Snap CEO Evan Spiegel threw shade at Facebook's most sacred business rule (SNAP, FB)

Evan Spiegel vs. Mark Zuckerberg. Illustration adapted from Bruce Turner/Flickr

Snapchat's Evan Spiegel doesn't appear to believe in Facebook's famous motto of "move fast and break things."

The Snap CEO recently threw shade at Mark Zuckerberg's early mantra, which has seeped out of the tech industry and into pop culture through TV shows like HBO's "Silicon Valley."

"One of the things that happens when you’re an innovator is there's actually no benefit to being really, really fast," Spiegel said in an interview with Wired's Jessi Hempel published on Tuesday. "You're the one creating the new stuff, so there's no one who's racing you. It's actually very important that you are slow and deliberate."

Spiegel critiquing the ideology that underpins Facebook's business strategy shouldn't come as a surprise, given that the two companies are in fierce competition for ad dollars and user attention.

And Snapchat's actions back up his words. While Facebook constantly tests new features and tweaks with small subsets of its user base, Snapchat has historically preferred to develop new features internally before releasing them to users.

Facebook's golden rule Robert Galbraith/Reuters

Spiegel's seen the move-fast mentality from workers that Los Angeles-based Snap hires from Silicon Valley, he told Wired.

"It's like, why?" he said. "That just doesn't make sense."