Sramana Mitra: You don’t need them to finish the product? Shruti Gandhi: No. One of our companies barely had a deck. Sramana Mitra: You want customer validation from their network. Then you want to...

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Entrepreneurs are invited to the 480th FREE online 1Mby1M mentoring roundtable on Thursday, April 9, 2020, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. If you are a serious...

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WorkClout, a graduate of the Y Combinator Winter 2019 cohort, announced today that it has shifted its focus from manufacturing automation to manufacturing performance support and has raised a $2.3 million seed round.

The funding was led by Spider Capital with participation from Y Combinator, Liquid 2, Soma Capital, Pioneer Fund, Mehta Ventures and several individual investors.

When the company launched last year, it was looking at helping customers drive operational efficiency in their processes, but WorkClout founder and CEO Arjun Patel says they were seeing that there was a ceiling in terms of how much efficiency they could squeeze out of work processes using software.

At that point, Patel decided to take a step back and do some research to figure out how WorkClout could best help manufacturing customers with its software-based solutions. After surveying 124 manufacturers, he says that he realized that these companies really needed help training front-line workers, an area he says is called performance support.

“We found that most of the companies were saying that employees are the biggest challenge that they have to face in terms of how to engage them better or how to empower them better, because ultimately they realize people, even if there is automation, are still the driving force for a lot of sectors,” Patel told TechCrunch.

Towards the end of last year, the company built a new tool to help customers train employees for complex front-line tasks. The workers might have a phone or tablet, which shows them how to complete each task, and gives them feedback as they move through a set of tasks. It also enables these workers to communicate with one another and with management about issues they are seeing on the line. Managers can monitor communication and see how workers are doing on a back-end system in the office.

“We gave them the ability to allow employees to capture and share critical information in real time on the factory floor, where the goal is to actually create standardized multimedia and training content for machines, processes and stations, allowing new and existing employees to get better insight into their work, and at the same time, allowing employees to communicate better about problems on the floor and reduce downtime,” he explained.

Patel recognizes that this is a difficult time to pivot, but says he believes it puts the company in a better position to succeed in the long term. He has cut the team from nine to five employees in an effort to run lean for the short term.

He hopes to begin hiring again in the fourth quarter this year or, at the latest, by Q1 next year. He plans to use that time to build out the product and prepare for a big go-to market push whenever the economy begins to rebound.

He sees this money giving him a long runway of 2.5 years with the company’s current burn and revenue rates, and that should give him enough time to wait out the current economic downturn.

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.

We’ve dug into churn twice in the last week from an expert and data-based perspective. We’ve also spent a good amount of time talking to venture capitalists about how they are approaching today’s turbulent market.

This morning we’re adding to both conversations by bringing Menlo Ventures‘ Matt Murphy into the discussion. Murphy spent 16 years at Kleiner Perkins before joining Menlo Ventures in 2015. TechCrunch spoke with Murphy late last week, working to understand how startups should plan for what could prove a difficult Q2 and how churn expectations should adapt as the economy changes.

In Murphy’s view, Q1 startup results are likely to come in a bit better than some expect considering the how the quarter finished from a macroeconomic perspective. Q2, however, is a different beast. Murphy expects B2B startup growth to slow, which could make the world much harder for the cohort of startups with less than 18 months of cash; fundraising off slowing growth as valuations broadly dip is not a recipe for an enjoyable capital cycle.

So let’s talk about how Q2 is going to impact startups and how young companies might respond. After we get through the nitty-gritty stuff, I pulled a bit more from our interview as a treat, exploring what the Menlo Ventures investor thinks about the recent Notion deal, and how the firm’s portfolio is set up heading into a possible recession.

Planning for a turbulent Q2

With in-person classes canceled, we’re about to start our online versions of Hacking for Defense and Hacking for Oceans (and here). The classes are built on the Lean Startup methodology: customer discovery, agile engineering and the business/mission model canvas. So how do our students get out of the building to do customer discovery when they can’t leave home? How do startups do it?

Reminder: What’s the point of talking to customers?

Talking to customers seems like a simple idea, but most founders find it’s one of the hardest things they have to do. Entrepreneurs innately believe they understand a customer’s problem and just need to spend their time building a solution. We now have a half-century of data to say that’s wrong. To build products people want and will really use, founders first need to validate the problem/need, then understand whether their solution solves that problem (i.e. finding product-market fit).

Finally, to have a better chance of a viable enterprise, they need to test all the other hypotheses in their business/mission model (pricing, demand creation, revenue, costs, etc.).

The key principles of customer development are:

Now with sheltering-in-place the new normal, we’ll add a fourth principle:

According to a recent Market Study Report, the global digital transformation market is expected to grow at 24% CAGR to $2.2 billion by 2025. Digital transformation refers to the application of...

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This morning, Utah-based SaaS startup Podium announced that it has closed a $125 million Series C led by Y Combinator’s Continuity fund, with participation from Sapphire Ventures and Alkeon, and Recruit Co. Ltd. Prior investors IVP, GV, Summit, and Accel also took part in the funding event.

The new capital values Podium at around $1.5 billion, and brings the company’s known capital raised to just under $218 million.

Notably, the venture round wasn’t put together back in Q4 2019 only to be announced now. Instead, according to Podium CEO Eric Rea, discussions began in mid-February, resulting in multiple term sheets. The startup signed the winning contract toward the end of the month, and both YC and Sapphire followed through with the money. Rea praised the pair of investors in a call, citing their “integrity” for following through with the deals sans chicanery despite the U.S. economy falling off a cliff after terms were reached.

The Podium round, then, is one of the last put together before disruptions stemming from COVID-19 shook the domestic economy and stock market. Let’s explore, then, why Podium was able to raise the money before the crisis, and what it’s up to now that the world has changed.

Growth

Podium’s software service that provides messaging tools for small business has grown rapidly, allowing the company to both attract capital and expand its offerings. As TechCrunch reported in March, the company has expanded into payments, allowing its SMB-skewing customer base to more quickly accept payment for goods and services.

Since launch, Podium’s payments transaction volume has been around twice what the company expected, the CEO told TechCrunch. Asked if payments would constitute a small, secondary revenue stream or a more material income that could rival its more traditional SaaS offerings, Rea placed it in the second category.

Podium’s growth is worth writing down in aggregate, based on both our prior reporting and new information from the company. Here’s the growth that the startup’s new payments revenue is now helping to continue:

Past giving a valuation peg and confirming that it met its 2019 goal of reaching $100 million ARR (plus or minus a month is our read of the achievement), Podium didn’t share more. So, we don’t know precisely how large it is today. But we do know that investors paid less than a 15x revenue multiple for the firm.

That almost feels cheap in a pre-COVID-19 mindset. Now, in the new reality, it seems like a fair price.

So, what’s ahead for one of Silicon Slopes’ brightest lights? Free stuff, it turns out.

Plans

Along with its fundraising announcement, Podium told TechCrunch that it is rolling out a free tier of its service, called Podium Starter. The company is doing what a number of tech firms are, namely offering parts of their technology at zero cost to people and businesses that might need it; here’s Boston’s Drift doing something along similar lines, for example. Podium Starter’s wait list is live today, with the startup promising to offer the service to “every local business in the United States” in time.

But before Podium put together a free tier to help the suddenly flailing economy, it was seeing big growth; Rea told TechCrunch that the first few months of 2020 were record-setting. Then, of course, things changed for the economy. So where does that leave Podium, which has a big footprint with small businesses?

The company is upbeat, noting that as many individuals are avoiding face-to-face communication, messaging tooling fits the moment. As does its payments service, as folks don’t want to exchange money in person. What will happen to the firm’s growth rate, of course, isn’t clear. It seems doubtful that the startup will continue to grow as it did before while the economy remains depressed.

But, no dip is forever, and Podium has never had more money than it does right now. That should help it survive the downturn. We’ll check back with the company in a few months when it may have new data to share.

Sramana Mitra: What was Waveform going to do in 2006? Sina Khanifar: We graduated college and were trying to figure out which up and coming industry we could get started in. My dad had just come back...

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Responding to a popular request, we are now sharing transcripts of our investor podcast interviews in this new series. The following interview with Shruti Gandhi was recorded in March 2020. Shruti...

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Darshana Zaveri, Managing Partner at Catalyst Health Ventures, discusses the firm’s medical device focused investment thesis, including the nuances of epidemiologic diagnostic that are currently...

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Primary healthcare platform One Medical is one of the most funded on-demand healthcare companies. On January 31, it went public on NASDAQ under the ticker ONEM and has recently reported quarterly...

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Sina started tinkering with bootstrapped entrepreneurship way back in college. It has paid off. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you...

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Yapily, one of a number of fintech startups that offer an opening banking API to let enterprises, such as financial service providers and merchants, connect to banks, has raised $13 million in Series A funding. Leading the round is Lakestar, which is also a backer of fintech unicorn Revolut.

Existing investors HV Holtzbrinck Ventures, and LocalGlobe also participated. Yapily last disclosed $5.4 million in seed funding in May 2019, and counts the likes of Taavet Hinrikus (TransferWise chairman and co-founder), Ott Kaukver (Twilio’s CTO), Roberto Nicastro (UniCredit’s former deputy CEO) and Frank Strauss (Former CEO of Deutsche Postbank) as angel backers.

Founded in mid 2017 by ex-Goldman Sachs employee Stefano Vaccino, Yapily’s open banking platform makes it easier for various service providers to connect to banks. Specifically, it provides a way to retrieve financial data and initiate payments via a “single secure API” that in turn connects to each supported bank’s open API.

Customers are said to include Fortune 500 companies and fast growth fintechs, including Intuit QuickBooks, where Yapily’s API is used by the accounting software provider to help SMEs access insights and financial information from bank accounts in the U.K., France, and Ireland. Another customer of Yapily is GoCardless, the London fintech that makes it easy to offer customers the option to pay by direct debit.

More broadly, Yapily’s platform can be used by anything from accountancy firms, companies in the payment space, to crypto currency providers, digital wealth applications and e-commerce companies.

To that end, the open banking fintech says it will use the investment to “drive open banking adoption by organisations across Europe,” noting that more than 6,000 banks will be affected by the PSD2 (European open banking) deadline. This means that most European countries are set to release open banking-style APIs publicly in 2020, which Yapily hopes to benefit from.

Quibi, the much-hyped mobile app promising to deliver “quick bites” of video entertainment, is finally here.

The company has been in the headlines for more than two years, thanks to the involvement of founder Jeffrey Katzenberg (who previously co-founded DreamWorks Animation) and CEO Meg Whitman (previously the CEO of eBay and Hewlett Packard Enterprise).

Plus, it’s raised a whopping $1.75 billion to fund a star-studded content slate from filmmakers like Steven Spielberg, Guillermo del Toro, Lena Waithe and Catherine Hardwick.

Quibi is launching with nearly 50 shows today. The initial lineup includes “Chrissy’s Court” (in which Chrissy Teigen presides over small claims court), “Shape of Pasta” (a food and travel show starring chef Evan Funke), “Most Dangerous Game” (a dystopian thriller starring Liam Hemsworth) and “Survive” (a scripted plane crash drama starring Sophie Turner). All the episodes are less than 10 minutes in length, and can be viewed in either portrait or landscape mode.

Quibi says it will be delivering more than 25 new episodes every day, including segments of what the company is calling Daily Essentials — news and entertainment shows like “Last Night’s Late Night” from Entertainment Weekly and “The Replay” from ESPN.

The service will cost $4.99 with ads or $7.99 per month without ads. Quibi is also offering a 90-day free trial if you sign up before the end of April.

In a briefing with reporters last week, CTO Rob Post acknowledged that it’s been a long, expensive road to launch. But he said that given the heavy investment in content, “There was no room for [Chief Product Officer Tom Conrad] and I to deliver a minimum viable product.” Instead, they had to build something that was fully polished.

While Quibi has been building up to this for months, with a big presentation at the Consumer Electronics Show, Super Bowl ads and more, the world has changed, with a global pandemic making this a strange time to launch any product.

People are certainly looking for distraction and escape right now. But the app is designed for viewing while you’re on-the-go, whether that’s walking around, waiting in line or sitting in the backseat of a car — all moments that are happening considerably less often as huge swaths of the population are advised to shelter in place and maintain social distance.

Still, Post argued that there’s a need for the kind of entertainment that Quibi is offering.

“I’m looking to take small breaks more than ever before to stand up, walk around, go outside,” he said. “Our use cases are these in-between moments. Now more than ever, that use case is still present.”

And of course, these restrictions have also created challenges for Quibi’s launch and content production.

“That’s meant all kinds of things,” Conrad said. “Our Daily Essentials, which were all set to be produced in studios in New York and L.A. each day, in most instances are being shot in people’s homes … Everybody from the production team to postproduction houses to the engineering and marketing organizations are trying to adapt to this moment.”

Quibi has already been showing off is Turnstyle technology, which allows for a seamless transition back-and-forth between portrait and landscape modes. (Apparently Quibi’s filmmakers have to deliver two edits of each episode, one optimized for each orientation.) Last week, the company gave reporters access to the full app.

Judging from a few hours of exploration, Quibi is indeed as polished as Post and Conrad promised, making it easy to swipe through and browse the day’s offerings. Turnstyle also works smoothly, with a blink-and-you’ll-miss-it transition every time I rotate my phone.

I quickly noticed, however, that I was torn between the two viewing modes. Portrait mode was more comfortable, particularly when I was watching a full seven- or eight-minute episode, but landscape mode looked much more cinematic, and often included imagery that had been cropped out of the more narrow, vertical footage.

In addition, the focus on a smartphone app — rather than an experience for the browser, tablet or connected-TV — made for a clumsy experience anytime I tried to watch with someone else. (The whole point is to focus on the mobile viewing experience, but Conrad said, “If there’s appetite for Quibi in the living room or on tablets, we certainly will follow that interest as the data reveals.”)

As for the content itself, my favorite show was probably “Most Dangerous Game,” which kicks off with a tantalizingly bleak introduction (the premise will be familiar to viewers of the classic film of the same name). I also enjoyed “Shape of Pasta,” which includes plenty of mouth-watering pasta footage, and”Chrissy’s Court” — Teigen is always delightful, and I liked seeing a courtroom reality show that leans more into humor than drama.

At CES, Whitman positioned Quibi as the first platform to truly take advantage of the new creative opportunities that mobile phones offer to filmmakers. She also emphasized that in contrast to free video platforms like YouTube, Quibi will offer “Hollywood-quality content.”

“[YouTube] is the most ubiquitous, democratized, incredibly creative platform,” Whitman told us. “But they make content for hundreds of dollars a minute. We make it for $100,000 a minute.”

The production value is certainly evident — most of the shows I watched look significantly more expensive that what you’ll find on YouTube. What’s missing so far, however, is any real sense of the creative breakthrough that Whitman was hinting at. Instead, Quibi delivers well-produced, moderately entertaining shows that can be watched when you’ve got a few minutes to spare. They’re fine, but rarely more than that.

Maybe that will be enough for most viewers, particularly during the trial period. The challenge will be convincing those viewers to stick around and pay a subscription fee. To do that, I suspect Quibi will need a breakout show, or something that really takes advantage of the phone in a new way. We’ll see if that arrives in the months to come.

This feature by Jonathan Shieber on TechCrunch covers the highlights and loopholes of the new guidance on SBA loans rolled out to keep small businesses afloat. For this week’s posts, click on...

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In the time of COVID-19, much of what transpires from the science world to the general public relates to the virus, and understandably so. But other domains, even within medical research, are still active — and as usual, there are tons of interesting (and heartening) stories out there that shouldn’t be lost in the furious activity of coronavirus coverage. This last week brought good news for several medical conditions as well as some innovations that could improve weather reporting and maybe save a few lives in Cambodia.

Ultrasound and AI promise better diagnosis of arrhythmia

Arrhythmia is a relatively common condition in which the heart beats at an abnormal rate, causing a variety of effects, including, potentially, death. Detecting it is done using an electrocardiogram, and while the technique is sound and widely used, it has its limitations: first, it relies heavily on an expert interpreting the signal, and second, even an expert’s diagnosis doesn’t give a good idea of what the issue looks like in that particular heart. Knowing exactly where the flaw is makes treatment much easier.

Ultrasound is used for internal imaging in lots of ways, but two recent studies establish it as perhaps the next major step in arrhythmia treatment. Researchers at Columbia University used a form of ultrasound monitoring called Electromechanical Wave Imaging to create 3D animations of the patient’s heart as it beat, which helped specialists predict 96% of arrhythmia locations compared with 71% when using the ECG. The two could be used together to provide a more accurate picture of the heart’s condition before undergoing treatment.

Another approach from Stanford applies deep learning techniques to ultrasound imagery and shows that an AI agent can recognize the parts of the heart and record the efficiency with which it is moving blood with accuracy comparable to experts. As with other medical imagery AIs, this isn’t about replacing a doctor but augmenting them; an automated system can help triage and prioritize effectively, suggest things the doctor might have missed or provide an impartial concurrence with their opinion. The code and data set of EchoNet are available for download and inspection.

It’s no secret that adaptability has become a critical trait for knowledge workers. To stay on top of a rapidly evolving world, we must assess new situations, make intelligent decisions and implement them effectively.

A 2014 research report by Barclays indicated that 60% of employers say adaptability has become more important during the last decade, and BBC called adaptability the “X factor” for career success in an era of technological change.

But even the most intrepid executive, entrepreneur or freelancer would be forgiven for struggling to adapt to a global pandemic. The impact of coronavirus has been unrelenting: hospitals at capacity, students sent home, conference cancellations, sold out inventory, markets in free fall and cities under lockdown.

Whatever you thought 2020 was going to look like, you were dead wrong. Box CEO Aaron Levie and Stanford professor Bob Sutton’s recent Twitter exchange said it all:

This moment requires us to learn new skills, develop new habits and let go of old ways of working. In the book “Range,” there’s a chapter about “dropping familiar tools” that details how experienced professionals will overlearn specific behavior and then fail to adapt to a new circumstance. This mentality affected everyone from firefighters to aviation crews to NASA engineers, often with deadly results, and underscores how hard it can be to adapt to change.

To help us cultivate adaptability in this unprecedented moment, I sought answers in unexpected places. Here’s what I learned.

Let go of your attachments

Adaptability is required first and foremost when circumstances change. It’s easy to get attached to certain outcomes, especially when they’ve been planned long in advance or have significant emotional weight.

Due to coronavirus, a couple I know is postponing their wedding originally set for April. Having tied the knot only a year ago myself, I can’t imagine how frustrating that must be for them. But it was the right decision; demanding that the show go on would have been dangerous for their families, friends and the public at large.

I recently spoke with my friend Belinda Ju, an executive coach with a longstanding meditation practice. Non-attachment is a core concept of Buddhism, the spiritual path she’s followed for many years, and I wanted her thoughts on how that idea might help us adapt to unforeseen circumstances.

“Attachment doesn’t work because certainty doesn’t work. You can’t predict the future,” she explained. Being attached to something means “seeing the world through a false lens. Nothing is fixed.” For Ju and her clients, non-attachment doesn’t mean giving up on goals — it means focusing on what you can control.

“You might have a fixed goal of needing to raise X million dollars to keep your team afloat,” she said. “But in the age of coronavirus, investors might be slower to respond. So what are the levers in your control? What are the options you have and the pros and cons to each one?”

Her points hit home for me. As a NYC-based startup founder, I was preparing to make several trips to the West Coast to raise the next round for my company, Midgame, a digital party host for gamers.

I like pitching in person, but that’s obviously not going to happen, so I need to embrace video calls as my new reality. By doing that, I can get to stocking up on coffee, cleaning up my work space and setting up a microphone so when I do pitch over video, I’m bringing my A game.

Be present

Another way to think about adaptability is that it’s the ability to improvise. In theater, improv performers can’t rely on prewritten lines, and have to react in real time to suggestions from the audience or the words and actions of their scene partners.

“ ‘Playing the scene you’re in’ is a principle from improv which means to be present to the situation you’re in.”

That’s what Mary Lemmer told me. As an entrepreneur and VC who spent a stint at The Second City improv theater in Chicago, Lemmer knows a thing or two about having to adapt. Today, she brings her insights to corporations through training and workshops.

She explained that as an improv performer, you may start a scene with a certain idea in mind of how it will go, but that can quickly change. “If you’re not present,” she said, “then you’re not actively listening and because there’s no script, you’ll miss details. That’s when scenes fall apart.”

When I was a PM at Etsy and we had a major launch, we’d get engineering, dev ops, product, marketing and customer support together in a room to talk through the final event sequencing. These weren’t always the most exciting meetings and it was easy to get distracted by email or chat. One time engineering announced a significant last-minute issue that almost slipped through the cracks. Luckily, someone piped up with a clarifying question and we were all able to work together to minimize the issue.

Lemmer argues that in improv, like in business, you can’t make assumptions about people or situations. “We see this a lot in board meetings. People start to assume ‘Sally’ will always be the proactive one or ‘Jim’ will always be the naysayer and tune out.”

This is kind of attitude is problematic in a stable environment, but downright dangerous in an unstable situation where new data and events can quickly open up a new set of challenges and opportunities.

Early on, some experts thought the coronavirus crisis would stabilize globally by April. In early February, S&P Global stated that in the “worst-case scenario,” the virus would be contained by late May. A month later, that prediction already looked wildly optimistic.

Build mental toughness

Experts are saying now that cases may peak in May or June, which means everyone should be hunkering down for eight or more weeks of social distancing and isolation. A COVID-19 vaccine just started human trials, but testing in large enough sample sizes to identify side effects and then ramping up large-scale production still might not be fully available for more than a year.

In other words, dealing with this virus is not a sprint, it’s a marathon. A marathon no one signed up for.

Someone who knows a lot about this topic is Jason Fitzgerald. A 2:39 marathoner, Fitzgerald now helps people run faster and healthier as an author and coach.

When we spoke over the phone, he pointed out that running, unlike say basketball or gymnastics, is a sport where “you have to voluntarily want to experience more and more discomfort.”

Fitzgerald calls this ability to endure “mental toughness,” and it’s a skill we all can build. For runners, it requires doing workouts that scare them, putting in mileage that’s higher than they have in the past and racing regularly. It’s also about accepting and even embracing the pain of running hard.

The same is true for adaptation. We can train ourselves to respond better to change (we’re all getting lots of practice right now!), but developing new habits and working in new ways is always uncomfortable. As decorated cyclist Greg LeMond once said, “it doesn’t get easier, you just get faster.”

We also have to recognize that we won’t get it right every time. “The more that we get comfortable with poor performances, the more we can learn from them,” Fitzgerald said, noting that he’s had his share of bad races, including failing to finish an ultramarathon in 2015. “Sometimes you dwell on a bad race for a couple days, but then you have to just forget about it and move on with your training.”

Many of us are reeling from more cancellations, suspensions and complete one-eighties in the last month than in the last five years. But we can’t let ourselves stay bogged down by our feelings of frustration or disappointment. We accept our new reality, learn what we can from it, and keep going.

It’s clear that the people who can let go of their past plans and embrace the new environment ahead will thrive. Already we’re seeing companies pivot from live events to online webinars, and remote-first workplaces becoming the new normal. Shares of Zoom have risen even as the stock market has taken a beating and I’m sure other winners will emerge in the coming weeks and months.

But adaptability doesn’t just matter for individuals or even companies, it matters for governments. For China, Taiwan and Hong Kong, thanks to aggressive testing and quarantining efforts, life is returning, somewhat, to normal. New cases are on the decline and there’s hope of life returning to normalcy in the near future. Countries that bungled their response to the disease progression, including Italy, Spain, the U.K. and the United States, are now facing increasingly dire consequences.

Whether you want to survive a global pandemic, reach the next phase in your career or be selected on a mission to Mars, it’s hard to overstate the importance of adaptability in getting there.

I’m publishing this series on LinkedIn called Colors to explore a topic that I care deeply about: the Renaissance Mind. I am just as passionate about entrepreneurship, technology, and business, as I...

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Sick of sharing those generic Zoom video call invites that all look the same? Wish your Zoom link preview’s headline and image actually described your meeting? Want to protect your Zoom calls from trolls by making attendees RSVP to get your link? ZmURL.com has you covered.

Launching today, ZmURL is a free tool that lets you customize your Zoom video call invite URL with a title, explanation and image that will show up when you share the link on Twitter, Facebook or elsewhere. ZmURL also lets you require that attendees RSVP by entering their email address so you can decide who to approve and provide with the actual entry link. That could stop Zoombombers from harassing your call with offensive screenshared imagery, profanity or worse.

“We built zmurl.com to make it easier for people to stay physically distant but socially close,” co-founder Victor Pontis tells me. “We’re hoping to give event organizers the tools to preserve in-person communities while we are all under quarantine.”

Zoom wasn’t built for open public discussions. But with people trapped inside by coronavirus, its daily user count has spiked from 10 million to 200 million. That’s led to new use cases, from cocktail parties to roundtable discussions to AA meetings to school classes.

That’s unfortunately spawned new problems, like “Zoombombing,” a term I coined two weeks ago to describe malicious actors tracking down public Zoom calls and bombarding them with abuse. Since then, the FBI has issued a warning about Zoombombing, The New York Times has written multiple articles about the issue and Zoom’s CEO Eric Yuan has apologized.

Yet Zoom has been slow to adapt it features as it struggles not to buckle under its sudden scale. While it has turned on waiting rooms and host-only screensharing by default for usage in schools, most people are still vulnerable due to Zoom’s permissive settings and reused URLs that were designed for only trusted enterprise meetings. Only today did Zoom concede to shifting the balance further from convenience to safety, turning on waiting rooms by default and requiring passwords for entry by Meeting ID.

Meanwhile, social networks have become a sea of indistinguishable Zoom links that all show the same blue and white logo in the preview, with no information on what the call is about. That makes it a lot tougher to promote calls, which many musicians, fitness instructors and event producers are relying on to drive donations or payments while their work is disrupted by quarantines.

Luckily, Pontis and his co-founder Danqing Liu are here to help with ZmURL. The two software engineers fittingly met over Zoom a year ago and have only met once in person. Pontis, now in San Francisco, had started bike and scooter rental software companies Spring and Scooter Map. Liu, from Beijing but now holed up in New York, had spent five years at Google, Uber and PlanGrid before selling his machine learning tool TinyMind.

The idea for ZmURL stemmed from Liu missing multiple Zoom events he’d wanted to attend. Then a friend of Pontis’ was laid off from their yoga instructor job, and they and their colleagues were scrambling to market and earn money from hosting their own classes over Zoom. The duo quickly built a beta, with zero money raised, and tested it with some yoga gurus who found it simplified promoting events and gathering RSVPs. “We’re all going through a tough time right now. We see ZmURL as our opportunity to help,” Pontis tells me.

To use the tool, you generate a generic meeting link from Zoom like zoom.us/ji/1231231232 and then punch it into ZmURL. You can upload an image or choose from stock photos and color gradients. Then you name your event, give it a description and set the time and date. You’ll get a shorter URL like https://zmurl.com/smy5m or you can give it a custom one like zmurl.com/quidditch.

When you share that URL, it’ll show your image, headline and description in the link preview on chat apps, social networks and more. Attendees who click will be shown a nicely rendered event page with the link to enter the Zoom call and the option to add it to their calendar. You can try it out here, zmurl.com/aloha, as the startup is hosting a happy hour today at 6pm Pacific.

Optionally, you can set your ZmURL calls to require an RSVP. In that case, people who click your link have to submit their email address. The host can then sift through the RSVPs and choose who to email back the link to join the call. If you see an RSVP from someone you don’t recognize, just ignore it to keep Zoombombers from slipping inside.

Surprisingly, there doesn’t seem to be any other tools for customizing Zoom call links. Zoom paid enterprise customers can only set up a image and logo-equipped landing page for their whole company’s Zoom account, not for specific calls. For now, ZmURL is completely free. But the co-founders are building out an option for hosting paid events that collect entry fees on the RSVP site while ZmURL takes a 5% cut.

Next, ZmURL wants to add the ability to link your Zoom account to its site so you can spawn call links without leaving. It’s also building out always-on call rooms, recurring events, organizer home pages for promoting all their calls, an option to add events to a public directory, email marketing tools and integrations with other video call platforms like Hangouts, Skype and FaceTime.

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Pontis says the biggest challenge will be learning to translate more of the magic and business potential off offline events into the world of video calling. There’s also the risk that Zoom will try to intercede and force ZmURL to desist. But it shouldn’t, at least until Zoom builds all these features itself. Or it should just acquire ZmURL.

We’re dealing with an unprecedented behavior shift due to shelter-in-place orders that threaten to cripple the world economy and drive many of us crazy. Whether for fostering human connection or keeping event businesses afloat, Zoom has become a critical utility. It should accept all the help it can get.