Interactive Advertising Bureau updates guidelines for measuring 3D ads for the metaverse

<img width="578" height="385" src="https://venturebeat.com/wp-content/uploads/2021/10/admix-Bike-Stunt-Race-3D-Disney-Plus-1.jpg?fit=578%2C385&strip=all" alt="Admix inserts ads in logical places in games." loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2021/10/admix-Bike-Stunt-Race-3D-Disney-Plus-1.jpg?w=1200&strip=all 1200w, https://venturebeat.com/wp-content/uploads/2021/10/admix-Bike-Stunt-Race-3D-Disney-Plus-1.jpg?w=300&strip=all 300w, https://venturebeat.com/wp-content/uploads/2021/10/admix-Bike-Stunt-Race-3D-Disney-Plus-1.jpg?w=768&strip=all 768w, https://venturebeat.com/wp-content/uploads/2021/10/admix-Bike-Stunt-Race-3D-Disney-Plus-1.jpg?w=800&strip=all 800w, https://venturebeat.com/wp-content/uploads/2021/10/admix-Bike-Stunt-Race-3D-Disney-Plus-1.jpg?w=400&strip=all 400w, https://venturebeat.com/wp-content/uploads/2021/10/admix-Bike-Stunt-Race-3D-Disney-Plus-1.jpg?w=750&strip=all 750w, https://venturebeat.com/wp-content/uploads/2021/10/admix-Bike-Stunt-Race-3D-Disney-Plus-1.jpg?w=578&strip=all 578w, https://venturebeat.com/wp-content/uploads/2021/10/admix-Bike-Stunt-Race-3D-Disney-Plus-1.jpg?w=930&strip=all 930w" sizes="(max-width: 578px) 100vw, 578px">The IAB relaunched some guidelines for measuring the effectiveness of in-game advertisements and eventually ads in the metaverse. Read More