The Chipotle Challenger Series will give gamers a chance to win a year's worth of free burritos (CMG)

Chipotle is partnering with one of the biggest esports organizations in the world for a new tournament series starting in May. Gamers will have a chance to win a year's worth of free Chipotle, and the fast-casual restaurant will give away free burritos and Chipotle swag at events across the country.

The Chipotle Challenger Series is designed to give amateur fans at professional gaming events a chance to join the competition and prove their own skills in the world's most popular games. The series will coincide with DreamHack Dallas from May 31 to June 2 and DreamHack Atlanta from November 15 to November 17. All DreamHack attendees will be able to register at the event for a chance to win a free year of Chipotle, the Challenger Series trophy, and exclusive apparel.

It's not known which games will be featured as part of the event; the DreamHack events at large are known for hosting fighting game tournaments and competition around titles including "Counter-Strike: Global Offensive."

"Our partnership with DreamHack allows Chipotle to become even more engrained in the esports community," Chris Brandt, Chipotle's Chief Marketing Officer said in a statement. "This sponsorship provides the perfect platform to directly engage new and longtime loyal Chipotle fans on-site and online, and we are excited to recognize and reward possible up-and-coming talent in the space."

Chipotle will also sponsor VIP guest areas at DreamHack and other upcoming esports events. The VIP areas will offer a lounge area for players and esports talent as well as free food. The partnership begins with a Chipotle-sponsored player lounge at ESEA's Rank S Combine at the MGM Grand Las Vegas from April 12 to April 14th. Chipotle will also provide a special VIP guest area at ESL's Intel Extreme Masters event in Chicago later this year.

Original author: Kevin Webb

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