In a world where AR/VR is widely adopted by the population, what will advertising look like?

<img width="578" height="289" src="https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?fit=578%2C289&strip=all" alt="Concept metaverse illustration: Man holding virtual reality headset" loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=2507&strip=all 2507w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=300&strip=all 300w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=768&strip=all 768w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=800&strip=all 800w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=1536&strip=all 1536w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=2048&strip=all 2048w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=100&strip=all 100w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=350&strip=all 350w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=400&strip=all 400w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=750&strip=all 750w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=578&strip=all 578w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=930&strip=all 930w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=1200&strip=all 1200w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-1356212788.jpg?w=700&strip=all 700w" sizes="(max-width: 578px) 100vw, 578px">Major tech advancements in VR, AR and the metaverse could open the path for new advertising opportunities and ways to measure performance. Read More