<img width="578" height="337" src="https://venturebeat.com/wp-content/uploads/2021/07/storecollage-copy.jpg?fit=578%2C337&strip=all" alt="" loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2021/07/storecollage-copy.jpg?w=1200&strip=all 1200w, https://venturebeat.com/wp-content/uploads/2021/07/storecollage-copy.jpg?w=300&strip=all 300w, https://venturebeat.com/wp-content/uploads/2021/07/storecollage-copy.jpg?w=768&strip=all 768w, https://venturebeat.com/wp-content/uploads/2021/07/storecollage-copy.jpg?w=800&strip=all 800w, https://venturebeat.com/wp-content/uploads/2021/07/storecollage-copy.jpg?w=400&strip=all 400w, https://venturebeat.com/wp-content/uploads/2021/07/storecollage-copy.jpg?w=780&strip=all 780w, https://venturebeat.com/wp-content/uploads/2021/07/storecollage-copy.jpg?w=578&strip=all 578w, https://venturebeat.com/wp-content/uploads/2021/07/storecollage-copy.jpg?w=930&strip=all 930w" sizes="(max-width: 578px) 100vw, 578px">The brewing app store war is set to spark a content arms race the likes of which gaming has never seen before.<a href="https://venturebeat.com/2021/07/22/the-game-store-cold-war-is-heating-up/" target="_blank">Read More</a><img src="http://feeds.feedburner.com/~r/venturebeat/SZYF/~4/W-BNAJgYC24" height="1" width="1" alt="">