It’s time for marketers to shift from defense to offense

<img width="578" height="288" src="https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?fit=578%2C288&strip=all" alt="1-Lead story How marketing is changing in the era of the data growth and privacy" loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=2160&strip=all 2160w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=300&strip=all 300w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=768&strip=all 768w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=800&strip=all 800w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=1536&strip=all 1536w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=2048&strip=all 2048w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=100&strip=all 100w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=350&strip=all 350w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=400&strip=all 400w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=750&strip=all 750w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=578&strip=all 578w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=930&strip=all 930w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=1200&strip=all 1200w, https://venturebeat.com/wp-content/uploads/2022/10/1-Lead-story-How-marketing-is-changing-in-the-era-of-the-data-growth-and-privacy.jpg?w=700&strip=all 700w" sizes="(max-width: 578px) 100vw, 578px">Four ways marketers can gain leverage and build resilience in a tough economic climate, even with smaller budgets. Read More