Caffeine-infused meal replacement products may be all the rage among techies, but a good ol’ cup of joe is still the choice morning beverage for most of us. To capitalize on America’s insatiable coffee habit, Bellwether Coffee has raised a $10 million Series A and begun selling its zero-emissions commercial roaster and online coffee bean marketplace to cafés and grocers. The funding follows a $6 million seed round in 2016.

Congruent Ventures led the round for the Berkeley, Calif.-based startup, with participation from FusionX Ventures, Tandem Capital, New Ground Ventures, Hardware Club, XN Ventures and SolarCity founders Pete and Lyndon Rive. As part of the deal, Pete Rive has joined the startup’s board, as has Congruent managing partner Josh Posamentier. Bellwether was founded by Ricardo Lopez, who serves as the company’s head of product innovation, in 2013. 

Bellwether CEO Nathan Gilliland says the company sits at the nexus of software and hardware. The latter can be a tougher sell to VCs, though Gilliland said its latest round was oversubscribed. The company has just begun leasing its $1,000 per month ventless, electric coffee roaster to cafés, grocers and other businesses.

As part of the monthly fee, Bellwether customers get access to its online bean marketplace, which they can use to order beans from a revolving list of 20-some coffee farms curated by the team at Bellwether. Retailers and coffee consumers also can tip farmers directly via Bellwether. Gilliland explained that could be a game changer for the industry. Coffee farmers, he said, earn roughly 75 cents per pound of coffee sold. If a dollar is tipped on every pound of coffee, a farmer could double their revenue.

Tracing where the beans in your daily brew originated from, whether that be Guatemala, Ethiopia, Colombia or another one of the top producers of beans, can be difficult. Bellwether’s marketplace, which lets retailers browse coffee farms based on factors, including whether the farm is organically certified or woman-owned, is intended to add a bit of transparency to an often opaque business.

“We live in such a connected world now it really makes sense to enable consumers to know who made their coffee and where they are located,” Gilliland told TechCrunch. “We really try to align the quality and the taste with the sustainability metrics. We want a perfect balance between the two.”

Bellwether has a large potential market, as most cafés and grocers don’t have in-house roasters, but can save money by leasing one like Bellwether’s. On top of that, Americans drink a whole lot of coffee. According to a recent study by the money-saving app Acorns, one-third of its users spent more on coffee annually than they invested. Most of their respondents, however, were millennials, who of course are known to overspend on avocado toast, among other things. So their spending habits may not be the most accurate representation of all coffee consumers. Regardless, there could be a big opportunity here for Bellwether.

In the coffee tech scene generally, a few other companies have captured the attention of venture capital investors recently. Luckin Coffee, a Chinese on-demand coffee delivery startup, raised $200 million in July at a billion-dollar valuation, followed by a $40 million round for Bulletproof 360, the company behind Bulletproof Coffee.

If Bellwether doesn’t soar into unicorn territory, Gilliland has at least come to appreciate a good cup of coffee and its many subtleties.

“I will admit, I used to throw a little creamer in my coffee but no, it’s all black now.”

Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Rob Schultz of Serra Ventures was recorded in March...

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Early this month, cloud-based security and compliance solutions provider Qualys reported results for its second quarter that beat estimates. It also raised its outlook for the year. Qualys’...

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Berkshire Hathaway has reportedly agreed to buy a stake in One97, the owner of India’s largest digital payments service Paytm . This would mark the first time the investment firm has invested in an Indian startup. According to Indian financial news site Mint, which first broke the news, Berkshire Hathaway, the investment firm headed by Warren Buffett, is set to buy shares worth about $300 million to $350 million, at a valuation of about $10 billion to $12 billion.

Another report in Bloomberg says Berkshire Hathaway will acquire a 3% to 4% stake in One97.

Paytm’s investors already include SoftBank, which led a $450 million round in Paytm earlier this year, and Alibaba. Already India’s largest digital wallet and payment service with 230 million registered users, Paytm has recently focused on adding a host of new mobile services that could potentially turn it into a WhatsApp competitor, including a messenger and games.

A spokesperson for One97 declined to comment. TechCrunch has also contacted Berkshire Hathaway.

Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Yanai Oron of Vertex Ventures was recorded in March...

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This feature from TechCrunch looks at the increasing role of Asian investors in global venture financing. From just 5% ten years ago, Asian funds invested $61 billion or 40% of $154 billion in 2017,...

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In tech circles, it would be easy to assume that the world of high-impact charitable giving is a rich man’s game where deals are inked at exclusive black tie galas over fancy hors d’oeuvre. Both Mark Zuckerberg and Marc Benioff have donated to SF hospitals that now bear their names. Gordon Moore has given away $5B – including $600M to Caltech – which was the largest donation to a university at the time. And of course, Bill Gates has already donated $27B to every cause imaginable (and co-founded The Giving Pledge, a consortium of billionaires pledging to donate most of their net worth to charity by the end of their lifetime.)

For Bill, that means he has about $90B left to give.

For the average working American, this world of concierge giving is out of reach, both in check size, and the army of consultants, lawyers and PR strategists that come with it. It seems that in order to do good, you must first do well. Very well.

Bright Funds is looking to change that. Founded in 2012, this SF-based startup is looking to democratize concierge giving to every individual so they “can give with the same effectiveness as Bill and Melinda Gates.” They are doing to philanthropy what Vanguard and Wealthfront have done for asset management for retail investors.

In particular, they are looking to unlock dollars from the underutilized corporate benefit of matching funds for donations, which according to Bright Funds is offered by over 60% of medium to large enterprises, but only used by 13% of employees at these companies. The need for such a service is clear — these programs are cumbersome, transactional, and often offline. Make a donation, submit a receipt, and wait for it to churn through the bureaucratic machine of accounting and finance before matching funds show up weeks later.

Bright Funds is looking to make your company’s matching funds benefit as accessible and important to you as your free lunches or massages. Plus, Bright Funds charges companies per seat, along with a transaction fee to cover the cost of payment processing, sparing employees any expense.

It’s a model that is working. According to Bright Fund’s CEO Ty Walrod, Bright Funds customers see on average a 40% year-over-year increase in funds donated through the platform. More importantly, Bright Funds not only transforms an employee’s relationship to personal philanthropy, but also to the company they work for.

Grassroots Giving

This model of bottoms-up giving is a welcome change from the big foundation model which has recently been rocked by scandal. The Silicon Valley Community Foundation was the go-to foundation for The Who’s Who of Silicon Valley elite. It rode the latest tech boom to become the largest community foundation in eleven short years with generous stock donations from donors like Mark Zuckerberg ($1.8 billion), GoPro’s Nicholas Woodman ($500 million), and WhatsApp co-founder Jan Koum ($566 million). Today, at $13.5 billion, it surpasses the 80+ year old Ford Foundation in endowment size.

However, earlier this year, their star fundraiser Mari Ellen Loijens (credited with raising $8.3B of the $13.5B) was accused of repeatedly bullying and sexually harassing coworkers, allegations that the Foundation had “known about for years” but failed to act upon. In 2017, a similar case occurred when USC’s star fundraiser David Carrera  stepped down on charges of sexual harassment after leading the university’s historic $6 billion fundraising campaign.

While large foundations and endowments do important work, their structure relies too much on whale hunting for big checks, giving an inordinate amount of power to the hands of a small group of talented fund raisers.

This stands in contrast to Bright Funds’ ethos — to lead a grassroots movement in empowering individual employees to make their dollar of giving count.

Rebuilding charitable giving for the platform age

Bright Funds is the latest iteration of a lineup of workplace giving platforms. MicroEdge and Cybergrants paved the way in the 80s and 90s by digitizing the giving experience, but was mainly on-premise, and lacked a focus on user experience. Benevity and YourCause arrived in 2007 to bring workplace giving to the cloud, but they were still not turnkey solutions that could be easily implemented.

Bright Funds started as a consumer platform, and has retained that heritage in its approach to product design, aiming to reduce friction for both employee and company adoption. This is why many of their first customers were midsized tech startups with limited resources and looking for a turnkey solution, including Eventbrite, Box, Github, and Contently . They are now finding their way upmarket into larger, more established enterprises like Cisco, VMWare, Campbell’s Soup Company, and Sunpower.

Bright Funds approach to product has brought a number of innovations to this space.

The first is the concept of a cause-focused “fund.” Similar to a mutual fund or ETF, these funds are portfolios of nonprofits curated by subject-matter experts tailored to a specific cause area (e.g. conservation, education, poverty, etc.). This solves one of the chief concerns of any donor — is my dollar being put to good use towards the causes I care about? Passionate about conservation? Invest with Jim Leape from the Stanford Woods Institute for the Environment, who brings over three decades of conservation experience in choosing the six nonprofits in Bright Fund’s conservation portfolio. This same expertise is available across a number of cause areas.

Additionally, funds can also be created by companies or employees. This has proven to be an important rallying point for emergency relief during natural disasters, where employees at companies can collectively assemble a list of nonprofits to donate to. In 2017, Cisco employees donated $1.8 million (including company matching) through Bright Funds to Hurricanes Harvey, Maria, and Irma as well as the central Mexico earthquakes, the current flooding in India and many more.

The second key feature of their product is the impact timeline, a central news feed to understand where your dollars are going across all your cause areas. This transforms giving from a black box transaction to an ongoing dialogue between you and your charities.

Lastly, Bright Funds wants to take away all the administrative burden that might come with giving and volunteering — everything from tracking your volunteer opportunities and hours, to one-click tax reporting across all your charitable donations. In short, no more shoeboxes of receipts to process through in April.

Doing good & doing well

Although Bright Funds is focused on transforming the individual giving experience, it’s paying customer at the end of the day is the enterprise.

And although it is philanthropic in nature, Bright Funds is not exempt from the procurement gauntlet that every enterprise software startup faces — what’s in it for the customer? What impact does workplace giving and volunteering have on culture and the bottom line?

To this end, there is evidence to show that corporate social responsibility has a an impact on recruiting the next generation of workers. A study by Horizon Media found that 81% of millennials expect their companies to be good corporate citizens. A separate 2015 study found that 62% of millennials said they’d take a pay cut to work for a company that’s socially responsible.

Box, one of Bright Fund’s early customers, has seen this impact on recruiting firsthand (disclosure: Box is one of my former employers). Like most tech companies competing for talent in the Valley, Box used to give out lucrative bonuses for candidate referrals. They recently switched to giving out $500 in Bright Funds gift credit. Instead of seeing employee referrals dip, Box saw referrals “skyrocket,” according to Box.org Executive Director Bryan Breckenridge. This program has now become “one of the most cherished cultural traditions at Box,” he said.

Additionally, like any corporate benefit, there should be metrics tied to employee retention. Benevity released a study of 2 million employees across 118 companies on their platform that showed a 57% reduction in turnover for employees engaged in corporate giving or volunteering efforts. VMware, one of Bright Fund’s customers, has seen an astonishing 82% of their 22,000 employees participate in their Citizen Philanthropy program of giving and volunteering, according to VMware Foundation Director Jessa Chin. Their full-time voluntary turnover rate (8%) is well below the software industry average of 13.2%.

Towards a Brighter Future

Bright Funds still has a lot of work to do. CEO Walrod says that one of his top priorities is to expand the platform beyond US charities, finding ways to evaluate and incorporate international nonprofits.

They have also not given up their dream of becoming a truly consumer platform, perhaps one day competing in the world of donor-advised funds, which today is largely dominated by big names like Fidelity and Schwab who house over $85B of assets. In the short term, Walrod wants to make every Bright Funds account similar to a 401K account. It goes wherever you work, and is a lasting record of the causes you care about, and the time and resources you’ve invested in them.

Whether the impetus is altruism around giving or something more utilitarian like retention, companies are increasingly realizing that their employees represent a charitable force that can be harnessed for the greater good. Bright Funds has more work to do like any startup, but it is empowering the next set of donors who can give with the same effectiveness as Gates, and one day, at the same scale as him as well.

Have a listen to me chatting with Andy Davis on the Venturi tech podcast. We discuss Silicon Valley’s influence on the entrepreneur’s journey, as well as morning routines, avoiding burnout, and the...

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Entrepreneurs are invited to the 412th FREE online 1Mby1M mentoring roundtable on Thursday, August 30, 2018, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register...

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Sramana Mitra: The thing that is unambiguously true is that there aren’t enough female technologists in the industry yet. As a result, there aren’t as many female founders who go out to raise money...

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For startups, especially e-commerce companies, branding is everything.

A slogan, an ad, even the design of the logo can make the difference between success and failure. But understanding how to develop a brand and strategically evolve that brand over time isn’t the easiest task. Luckily, three experts are coming to Disrupt to talk through the ins and outs.

Red Antler’s Emily Heyward, Brandless’ Tina Sharkey, and Casper CEO Philip Krim will join us at TC Disrupt SF in early September, and it’s a conversation you won’t want to miss.

Emily Heyward cofounded Red Antler in 2007 after working in advertising at Saatchi & Saatchi. She graduated magna cum laude from Harvard with a degree focused on postmodern theory and consumer culture. At Red Antler, she serves as Chief Strategist and has helped brands like AllBirds, BirchBox and Casper find their unique voice in a cluttered market.

Tina Sharkey hails from Brandless, the new e-commerce company that brings its own line of household and food items to the market for $3 each. Brandless has raised nearly $300 million since launching in 2016, an impressive feat on its own. What makes Brandless so attractive to investors? Tina Sharkey’s unwavering focus on understanding her customers. Alongside democratizing these products, and bringing eco-friendly and FDA-approved ‘safer choice’ goods to the masses, Sharkey makes data around consumer behavior a priority at the company, which helps with insights on how to sell Brandless’s portfolio of more than 300 products.

Heyward and Sharkey will be joined by Casper CEO and cofounder Philip Krim. Casper sprung onto the market in 2013 with a relatively simple premise: sell a quality mattress for cheaper. While it makes sense, it’s not the sexiest brand proposition. But with the help of Heyward and Red Antler, and a keen sense of the type of customer who chooses Casper over a traditional mattress, Casper has become one of the most effectively marketed brands out there right now.

We’re thrilled to hear from this trio of greatness at Disrupt SF.

Check out the full agenda here. Tickets are still available even though the show is less than two weeks away. Grab one here.

Sramana Mitra: Can you talk about the highlights of your portfolio? Amos Ben-Meir: I’ve done a number of exits that range from small to reasonable. There are two companies that are worth more than a...

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Today’s 411th FREE online 1Mby1M roundtable for entrepreneurs is starting NOW, on Friday, August 24, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!

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Today’s 411th FREE online 1Mby1M roundtable for entrepreneurs is starting in 30 minutes, on Friday, August 24, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are...

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According to a recent MarketandMarkets report, the global advanced data visualization products market is estimated to grow 11% annually to become a $3.2 billion industry by 2021. This is among the...

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Sramana Mitra: I will make a few comments to put it in perspective. We have all kinds of entrepreneurs here. People working on a smaller TAM opportunity have plenty of conviction. If you’re the...

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Build versus buy? Potential partner or potential disruptor?

The option set for corporations to collaborate with startups used to be simpler. Today, the options seem almost endless: build, partner, buy, integrate with their APIs, co-develop product together, white-label a part of their technology, share specific data sets, cross-sell each other’s products — and more. The notion of a straightforward “vendor” relationship doesn’t apply anymore.

The landscape has also changed. If the corporate posture of the past around innovation could be described as “not invented here” with a strong bias toward building internally, today’s corporate posture leans in a much different direction, with many thinking about how to disrupt themselves before an external party beats them to it.

Not surprisingly, this has created more corporate and startup partnerships. While getting this type of collaboration right is beneficial for both parties, if you speak to most startups selling into large enterprises or corporate executives looking to partner with startups today, you will find many justifiable frustrations on both sides.

As the vice president of Business Development at RRE Ventures, an early-stage venture capital firm based in New York, a major part of my role is leading our business development initiatives, where we enable collaboration between corporations and startups. Before this role, I spent time on the corporate side and on the startup side, so I’ve gotten to see this dynamic from both angles throughout my career. While there is no silver bullet for this type of work, here are a few best practices I’ve learned, sometimes through painful mistakes, or observed along the way.

For startups looking to sell into large enterprises

Do your homework. Corporate executives expect you to be prepared. Spend the time to understand what their business might be going through. Do they need new growth opportunities? Do they need to cut costs? Given the size of these companies, it’s easy to find information on them.

Spend time reading recent press, analyst reports on the company or understanding more about the division you are speaking to. You want to walk in saying some version of “Here is how I think my product can be relevant to you and help you with one of your key objectives” instead of saying some version of “Here is my shiny object — don’t you want to buy it?”

Be realistic about where you are and where you are headed. The last thing you want to happen is for a corporation to agree to use or test your product only for you to tell them in the next sentence that you haven’t yet launched or built what you just showed them. Be realistic with the corporation about what you can do for them today, tomorrow and in the future. They will be more flexible than you might think if they understand your timelines and product road map.

Focus on ease of use and ease of integration. We might all be reading headlines about Mars exploration these days, but let’s ground ourselves in a different space reality. It’s not uncommon for major Fortune 500 companies today to still be operating tech or leveraging data models that were built before man was put on the moon. Your technology might be incredible, but if they can’t test it easily or seamlessly integrate it with their tech stack, you are unlikely to get real traction.

Understand the complexities of operating at scale. Think of your own trajectory as a company and how hard it has been to scale your company, from getting the right people to growing revenue and building the right product — and every detail in-between. Now multiply that by a million. Even though Fortune 500 corporations have more resources in absolute magnitude, they have all the same problems you do, often with more complexities, given their scale.

If integrating your product has negative consequences for them, it will likely affect millions of customers, billions of dollars of revenue and have major brand and shareholder consequences, so have some empathy on why they want to properly vet your product and company first.

Learn to fly at 30,000 feet or 30 feet. Effective startup leadership requires one to zoom in and out on a daily basis, quickly and seamlessly. The ability to quickly shift gears and move between big picture and small details is crucial for operating early-stage companies. It’s also essential for working with corporations. Depending on the meeting, a prospective client might want you to go into the technical weeds or have a strategy discussion on a use case that’s not on your road map.

Be ready to fly at both levels, and also be deliberate about where you personally spend your time, as it’s your scarcest asset while running a resource-constrained startup.

For corporations looking to integrate new technologies

Optimize for quality, not quantity, and focus on real use cases. While it can be tempting to meet with every startup employing the right buzzword of the moment (artificial intelligence, blockchain, machine learning), you want to avoid going on a startup safari where you see a number of cool things in the wild and walk away without doing anything differently in your organization.

Instead of meeting with technology companies based on buzzwords, identify real problems your organization needs to solve and find companies that can help you solve those problems. What matters in the end is translating technology to real tangible use cases that are digestible internally in your organization.

Make fast decisions. As a corporate executive I know puts it, “Maybes kill startups. A fast No is the best thing after Yes.” If you know you are not going to leverage the company’s product, say no as quickly as possible. With fewer resources, startups don’t have the same meeting after meeting bandwidth as you. Remember, saying no now isn’t no forever.

Should you find yourself in a different situation a few months from now, you can always go back and revisit the company. In either case, please give startups real feedback, especially when you don’t move forward with them. In many cases these companies are early on in their growth trajectory, and providing honest feedback helps them build their own product and business.

Create better internal processes to partner with smaller companies. Unless you are one of the few corporations that have set this up well, most of your internal processes (IT Review, Procurement and Sourcing, Compliance, Security, Risk Analysis and Legal Review) for commercial vendor relationships are not set up with smaller companies in mind, which have limited HR and legal teams. To innovate more quickly, create a different set of processes for these types of partnerships that allow you to still assess risk but in a faster, more streamlined way. If your ability to partner is slower than the pace of change, you will never be ahead of the curve.

Short-term versus long-term change. Think about innovation along different time horizons. A good place to start is McKinsey’s three horizons of growth methodology. Consider how you will collaborate with companies along these different time horizons. The most senior level in your organization should take this view as this conflicts with focusing on real use cases today. Make sure that your company is not just integrating incremental changes at all levels.

Build a better sandbox. Find ways to test new technologies with your own existing systems and data in a way that replicates scale without affecting your existing business. You don’t want to spend months creating a partnership only to find out the technology isn’t what you expected. The more this sandbox can mimic your true environment, the more likely you are to have success with the real integration.

We think a lot about corporate and startup collaboration and welcome any dialogue on the topic; contact us at This email address is being protected from spambots. You need JavaScript enabled to view it..

Sramana Mitra: This is a slightly different line of questioning. You explicitly mentioned that you are looking for companies that are looking to sell to the female demographics or purchase cycles...

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Moving to a new city can be tough for a number of reasons, but what’s arguably hardest about moving is a competitive and expensive housing market, and lack of a pre-existing social support network. That’s the problem startup Bungalow is trying to solve.

Bungalow, which just raised a $14 million Series A round led by Khosla Ventures with participation from Founders Fund, Atomic VC, Cherubic Ventures and Wing Ventures, offers people relatively affordable places to live with others who have been vetted by Bungalow’s platform. As part of the round, Keith Rabois of Khosla will join Bungalow’s board of directors. Bungalow also raised a $50 million debt facility to fuel its home growth costs. Bungalow had previously raised a $7 million seed round.

Bungalow, which joins the likes of WeLive, OpenDoor, Common, Roam and so many others, aims to be cheaper than getting your own studio or one-bedroom apartment, and offer a better experience than finding a roommate via Craigslist. Bungalow works with homeowners to lease their homes as the master tenant for three years at time. From there, Bungalow rents out the property on a room-by-room basis while guaranteeing occupancy to the homeowners.

“There aren’t as many families that are looking for these four, five, six-bedroom homes and so the incremental additional cost for those additional bedrooms is not commensurate with the individual rate at which we can lease out those individual bedrooms,” Bungalow co-founder and CEO Andrew Collins told me. “And so we were able to therefore basically create value out of that and then with scale that margin that we’re able to create within those given homes in an incredibly profitable and exciting coupling.”

For the renter, Bungalow says it’s about 30-40 percent cheaper than a studio. Depending on the market, of course, the prices can vary. Bungalow also furnishes shared common spaces, provides utilities, Wi-Fi and housekeeping in the monthly rental cost. In addition to what’s provided inside the space, Bungalow hosts monthly events for members in its properties to meet each other within a given market.

Bungalow currently operates 200 properties across seven markets, including the San Francisco Bay Area, Los Angeles, New York City, Portland, San Diego, Seattle and Washington, D.C. In total, there are 750 people residing in a Bungalow-leased property. All residents first must go through credit and background checks, as well as interviews with any existing residents before moving in. But that process can happen very fast, the company said. Some people have moved in same-day, but on average people look about 10 to 20 days ahead of when they’re trying to move.

While Bungalow’s current model is leasing assets from homeowners, it’s set up to operate any type of asset, Collins said, whether that’s a joint-venture or independently owned by Bungalow. Within the next six to 12 months, Bungalow is looking to launch in up to 12 new markets in the U.S. Next year, Bungalow hopes to expand its offering outside of the U.S.

Autonomous vehicles need more than a brain to operate safely in a world filled with obstacles. They need maps. Or more specifically, self-driving vehicles need maps that constantly refresh and can deliver important information — like that sudden lane closure due to construction or a double-parked vehicle — so they can take the safest and most efficient route possible.

This specific need has provided an opening for startups in what once looked like a locked-up mapping market dominated by a few giants.

Carmera, a New York-based mapping and data analytics startup, is one of them. The company, which came out of stealth two years ago, has now raised $20 million in a Series B funding round led by GV, formerly known as Google Ventures. Carmera previously raised $6.5 million.

The company announced the funding raise Thursday along with a few other updates, including a new feature on its autonomous mapping product and a partnership with New York City. The capital will be used to hire more talent and expand.

“We’ll be doing the most aggressive hiring we’ve ever done this next year,” Carmera co-founder and CEO Ro Gupta told TechCrunch, adding that the company will mostly focus on building out its New York and Seattle offices. Carmera, which has about 25 employees, plans to have more than 50 by the end of next year.

“The money also allows us to be more prospective than simply reacting to customer needs,” Gupta added.

In other words, Carmera can move into new markets where it suspects there will be a need in the future, not just wait for a call from their customers. One of those customers is Voyage, the autonomous driving startup that currently operates self-driving cars in retirement communities.

Carmera has an interesting business model, and one that’s likely attractive to investors looking for startups with a present-day revenue stream. The company describes itself as a street intelligence platform for autonomy. Its main product is the Carmera autonomous map, a high-definition map for autonomous vehicle customers like automakers, suppliers and robotaxis.

The twist here is that the company uses data gleaned from its other product — a fleet-monitoring service used by commercial customers with vehicles driven by humans — to keep those AV maps fresh. The fleet product is a telematics and video monitoring service used by professional fleets that want to manage risk with their vehicles and drivers.

These fleets of camera-equipped human-driven vehicles deliver new information to the autonomous map as they go about their daily business in cities. Carmera calls this a “pro-sourcing” swarm.

The startup has now added a real-time events and change-management engine to its autonomous map that Gupta contends is a major leap forward because it not only provides more detailed information to self-driving vehicles, it gives these driverless vehicles a suggested path.

In some mapping products, there’s generally a base map and then a dynamic overlay. The problem, Gupta explains, is that when things change, like a lane closure, the dynamic map only flags it, leaving it up to the vehicle to figure out what to do next.

“That works fine when humans are driving, it just doesn’t go far enough for AVs,” Gupta said. “What they need to know is how do I path plan around it?”

The map will detect a change in milliseconds, classify it within seconds and then validate and redraw the base map within minutes, according to Carmera. The company is giving companies deploying autonomous vehicles API access to this data at every stage.

Carmera also has a “site intelligence product,” a jargon term that means the company provides spatial data and street analytics (like how pedestrians move within a particular intersection) to urban planners.

Carmera announced Thursday it will begin sharing data such as historical pedestrian analytics and real-time construction detection with New York City’s Department of Transportation. Carmera will get access to key city data sets in return. The partnership with NYC DOT follows an earlier-data sharing initiative with the Downtown Brooklyn Partnership.