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In 2017, Ironclad founder and CEO Jason Boehmig was looking to raise a Series A. As a former lawyer, Boehmig had a specific process for fundraising and an ultimate goal of finding the right investors for his company.

Part of Boehmig’s process was to ask people in the San Francisco Bay Area about their favorite place to work. Many praised RelateIQ, a company founded by Steve Loughlin who had sold it to Salesforce for $390 million and was brand new to venture at the time.

“I wanted to meet Steve and had kind of put two and two together,” said Boehmig. “I was like, ‘There’s this founder I’ve been meaning to connect with anyways, just to pick his brain, about how to build a great company, and he also just became an investor.'”

On this week’s Extra Crunch Live, the duo discussed how the Ironclad pitch excited Loughlin about leading the round. (So excited, in fact, he signed paperwork in the hospital on the same day his child was born.) They also discussed how they’ve managed to build trust by working through disagreements and the challenges of pricing and packaging enterprise products.

As with every episode of Extra Crunch Live, they also gave feedback on pitch decks submitted by the audience. (If you’d like to see your deck featured on a future episode, send it to us using this form.)

We record Extra Crunch Live every Wednesday at 12 p.m. PST/3 p.m. EST/8 p.m. GMT. You can see our past episodes here and check out the March slate right here.

Episode breakdown:

The pitch — 2:30How they operate — 23:00The problem of pricing — 29:00Pitch deck teardown — 35:00

The pitch

When Boehmig came in to pitch Accel, Loughlin remembers feeling ambivalent. He had heard about the company and knew a former lawyer was coming in to pitch a legal tech company. He also trusted the reference who had introduced him to Boehmig, and thought, “I’ll take the meeting.”

Then, Boehmig dove into the pitch. The company had about a dozen customers that were excited about the product, and a few who were expanding use of the product across the organization, but it wasn’t until the ultimate vision of Ironclad was teased that Loughlin perked up.

Loughlin realized that the contract can be seen as a core object that could be used to collaborate horizontally across the enterprise.

“That was when the lightbulb went off and I realized this is actually much bigger,” said Loughlin. “This is not a legal tech company. This is core horizontal enterprise collaboration in one of the areas that has not been solved yet, where there is no great software yet for legal departments to collaborate with their counterparts.”

He listed all the software that those same counterparts had to let them collaborate: Salesforce, Marketo, Zendesk. Any investor would be excited to hear that a potential portfolio company could match the likes of those behemoths. Loughlin was hooked.

“There was a slide that I’m guessing Jason didn’t think much of, as it was just the data around the business, but I got pretty excited about it,” said Loughlin. “It said, for every legal user Ironclad added, they added nine other users from departments like sales, marketing, customer service, etc. It was evidence that this theory of collaboration could be true at scale.”

Tracy Chou’s resume is impressive. She interned at RocketFuel, Google and Facebook before becoming a software engineer at Quora and Pinterest. She is also a major advocate for diversity within the tech industry, launching Project Include in 2016.

Now, she’s the founder and CEO of Block Party, a platform aimed at making people feel safer on social media platforms.

Obviously, we’re absolutely thrilled to announce that we’ll be sitting down with Chou at TechCrunch Sessions: Justice in early March.

Block Party was born specifically out of Chou’s experience working at places like Quora — building a block button was one of the first things she built after being harassed on the platform. As an advocate for diversity, and a big name in the tech sphere in general, Chou has had her fair share of experience with online harassment.

Chou will join us as part of our Founders in Focus series, talking to us about the process of spinning up and launching Block party, as well as her strategies around growing the business. We’ll also talk through how Chou makes product decisions for a platform like Block Party, which tackles sensitive issues of safety and well-being.

Chou joins an outstanding cast of speakers at TC Sessions: Justice, including Arlan Hamilton, Brian Brackeen and a panel that includes the likes of Netflix’s Wade Davis and Uber’s Bo Young Lee.

The event goes down on March 3, and will explore diversity, equity and inclusion in tech, the gig worker experience, the justice system and more in a series of interviews with key figures in the technology community.

You don’t want to miss it. Get a ticket here.

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The last year has been one of financial hardship for billions, and among the specific hardships is the elementary one of paying for utilities, taxes and other government fees — the systems for which are rarely set up for easy or flexible payment. Promise aims to change that by integrating with official payment systems and offering more forgiving terms for fees and debts people can’t handle all at once, and has raised $20 million to do so.

When every penny is going toward rent and food, it can be hard to muster the cash to pay an irregular bill like water or electricity. They’re less likely to be shut off on short notice than a mobile plan, so it’s safer to kick the can down the road… until a few bills add up and suddenly a family is looking at hundreds of dollars of unpaid bills and no way to split them up or pay over time. Same with tickets and other fees and fines.

The CEO and co-founder of Promise, Phaedra Ellis-Lamkins, explained that this (among other places) is where current systems fall down. Unlike buying a TV or piece of furniture, where payment plans may be offered in a single click during online checkout, there frequently is no such option for municipal ticket payment sites or utilities.

“We have found that people struggling to pay their bills want to pay and will pay at extremely high rates if you offer them reminders, accessible payment options and flexibility. The systems are the problem — they are not designed for people who don’t always have a surplus of money in their bank accounts,” she told TechCrunch.

“They assume for example that if someone makes their first payment at 10 PM on the 15th, they will have the same amount of money the next month on the 15th at 10 PM,” she continued. “These systems do not recognize that most people are struggling with their basic needs. Payments may need to be weekly or split up into multiple payment types.”

Even those that do offer plans still see many failures to pay, due at least partly to a lack of flexibility on their part, said Ellis-Lamkins — failure to make a payment can lead to the whole plan being cancelled. Furthermore, it may be difficult to get enrolled in the first place.

“Some cities offer payment plans but you have to go in person to sign up, complete a multiple-page form, show proof of income and meet restrictive criteria,” she said. “We have been able to work with our partners to use self-certification to ease the process as opposed to providing tax returns or other documentation. Currently, we have over a 90% repayment rate.”

Promise acts as a sort of middleman, integrating lightly with the agency or utility, which in turn makes anyone owing money aware of the possibility of the different payment system. It’s similar to how you might see various payment options, including installments, when making a purchase at an online shop.

The user enrolls in a payment plan (the service is mobile-friendly because that’s the only form of internet many people have) and Promise handles that end of it, with reminders, receipts and processing, passing on the money to the agency as it comes in — the company doesn’t cover the cost up front and collect on its own terms. Essentially it’s a bolt-on flexible payment mechanism that specializes in government agencies and other public-facing fee collectors.

Promise makes money by subscription fees (i.e. SaaS) and/or through transaction fees, whichever makes more sense for the given customer. As you might imagine, it makes more sense for a utility to pay a couple bucks to be more sure of collecting $500, than to take its chance on getting none of that $500, or having to resort to more heavy-handed and expensive debt collection methods.

Lest you think this is not a big problem (and consequently not a big market), Ellis-Lamkins noted a recent study from the California Water Boards showing there are 1.6 million people with a total of $1 billion in water debt in the state — one in eight households is in arrears to an average of $500.

Those numbers are likely worse than normal, given the immense financial pressure that the pandemic has placed on nearly all households — but like payment plans in other circumstances, households of many incomes and types find their own reason to take advantage of such systems. And pretty much anyone who’s had to deal with an obtusely designed utility payment site would welcome an alternative.

The new round brings the company’s total raised to over $30 million, counting $10 million it raised immediately after leaving Y Combinator in 2018. The funding comes from existing investors Kapor Capital, XYZ, Bronze, First Round, YC, Village, and others.

A lot of clients come to us saying they want to be more respected in their space. They know their competitors are trusted and they want the same recognition, if not more.

This feels even more important now after the absolute disaster that was 2020. Consumers and clients alike just want to be able to count on brands and not stress over whether they’re making the right decision.

Marketers seem to know this. When we teamed up with Semrush to explore keyword search data in 2020 related to marketing goals, brand awareness and authority showed steady upward trends.

If you’re one of these marketers, I have some strategies you can use to improve your brand’s authority this year. It can’t happen overnight, but you can start implementing these strategies now to see results over time.

Strategy #1: Get media coverage

Media coverage can build the authority of your brand in a few ways.

For one, it’s hard for people to trust you if they don’t know you exist. Of course, you can pay for ads or kill it on social to get your name out there, but media coverage has other benefits, as well.

When reputable publications and websites reference your brand and link to your site, they’re sending a signal that they trust what you have to say. It’s third-party confirmation that you know what you’re talking about and/or have something to offer.

For example, for our client Stoneside, we surveyed folks to see how many purchased and cared for houseplants in 2020.

The report got coverage on TreeHugger and Simplemost, but it also served as great context for other articles, like HelloGiggles and The Weather Network.

Of course, getting media coverage isn’t easy. You need newsworthy content or an expert opinion to contribute, and you need to know how to pitch it to writers.

Small budget options

Are there industry blogs you can write a guest post for? Are there peers in your industry who are looking for quotes for their content? Start building connections with other industry experts. Cite their work in your content and build a rapport.

For example, I sometimes work with marketing tool brands like Semrush and BuzzSumo because those brands align well with Fractl, as we all work in the same industry.

You can also sign up for HARO, in which journalists post requests to speak to particular types of experts. However, it’s not often you’ll see relevant requests, and even then it’s a toss up whether they’ll reach out to you specifically.

Larger budget options

If you can afford it, a combination of content marketing and digital PR is the way to go. If you have resources internally — marketing folks who are savvy with data analysis and content creation — you can start by seeing if you have any internal data that would be interesting to a wider audience.

We’re less than two weeks away from TC Sessions: Justice 2021, a day-long deep dive into the state of diversity, inclusion and equity in tech. March 3 is your opportunity to hear from and engage with the people who, through entrepreneurship, venture capital, labor organizing and advocacy, are both using and challenging tech to disrupt the status quo for the betterment of all.

This programming-packed day features presentations, breakout sessions and interactive Q&As with the leading movers, shakers and makers who are laser focused on, well, justice. Peruse the agenda and plan your day accordingly.

We’re stoked about showcasing the participating members of our TC Include Program. Do not miss meeting and connecting with these impressive early-stage founders, nominated by our partner founder organizations, Black Female Founders, Latinx Startup Alliance, Startout and the Female Founders Alliance.

TechCrunch, in collaboration with these organizations and VC firms like Kleiner Perkins, Salesforce Ventures and Initialized Capital, provide these young founders with educational resources and mentorship over the course of a year.

What’s more, the TC Include founders will take the virtual stage for a live pitch feedback session with a TechCrunch staffer during the conference. Tune in a get ready to take notes — the advice you hear could help you improve your pitch deck.

We already turned the spotlight on the startups nominated by Black Female Founders, and today we focus on these awesome, early-stage founders in the Female Founders Alliance cohort.

I-Ally: I-Ally is a community-driven app that saves millennial family caregivers time and enables informed decision-making by providing services that fulfill their unique needs. Founded by Lucinda Koza.

Proneer: Proneer is virtual try-on and size-recommendation software that helps reduce returns in apparel retail. Founded by Nicole Faraji.

Tribute: Tribute is the only mentorship platform that creates a continuous learning and development environment by connecting employees together for mentorship using the power of personal stories. Founded by Sarah Haggard.

Cirkled In: LinkedIn for Gen Z students, Cirkled is a 21st century online profile and portfolio platform connecting Gen Z with best-fit colleges, employers and endless win-win opportunities. Founded by Reetu Gupta.

Datacy: Datacy is a consumer to business insights data marketplace. We connect consumers and businesses to enable high-quality, ethical and transparent data exchange. Founded by Paroma Indilo.

We’ll be highlighting the cohorts from the Latinx Startup Alliance and Startout soon, so stay tuned!

TC Sessions: Justice 2021 takes place on March 3. Join this essential discussion, infuse justice into the DNA of your startup and make tech better for everyone. We can’t wait to get started.

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Just because there are no shortcuts to startup success doesn’t mean you have to reinvent the wheel. At TechCrunch Early Stage 2021, a virtual bootcamp experience in two distinct parts, you’ll learn from leading experts across the startup spectrum — including prominent founders ready to share their personal experiences and hard-won advice to help you avoid costly missteps.

Early-bird pricing for passes to TC Early Stage part one (April 1-2) — or dual-event passes (TC Early Stage part 2 takes place July 8-9) — remains in effect for just one more week. Be a savvy shopper — save up to $250 — beat the deadline and buy your TC Early Stage passes by February 27 at 11:59 p.m. (PT).

While both TC Early Stage bootcamps focus on startups in the very early innings, each event will feature different topics, content and experts. You’ll learn or strengthen the core entrepreneurial skillsets every startup founder needs to master — legal issues, fundraising, marketing, growth, product-market fit, tech stack, recruiting, pitch deck teardowns and more.

What’s more, you’ll learn from the best of the best. Here are just two of the featured speakers ready to download serious knowledge in April. We’ll be adding even more (and posting the agenda) in the weeks to come:

Melissa L. Bradley: Co-founder of venture backed Ureeka (a community where small businesses gain unprecedented access to the expertise needed to grow their business), Melissa is also founder and managing partner of 1863 Ventures. A professor at Georgetown University, she teaches impact investing, social entrepreneurship, P2P economies and innovation.Neal Sáles-Griffin: Managing girector of Techstars Chicago and a venture partner for MATH, Neal is an entrepreneur, investor and teacher. In 2011, he co-founded the first beginner-focused, in-person coding bootcamp. He is active in nonprofit and civic engagement across Chicago and in 2018 he ran for mayor. Neal has an undergraduate degree from Northwestern University, where he is an Adjunct Professor teaching entrepreneurship.

We love highlighting the best startups, and we’re devoting day two to that noble cause in the form of an TC Early Stage Pitch-Off! We’re looking for 10 founders who will pitch live onstage for five minutes followed by a five-minute Q&A with a panel of prominent VC judges. The top three founders pitch yet again to a new set of judges — and engage in a more intensive Q&A. Talk about awesome exposure!

Get the essential Pitch-off 411 here (like who qualifies and what the winner receives). Whatever you do, apply here before the deadline: February 21 at 11:59 p.m.

Don’t grind your gears reinventing the wheel. Join us at TC Early Stage 2021 on April 1-2. You have just one week left to score the best possible price. Buy your early-bird pass before the deal ends on February 27 at 11:59 p.m. (PT).

Is your company interested in sponsoring or exhibiting at TC Early Stage 2021 — Operations & Fundraising? Contact our sponsorship sales team by filling out this form.

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A few minutes ago, Amy sent me this to ponder as we head into the weekend after an intense week.

Find meaning. Distinguish melancholy from sadness. Go out for a walk. It doesn’t have to be a romantic walk in the park, spring at its most spectacular moment, flowers and smells and outstanding poetical imagery smoothly transferring you into another world. It doesn’t have to be a walk during which you’ll have multiple life epiphanies and discover meanings no other brain ever managed to encounter. Do not be afraid of spending quality time by yourself. Find meaning or don’t find meaning but “steal” some time and give it freely and exclusively to your own self. Opt for privacy and solitude. That doesn’t make you antisocial or cause you to reject the rest of the world. But you need to breathe. And you need to be.

 – Albert Camus
Notebooks, 1951-1959

I’ve been spending a lot of time with Nietzsche lately. I expect I’ll be adding some Camus to my diet.

The post Finding Meaning appeared first on Feld Thoughts.

Financial institutions are falling behind the tech curve in delivering on the convenience consumers demand, leaving the door wide open for Big Tech companies like Apple, Amazon and Google to become our bankers. In November, Google redesigned its contactless payments service Google Pay, merging the services of traditional banks with the seamless, convenient experience users expect from the likes of Big Tech.

But there’s a catch.

Despite the elaborate smoke and mirrors that Google has put up, one fact remains: Google is an advertising company with ads representing 71% of its revenue sources in 2019.

One must ask: What happens when an advertising company — armed with the terabytes of data points it has harvested from our personal emails, location data, song preferences and shopping lists — now wants to be our bank? The answer is potentially unsettling, especially considering the extraordinary neglect Big Tech has shown for user privacy, as seen here. And here. And here.

As the marketplace is poked by yet another technocrat tentacle, this time in the heart of financial services, traditional banks that consumers and businesses once relied on find themselves at a crossroads. To retain market share, these institutions will need to continue investing in fintech so they can level up with convenience and personalization provided by new competitors while preserving trust and transparency.

Traditional banks miss the digital mark

Fintech holds the potential to fundamentally transform the financial services industry, enabling financial institutions (FIs) to operate more efficiently and deliver superb user experiences (UX).

But there’s a digital gap holding FIs back, especially small community banks and credit unions. Many have long struggled to compete with the deep pockets of national banks and the tech savvy of neo and challenger banks, like Varo and Monzo. After investing more than $1 trillion in new technology from 2016 through 2019, the majority of banks globally have yet to see any financial boost from digital transformation programs, according to Accenture.

Never before has this gap been more prevalent than amid the pandemic as customers migrated online en masse. In April 2020 alone, there was a 200% uptick in new mobile banking registrations and total mobile banking traffic jumped 85%, according to Fidelity National Information Services (FIS).

Data is the grand prize for Big Tech, not revenue from financial services

Naturally, Big Tech players have recognized the opportunity to foray into financial services and flex their innovation muscles, giving banks and credit unions a strenuous run for their money. Consumers looking to digitize their finances must heed caution before they break up with traditional banks and run into the arms of Big Tech.

It’s important to bear in mind that the venture into payments and financial services is multipronged for Big Tech players. For example, in-house payments capabilities would not just provide companies focused on retail and commerce an additional revenue stream; it promises them more power and control over the shopping process.

Regulations in the U.S. might restrain this invasion to an extent, or at least limit a company’s ability to directly profit. Because let’s face it: the Big Tech players certainly aren’t asking for the regulatory “baggage” that comes with a bank charter.

But tech companies don’t need to profit directly from offerings like payments and wealth management, so long as they can hoard data. Gleaning insights on users’ spending patterns offers companies significant ROI in the long term, informing them how a user spends their money, if they have a mortgage, what credit cards they have, who they bank with, who they transact with, etc.

Financial behavior also potentially includes highly personal purchases, such as medications, insurance policies and even engagement rings.

With this laser sharp view into consumers’ wallets, imagine how much more valuable and domineering Google’s advertising platform will become.

Banks must lead the charge in ethical data

When it comes to the digitization of financial services, the old adage “with great power comes great responsibility” rings true.

Customer data is an incredible tool, allowing banks to cater to all consumers wherever they fall on the financial spectrum. For example, by analyzing a customers’ spending habits, a bank can offer tailored solutions that help them save, invest or spend money more wisely.

However, what if being a customer of these services means you’re then inundated with ads that respond directly to your searches and purchases? Or, even more insidiously, what if your bank now knows you so well that they can create a persona for you and proactively predict your needs and desires before even you can? That’s what the future looks like if you’re a customer of the Bank of Google.

It’s not enough to use customer data to refine product offerings. It must be done in a way that ensures security and privacy. By using data to personalize services, rather than bolster revenue behind the scenes, banks can distinguish a deeper understanding of consumer needs and gain trust.

Trust could become the weapon that banks use to defend their throne, especially as consumers become more aware of how their data is being used and they rebel against it. A Ponemon study on privacy and security found that 86% of adults said they are “very concerned” about how Facebook and Google use their personal information.

In an environment where data collection is necessary but contentious, the main competitive advantage for banks lies in trust and transparency. A report from nCipher Security found that consumers still overwhelmingly trust banks with their personal information more than they do other industries. At the same time, trust is waning for technology, with 36% of consumers reportedly less comfortable sharing information now than a year ago, according to PwC.

Banks are in a prime position to lead the charge on ethical data strategy and the deployment of artificial intelligence (AI) technologies, while still delivering what consumers need. Doing so will give them a leg up on collecting data over Big Tech in the long term.

Looking toward a customer-centric, win-win future

The financial services industry has reached a pivotal crossroads, with consumers being given the choice to leave traditional banks and hand over their personal data to Big Tech conglomerates so they can enjoy digital experiences, greater convenience and personalization.

But banks can still win back consumers if they take a customer-centric approach to digitization.

While Big Tech collects consumer data to support their advertising revenue, banks can win the hearts of consumers by collecting data to drive personalization and superior UXs. This is especially true for local community banks and credit unions, as their high-touch approach to services has always been their core differentiator. By delivering personalized interactions while ensuring the data collection is secure and transparent, banks can regain market share and win the hearts of customers again.

Big Tech has written the playbook for what not to do with our data, while also laying the framework for how to build exceptional experiences. Even if a bank lacks the technology expertise or the deep-pocket funding of Facebook, Google or Apple, it can partner with responsible fintechs that understand the delicate balance between ethical data usage and superior UXs.

When done right, everybody wins.

We’re excited to announce another terrific panel for our stacked TechCrunch Early Stage event on April 1 & 2. Marlon Nichols will be joining us to discuss securing seed funding.

Nichols is intimately acquainted with the topic — as a founding managing partner of MaC Venture Capital (nee Cross Culture Ventures), he has been involved in helping more than 100 early-stage startups receive seed funding. Previously, Nichols served as a Kauffman Fellow and Investment Director at Intel Capital, focusing on media and entertainment.

He has had a hand in a number of high-profile investments, including Gimlet Media, MongoDB, Thrive Market, PlayVS, Fair, LISNR, Mayvenn, Blavity and Wonderschool. His accolades include the MVMT50 SXSW 2018 Innovator of the Year and Digital Diversity’s Innovation & Inclusion Change Agent awards.

He will be discussing ways to get on investors’ radar and how to raise that early round. Per the panel description:

Right now, there is more seed-stage fundraising than ever before, and Marlon will speak on how to get noticed by investors, how to grow your business and how to survive in the crowded, competitive space of tech startups. He will provide insights on how to network, craft a great pitch and target the best investors for your success.

The panel is part of the two days of events that explore seed and Series A fundraising, recruiting and more for early-stage startups at TC Early Stage – Operations and Fundraising on April 1 & 2. Grab your ticket now before prices increase next week!

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Podcast advertising company Acast is announcing that it has acquired RadioPublic, the startup that spun out of public radio marketplace PRX in 2016.

At first, RadioPublic’s main product was a mobile app for podcast listening, and it still supports the app. But co-founder and Chief Product Officer Matt MacDonald said that over time, the team’s focus shifted to products for podcasters, specifically its Listener Relationship Management Platform, which includes an embeddable web player, custom websites called Podsites and more.

“We had a whole roadmap of things we wanted to build, but we recognized that at our scale, we could be better served by partnering up with bigger organizations,” MacDonald said.

And ultimately, they decided Acast made sense as not just a partner, but an owner. Acast’s business still revolves around podcast advertising, but it’s also expanded with new tools like the Acast Open hosting platform, and it says it now hosts 20,000 podcasts, collectively reaching 300 million monthly listeners.

“The acquisition of RadioPublic is fundamentally a partnership of values,” said Acast’s chief business and strategy officer Leandro Saucedo in a statement. “We both firmly believe in the open ecosystem of podcasting and have a shared commitment to aid listener discovery and support all creators. We’re impressed by what RadioPublic has achieved and we believe that now — as podcasting is gaining more momentum than ever before — is the ideal time to bring RadioPublic’s talented team and company missions into the Acast fold.”

The financial terms of the acquisition were not disclosed, but Acast says it will not affect RadioPublic operationally.

MacDonald and his co-founder/CTO Chris Quamme Rhoden are both joining Acast (CEO Jake Shapiro departed last fall to lead creator partnerships for Apple Podcasts), and although they’ll be working to integrate RadioPublic features into the Acast platform, MacDonald said the startup will continue to support its own products and mobile apps for “the foreseeable future.”

He added that as RadioPublic works with Acast, the team will remain focused on “strengthening and deepening that relationship, that bond, that affinity between the podcaster and the listener.” In his view, that’s where RadioPublic’s opportunity lies, even as big platforms like Spotify invest in podcasting.

“How do we enable you, as the creator, to control the relationship you have with your audience?” MacDonald said. “We believe that a podcast’s listeners are the podcast’s listeners. They are not the platform’s customers.”

Antler is an early-stage venture capital firm which can also be described as a “company builder.” It helps founders build complementary co-founding teams, provides support with deep business model validation and a global platform for scaling their businesses. To date, Antler has invested in and helped build over 250 companies. Of these companies, 40% have at least one female co-founder, and the founders represent more than 70 nationalities.

Founded in 2017 by serial entrepreneur, Magnus Grimeland, and a team of experienced entrepreneurs, investors, and company builders worldwide, Antler has raised more than $75 million to help entrepreneurs spread across nine of the world’s major entrepreneurial hubs. They include Amsterdam, Berlin, London, Nairobi, New York, Oslo, Singapore, Stockholm and Sydney.

Antler’s only office in Africa is in Nairobi, and it is run and led by women.

Marie Nielsen, founder of a paper recycling company in Ethiopia called Penda Paper Recycling, is a partner at the firm. She was an associate partner at Mckinsey & Company responsible for opening their Addis Ababa office. Melalite Ayenew is the firm’s tech partner. Her prior experience includes Oracle, Bain & Company, and Princeton Consultants. Selam Kebede is the firm’s director and leads operations. Before joining Antler, she worked for a couple of VCs and entrepreneurship support organizations.

Turning professionals to founders

Similar to other locations around the world, Antler East Africa runs two cohorts in a year. The firm is particular about adopting a people-first approach, and they bring together professionals with, on average, 10 years of experience in their respective industries. These professionals who become founders ideate, iterate and create solutions typically based on insights they have gathered or problems observed during the course of their past professional experience in their respective industries. After six months of incubation, the firm invests in the teams they can help further. Typically in the pre-seed stage, Antler cuts $100,000 checks for a 10-20% equity in each selected team. But for Antler East Africa, the stake is exactly 20%.

“Our process is very hands-on; by working with the co-founders over several months, we get the opportunity to help shape the business models and perform extensive due diligence before investing,” Nielsen said to TechCrunch.

The due diligence Nielsen talks about is supported by the global Antler platform, where they pull upon its network of more than 400 experts across technologies and industries. After the pre-seed investments, Antler East Africa claims to continue to support the teams as they hit the ground running and start raising funds from follow-on investors. 

Ayenew adds that the firm is also exploring the opportunity to invest in pre-existing, early-stage startups developed outside its program, but early enough for them to come in and still provide value in addition to the monetary investment.

Given that Nairobi is Antler’s only office in Africa, the team looks out for founders working on pan-African problems and solutions. It has attracted founders from more than 15 African countries, which plays a large role in maintaining its cohorts’ outlook to be organically pan-African.

To date, Antler East Africa has invested in a broad range of technology companies in the B2B, B2C and direct-to-consumer space, ranging from emerging sectors like robotics and AI to sectors such as health tech, fintech, and proptech. From its last two cohorts, Antler East Africa has invested in six startups. They include:

Cooked, a subscription-based meal kit provider, helps consumers search for, shop, and cook food at home better. Cooked operates with weekly and monthly subscriptions and delivers products home to its customers on pre-agreed days of the week. The founders have more than 20 years of experience in finance, food, and restaurants industries between themselves. 

UNCOVER claims to be building the continent’s most trusted skincare brand and content platform by partnering with top skincare labs in Korea. The company carried out a skincare survey with responses from 1,000 Kenyan women and claims the data obtained will help develop viral knowledge platforms and effective customized products.

Having spent its early days in FMCG, and particularly with small traders, ChapChapGo identified that the lack of simple and affordable tools tailored to the local context was a major challenge for Kenyan businesses to adopt e-commerce. ChapChapGo enables businesses to transact online in a few minutes with simple invoicing, automatic reconciliation, and faster M-PESA checkouts.

Anyi Health wants to improve access to financial support for primary healthcare seekers. In Nigeria and many other African countries, patients unable to pay their hospital bills are detained in the hospital or left untreated. Anyi Health aims to solve this through a mobile-based point-of-need credit facility, where patients can apply for credit directly at the hospital. The company just started its MVP pilot with three hospitals in Lagos, Nigeria and is looking to raise a $300k seed round based on pilot proof of concept. 

AIFluence is an AI-driven influencer marketing platform. Founded by advertising veterans, AIfluence enables brands in Africa to make a better decision when launching, managing and evaluating their influencer marketing campaigns. The company has signed customer contracts worth more than $600,000 with leading international and African companies, including Sony and Safaricom.

Digiduka positions itself as the digital service solution for Kenya’s cash economy. Its thesis is that payment solutions in Africa have two problems shutting out millions of potential users. One is high transaction fees, ranging as high as 9% per transaction, and the other, inconvenient payment modes. With the CEO and CTO having between themselves over 15 years of experience working with leading African telcos and as a technical lead for various startups, they aim to build the unified digital services solution of choice for both consumers and smaller retailers in Kenya.

Antler East Africa’s next cohort is in April, and Kebede says by bringing brilliant and experienced people together to create outstanding businesses in Africa, they hope that Antler “will help foster organizations that change the way people think, are sustainable and innovative as well as encourage other people to realize their own business goals.”

AccountsIQ, a financial management software (FMS) startup founded by a team of chartered accountants (when accountants want to be entrepreneurs, you know startups are a thing), has raised €5.8 million in funding.

Backing the Dublin-based company, which targets mid-sized businesses that operate multi-entities, is Finch Capital, the fintech focussed VC that recently outed its third fund. AccountsIQ says the injection of capital will be used for accelerated growth and recruitment across sales and marketing, customer success and engineering to continue to enhance the product.

Launched in 2008 in Dublin, AccountsIQ’s cloud-based FMS aims to simplify how multi-entity businesses “capture, process and report” their financial results. These include businesses that are expanding via subsidiaries, branches, SPVs or a franchise model — and specifically those that trade across different locations, currencies and jurisdictions. The idea is to plug a gap in the market that AccountsIQ says exists between low end products like Xero, Quickbooks and Sage, and much higher end and more expensive products like Netsuite, Intacct and SAP.

“Managing the finances of multi-entity businesses was difficult prior to the cloud, requiring each entity to prepare accounts and send them in centrally for review and analysis,” explains AccountsIQ co-founder Tony Connolly. “Our Cloud solution means that all entities can access simultaneously and collaborate with head office or their accountants to process their own transactions, while providing full consolidation of results in the group base currency to allow easy central reporting and benchmarking of group wide results at the touch of a button”.

To enable this “one version of the truth,” AccountsIQ has been designed to be able to handle various reporting complexities, such as sub-groups, multiple currencies revaluations, and inter-company transactions.

The software also claims to employ “artificial intelligence” and an open API strategy to automatically synchronise bank accounts, generate electronic payments, auto-post electronic invoices and integrate front-end systems with easy approval workflow and expense capture via smartphones. Existing integrations include ​TransferMate Global Payments​, TINK, BrightPay, Kefron AP, ​Chaser, Concur​, ​Salesforce​ and ​ISAMs​.

To date, the AccountsIQ software is used by 4,000 companies across various industries, from non-profits to banks, with clients such as PwC, Linesight Global Construction Group, Asavie Technologies, GP Bullhound and Throgmorton. Broadly speaking, Connolly says the startup’s target customer is any business where multi-entities are involved, and that require each entity to be accounted for separately but managed centrally. With the acceleration of cross-border e-commerce and macro events like Brexit, that customer profile is evidently expanding.

As the Biden administration works to bring legislation to Congress to address the endemic problem of immigration reform in America, on the other side of the nation a small California startup called SESO Labor has raised $4.5 million to ensure that farms can have access to legal migrant labor.

SESO’s founder Mike Guirguis raised the round over the summer from investors including Founders Fund and NFX. Pete Flint, a founder of Trulia, joined the company’s board. The company has 12 farms it’s working with and is negotiating contracts with another 46. The company’s other co-founder, Jordan Taylor, was the first product hire at Farmer’s Business Network and previously of Dropbox.

Working within the existing regulatory framework that has existed since 1986, SESO has created a service that streamlines and manages the process of getting H-2A visas, which allow migrant agricultural workers to reside temporarily in the U.S. with legal protections.

At this point, SESO is automating the visa process, getting the paperwork in place for workers and smoothing the application process. The company charges about $1,000 per worker, but eventually as it begins offering more services to workers themselves, Guirguis envisions several robust lines of revenue. Eventually, the company would like to offer integrated services for both farm owners and farm workers, Guirguis said.

SESO is currently expecting to bring in 1,000 workers over the course of 2021 and the company is, as of now, pre-revenue. The largest industry player handling worker visas today currently brings in 6,000 workers per year, so the competition, for SESO, is market share, Guirguis said.

America’s complicated history of immigration and agricultural labor

The H-2A program was set up to allow agricultural employers who anticipate shortages of domestic workers to bring to the U.S. non-immigrant foreign workers to work on farms temporarily or seasonally. The workers are covered by U.S. wage laws, workers’ compensation and other standards, including access to healthcare under the Affordable Care Act.

Employers who use the visa program to hire workers are required to pay inbound and outbound transportation, provide free or rental housing and provide meals for workers (they’re allowed to deduct the costs from salaries).

H-2 visas were first created in 1952 as part of the Immigration and Nationality Act, which reinforced the national origins quota system that restricted immigration primarily to Northern Europe, but opened America’s borders to Asian immigrants for the first time since immigration laws were first codified in 1924. While immigration regulations were further opened in the sixties, the last major immigration reform package in 1986 served to restrict immigration and made it illegal for businesses to hire undocumented workers. It also created the H-2A visas as a way for farms to hire migrant workers without incurring the penalties associated with using illegal labor.

For some migrant workers, the H-2A visa represents a golden ticket, according to Guirguis, an honors graduate of Stanford who wrote his graduate thesis on labor policy.

“We are providing a staffing solution for farms and agribusiness and we want to be Gusto for agriculture and upsell farms on a comprehensive human resources solution,” says Guirguis of the company’s ultimate mission, referencing payroll provider Gusto.

As Guirguis notes, most workers in agriculture are undocumented. “These are people who have been taken advantage of [and] the H-2A is a visa to bring workers in legally. We’re able to help employers maintain workforce [and] we’re building software to help farmers maintain the farms.”

Opening borders even as they remain closed

Farms need the help, if the latest numbers on labor shortages are believable, but it’s not necessarily a lack of H-2A visas that’s to blame, according to an article in Reuters.

In fact, the number of H-2A visas granted for agriculture equipment operators rose to 10,798 from October through March, according to the Reuters report. That’s up 49% from a year ago, according to data from the U.S. Department of Labor cited by Reuters.

Instead of an inability to acquire the H-2A visa, it was an inability to travel to the U.S. that’s been causing problems. Tighter border controls, the persistent global pandemic and travel restrictions that were imposed to combat it have all played a role in keeping migrant workers in their home countries.

Still, Guirguis believes that with the right tools, more farms would be willing to use the H-2A visa, cutting down on illegal immigration and boosting the available labor pool for the tough farm jobs that American workers don’t seem to want.

David Misener, the owner of an Oklahoma-based harvesting company called Green Acres Enterprises, is one employer who has struggled to find suitable replacements for the migrant workers he typically hires.

“They could not fathom doing it and making it work,” Misener told Reuters, speaking about the American workers he’d tried to hire.

“With H-2A, migrant workers make 10 times more than they would get paid at home,” said Guirguis. “They’re taking home the equivalent of $40 an hour. The H-2A is coveted.”

Guirguis thinks that with the right incentives and an easier onramp for farmers to manage the application and approval process, the number of employers that use H-2A visas could grow to be 30% to 50% of the farm workforce in the country. That means growing the number of potential jobs from 300,000 to 1.5 million for migrants who would be under many of the same legal protections that citizens enjoy while they’re working on the visa.

Protecting agricultural workers through better paperwork

Interest in the farm labor nexus and issues surrounding it came to the first-time founder through Guirguis’ experience helping his cousin start her own farm. Spending several weekends a month helping her grow the farm with her husband, Guirguis heard his stories about coming to the U.S. as an undocumented worker.

Employers using the program avoid the liability associated with being caught employing illegal labor, something that crackdowns under the Trump administration made more common.

Still, it’s hard to deny the program’s roots in the darker past of America’s immigration policy. And some immigration advocates argue that the H-2A system suffers from the same kinds of structural problems that plague the corollary H-1B visas for tech workers.

“The H-2A visa is a short-term temporary visa program that employers use to import workers into the agricultural fields … It’s part of a very antiquated immigration system that needs to change. The 11.5 million people who are here need to be given citizenship,” said Saket Soni, the founder of an organization called Resilience Force, which advocates for immigrant labor. “And then workers who come from other countries, if we need them, they have to be able to stay … H-2A workers don’t have a pathway to citizenship. Workers come to us afraid of blowing the whistle on labor issues. As much as the H-2A is a welcome gift for a worker it can also be abused.”

Soni said the precarity of a worker’s situation — and their dependence on a single employer for their ability to remain in the country legally — means they are less likely to speak up about problems at work, since there’s nowhere for them to go if they are fired.

“We are big proponents that if you need people’s labor you have to welcome them as human beings,” Soni said. “Where there’s a labor shortage as people come, they should be allowed to stay … H-2A is an example of an outdated immigration tool.”

Guirguis clearly disagrees and said a platform like SESO’s will ultimately create more conveniences and better services for the workers who come in on these visas.

“We’re trying to put more money in the hands of these workers at the end of the day,” he said. “We’re going to be setting up remittance and banking services. Everything we do should be mutually beneficial for the employer and the worker who is trying to get into this program and know that they’re not getting taken advantage of.”

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

Natasha and Danny and Alex and Grace were all here to chat through the week’s biggest tech happenings. In very good Show News, Chris is back! He’s working on the next iteration of the show, something that you will be able to see starting Very Soon. Get hyped!

Today though, we had a delectable dish of dynamic doings, namely news items of the following persuasion:

Bitcoin broke the $50,000 barrier, something that we wanted to talk about. Especially in light of Coinbase’s $77 billion valuation. Natasha walked us through some growth metrics, and Alex was sad that he isn’t already retired. Danny remains a full-on crypto bull.And on the blockchain thing, Blockchain.com raised $120 million, proving that there are huge amounts of capital available for the guts-and-bolts tooling of the bitcoin world.Li Jin, who coined the term “passion economy,” has closed her debut $13 million fund for startups within the same category. She joined other investors in our latest survey on the creator economy’s changing tides. Off of $1 million in ARR, Circle has brought on $4 million in funding at a valuation north of $40 million.A16z invested in Stir, which helps creators manage and view their various income streams. The funding total was not disclosed, but is reportedly valuing the company, still in beta, at $100 million.TalkShopLive brought on new cash for live video shopping. Pipe17 closed an $8 million round that caught our eye. By building a service to help smaller e-commerce operations connect their tooling to one another, the company is betting on smaller e-commerce needing pipes to link up their various software services. This reminded us of Alloy, another neat company in e-commerce automation that also recently raised money.From there we riffed on the software market itself, its size and the potential for investors to loosen their rules of intra-portfolio competition.Public raised $220 million, OutSystems raised $150 million and Ally.io raised $50 million.Finally, a wave of edtech startups is over Zoom University and hopes to create much, much better. alternative.

And that’s our show! We are back early Monday morning for a packed week. So keep your podcast app warm, we’re coming for it.

Equity drops every Monday at 7:00 a.m. PST and Thursday afternoon as fast as we can get it out, so subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts.

Photomath, the popular mobile app that helps you solve equations, has raised a $23 million Series B funding round led by Menlo Ventures. The app is a massive consumer success, and chances are you might already know about it if you have a teenager in your household.

The app lets you point your phone’s camera at a math problem. It recognizes what’s written and gives you a step-by-step explanation to solve the problem. You might think that it’s the perfect app for lazy students.

But there are many different use cases for Photomath. For instance, you can write an equation in your notebook and use Photomath to draw a graph.

Typing an equation on a keyboard is quite difficult. That’s why bridging the gap between the physical world and your smartphone is key to Photomath’s success. You can just grab a pen and write something down on a piece of paper. Essentially, it’s an AR calculator.

GSV Ventures, Learn Capital, Cherubic Ventures and Goodwater Capital are also participating in today’s funding round.

There’s an interesting story behind the app’s success. Photomath was originally designed as a demo app for another company called MicroBlink. At the time, the team was working on text recognition technology. It planned to sell its core technology to other companies that might find it useful.

In 2014, they pitched MicroBlink at TechCrunch Disrupt in London. And things changed drastically overnight as Photomath reached the first spot of the iOS App Store.

Photomath has now attracted more than 220 million downloads. As of this writing, it is still No. 59 in the U.S. App Store, one rank above Tinder. Other companies tried to build competitors, but it seems they didn’t manage to crush the tiny European startup.

The app seems even more relevant as many kids are spending more time studying at home. They can’t simply raise their hand to call on the teacher for some help.

Photomath is free and users can optionally pay for Photomath Plus, a premium version with more features, such as dynamic illustrations and animated tutorials.

Update: There’s an entire second session of this? My lord.

Update two: The hearing went on and on — it continues as I write to you! — but something did come out that was worth sharing. Namely that Congress got Robinhood CEO Vlad Tenev to report that his company generates at least 50% of its revenue from payment for order flow, or PFOF. Given that Robinhood’s PFOF incomes were around $220 million last quarter, we can place a max cap of the company’s Q4 2020 revenue at $440 million, though I would hazard a guess that it was more in the $3xx million range. 

Today the House Financial Services Committee dragged before them (virtually) for questioning the CEO of Reddit, a Cato wonk, the social media icon DeepFuckingValue, the CEO of Citadel Kenneth Griffin, a hedge fund bro who got whomped by DeepFuckingValue and the CEO of Robinhood Vlad Tenev, who got womped when individual investors joined DeepFuckingValue in his womping of the hedge fund and thus womped his capital requirements leading to general market chaos.

It was not very useful. Between a cascade of Zoom failures — mutings, incorrect unmutings, a green screen that was not actually in use and an actual gavel — members of Congress largely took five-minute slots to embarrass themselves, and not make material points.

The format was not conducive to real questioning, and most questions were both too long and either too precise and misguided in their direction, or too imprecise, even if they landed in the strike zone. Sitting here I am trying to recall a single thing that I learned. I suppose that Robinhood’s CEO was not sure on the details of his company’s arbitration agreement with users. And perhaps a little bit about how many of its users trade options. And that Reddit’s CEO has a nice suit.

Some members of Congress mocked the proceedings, calling them political theater. That earned a rebuke by Maxine Waters, chair of the House Financial Services Committee.

Some members of Congress nearly got around to asking something useful. But largely the method of asking questions was bilge, the responses canned and nothing much uncovered.

What would have worked? I suppose Congress could have brought in a few actual experts and a more limited number of guests, and then hammered them with questions about the ethical reality of payment for order flow, Robinhood’s app mechanics and how easily it offers access to exotic trading tools, and the like. That would have helped.

Instead, we got great stuff like this:

Which was not very helpful. That said, there were some good memes and jokes, so, let’s have some fun instead of being annoyed with our elected representatives:

The rest of it was a waste of time. As I write this sentence to you, a member of Congress just asked how Robinhood got its name. Which is dumb, as the name is so obvious it nearly makes your head hurt with how earnest it is.

So there’s that. This was a waste. Real questions remain. They largely didn’t get asked, and certainly didn’t get answered.