BuzzFeed is cutting 15% of its staff

BuzzFeed is planning to cut 15% of its staff, according to a Wall Street Journal report on Wednesday.

The decision could cost 250 employees their jobs with the digital publisher, people familiar with the matter told The Journal.

Sources also said BuzzFeed's choice to trim its workforce could be an effort by the company to get closer to profitability ahead of a potential merger with another digital media outlet.

This story is still developing.