May
06

Metafy adds $5.5M to its seed round as the market for games coaching grows

This morning Metafy, a distributed startup building a marketplace to match gamers with instructors, announced that it has closed an additional $5.5 million to its $3.15 million seed round. Call it a seed-2, seed-extension or merely a baby Series A; Forerunner Ventures, DCM and Seven Seven Six led the round as a trio.

Metafy’s model is catching on with its market. According to its CEO Josh Fabian, the company has grown from incorporation to gross merchandise volume (GMV) of $76,000 in around nine months. That’s quick.

The startup is building in public, so we have its raw data to share. Via Fabian, here’s how Metafy has grown since its birth:

From the company. As a small tip, if you want the media to care about your startup’s growth rate, share like this!

When TechCrunch first caught wind of Metafy via prior seed investor M25, we presumed that it was a marketplace that was built to allow esports pros and other highly capable gamers teach esports-hopefuls get better at their chosen title. That’s not the case.

Don’t think of Metafy as a marketplace where you can hire a former professional League of Legends player to help improve your laning-phase AD carry mechanics. Though that might come in time. Today a full 0% of the company’s current GMV comes from esports titles. Instead, the company is pursuing games with strong niche followings, what Fabian described as “vibrant, loyal communities.” Like Super Smash Brothers, its leading game today in terms of GMV generated.

Why pursue those titles instead of the most competitive games? Metafy’s CEO explained that his startup has a particular take on its market — that it focuses on coaches as its core customer, over trainees. This allows the startup to focus on its mission of making coaching a full-time gig, or at least one that pays well enough to matter. By doing so, Metafy has cut its need for marketing spend, because the coaches that it onboards bring their own audience. This is where the company is targeting games with super-dedicated user bases, like Smash. They fit well into its build for coaches, onboard coaches, coaches bring their fans, GMV is generated model.

Metafy has big plans, which brings us back to its recent raise. Fabian told TechCrunch any game with a skill curve could wind up on Metafy. Think chess, poker or other games that can be played digitally. To build toward that future, Metafy decided to take on more capital so that it could grow its team.

So what does its $5.5 million unlock for the startup? Per its CEO, Metafy is currently a team of 18 with a monthly burn rate of around $80,000. He wants it to grow to 30 folks, with nearly all of its new hires going into its product org, broadly.

TechCrunch’s perspective is that gaming is not becoming mainstream, but that it has already done so. Building for the gaming world, then, makes good sense, as tools like Metafy won’t suffer from the same boom/bust cycles that can plague game developers. Especially as the startup becomes more diversified in its title base.

Normally we’d close by noting that we’ll get back in touch with the company in a few quarters to see how it’s getting on in growth terms. But because it’s sharing that data publicly, we’ll simply keep reading. More when we have a few months’ more data to chew on.

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May
06

Techstars Sustainability Accelerator / The Nature Conservancy – 2021 Applications Open

In 2017 I helped get the Techstars Sustainability Accelerator off the ground in partnership with The Nature Conservancy (TNC). Amy and I have been supporters of TNC for over 30 years and Amy serves on their global board of directors. The program has been running in Colorado supporting pre-seed to post-seed stage startups at the intersection of conservation and technology since 2018.

This is a unique accelerator, partnering with the world’s largest environmental nonprofit, on a mission to supercharge early-stage startups who are protecting the planet, conserving our natural resources, and creating a world where humans and nature can both thrive.

They have graduated 20 founders (see 2018 class here and 2019 class here) and are taking applications now through May 12th for their next class.

This program invests in the following areas: 

natural-based solutions to climate changeproviding sustainable food and waterprotecting land and water

You can see the full investment thesis at A Tech Revolution For Nature

Participating companies receive up to $120K in funding, personalized mentorship from Techstars and The Nature Conservancy, and much more. The program starts in September 2021. Learn more on the Techstars Sustainability Accelerator site.

Following are a few highlights that made recent press from some of the last class of alumni companies:

“Climate change reversal startup Nori raises $4M for its CO2 offsets marketplace” – Geekwire“Propagate Ventures raises $1.5m seed round to help farmers adopt agroforestry” – AgFunder“$2M seed funding round empowers AQUAOSO to further its water risk mitigation tool set for agricultural lenders and landholders” – Intrado 

The Nature Conservancy is deeply involved in giving the startups access to the expertise of the world’s largest environmental non-profit. And Techstars brings a massive network of mentors, investors, and entrepreneurs on a similar journey. 

Applications close on May 12th, so if you’re interested, apply today!

The post Techstars Sustainability Accelerator / The Nature Conservancy – 2021 Applications Open appeared first on Feld Thoughts.

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May
06

Microsoft: Pandemic ‘turbocharged’ digital transformation

In a study from Microsoft and the Economics Intelligence Unit, 72% of enterprises said COVID-19 accelerated their digital transformation.Read More

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May
22

Bringing the 1980s action heroes into Call of Duty: Warzone

Diversity has been linked with equity and inclusion because diversity is just one part of the equation when it comes to hiring Black employees. How do the companies they work for make people feel welcome and included, rather than isolated? How do Black employees find their way into management, up the corporate ladder to the C Suite and into the boardroom?

Today Valence, a startup dedicated to empowering Black professionals, announced a new program called BONDS, which is designed to help companies train, retain and promote Black employees.

Valence CEO Guy Primus says that the organization has almost 16,000 community members and, recognizing that getting hired was just the first step in a long journey, the company wanted to find a more concrete way to help its members. He says that companies tend to focus too much on the hiring pipeline and don’t give enough attention to what happens after Black employees get hired.

“People want the numbers to go up, and there’s [this notion of] recruit, retain and promote. The problem is that everyone is focused on the recruiting pipeline, but they’re not focused on retention and promotion, which ultimately affects recruiting. So it’s an ecosystem problem, not a pipeline issue,” Primus explained.

Primus knew that the company needed to do more, and he hired Tracy Williams as vice president of learning and development to build a curriculum specifically designed to help Black professionals thrive.

Williams points out that Black professionals often find themselves isolated at companies, without a lot of peers with whom they can talk. She wanted to create a program that could give people that sense of community where they could commiserate over the issues they face with people who understood their experiences.

“Where an organization may not be able to provide that sense of community for their Black professionals, we’re able to do that for them and the benefit for those corporations and organizations is that they’re able to now invest in their Black employees’ development and opportunities, while connecting with their peers on a more personal level and still being trained and developed as potential senior-level leaders,” Williams told me.

She says that this also gives the company a way to hold organizations accountable when it comes to promoting Black employees into management and executive positions.

“I think we have this opportunity not only to provide the community for emerging Black executives, but also on the other side of the marketplace, create a tool of accountability for these organizations who are investing in their employees and ensuring that they are acknowledging their employees’ readiness, and recognizing and promoting them based on their leadership readiness as well,” she said.

Among the organizations participating at the launch of this program are Accel, Electrolux, GGV Capital, Norwest Venture Partners, Providence Strategic Growth, Roblox, Silicon Valley Bank and Upfront Ventures.

The program itself includes a couple of key components, including a curriculum designed around three modules: leading self, leading others and leading within your organization.

“Each of the curriculum components across those three modules truly provides content and development for our members that focus on how they are able to represent themselves and navigate the nuances of being an emerging Black executive in their organization, how they’re able to amplify their leadership readiness, how they’re able to communicate more effectively in their organizations and externally as well, and the steps that they need to take in order to fully own their career development,” Williams said.

But Williams wanted to do more than provide training materials for the members, she wanted to provide support for every member of the BONDS program. So the other component of this is a cohort with 10 peers, led by a facilitator and a coach who lead the members in deeper discussions about the training materials.

“It’s a safe space to practice what they’ve learned in the on-demand curriculum, but also dive as deep as they need to in order to feel fully ready to promote themselves within their organization,” she said.

The program is trying to address a real problem related to Black employees getting the opportunity to grow into management and executive positions. The company pointed out that while Black professionals make up 12% of entry-level corporate jobs, just short of their 13.4% representation in the U.S. population, their numbers fall to 7% of management roles, according to research conducted by McKinsey & Co.

The hope is that by providing a more concrete framework like BONDS, it can lead to closing this gap and helping more Black professionals climb the professional ladder in their organizations.

 

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May
21

Mental health app Wysa raises $5.5M for ’emotionally intelligent’ AI

I was going to wait until after Square reported its Q1 results today to dig into the world of fintech earnings and what they might mean for startups, but something got stuck in my craw that matters more than what Jack’s team may have up its sleeve: How much space is being left in fintech when the major players are growing rapidly in categories where startups are doing their best to make a dent?

This morning, we’ll examine the buy now, pay later (BNPL) market, mostly through the lens of PayPal’s first-quarter results.

The Exchange explores startups, markets and money.

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PayPal’s BNPL results are impressive — and not just to your humble servant, but to other fintech watchers as well — which begs the question: Can the platform effect that the PayPals of the world bring to bear suffocate a growing slice of the startup market?

There are obvious issues with the thought. The first being that BNPL-focused Affirm recently went public. And Affirm was, until very recently, a startup and later a unicorn. And then there’s BNPL player AfterPay, which went public a few years back, not to mention Klarna, which could go public sometime soon.

But what we’re watching is PayPal chase a handful of unicorns-and-later BNPL companies. What about the actual startups in the market? Can they hack it? Let’s dig into PayPal’s results, take a peek at what AfterPay’s own can tell us, and then we’ll noodle on the startup question. We’ll come back to all of this after Affirm reports in a few day’s time.

Platforms versus startups

The “kill-zone” concept — that startups should not get too close to what big tech companies do — has never sat well with me. Mostly because it’s not true that small companies cannot take on big ones. And because big companies have a really great history of crappifying their products into vulnerability.

A great example of the first count is Zoom, which took on a host of enterprise-ready, platform-supported video chat services and crushed them by simply being not awful. This brings us to our second point: As big tech companies need to keep finding incremental revenue adds from their existing products, they make them worse to find a marginal top line. The biggest tech shops often trade near-term economic growth for long-term market ownership.

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May
27

Dapper Labs backs art hardware startup Infinite Objects in $6 million seed raise

Inspired by his own problems with skin ailments, tech founder Daniel Jensen decided there had to be a better way. So, using an in-house tech platform, his Copenhagen-based startup Nøie developed its own database of skin profiles to better care for sensitive skin.

Nøie has now raised $12 million in a Series A funding round led by Talis Capital, with participation from Inventure, as well as existing investors including Thomas Ryge Mikkelsen, former CMO of Pandora, and Kristian Schrøder Hart-Hansen, former CEO of LEO Pharma’s Innovation Lab.

Nøie’s customized skincare products target sensitive skin conditions including acne, psoriasis and eczema. Using its own R&D, Nøie says it screens thousands of skincare products on the market, selects what it thinks are the best, and uses an algorithm to assign customers to their “skin family”. Customers then get recommendations for customized products to suit their skin.

Skin+Me is probably the best-known perceived competitor, but this is a prescription provider. Nøie is non-prescription.

Jensen said: “We firmly believe that the biggest competition is the broader skincare industry and the consumer behavior that comes with it. I truly believe that in 2030 we’ll be surprised that we ever went into a store and picked up a one-size-fits-all product to combat our skincare issues, based on what has the nicest packaging or the best marketing. In a sense, any new company that emerges in this space are peers to us: we’re all working together to intrinsically change how people choose skincare products. We’re all demonstrating to people that they can now receive highly-personalized products based on their own skin’s specific needs.”

Of his own problems to find the right skincare provider, he said: “It’s just extremely difficult to find something that works. When you look at technology, online, and all our apps and everything, we got so smart in so many areas, but not when it comes to consumer skin products. I believe that in five or 10 years down the line, you’ll be laughing that we really used to just go in and pick up products just off the shelf, without knowing what we’re supposed to be using. I think everything we will be using in the bathroom will be customized.”

Beatrice Aliprandi, principal at Talis Capital, said: “For too long have both the dermatology sector and the skincare industry relied on the outdated ‘one-size-fits-all’ approach to addressing chronic skin conditions. By instead taking a data-driven and community feedback approach, Nøie is building the next generation of skincare by providing complete personalization for its customers at a massive scale, pioneering the next revolution in skincare.”

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May
20

Adapdix adds adaptive AI tool EdgeOps DataMesh for process optimization

AI is fundamental to many products and services today, but its hunger for data and computing cycles is bottomless. Lightmatter plans to leapfrog Moore’s law with its ultra-fast photonic chips specialized for AI work, and with a new $80 million round, the company is poised to take its light-powered computing to market.

We first covered Lightmatter in 2018, when the founders were fresh out of MIT and had raised $11 million to prove that their idea of photonic computing was as valuable as they claimed. They spent the next three years and change building and refining the tech — and running into all the hurdles that hardware startups and technical founders tend to find.

For a full breakdown of what the company’s tech does, read that feature — the essentials haven’t changed.

In a nutshell, Lightmatter’s chips perform in a flash — literally — certain complex calculations fundamental to machine learning. Instead of using charge, logic gates and transistors to record and manipulate data, the chips use photonic circuits that perform the calculations by manipulating the path of light. It’s been possible for years, but until recently getting it to work at scale, and for a practical, indeed a highly valuable purpose, has not.

Prototype to product

It wasn’t entirely clear in 2018 when Lightmatter was getting off the ground whether this tech would be something they could sell to replace more traditional compute clusters like the thousands of custom units companies like Google and Amazon use to train their AIs.

“We knew in principle the tech should be great, but there were a lot of details we needed to figure out,” CEO and co-founder Nick Harris told TechCrunch in an interview. “Lots of hard theoretical computer science and chip design challenges we needed to overcome… and COVID was a beast.”

With suppliers out of commission and many in the industry pausing partnerships, delaying projects and other things, the pandemic put Lightmatter months behind schedule, but they came out the other side stronger. Harris said that the challenges of building a chip company from the ground up were substantial, if not unexpected.

Image Credits: Lightmatter

“In general what we’re doing is pretty crazy,” he admitted. “We’re building computers from nothing. We design the chip, the chip package, the card the chip package sits on, the system the cards go in, and the software that runs on it…. we’ve had to build a company that straddles all this expertise.”

That company has grown from its handful of founders to more than 70 employees in Mountain View and Boston, and the growth will continue as it brings its new product to market.

Where a few years ago Lightmatter’s product was more of a well-informed twinkle in the eye, now it has taken a more solid form in the Envise, which they call a “general-purpose photonic AI accelerator.” It’s a server unit designed to fit into normal data center racks but equipped with multiple photonic computing units, which can perform neural network inference processes at mind-boggling speeds. (It’s limited to certain types of calculations, namely linear algebra for now, and not complex logic, but this type of math happens to be a major component of machine learning processes.)

Harris was reticent to provide exact numbers on performance improvements, but more because those improvements are increasing than that they’re not impressive enough. The website suggests it’s 5x faster than an Nvidia A100 unit on a large transformer model like BERT, while using about 15% of the energy. That makes the platform doubly attractive to deep-pocketed AI giants like Google and Amazon, which constantly require both more computing power and who pay through the nose for the energy required to use it. Either better performance or lower energy cost would be great — both together is irresistible.

It’s Lightmatter’s initial plan to test these units with its most likely customers by the end of 2021, refining it and bringing it up to production levels so it can be sold widely. But Harris emphasized this was essentially the Model T of their new approach.

“If we’re right, we just invented the next transistor,” he said, and for the purposes of large-scale computing, the claim is not without merit. You’re not going to have a miniature photonic computer in your hand any time soon, but in data centers, where as much as 10% of the world’s power is predicted to go by 2030, “they really have unlimited appetite.”

The color of math

Image Credits: Lightmatter

There are two main ways by which Lightmatter plans to improve the capabilities of its photonic computers. The first, and most insane-sounding, is processing in different colors.

It’s not so wild when you think about how these computers actually work. Transistors, which have been at the heart of computing for decades, use electricity to perform logic operations, opening and closing gates and so on. At a macro scale you can have different frequencies of electricity that can be manipulated like waveforms, but at this smaller scale it doesn’t work like that. You just have one form of currency, electrons, and gates are either open or closed.

In Lightmatter’s devices, however, light passes through waveguides that perform the calculations as it goes, simplifying (in some ways) and speeding up the process. And light, as we all learned in science class, comes in a variety of wavelengths — all of which can be used independently and simultaneously on the same hardware.

The same optical magic that lets a signal sent from a blue laser be processed at the speed of light works for a red or a green laser with minimal modification. And if the light waves don’t interfere with one another, they can travel through the same optical components at the same time without losing any coherence.

Image Credits: Lightmatter

That means that if a Lightmatter chip can do, say, a million calculations a second using a red laser source, adding another color doubles that to two million, adding another makes three — with very little in the way of modification needed. The chief obstacle is getting lasers that are up to the task, Harris said. Being able to take roughly the same hardware and near-instantly double, triple or 20x the performance makes for a nice roadmap.

It also leads to the second challenge the company is working on clearing away, namely interconnect. Any supercomputer is composed of many small individual computers, thousands and thousands of them, working in perfect synchrony. In order for them to do so, they need to communicate constantly to make sure each core knows what other cores are doing, and otherwise coordinate the immensely complex computing problems supercomputing is designed to take on. (Intel talks about this “concurrency” problem building an exa-scale supercomputer here.)

“One of the things we’ve learned along the way is, how do you get these chips to talk to each other when they get to the point where they’re so fast that they’re just sitting there waiting most of the time?” said Harris. The Lightmatter chips are doing work so quickly that they can’t rely on traditional computing cores to coordinate between them.

A photonic problem, it seems, requires a photonic solution: a wafer-scale interconnect board that uses waveguides instead of fiber optics to transfer data between the different cores. Fiber connections aren’t exactly slow, of course, but they aren’t infinitely fast, and the fibers themselves are actually fairly bulky at the scales chips are designed, limiting the number of channels you can have between cores.

“We built the optics, the waveguides, into the chip itself; we can fit 40 waveguides into the space of a single optical fiber,” said Harris. “That means you have way more lanes operating in parallel — it gets you to absurdly high interconnect speeds.” (Chip and server fiends can find that specs here.)

The optical interconnect board is called Passage, and will be part of a future generation of its Envise products — but as with the color calculation, it’s for a future generation. Five-10x performance at a fraction of the power will have to satisfy their potential customers for the present.

Putting that $80M to work

Those customers, initially the “hyper-scale” data handlers that already own data centers and supercomputers that they’re maxing out, will be getting the first test chips later this year. That’s where the B round is primarily going, Harris said: “We’re funding our early access program.”

That means both building hardware to ship (very expensive per unit before economies of scale kick in, not to mention the present difficulties with suppliers) and building the go-to-market team. Servicing, support and the immense amount of software that goes along with something like this — there’s a lot of hiring going on.

The round itself was led by Viking Global Investors, with participation from HP Enterprise, Lockheed Martin, SIP Global Partners, and previous investors GV, Matrix Partners and Spark Capital. It brings their total raised to about $113 million; There was the initial $11 million A round, then GV hopping on with a $22 million A-1, then this $80 million.

Although there are other companies pursuing photonic computing and its potential applications in neural networks especially, Harris didn’t seem to feel that they were nipping at Lightmatter’s heels. Few if any seem close to shipping a product, and at any rate this is a market that is in the middle of its hockey stick moment. He pointed to an OpenAI study indicating that the demand for AI-related computing is increasing far faster than existing technology can provide it, except with ever larger data centers.

The next decade will bring economic and political pressure to rein in that power consumption, just as we’ve seen with the cryptocurrency world, and Lightmatter is poised and ready to provide an efficient, powerful alternative to the usual GPU-based fare.

As Harris suggested hopefully earlier, what his company has made is potentially transformative in the industry, and if so there’s no hurry — if there’s a gold rush, they’ve already staked their claim.

 

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May
24

Intel sees bright future for silicon photonics, moving information at light speed in datacenters and beyond

Ace Games, a Turkish mobile gaming company founded by a former Peak Games co-founder, has raised a $7 million seed funding round led by Actera Group. Co-investment has come from San Francisco’s NFX. Former gaming entrepreneurs Kristian Segerstrale, Alexis Bonte and Kaan Gunay also participated. Firat Ileri is a previous investor from the pre-seed round.

The company runs two studios, one focused on casual and one on “hyper-casual” games.

Co-founded by CEO Hakan Bas, the former co-founder and COO at Peak Games, Ace Games has had some success on the U.S. iOS Store with its hyper-casual title, “Mix and Drink.”

In a statement, Bas said: “Ace’s main focus is actually the casual ‘hybrid puzzle’ game that we have been working on for a while now. However, our hyper-casual studio assists the main studio in many aspects like training talent, coming up with creative game mechanics and marketing ideas, generating cash, and creating user base.” Ace’s casual title is to be released late-summer this year and the global launch is expected in early 2022.

Peak Games, Gram Games and Rollic Games were all acquired by Zynga, showing that Turkey is capable of producing decent exits for gaming startups.

VCs such as Index, Balderton, Makers and Griffin have all made M&A deals with Dream Games, Bigger Games and Spyke Games.

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May
21

Rakuten and Beyond Next invest $1.4M seed funding in farm-to-table startup Secai Marche

The topic of compensation has historically been a delicate one that has left many people — especially startup employees — wondering just what drives what can feel like random decisions around pay and equity.

Last June, software engineers (and housemates) Miles Hobby and Geoffrey Tisserand set about trying to solve the problem for companies by developing a data-driven platform that aims to help companies structure their compensation plans and transparently communicate them to candidates.

Now today, the startup behind that platform, Figure, announced it has raised $7.5 million in seed funding led by CRV. Bling Capital, Better Tomorrow Ventures and Garage Capital also participated in the financing, along with angel investors such as AngelList co-founder Naval Ravikant, Jason Calacanis, Reddit CEO Steve Huffman and other executives based in Silicon Valley.

The startup has amassed a client list that includes other startups such as fintechs Brex and NerdWallet and AI-powered fitness company Tempo. 

Put simply, Hobby and Tisserand’s mission is to improve workflows and transparency around pay, particularly equity. The pair had both worked at startups themselves (Uber and Instacart, respectively) and ended up leaving money on the table when they left those companies because no one had properly explained to them what their equity, which changed at every valuation, meant.  

Figure co-founders and co-CEOs Miles Hobby and Geoffrey Tisserand. Image Credits: Figure

So, one of their goals was to create a solution that would provide a user-friendly explanation of what a person’s equity stake really means, from tax implications to whether or not they have to buy the stock and/or hold onto it.

“I’ve gone through the job search process many times before and there’s all these complex legal documents to understand why you’re getting 10,000 stock options, but obviously we knew the vast majority of people have no idea how that works,” Tisserand told TechCrunch. “We saw an opportunity there to help companies actually convey the value to their candidates while also making them aware of the potential risks of owning something that’s so illiquid.”

Image Credits: Figure

Another goal of Figure’s is to help create a more fair and balanced process about decisions around pay and equity so that there’s less inequality out there. Pointedly, it aims to remove some of the biases that exist around those decisions by systematizing the process.

“We saw a void in this kind of context around equity…and knew that there had to be a better way for companies to structure, manage and explain their compensation plans,” Hobby said.

To Hobby and Tisserand, Figure is designed to help stop instances of implicit bias.

“Compensation should be based on the work that you’re doing, and not gender or ethnic background,” Tisserand told TechCrunch. “We’re trying to give that context and remove biases. So, we’re trying to help at two different stages –– to surface inequities that already exist and make sure there are no anomalies, and then to help stop them before they can exist.”

Figure also aims to give companies the tools to educate candidates and employees on their total compensation — including equity, salary, benefits and bonuses — in a “straightforward and user-friendly” way. For example, it can create custom offer letters that interactively detail a candidate’s compensation.

“Our goal is for Figure to become an operating system for compensation, where a company can encode their compensation philosophy into our system, and we help them determine their job architecture, compensation bands and offer numbers while monitoring their compensation health to provide adjustment suggestions when needed,” Hobby said.

Post-hire, Figure’s compensation management system “helps keep everything running smoothly.”

Anna Khan, general partner of enterprise software at CRV, is joining Figure’s board as part of the funding. The decision to back the startup was in part personal, she said.

“I’d been investing in software for eight years and was alarmed that no one was building anything around pay equity when it comes to how we’re paid, why we’re paid what we’re paid and on how to build equity long term,” Khan told TechCrunch. “Unfortunately, discussions around compensation and equity still happen behind closed doors and this extends into workflow around compensation — equally broken — with manual leveling, old data and large pay inequities.”

The company plans to use its new capital to expand its product offerings and scale its organization.

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May
27

Poor onboarding is the enemy of good hiring

As ESG reporting goes up the agenda for large companies, it’s also increasingly doing so for smaller companies as well. But right now, tracking things like your company’s CO2 emissions is mainly the preserve of large corporations. Now a startup hopes to address this.

Diginex Solutions has a self-guided tool which claims to generate ESG reports six times faster than competitors, and comes in at a relatively affordable $99 per month.

The blockchain-enabled reporting tool also generates reports, giving companies the ability to demonstrate their ESG creds.

DiginexESG is certified by the GRI, an international independent standards organization, and now operates in the U.S., U.K., Luxembourg, Hong Kong, Singapore and Chile. It is currently raising venture backing largely from strategic corporate investors.

Competitors include Turnkey Group, Nasdaq OneReport, Enablon (which has raised $15 million) and World-favour.

Mark Blick, CEO at Diginex Solutions said, “The current landscape of ESG reporting is challenging for many organizations — particularly SMEs — requiring huge consultancy fees, time and resources that distracts from day-to-day activity. The DiginexESG platform quite simply takes away those challenges and does all the heavy lifting for them. It’s like DocuSign, Dropbox, TurboTax or Slack hardcoded for ESG reporting.”

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May
12

Hiro Capital invests $6.4M in Twin Suns and FRVR game startups

Autonomous vehicles rely on many sensors to perceive the world around them, and while cameras and lidar get a lot of the attention, good old radar is an important piece of the puzzle — though it has some fundamental limitations. Oculii, which just raised a $55 million round, aims to minimize those limitations and make radar more capable with a smart software layer for existing devices — and sell its own as well.

Radar’s advantages lie in its superior range, and in the fact that its radio frequency beams can pass through things like raindrops, snow and fog — making it crucial for perceiving the environment during inclement weather. Lidar and ordinary visible light cameras can be totally flummoxed by these common events, so it’s necessary to have a backup.

But radar’s major disadvantage is that, due to the wavelengths and how the antennas work, it can’t image things in detail the way lidar can. You tend to get very precisely located blobs rather than detailed shapes. It still provides invaluable capabilities in a suite of sensors, but if anyone could add a bit of extra fidelity to its scans, it would be that much better.

That’s exactly what Oculii does — takes an ordinary radar and supercharges it. The company claims a 100x improvement to spatial resolution accomplished by handing over control of the system to its software. Co-founder and CEO Steven Hong explained in an email that a standard radar might have, for a 120-degree field of view, a 10-degree spatial resolution, so it can tell where something is with a precision of a few degrees on either side, and little or no ability to tell the object’s elevation.

Some are better, some worse, but for the purposes of this example that amounts to an effectively 12×1 resolution. Not great!

Handing over control to the Oculii system, however, which intelligently adjusts the transmissions based on what it’s already perceiving, could raise that to a 0.5° horizonal x 1° vertical resolution, giving it an effective resolution of perhaps 120×10. (Again, these numbers are purely for explanatory purposes and aren’t inherent to the system.)

That’s a huge improvement and results in the ability to see that something is, for example, two objects near each other and not one large one, or that an object is smaller than another near it, or — with additional computation — that it is moving one way or the other at such and such a speed relative to the radar unit.

Here’s a video demonstration of one of their own devices, showing considerably more detail than one would expect:

Exactly how this is done is part of Oculii’s proprietary magic, and Hong did not elaborate much on how exactly the system works. “Oculii’s sensor uses AI to adaptively generate an ‘intelligent’ waveform that adapts to the environment and embed information across time that can be leveraged to improve the resolution significantly,” he said. (Integrating information over time is what gives it the “4D” moniker, by the way.)

Here’s a little sizzle reel that gives a very general idea:

Autonomous vehicle manufacturers have not yet hit on any canonical set of sensors that AVs should have, but something like Oculii could give radar a more prominent place — its limitations sometimes mean it is relegated to emergency braking detection at the front or some such situation. With more detail and more data, radar could play a larger role in AV decision making systems.

The company is definitely making deals — it’s working with Tier-1s and OEMs, one of which (Hella) is an investor, which gives a sense of confidence in Oculii’s approach. It’s also working with radar makers and has some commercial contracts looking at a 2024-2025 timeline.

Image Credits: Oculii

It’s also getting into making its own all-in-one radar units, doing the hardware-software synergy thing. It claims these are the world’s highest-resolution radars, and I don’t see any competitors out there contradicting this — the simple fact is radars don’t compete much on “resolution,” but more on the precision of their rangefinding and speed detection.

One exception might be Echodyne, which uses a metamaterial radar surface to direct a customizable radar beam anywhere in its field of view, examining objects in detail or scanning the whole area quickly. But even then its “resolution” isn’t so easy to estimate.

At any rate, the company’s new Eagle and Falcon radars might be tempting to manufacturers working on putting together cutting-edge sensing suites for their autonomous experiments or production driver-assist systems.

It’s clear that with radar tipped as a major component of autonomous vehicles, robots, aircraft and other devices, it’s worth investing seriously in the space. The $55 million B round certainly demonstrates that well enough. It was, as Oculii’s press release lists it, “co-led by Catapult Ventures and Conductive Ventures, with participation from Taiwania Capital, Susquehanna Investment Group (SIG), HELLA Ventures, PHI-Zoyi Capital, R7 Partners, VectoIQ, ACVC Partners, Mesh Ventures, Schox Ventures, and Signature Bank.”

The money will allow for the expected scaling and hiring, and as Hong added, “continued investment of the technology to deliver higher resolution, longer range, more compact and cheaper sensors that will accelerate an autonomous future.”

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May
12

Disease-related risk management is now a thing, and this young startup is at the forefront

ReCharge, a provider of subscription management software for e-commerce, announced today that it has raised $227 million in a Series B growth round at a $2.1 billion valuation. 

Summit Partners, ICONIQ Growth and Bain Capital Ventures provided the capital.

Notably, Santa Monica, California-based ReCharge was bootstrapped for several years before raising $50 million in a previously undisclosed Series A from Summit Partners in January of 2020. And, it’s currently cash flow positive, according to company execs. With this round, ReCharge has raised a total of $277 million in funding.

Over the years, the company’s SaaS platform has evolved from a subscription billing/payments platform to include a broader set of offerings aimed at helping e-commerce businesses boost revenues and cut operating costs.

Specifically, ReCharge’s cloud-based software is designed to give e-commerce merchants a way to offer and manage subscriptions for physical products. It also aims to help these brands, primarily direct to consumer companies, grow by providing them with ways to “easily” add subscription offerings to their business with the goal of turning one-time purchasers “into loyal, repeat customers.”

The company has some impressive growth metrics, no doubt in part driven by the COVID-19 pandemic’s push to all things digital. ReCharge’s ARR grew 146% in 2020, while revenue grew over 136% over the same period, according to co-founder and CEO Oisin O’Connor, although he declined to reveal hard numbers. The startup has 15,000 customers and 20 million subscribers across 180 countries on its platform. Customers include Harry’s, Oatly, Fiji Water, Billie and Native. But even prior to the pandemic, it had doubled its processing volume each year for the past five years and has processed over $5.3 billion in transactions since its 2014 inception.

ReCharge also has 328 employees, up from 140 in January of 2020.

“We saw many brick and mortar stores, such as Oatly, offer their products through subscriptions as a result of the pandemic in 2020,” O’Connor told TechCrunch. “Certain categories such as food & beverage and pet foods were some of the fastest growing segments in total subscriber count, with 100% and 147% increases, respectively, as non-discretionary spending shifted online.”

He was surprised to see that growth also extend beyond the most obvious categories. For example, ReCharge saw beauty care products subscribers grow by 120% last year.

“Overall, we saw a 91% subscriber growth in 2020 across the board in all categories of subscriptions,” O’Connor told TechCrunch. “We believe there is a combination of factors at play: the pandemic, the rise of physical subscriptions and the rise of direct-to-consumer buying.”

ReCharge plans to use its fresh capital to accelerate hiring in both R&D (engineering and product) and go-to-market functions such as sales, marketing and customer success. It plans to continue its expansion into other e-commerce platforms such as BigCommerce, Salesforce Commerce Cloud and Magento, and outside of North America into other geographic markets, starting with Europe. ReCharge also plans to “broaden” its acquisition scope so that it can “accelerate” its time-to-market in certain domains, according to O’Connor, and of course build upon its products and services.

Yoonkee Sull, partner at ICONIQ Growth, said his firm has been watching the rapid rise of subscription commerce for several years “as more merchants have looked for ways to deepen relationships with loyal customers and consumers increasingly have sought out more convenient and flexible ways to buy from their favorite brands.”

Ultimately, ICONIQ is betting on its belief that ReCharge “will continue to take significant share in a fast-growing market,” he told TechCrunch.

Sull believes the ReCharge team identified the subscription e-commerce opportunity early on and addresses the numerous nuanced needs of the market with “a fully-featured product that uniquely enables both the smallest merchants and largest brands to easily adopt and scale with their platform.”

Andrew Collins, managing director at Summit Partners, was impressed that the company saw so much growth without external capital for years, due to its “efficiency and discipline.”

The ReCharge team identified a true product-market fit and built a product that customers love — which has fueled strong organic growth as the business has scaled,” Collins added.

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Jul
14

Gourmey is a cell-based poultry startup working on lab-grown foie gras

Una Brands’ co-founders (from left to right): Tobias Heusch, Kiren Tanna and Kushal Patel. Image Credits: Una Brands

One of the biggest funding trends of the past year is companies that consolidate small e-commerce brands. Many of the most notable startups in the space, like Thrasio, Berlin Brands Group and Branded Group, focus on consolidating Amazon Marketplace sellers. But the e-commerce landscape is more fragmented in the Asia-Pacific region, where sellers use platforms like Tokopedia, Lazada, Shopee, Rakuten or eBay, depending on where they are. That is where Una Brands comes in. Co-founder Kiren Tanna, former chief executive officer of Rocket Internet Asia, said the startup is “platform agnostic,” searching across marketplaces (and platforms like Shopify, Magento or WooCommerce) for potential acquisitions.

Una announced today that it has raised a $40 million equity and debt round. Investors include 500 Startups, Kingsway Capital, 468 Capital, Presight Capital, Global Founders Capital and Maximilian Bitner, the former CEO of Lazada who currently holds the same role at secondhand fashion platform Vestiaire Collective.

Una did not disclose the ratio of equity and debt in the round. Like many other e-commerce aggregators, including Thrasio, Una raised debt financing to buy brands because it is non-dilutive. The round will also be used to hire aggressively in order to evaluate brands in its pipeline. Una currently has teams in Singapore, Malaysia and Australia and plans to expand in Southeast Asia before entering Taiwan, Japan and South Korea.

Tanna, who also founded Foodpanda and ZEN Rooms, launched Una along with Adrian Johnston, Kushal Patel, Tobias Heusch and Srinivasan Shridharan. He estimates that there are more than 10 million third-party sellers spread across different platforms in the Asia-Pacific.

“Every single seller in Asia is looking at multiple platforms and not just Amazon,” Tanna told TechCrunch. “We saw a big gap in the market where e-commerce is growing very quickly, but players in the West are not able to look at every platform, so that is why we decided to focus on APAC, launch the business there and acquire sellers who are selling on multiple platforms.”

Una looks for brands with annual revenue between $300,000 to $20 million and is open to many categories, as long as they have strong SKUs and low seasonality (for example, it avoids fast fashion). Its offering prices range from about $600,000 to $3 million.

Tanna said Una will maintain acquisitions as individual brands “because what’s working, we don’t change it.” How it adds value is by doing things that are difficult for small brands to execute, especially those run by just one or two people, like expanding into more distribution channels and countries.

“For example, in Indonesia there are at least five or six important platforms that you should be on, and many times the sellers aren’t doing that, so that’s something we do,” Tanna explained. “The second is cross-border in Southeast Asia, which sellers often can’t do themselves because of regulations around customs, import restrictions and duties. That’s something our team has experience in and want to bring to all brands.”

Amazon FBA roll-up players have the advantage of Amazon Marketplace analytics that allow them to quickly measure the performance of brands in their pipeline of potential acquisitions. Since it deals with different marketplaces and platforms, Una works with much more fragmented sources of data for revenue, costs, rankings and customer reviews. To scale up, the company is currently building technology to automate its valuation process and will also have local teams in each of its markets. Despite working with multiple e-commerce platforms, Tanna said Una is able to complete a deal within five weeks, with an offer usually happening within two or three days.

In countries where Amazon is the dominant e-commerce player, like the United States, many entrepreneurs launch FBA brands with the goal of flipping them for a profit within a few years, a trend that Thrasio and other Amazon roll-up startups are tapping into. But that concept is less common in Una’s markets, so it offers different team deals to appeal to potential sellers. Though Una acquires 100% of brands, it also does profit-sharing models with sellers, so they get a lump sum payment for the majority of their business first, then collect more money as Una scales up the brand. Tanna said Una usually continues working with sellers on a consulting basis for about three to six months after a sale.

“Something that Amazon players know very well is that they can find a product, sell it for four to five years, and then ideally make a multi-million deal exit and build another product or go on holiday,” said Tanna. “That’s something Asian sellers are not as familiar with, so we see this as an education phase to explain how the process works, and why it makes sense to sell to us.”

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Jul
09

Nintendo has a new Switch OLED, Assassin’s Creed is a live-service, and more | GB Decides 204

Chime might call itself the “fastest-growing fintech in the U.S.,” but it has agreed to stop referring to itself as a “bank,” per a new report out of American Banker.

Evidently, the eight-year-old, San Francisco-based outfit was the target of an investigation by the California Department of Financial Protection and Innovation after Chime used “chimebank” in its website address, as well as used “bank” and “banking” elsewhere in its advertisements, according to the agency in a settlement agreement.

As noted by AB, Chime made the decision to settle ahead of a deadline imposed by the regulatory body.

The development won’t surprise anyone familiar with U.S. banking laws. No outfit can represent itself as a bank or credit union unless it’s licensed to engage in the business of banking. The commission that pushed back on Chime issues such licenses and regulates state-chartered banks in the state of California through the Department of Financial Protection and Innovation, and it said in the settlement that “at all relevant times herein, Chime was not licensed to operate as a bank in California or in any other jurisdiction, nor was it exempt from such licensure.”

Chime has at times attempted to draw a distinction between itself and a bank. When the company raised its most recent round of funding — a $485 million Series F round last September that valued the business at $14.5 billion — CEO Chris Britt told CNBC: “We’re more like a consumer software company than a bank . . . It’s more a transaction-based, processing-based business model that is highly predictable, highly recurring and highly profitable.”

Still, Chime, like many newer fintech companies, has seemingly embraced the term “neobank” and “challenger bank,” and perhaps it’s no wonder. It’s certainly easier to convey to consumers what it is selling, which is banking services that include — in this case — debit cards, spending accounts and savings accounts, all offered through users’ mobile phones.

Given the settlement, expect to see more startups like Chime make clearer that in most cases, they do not have a bank charter and instead are being provided services by banks that do. In Chime’s case, for example, it now makes more plain on its website that it is a “financial technology company” and “not a bank” and that its services are being provided by the The Bancorp Bank and Stride Bank, which are both FDIC members.

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Oct
28

Koyo raises $4.9M in equity and debt to use open banking to offer loans to people with ‘thin’ credit files

Early-stage startups — now is your time to shine at the TechCrunch Early Stage event on July 8 and 9. This is part two of the highly successful event from April where top experts train and teach founders how to build, launch and scale their companies. In April we hosted the inaugural TC Early Stage Pitch-Off with 10 top companies from around the globe. TC is on the hunt to feature a new batch of 10 companies this summer to pitch in front of TC editors, global investors, press and hundreds of attendees. Step into the spotlight now. Apply here by June 7th.

The Pitch. Ten founders will pitch onstage for five minutes, followed by a five-minute Q&A with an esteemed panel of VC judges. The winner will receive a feature article on TechCrunch.com, one-year free subscription to Extra Crunch and a free Founder Pass to TechCrunch Disrupt this fall.

The Training. Nervous to pitch onstage in front of thousands? Fear not. After completing the application, selected founders will receive training sessions during a remote mini-bootcamp, communication training and personalized pitch-coaching by the Startup Battlefield team. Selected startups will also be announced on TechCrunch.com in advance of the show. 

Qualifications. TechCrunch is looking for early-stage, pre-Series A companies with limited press. Our last pitch-off had one of the most geographically diverse batches from a TC event. The Early Stage Pitch-Off is open to companies from around the world, consumer or enterprise and in any industry — biotech, space, mobility, impact, SaaS, hardware, sustainability and more. 

Founders, don’t miss your chance to pitch your company on the world’s best tech stage. Apply today!

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Jul
09

AI brings promise and peril to customer relations management

Metacore, a Finnish mobile games company, seems to have an amazing “relationship” with Supercell, another (quite successful) Finnish mobile games company.

Back in September 2020, Metacore raised $17.7 million in equity from Supercell and another $11.8 million line of credit, sometimes also called a debt round. That amazing relationship appears to be ongoing. Because Metacore has now raised yet another debt round from Supercell, but this time for €150 million ($180 million). These guys really like each other.

The simple reason for this is two words: Merge Mansion. This game has been so spectacularly successful that Supercell clearly wants a stake in that success, and it has the cash reserves to make that bet.

The puzzle discovery game has 800,000 daily players, and an annual revenue run rate of more than €45 million, so it’s really on a growth curve.

Why so successful? Well, players have really loved the idea that they can literally merge two items they pick up in the game to make a brand new thing. So for instance, you can merge two rakes and you get another kind of tool that you can then can use somewhere else. This is a very unique mechanic in mobile games.

Supercell is also enamored of Metacore’s games development strategy: It creates games with two- to three-person teams and only adds resources when a game takes off. This innovative approach to game development is at least part of the reason Supercell is doubling down on its investment, not just Merge Mansion itself. It’s a sort of “fail-fast” approach to game-making that is clearly paying dividends.

So why this approach to the latest financing?

I spoke to CEO and co-founder Mika Tammenkoski, who told me: “Yes, it is a credit line. We are more about scaling up the company as we are scaling up revenue. We already have meaningful revenue, we can invest the money, and we can expect a certain kind of return on investment. So this is the cheapest investment that we can get. Equity investment would dilute us. So this makes sense from that point of view. With Supercell, we have a really great partner backing us. They know exactly what is ahead of us. They know exactly the kind of challenges that we have, and that makes us aligned in that sense… We both think long term, we both want to scale the game as big as possible. And with Supercell we get the best terms overall.”

So there you have it. Metacore and Supercell are locked in an embrace which any other outside investor is going to have to invest in big to get a look in on the action.

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Jul
09

Informatica GM touts advances in autonomous data management

Matt Johnson Contributor
Matt Johnson is CEO and co-founder of QC Ware, a quantum computing software company. Matt was a managing director in private equity at Apollo Management and prior to that was a managing director in principal investing at Credit Suisse.

The number of SPACs in the deep tech sector was skyrocketing, but a combination of increased SEC scrutiny and market forces over the past few weeks has slowed the pace of new SPAC transactions. The correction is an inevitable step on the path to mainstreaming SPACs as an alternative to IPOs, but it won’t cause them to go away. Instead, blank-check vehicles will evolve and will occupy a small and specialized — but important — part of the startup financing landscape.

I believe that SPAC financings can solve a major problem for all capital-intensive technology startups: the need for faster — and potentially cheaper — access to large amounts of capital to fund product development over multiple years.

The tsunami of SPAC financings sparked commentary from all corners of the capital markets community, from equity analysts and securities lawyers to VCs and fund managers — and even central bankers. That’s understandable, as more than $60 billion of SPAC deals have been announced since the beginning of 2020, plus $55 billion in PIPE capital, according to investment bank PJT Partners.

The views debated by finance experts often relate to the reasonableness of SPAC pricing and transaction structures, the alignment of incentives for stakeholders, and post-merger financial and stock price performance. But I’m not going to add another voice to the debate on the risk-reward calculus.

As the co-founder of a quantum computing software startup who worked in financial markets for two decades, I’d like to offer my perspective on two issues that I think my peers care more about: Can SPACs still solve the funding problem for capital-intensive, deep tech startups? And will they become a permanent financing option?

Keeping the lights on at deep tech startups

I believe that SPAC financings can solve a major problem for all capital-intensive technology startups: the need for faster — and potentially cheaper — access to large amounts of capital to fund product development over multiple years.

SPACs have created a limitless well of capital that deep tech startups are diving into. That’s because they are proving to be more attractive than other sources of financing, such as taking investments from later-stage VC funds or growth equity funds with finite fund sizes and specific investment themes.

The supply of growth capital from these vehicles has been astounding. In 2020, SPACs alone raised more than $83 billion via 248 IPOs, which is equal to a third of the total $300 billion raised by the entire global VC community. If the present rate of financings had continued, the annual amount of SPAC financings would have been on par with the total R&D expenditure of the U.S. government —  roughly $130 billion to $150 billion.

This new supply of capital can let startups keep the lights on, helping them address a practical need while they develop products that may take a decade to field. Before SPACs, any startup that wanted to remain independent had to lurch from one round of VC financing to the next. That, as well as the intense IPO process, is a major time sink for management teams and distracts them from focusing on product development.

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Oct
28

Welcome to the Jungle raises $22.3 million to make recruitment easier

People have been discussing the importance of expanding opportunities for women in venture capital and startup entrepreneurship for decades. And for some time it appeared that progress was being made in building a more diverse and equitable environment.

The prospect of more women writing checks was viewed as a positive for female founders, a cohort that has struggled to attract more than a fraction of the funds that their male peers manage. All-female teams have an especially tough time raising capital compared to all-male teams, underscoring the disparity.

Then COVID-19 arrived and scrambled the venture and startup scene, creating a risk-off environment during the end of Q1 and the start of Q2 2020. Following that, the venture world went into overdrive as software sales became a safe harbor in the business world during uncertain economic times. And when it became clear that the vaunted digital transformation of businesses large and small was accelerating, more capital appeared.

But data indicate that the torrent of new capital has not been distributed equally — indeed, some of the progress that female founders made in recent years may have eroded.

The Exchange explores startups, markets and money.

Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.

During a time of plenty, many female founders are still going without. The Exchange reached out to a number of American and European investors and founders to get their perspective on how today’s venture market treats female founders.

Recurring among the responses was a general view that more women venture capitalists would help lessen the gender gap in investments, and that VCs became more conservative due to COVID-19 and its constituent economic disruption, reverting to offering capital to repeat founders and their existing networks, both groups that are less diverse than the pool of new founders.

Our collection of founders and investors also said that women have been especially double-tasked during the pandemic to take on more domestic responsibilities in part due to sexist societal expectations, adding that that sexism more generally remains a problem that either isn’t improving or is improving too slowly.

But before we get into the core issues that prevent improvements in gender equity in venture funding, let’s check in on the data from last year and contrast it to its antecedents.

What the data show

While there have already been reports on gender disparities in funding, Nokia-backed VC firm NGP Capital made a great contribution to research on the topic with its 2021 dossier.

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Sep
23

Amtrak is blaming millennials as it cuts back on dining-car meals — and the internet's not buying its logic

Text Blaze, which was a part of the recent Winter 2021 Y Combinator accelerator batch, announced that it has closed a $3.3 million seed round. The company’s investment was led by Two Sigma Ventures’s Villi Iltchev and Susa Ventures’s Leo Polovets.

The company’s product hybridizes two trends that TechCrunch has been tracking in recent years, namely automation and the written word. On the automation front, we’ve seen Zapier grow into a behemoth, while no-code products and RPA have made the concept of letting software boost worker output increasingly mainstream. And on the writing-assistance side of things, from Grammarly to Copy.ai, it’s clear that people are willing to pay for tools to help them writer better and more quickly.

So what does Text Blaze do? Two main things. First, its Chrome extension allows users to save “snippets” of text that they can add to emails, and other notes in rapid-fire fashion. I might save “Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines” to “/intro in Text Blaze, saving myself lots of time whenever I kick off a new podcast script.

But saving snippets and quickly inserting them into various text boxes in a user’s browser are just part of what makes Text Blaze neat. The product can also save template snippets with various boxes left open for users to fill in. So, a user could have a user-feedback snippet saved, that reserved spots for them to add in names, and other unique information quickly, while reusing the bulk of the text itself.

Text Blaze also has integrations with external services to ensure that its service can save users time. For example, the service can pull in CRM data from Hubspot into a text snippet used in Gmail. The idea is to link different services and data sources automatically, helping users shave minutes from their days, and hours from their weeks.

So far Text Blaze has run lean, according to its co-founder Dan Barak, who told TechCrunch that its staff of four will grow to around 10 this year, thanks to its new capital. Like nearly every startup that we’ve spoken to in recent months, Barak said that Text Blaze is a remote-first startup with a wide hiring lens.

Text Blaze’s model is freemium, with a consumer paid offering that costs $2.99 monthly. The key limitation in its free product, Barak, is a hard cap of 20 snippets. Past that you’ll need to pay. TechCrunch was modestly confused at the low price point, and relatively robust free feature set that the startup is offering. The co-founder explained that the company’s long-term plan is to sell into enterprises, making the pro version of Text Blaze more of a tool to generate awareness in what its service can do more than its final monetization scheme.

Some 70% of the company’s users so far have signed up using their corporate email, which could provide a wide avenue into later enterprise sales. According to the Text Blaze website, business users will pay a little more than double what its prosumer users will.

The company’s strategy appears to be working. Not only is it attracting users — its Chrome extension notes more than 70,000 users — and early revenue, but it also managed to convert Iltchev and Polovets into believers in its product. “When I first saw Text Blaze, it reminded me of the early days of Zapier which helped professionals to automate repetitive tasks, except Text Blaze provides a more approachable and easier to adopt entry point though written communications,” the Two Sigma investor told TechCrunch.

Susa’s Polovets said that he “fell in love with the [startup’s] product,” adding that he “wanted to invest as soon as I tried the product.”

Text Blaze’s round closed a few weeks ago. Let’s see how quickly it can scale with the new funds under its belt.

 

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Sep
23

Perspective From Far Away

Daniel Incandela Contributor
Daniel Incandela is the chief marketing officer of Terminus, an ABM platform that powers high-performing go-to-market teams.

There’s no shortage of commentary around the chief marketing officer title these days, and certainly no lack of opinions about the role’s responsibilities and meaning within a company. There’s a reason for that. CMO is the shortest tenured C-suite role — the average tenure of a CMO is the lowest of all C-suite titles at 3.5 years.

CMOs either produce the numbers or we find another job.

That’s because the chief marketing officer’s role is increasingly complex. Qualifications require broad, strategic thinking while also maintaining tactical acumen across several functions. There’s a big disparity in what companies expect from CMOs. Some want a strategist with an eye for go-to-market planning, while others want a focus on close alignment with sales in addition to brand awareness, content strategy and lead generation.

Still other companies want their CMO to emphasize product marketing and management. Ask 10 CMOs how they define their role and you’ll get 10 different answers.

So, I’m sharing my honest, straight from the mouth of a tenured CMO take on what the role actually means, plus the key attributes of today’s modern CMO.

We must be the Master Builder

Hat tip to “The Lego Movie” for this analogy. Today’s marketing executives must bring functions and teams together. From sales and marketing alignment to product and everything in between, chief marketers are the connective tissue between every function. Driving alignment between these functions is table stakes.

Same goes for people teams and culture — I’ve experienced an increase in CMOs serving as the linchpin of a company’s culture. My CEO lives by the famous phrase “culture eats strategy for breakfast” and driving culture alignment now sits squarely on marketing’s shoulders.

Consistently drives new opportunities

Ah, demand generation. Driving new opportunity creation will continue to be a top priority for CMOs, of course. I’m not sharing anything new here, but the stakes are higher. CMOs either produce the numbers or we find another job. Doesn’t get any more straightforward than that. But, simply generating leads to check a box doesn’t cut it in board rooms anymore.

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