Innovation demands continued customer-focused research

<img width="578" height="328" src="https://venturebeat.com/wp-content/uploads/2023/01/GettyImages-1373296586.jpg?fit=578%2C328&strip=all" alt="Empower Your Teams to Work Together More Effectively. A Female Business team leader present on new business workflows with her team for brainstorm ideas to manage customer project." loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2023/01/GettyImages-1373296586.jpg?w=1202&strip=all 1202w, https://venturebeat.com/wp-content/uploads/2023/01/GettyImages-1373296586.jpg?w=300&strip=all 300w, https://venturebeat.com/wp-content/uploads/2023/01/GettyImages-1373296586.jpg?w=768&strip=all 768w, https://venturebeat.com/wp-content/uploads/2023/01/GettyImages-1373296586.jpg?w=800&strip=all 800w, https://venturebeat.com/wp-content/uploads/2023/01/GettyImages-1373296586.jpg?w=400&strip=all 400w, https://venturebeat.com/wp-content/uploads/2023/01/GettyImages-1373296586.jpg?w=750&strip=all 750w, https://venturebeat.com/wp-content/uploads/2023/01/GettyImages-1373296586.jpg?w=578&strip=all 578w, https://venturebeat.com/wp-content/uploads/2023/01/GettyImages-1373296586.jpg?w=930&strip=all 930w" sizes="(max-width: 578px) 100vw, 578px">Successful product development means knowing what's important to your audience and why -- and what they're willing to spend on it. Read More