How machine learning helps the New York Times power its paywall

<img width="578" height="384" src="https://venturebeat.com/wp-content/uploads/2022/08/GettyImages-1238118390.jpg?fit=578%2C384&strip=all" alt='The New York Times Building in New York City on February 1, 2022. - The New York Times announced on January 31, 2022, it had bought Wordle, a phenomenon played by millions just four months after the game burst onto the Internet, for an "undisclosed price in the low seven figures." Created by engineer Josh Wardle, the game consists of guessing one five-letter word per day in just six tries. (Photo by ANGELA WEISS / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)' loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2022/08/GettyImages-1238118390.jpg?w=1024&strip=all 1024w, https://venturebeat.com/wp-content/uploads/2022/08/GettyImages-1238118390.jpg?w=300&strip=all 300w, https://venturebeat.com/wp-content/uploads/2022/08/GettyImages-1238118390.jpg?w=768&strip=all 768w, https://venturebeat.com/wp-content/uploads/2022/08/GettyImages-1238118390.jpg?w=800&strip=all 800w, https://venturebeat.com/wp-content/uploads/2022/08/GettyImages-1238118390.jpg?w=400&strip=all 400w, https://venturebeat.com/wp-content/uploads/2022/08/GettyImages-1238118390.jpg?w=750&strip=all 750w, https://venturebeat.com/wp-content/uploads/2022/08/GettyImages-1238118390.jpg?w=578&strip=all 578w, https://venturebeat.com/wp-content/uploads/2022/08/GettyImages-1238118390.jpg?w=930&strip=all 930w" sizes="(max-width: 578px) 100vw, 578px">The New York Times uses a causal machine learning model, called the Dynamic Meter, that is all about making its paywall smarter. Read More