Forget the top 1%, it’s all about the ‘middle class’ of influencers

<img width="578" height="357" src="https://venturebeat.com/wp-content/uploads/2020/11/eg-background-2.jpg?fit=578%2C357&strip=all" alt="Enthusiast Gaming has more than 500 gaming influencers." loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2020/11/eg-background-2.jpg?w=886&strip=all 886w, https://venturebeat.com/wp-content/uploads/2020/11/eg-background-2.jpg?w=300&strip=all 300w, https://venturebeat.com/wp-content/uploads/2020/11/eg-background-2.jpg?w=768&strip=all 768w, https://venturebeat.com/wp-content/uploads/2020/11/eg-background-2.jpg?w=800&strip=all 800w, https://venturebeat.com/wp-content/uploads/2020/11/eg-background-2.jpg?w=400&strip=all 400w, https://venturebeat.com/wp-content/uploads/2020/11/eg-background-2.jpg?w=750&strip=all 750w, https://venturebeat.com/wp-content/uploads/2020/11/eg-background-2.jpg?w=578&strip=all 578w" sizes="(max-width: 578px) 100vw, 578px">Many brands are starting to see the shift in how to reach audiences effectively as the cookie approach is starting to crumble. Read More