on or before April 14.

The company was under pressure to make some kind of move to accommodate travelers. Even before the disease was officially declared a pandemic, many people were feeling that it was unwise or unsafe to travel. Since the pandemic declaration, the US Centers for Disease Control and Prevention has urged Americans to limit their social interactions to prevent the further spread of the disease, and a growing number of states have ordered their residents to stay at home.

The hosts who spoke with Business Insider understood the seriousness of the outbreak and the reasons why travelers were cancelling. Indeed, many of them had already started offering full refunds to guests who cancelled, despite their strict cancellation policies.

But they were unhappy that Airbnb hadn't talked with them about how to handle the crisis, and that it essentially acted unilaterally.

"Basically, they just cut our hands off," said Alba Jones, who manages Airbnb properties in Berkeley, Richmond, and El Cerrito, California, and another in Puerto Vallarta, Mexico. "We had no say in the matter."

Hosts are taking a big hit from cancellations

Airbnb takes about 12% of the amount that guests pay in the form of commissions and service fees. When guests cancel, the company is refunding those fees to them. But that means that about 88% of the money that's returned to travelers is coming out of property managers' pockets.

Many property managers have policies that only offer guests a partial refund if they cancel anytime after the first few days after they make a reservation. Given that Airbnb overrode those policies, many feel the company ought to absorb more of the cost of refunding the money to guests — or pass along some of those costs to guests.

"They just left hosts completely out to dry," said Linda Misner, who rents out a house in Tampa, Fla., on Airbnb. "There should have been some compensation for hosts that lost all this business."

Airbnb reportedly has some $3 billion in the bank. But given the sheer amount of bookings made through its service, and the fact that most of the revenue from them goes to hosts, its business model means it can't really afford to reimburse hosts for any sizable portion of their lost revenue without being in danger of running out of money itself in a matter of months.

So the company is passing that cost along to hosts. And Misner and other property managers say the hit they've taken since Airbnb made its cancellation policy change has been huge.

Lohr, who gets most of his income from Airbnb rentals, said the three properties he manages were booked through March and most of April. Most of those bookings are gone now, with many guests waiting until the last minute to cancel. Many of those cancellations happened before California announced a statewide shelter-in-place order late last week.

Before the outbreak, the house listed by Misner was booked for much of the following two months, she said. In recent weeks, there have been no new bookings and nearly all of her existing reservations have cancelled following Airbnb's policy change.

Meanwhile, Keith Dorsey, who gets about 80% 0f his income from managing a handful of Airbnb properties in Atlanta with his wife, said he's lost track of the number of cancellations he's received since Airbnb changed its policy.

"To maintain my sanity, I stopped counting," Dorsey said. "It was too much."

Mortgages aren't discretionary

What's worrisome to the property managers is that while their properties are no longer generating revenue, they still have ongoing expenses — mortgages or rent payments, utilities, cleaning costs, and maintenance. Travel is frequently a discretionary expense made with disposable income, they argue, and airlines, hotels, and other travel companies typically don't give full refunds for last-minute cancellations.

By contrast, the money the hosts make off guests' discretionary income goes to pay bills that are anything but optional, they say.

"My mortgage payment is not discretionary," said Victoria Kay, who rents out a room and the basement of her Knoxville, Tenn., house on Airbnb.

Some said they could only last a few months without their Airbnb income.

Dorsey's taken advantage of programs that have allowed him to push back his car payment and the payment of another loan. He also has some savings he can tap into. Even so, 90 days is about his limit for how long he can last without his Airbnb business.

After 90 days, "I would probably be facing an eviction myself," he said.

Last week, Airbnb sent a letter to Congress urging the body to offer loans and tax relief to property managers of short-term rental properties who list on its site and others. But several of the hosts who spoke with Business Insider were unimpressed with the company's legislative push. The loans and the credits wouldn't replace their lost revenue, they said. And Airbnb's letter seemed to be an attempt by the company to try draw attention away from how it had undermined their business.

"I don't think saying you're going to ask Congress to offer you some loans is a way to appease hosts who are losing everything," Misner said.

Got a tip about Airbnb? Contact Troy Wolverton via email at This email address is being protected from spambots. You need JavaScript enabled to view it., message him on Twitter @troywolv, or send him a secure message through Signal at 415.515.5594. You can also contact Business Insider securely via SecureDrop.

 

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Original author: Troy Wolverton

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Mar
23

Oura partners with UCSF to determine if its smart ring can help detect COVID-19 early

Startups continue to find new ways to contribute to ongoing efforts to fight the global spread of COVID-19 during the current global coronavirus pandemic, and personal health hardware-maker Oura is no exception. The smart ring startup is working with the University of California, San Francisco (UCSF) on a new study to see if its device can help detect early physiological signs that might indicate the onset of COVID-19.

This study will include two parts: Around 2,000 frontline healthcare professionals will get Oura rings to wear during the study. The rings track a user’s body temperature continuously, as well as their sleep patterns, heart rate and activity levels. Fever is a common and early symptom that could indicate COVID-19, and a continuously updated body temperature reading could detect fever very early. That’s not enough to confirm a case of COVID-19, of course, but the purpose of the study is to determine whether the range of readings Oura’s ring tracks might, taken together and with other signals, be useful in some kind of early detection effort.

There’s good reason why researches believe that Oura could be used in early detection: An Oura user in Finland claims the ring alerted him to the fact that he was ill before he was displaying any overt symptoms of the virus, prompting him to get tested (relatively easy in that country). Test results confirmed that while asymptomatic, he had indeed contracted COVID-19. As a result, UCSF researcher Dr. Ashley Mason hypothesizes that the Oura ring could anticipate COVID-19 onset by as many as two to three days before the onset of more obvious symptoms, like coughing.

Being able to detect the presence of the virus in an individual early is key to global containment efforts, but even more important when it comes to frontline healthcare workers. The earlier a frontline responder is diagnosed, the less chance that they expose their colleagues or others they’re working around in close quarters.

In addition to the Oura rings being provided to study participants, the plan is to expand it to include Oura’s general user population, meaning its more than 150,000 global users can opt in to participate and add to the overall pool of available information with their ring’s readings and daily symptom surveys. For existing Oura users, it’s a relatively low-lift way to contribute to the global effort to combat the pandemic — without even leaving the house.

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Mar
23

SoftBank-backed real estate brokerage Compass just slashed 15% of staff as coronavirus hits the housing market

SoftBank-backed real estate brokerage Compass laid off approximately 375 employees, or 15% of its staff, a source familiar with the matter confirmed to Business Insider. An email to staff reviewed by Business Insider also revealed other cost cutting measures, including a 25% reduction in the executive team's salary and CEO Robert Reffkin reducing his salary to $0. Compass was last valued at $6.4 billion, after a $370 million funding round in July 2019 led by SoftBank.Visit Business Insider's homepage for more stories.

SoftBank-backed real estate brokerage Compass just laid off approximately 375 employees or roughly 15% of its staff,  a source familiar with the matter confirmed to Business Insider. 

An email reviewed by Business Insider from co-founder and CEO Robert Reffkin detailed a range of cost-cutting measures the company took before layoffs, including Reffkin lowering his salary to $0 and the executive team lowering their salaries by 25%.

Compass was last valued at $6.4 billion, after a $370 million funding round in July 2019 led by SoftBank. The brokerage had rapidly expanded since it was founded through a strategy of acquiring other brokerages and emphasizing its technology stack. 

Coronavirus has hit the economy hard, with multiple financial institutions predicting it will cause a recession. The real estate brokerage industry is hit doubly hard by the nature of the coronavirus, which requires social distancing that makes it much harder to show, negotiate, buy and sell homes. 

Earlier today, SoftBank announced that it would sell up to $41 billion in assets to reduce debt and to buy back shares. Its stock has plummeted over 50% since mid-February. Bloomberg reported last week that SoftBank was looking to raise an additional $10 billion to cover its portfolio companies that are being battered by the coronavirus. Last week, portfolio iBuyer company Opendoor announced that it would halt any new purchases of homes.

The email noted that Compass has also reduced its Concierge program, which provided 0% interest loans to home sellers to make improvements to their home, by 80%, has paused corporate marketing, and has "halted non-essential project."

Laid off employees were offered severance and were allowed to keep their corporate laptops. Reffkin noted that he hoped to rehire some of the laid-off employees when the economy improves.

"I don't have a crystal ball, but I believe that in 100 days the real estate market will bounce back and our customers, company and country will be climbing its way out of a recession," Reffkin wrote.

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Original author: Alex Nicoll

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Feb
20

473rd Roundtable For Entrepreneurs Starting NOW: Live Tweeting By @1Mby1M - Sramana Mitra

False messages are claiming Netflix is offering free passes during the coronavirus pandemic.A Netflix spokesperson confirmed to Business Insider that the company is not involved in the phony promotion.Netflix has been a common target for phishing schemes that attempt to lure people into giving up their personal data in the past.Visit Business Insider's homepage for more stories.

False messages are circulating on social media and in text messages that claim Netflix is offering free passes to people in isolation during the coronavirus pandemic if they visit a specific link. It's not.

A Netflix spokesperson confirmed to Business Insider that the company is not involved in a promotion to offer free passes around the coronavirus pandemic.

Netflix has been a common target for phishing schemes that attempt to lure people into giving up their personal data in the past. Scammers have tried to lure Netflix users with emails that claim the billing information on their accounts need to be updated, among other tactics.

A few Twitter users posted on Monday about messages they received that claimed Netflix was offering free passes.

"I got this sent to me. Is it true?," one tweet said. "Due to the CoronaVirus pandemic worldwide, @netflix is ​giving free passes for their platform during the period of isolation. Run on the site cause it will end quick!"

The tweet also included a link to a web address where people could allegedly claim the bogus promotion.

—JP (@JessicaPalmeros) March 23, 2020

 

The scheme seems to be circulating via text message. Another user posted a tweet, which has since been deleted, that included an image of a text message with the offer.

Twitter
Original author: Ashley Rodriguez

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Feb
20

473rd Roundtable For Entrepreneurs Starting In 30 Minutes: Live Tweeting By @1Mby1M - Sramana Mitra

SoftBank is selling key assets to buy back stock in an effort to cushion its stock, which has plummeted over 50% since mid-February because of fears over the coronavirus outbreak, the company announced Monday.The company has come under pressure from investors to buy back shares and reassure the public market while its stock and market capitalization continues to slide. The company is also reconsidering its stake in value-destroying portfolio companies, like its notice to WeWork investors warning them that it could back out of its bailout of the embattled company. Visit Business Insider's homepage for more stories.

Japanese technology conglomerate SoftBank is under immense pressure to not repeat history from the dot-com era and go bust. 

The company behind the $100 billion Vision Fund announced Monday that it would sell $41 billion of its assets to cut debt and buy back its shares. Coupled with the buybacks it announced two weeks ago, the sale of its assets would allow SoftBank to retire as much as 45% of its stock.  

It's a necessary move for the investment giant, whose stock ticked up 19% after the announcement — but failed to significantly boost shares back to its former levels.

As the coronavirus outbreak has roiled public markets over the past month, SoftBank has been hit especially hard. Its stock price has plummeted since mid-February, and SoftBank's stock took a 17% dive on Thursday — marking its biggest one-day fall ever, even surpassing the company's stock drop during the dot-com bust, which had briefly wiped away SoftBank CEO's Masayoshi Son's wealth. 

After Monday's rally, SoftBank shares are still down more than 40% from their peak in February.

The gap between the total value of SoftBank's investment holdings and its market capitalization also hit a record 73% last week, according to SoftBank's statement Monday, a worrying sign for investors and analysts alike. 

On top of everything, SoftBank is facing both internal and external pressure from different investors. 

Activist hedge fund manager Elliot Management recently built up a $2.5 billion stake in the company, and has been using it to push for its own changes. Pressure from Elliot was reportedly the impetus for SoftBank's original plan to buy back 7% of its shares, the Wall Street Journal reported earlier this month. 

And the hedge fund Apollo Global Management reportedly placed a substantial short bet against SoftBank bonds back in December, the Financial Times reported Sunday. The hedge fund listed concerns about the company's sizable debt load and exposure to value-destroying startups like WeWork as reasons to be skeptical of the investment giant's future. 

SoftBank's tech investment arm is also in for a tough spell as the coronavirus outbreak has forced much of the world to retreat into quarantine and consequently devastated large sectors of the global economy.

SoftBank still has a 16% stake in Uber, whose stock is still down about 45% because of the coronavirus outbreak. Several of Vision Fund's portfolio companies — like Didi, Grab and Ola — are still private and have no exit strategies. And even DoorDash, which filed for an IPO earlier this year, is expected to face a poor reception on Wall Street because of its money-losing business model. 

Last week, Bloomberg reported that the company sought to raise an additional $10 billion to support its portfolio companies, which were getting slammed as the coronavirus pandemic spread across the US. It's a move unlikely to help SoftBank raise money for its second Vision Fund, which has so far raised a fraction of SoftBank's original estimate. 

But SoftBank is reportedly seeking to shield itself from its portfolio companies' worst losses.

Last week, the Wall Street Journal reported that SoftBank could back away from part of its bailout of the embattled company WeWork, a move that prompted WeWork directors to begin gearing up for an internal battle. 

Original author: Bani Sapra

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