Ubisoft released its earnings report for the quarter ending on June 30, reporting $383.82 million (€326 million) in net bookings.Read More

The United States estimates of the food produced here approximately 40% is wasted. Globally, $2.6 trillion annually is lost.

Berlin-based Choco, which has built ordering software for restaurants and their suppliers, is working to digitize the food supply chain and announced $100 million in Series B funding, led by Left Lane Capital, to give it a $600 million post-market valuation. Joining in is new investor Insight Partners and existing investors Coatue Management and Bessemer Venture Partners.

The new round comes just over a year after Choco’s $63.7 million Series A, raised at two different periods, a $33.5 million round in 2019 and a $30.2 million round in 2020 — at a $230 million valuation — to bring total funding to $171.5 million since the company was founded in 2018.

The company’s core food procurement technology digitizes ordering workflow and communications for restaurants and suppliers. During the global pandemic, Khachab said Choco became the go-to tool for operators to be more efficient around procurement processes and reducing expenses as they adapted to the changing market conditions.

With the food industry a $6 trillion market, Choco CEO Daniel Khachab told TechCrunch he aims to make the food supply chain more transparent and sustainable in order to help increase margins in the food service sector and combat climate change.

The company did 14 months of food waste research and found that it was central to a lot of other global problems: Food waste is the third-largest driver of climate change and is causing deforestation — as evident by news from the Amazon last year  — and the extinction of animals.

“It makes sense to try and solve it,” he added. “The food system is highly fragile, and what was shown in the first and second waves of the pandemic is how fragile and inflexible it was. It made the industry realize that it has to step up and that it can’t continue to work on pen and paper.”

Between the farmer and the end point, there are some nine parties involved, Khachab said. None are connected to another, which often means nine data silos and data not collected along the chain. It is important to connect them on one single platform so decision-making can be data-driven, he added.

As uncertainty swept across the food industry at the beginning of the pandemic, Khachab said Choco could either lay low and wait or invest in the company. He chose the latter, pumping up the team, regions and technology. As a result, Choco’s technology is stronger than it was 15 months ago and proved to be flexible amid the inflexible environment.

Choco saw orders quadruple on the platform in the past year, and gross merchandise value grew to $900 million annualized, up from $230 million, Khachab said.

As the company continues to learn how it can provide value to the food supply chain, half of the Series B funding will go into technology development. It will also go toward doubling its headcount, especially on the engineering side. Choco recently brought on ex-Uber and Facebook executive Vikas Gupta as chief technology officer, and Khachab said Gupta’s expertise will enable the company “to build the best technology team in Europe” and scale faster.

Choco is already operating in six markets, including the United States, Germany, France, Spain, Austria and Belgium. Khachab expects to expand in those markets and gain a footprint in new markets like Latin America, the Middle East and Asia.

 

Welcome to the city survey of Bielefeld, Germany, part of our ongoing survey into European cities. If you’d like your city featured, just fill in this form and add your city name. Once we have enough entries from a city, we will put your city on TechCrunch!

According to local media reports, Bielefeld’s has experienced a tech boom in recent years, with accelerators like the local Founders Foundation (backed by the Bertelsmann Foundation) and Garage 33 (at the University of Paderborn) attracting a new wave of young company founders to the East Westphalia-Lippe region.

Notable startups to emerge include Semalytix, Valuedesk, Zahnarzt-Helden, StudyHelp, PartWorks and AMendate.

Unfortunately, Bielefeld suffers from the same ailment the rest of Germany is subject to: Most startups gravitate to Berlin, followed by Munich, then Hamburg (according to an initiative from UnternehmerTUM in Munich).

However, as Business Punk magazine found earlier this year, the Ostwestfalen-Lippe region in northern North Rhine-Westphalia is home to some of Germany’s biggest companies. That means startups aiding large organizations to digitize post-pandemic have ready access to some of Germany’s largest companies and institutions.

Our survey respondents pointed out that the region is strong in sectors such as B2B because of the many old-school B2B companies in the manufacturing area. There is fairly ready access to many large family offices such as Dr. Oetker, Miele, CLAAS, Schüco and Bertelsmann, so there is a lot of capital available.

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“The region has a good momentum for startups in general, [largely] because of Founders Foundation. At the same time, them being the only institutional driver leads to a certain monoculture,” said one.

Deep tech technologies are a feature of the ecosystem, but there are “almost no B2C or direct-to-consumer” startups, said another respondent.

Commenting on the investment scene in the city, survey respondents said investors have “strong bonds to the industry and Mittelstand.” However, another commented that there are “only very few local investors with NRW or OWL focus like EnjoyVenture (Technologiefonds OWL), but not much more.”

That said, companies get decent attention from “national” investors, and Founders Foundation has really boosted the scene in the region. Angels are also becoming more active, and “there is a strong business angel community in Bielefeld who have been really supportive of the new startup scene.”

We surveyed:

Jonathan Maycock, co-founder and CEO, margin

Louis Schulze, ecosystem development manager, Founders Foundation

Stefan Trockel, founder and CEO, Mercury.ai

Jasper Steinlechner, CTO, Pektogram

Victoria Erdbrügger, co-founder and managing director, circuly

Manuel Rüsing, CTO, Synctive

Conner Kuhlmeyer, founder, reportio

Miriam Kleiner, talent acquisition manager, Founders Foundation

 

Jonathan Maycock, co-founder and CEO, margin

Which sectors is Bielefeld’s tech ecosystem strong in? What are you most excited by? What does it lack?
We are strong in the cryptotrading ecosystem. We are most excited by the adoption of Bitcoin as a financial asset by corporates and institutions as well as the ongoing network effect and adoption by the masses. We need to add support for DeFi trading venues alongside the centralized exchanges we already support.

Which are the most interesting startups in your city?
Semalytix, Zahnarzt-Helden, Coindex and Valuedesk.

What is the tech investment scene like in Bielefeld? What’s their focus?
Since Founders Foundation started in Bielefeld in 2016 the startup scene has exploded. We joined the first accelerator and since then 24 startups have been founded and come through its programs. There is a strong business angel community in Bielefeld that has been really supportive of the new startup scene.

With the shift to remote working, do you think will people stay in Bielefeld, move out, or will people move in?
We switched completely to home office once the pandemic got underway. For us, it has worked really well and we now have three employees who work outside of Bielefeld. Everything is more flexible now.

Who are the key startup people in your city (e.g., investors, founders, lawyers, designers, etc.)?
Sebastian Borek (CEO of the Founders Foundation), Eduard R. Doerrenberg (managing director, Dr. Wolff Group).

Where do you think Bielefeld’s tech scene will be in five years?
As Bielefeld is in the heart of the German “Mittelstand”, there are huge opportunities for tech startups to help these large industries take a leap forward with technical solutions using AI, blockchain and other technologies. The city is well served by Bielefeld University, which turns out highly qualified CS graduates every year. Especially with the superb backing of the Founders Foundation, the startup ecosystem in Bielefeld has a bright future.

Louis Schulze, ecosystem development manager, Founders Foundation

Which sectors is Bielefeld’s tech ecosystem strong in? What are you most excited by? What does it lack?
B2B, deep tech technologies.

I’ve fundraised a lot. Tactically, fundraising is a skill like any other. You get better the more you do it. But practicing gets you nowhere if you don’t have a strong foundation in understanding a fundraising round’s core components.

As a founder, you will understand less than investors when it comes to fundraising. For investors, negotiating with founders is their full-time job. For founders, fundraising is just a small part of building a business. Understanding the basics of venture financing can help founders raise on better terms.

We’ll cover:

How financing works: SAFEs versus equity rounds.How much to raise.How to arrive at your valuation.

How financing works: SAFEs versus equity rounds

Venture financing takes place in rounds. The first stage is the pre-seed or seed round, then a Series A, then a Series B, then a Series C and so on. You can continue to raise funding until the company is profitable, gets acquired or goes public.

We will focus here on seed-stage funding — your very first funding round.

SAFEs

Post-money SAFEs are the most common way to raise funding. These documents are used by Y Combinator, angel investors and most early-stage funds. You should raise on post-money SAFEs using standard documents created by YC. Standard documents have consistent terms that have been drafted to be fair to both investors and founders.

By using the standard post-money SAFE, your negotiation can focus on the two terms that matter:

Principal: The amount you want to raise per investor.Valuation cap: The value of your business.

If you spent any time this year desperately trying to figure out what the heck NFTs are, you probably have Dapper Labs CEO Roham Gharegozlou to thank for that.

His startup’s crypto trading card marketplace NBA Top Shot went viral earlier this year with users dropping hundreds of millions of dollars on digital NBA collectibles. At the end of last year, the Top Shot platform was averaging around $20K-30K in digital collectibles sales volume per day. By late February, the platform hit an all-time-high, moving more than $45 million in trading volume, according to analytics site Cryptoslam, as a wave of crypto newbies descended on the platform.

Within months, Gharegozlou’s company went from a niche crypto gaming startup largely known to industry insiders to locking in a hulking reported $7.5 billion valuation as venture capitalists chased the opportunity to get a piece of it.

Top Shot’s sudden popularity triggered a massive moment for NFTs, with billions of dollars moving through an asset class that few had heard of months prior. We’re thrilled to have Gharegozlou joining us at Disrupt this September 21-23, to discuss the future of NFTs, crypto gaming and the decentralized internet.

NBA Top Shot was an industry anomaly, but it wasn’t even Dapper’s first industry-shaking hit. In 2017, CryptoKitties — another trading game where users could swap digital cats — caught on among early adopters and brought the nascent Ethereum network to a crawl, inspiring the developers of the popular blockchain to make a number of key changes over time. Gharegozlou has his own vision for the future of the crypto web; Dapper’s big bet of late is on the proprietary Flow blockchain that underpins Top Shot. The company is gunning to bring more gaming platforms onboard to take advantage of the faster, more energy-efficient blockchain network, and investors are betting hundreds of millions of dollars on their ability to capture the market.

With the larger NFT market’s sales volume sliding significantly in recent months, can it make a comeback? Will developers move away from the popular Ethereum blockchain to embrace Dapper’s more centralized network? Could NFTs reshape the entire online economy? We’re excited to dig into some of these questions with Gharegozlou onstage at Disrupt — it’s a session you won’t want to miss.

Join him and more than 10,000 of the startup world’s most influential people at Disrupt 2021 online this September 21-23. Get your pass to attend now for less than $99 for a limited time!

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There’s not much that thrills us more than a startup competition — and we mean deep down in our bones thrilled. That’s why we’re beyond excited to host the Extreme Tech Challenge (XTC) Global Finals on July 22 starting at 9:00 a.m. (PT). This event is virtual and free to attend — but you need to register for your free ticket.

We’re serious when we describe this particular startup competition as extraordinary. Why? This pitch throw-down is all about startups determined to power a more equitable, inclusive and healthy world, and we need more of that visionary thinking put into action.

The competition just to reach the finals was fierce. More than 3,700 startups — from 92 countries — applied across XTC’s competition tracks: Agtech, Food & Water, Cleantech & Energy, Edtech, Enabling Tech, Fintech, Healthtech and Mobility & Smart Cities. Learn more about XTC here.

You know they’ll bring the heat and present a finely tuned pitch. And they’ll need it to impress this panel of judges — all of whom focus on sustainable impact.

So, without further ado, meet seven of the world’s best purpose-driven startups as they vie to be crowned the Extreme Tech Challenge 2021 global winner.

AgTech & FoodTech: Wasteless, a patented fully automated AI solution that applies optimal markdowns in real time — based on products’ expiration dates and other factors — to reduce food waste and increase profitability.

CleanTech & Energy: Mining and Process Solutions, a nontoxic, natural alternative to cyanide and acid for the extraction of metals in mining operations.

EdTech: Testmaster, a mobile app that helps secondary students in West African countries successfully pass their matriculation exams. “The best private tutor in one’s pocket” delivers short, intuitive and accessible exercises and tutorial videos.

Enabling Tech: Dot Inc., the maker of the first tactile monitor that enables STEM education, visual works and games for the 285 million visually impaired people worldwide. Dot Inc. is expanding its technologies to help all disabled people to access public information in smart cities through barrier-free kiosks and IoT infrastructures.

FinTech: Hillridge Technology has developed weather-based parametric insurance for farmers to help protect crop yields and livestock.

HealthTech: Genetika+ combines genetics, patient history and unique brain biomarkers to help people suffering from depression, thereby helping to save patients’ lives, physicians’ time and healthcare payers’ costs.

Mobility & Smart Cities: Fotokite helps public safety teams save lives with elevated and actionable intelligence at the push of a button. Fully autonomous and field proven, Fotokite solutions are used daily by firefighters and first responders to assess, visualize and document their incidents within seconds of arriving on scene.

In addition to the seven Category Winners announced, four Special Awards Winners were chosen because their innovations highlight the topical tech trends, promote diversity, and align with current events.

Female Founder Award: The Live Green Co. is building a proprietary technology platform, Charaka, to replace not only the animal but also the synthetic and ultra-processed ingredients in food products with 100% natural, functional and sustainable plant alternatives at ten times R&D speed and savings. Its vision is to reimagine all the food products on supermarket shelves at scale using Charaka, to disrupt the way the world eats.

COVID-19 Innovation Award: Sunfox is a medtech R&D company building smartphone-based portable, minimalistic and affordable cardiac diagnostic tools with cloud-enabled analytics. Its flagship product is the world’s smartest ICU monitor that allows physicians to manage patients remotely in scale. In COVID times, this device has helped to save lives in India.

Ethical AI Award: Vitalk leverages AI-powered chatbots to make mental healthcare more accessible in Latin America. Vitalk currently works with employers and insurance companies in Brazil and is set to expand to other countries next year.

People’s Choice Award: PathGen Diagnostik Teknologi disrupts the molecular diagnostics market for cancer through inclusive, robust, and affordable platforms. With a strong ecosystem of academic-business-government-community partnership, PathGen seeks to democratize precision medicine, especially in developing countries, and enable molecular diagnostics for all.

The Extreme Tech Challenge Global Finals take place on July 22. Join us and thousands of people around the world for this free, virtual pitch competition. Register here for your free ticket.

Rappi, a Colombian on-demand delivery startup, has raised “over” $500 million at a $5.25 billion valuation in a Series F round led by T. Rowe Price, the company announced late Friday.

Baillie Gifford, Third Point, Octahedron, GIC and SoftBank also participated in the new funding event. Previous backers include DST Global, Y Combinator, Andreessen Horowitz and Sequoia Capital.

The new financing brings Bogota-based Rappi’s total raised since its 2015 inception to over $2 billion, according to Crunchbase. Today, the country has operations in nine countries and more than 250 cities across Latin America. Its last raise was a $300 million funding round in September of 2020.

According to the Latin American Venture Capital and Private Equity Association (LAVCA), Rappi focused on delivering beverages at first, and has since expanded into meals, groceries, tech goods and medicine. The company also offers a cash withdrawal feature, allowing users to pay with credit cards and then receive cash from one of Rappi’s delivery agents. Today, the company says its app allows consumers to “order nearly any good or service.”

In addition to traditional delivery, it says “users can get products delivered in less than 10 minutes, can access financial services, as well as ‘whims,’ and ‘favors.’ ” Whims allow users to order anything available in their coverage area. Favors offer an array of custom services, such as running an errand, going to the hardware store or picking out and delivering a gift. The two products allow users to connect directly with a courier. 

Simón Borrero, Sebastian Mejia, and Felipe Villamarin launched the company in 2015, graduating from Y Combinator the following year. A16z’s initial investment in July 2016 was the Silicon Valley firm’s first investment in Latin America, according to LAVCA.

In January 2020, Rappi was reported to have laid off around 6% of its staff, or about 300 employees.

Youth sports are an integral part of our communities, bringing families together and helping kids all over gain confidence and skills.

Most of us don’t think about all the work that goes into setting up, growing and maintaining these leagues. It’s a lot. Today, LeagueApps, which aims to be the operating system for youth sports organizations, announced it has raised $15 million in a Series B round of funding.

Existing investor Contour Venture Partners led the financing, which brings to $35 million the company’s total funding since its 2010 inception. Major League Baseball and Elysian Park Ventures, the private investment arm of the ownership group of the Los Angeles Dodgers, also participated in the round. 

A slew of new and existing backers also put money in the round, including Olympic gold medalists Julie Foudy and Swin Cash; NFL veteran Derrick Dockery; Peter J. Holt, chairman of Spurs Sports & Entertainment; Laura Dixon, founder and president of PRO Sports Assembly; and investment management firm Hamilton Lane. 

The New York-based company is working to help youth sports organizations, well, be better organized. It has developed registration and management software so that leaders of these sports organizations can better manage the process of running the leagues, communicate more effectively and collect payment more efficiently.

“We’ve built all the tools they need to power their programs,” said Brian Litvack, LeagueApps CEO and co-founder. Those tools include giving these leaders the means to do things like build a website, accept registrations, send messages to coaches and parents and help them share information with governing bodies or associations.

“Local sports organizers have an important role in the community to make sure that sports happens,” Litvack said.

Rather than charging for its software, it charges a small fee upfront and then takes a percentage of any transactions that are conducted via its platform. So if its users don’t get paid, it doesn’t get paid.

That means the company, like many others, took a bit of a hit when the COVID-19 pandemic hit in 2020. But it’s since rebounded, and then some.

In the spring of 2021, the platform crossed the $2 billion in transactions-processed mark, doubling the $1 billion mark it reached in the summer of 2019. From 2016 to 2019, LeagueApps saw 275% revenue growth. Today, more than 3,000 sports organizations use LeagueApps as their operating system. 

The company projects that it will process more than 4 million sports registrations in 2021.

In addition to its flagship software, the company’s NextUp platform is designed to provide organizers with opportunities for leadership development and networking. It also runs FundPlay, a philanthropic program focused on sports-based youth development programs in underserved communities.

As a parent with children playing sports, Contour Ventures’ Matt Gorin said he was drawn to invest in LeagueApps. In his view, the company is tackling a “large yet fragmented” market.

“I have seen firsthand just how important youth sports experiences, and the organizations that provide them, are to kids, families and communities,” he said. “LeagueApps is unique in so many ways, particularly regarding its unparalleled approach and commitment to combining technology, community, customer service and impact for the maturing youth sports market.”

LeagueApps plans to use its new capital mainly to invest in product and engineering so that it can “provide more solutions” to youth sports organizations.

Despite being one of the earliest adopters of using the world wide web to disrupt how its business is done and connect with more potential customers, the recruitment industry ironically remains one of the more fragmented and behind the times when it comes to using new, cloud-based services to work more efficiently. A new startup is hoping to change that, and it’s picked up some funding on strong, early signs of traction.

Dover, which has built what CEO and co-founder Max Kolysh describes as a “recruitment orchestration platform” — aimed at recruiters, it helps them juggle and aggregate multiple candidate pools to source suitable job candidates automatically, and then manage the process of outreach (including using tools to automatically re-write job descriptions, as well as to write recruitment and rejection letters) — has raised $20 million from an impressive list of investors.

Tiger Global led the Series A round, with Founders Fund, Abstract Ventures and Y Combinator also investing. Dover was part of YC’s Summer 2019 class (which debuted in August 2020), and Founders Fund led its seed round. Since leaving the incubator, it has picked up more than 100 customers, mostly from the world of tech, including ClearCo, Lattice, Samsara and others, even larger companies that you might have assumed would have their own in-house orchestration and automation platforms in place already.

“Orchestration” in the world of business IT is commonly used for software built for the fields of sales and marketing: In both of these, there is a lot of fragmentation and work involved in sourcing good leads to become potential customers, and so tech companies have built platforms both to source interesting contacts and handle some of the initial steps needed to reach out to them, and get them engaged.

That, it turns out, is a very apt way to think of the recruitment industry, too, not least because it also, to a degree, involves a company “selling” itself to candidates to get them interested.

“I would say recruiting is sales and marketing,” Kolysh said. “We’re comparable to sales ops, but sales is five-10 years ahead in terms of technology.”

Recruiters and hiring managers, especially those working in industries where talent is at a premium and therefore proactively hiring good people can be a challenge, are faced with a lot of busy work to find interesting candidates and engage them to consider open jobs, and subsequently handling the bigger process of screening, reaching out to them and potentially rejecting some while making offers to others.

This is mainly because the process of doing all of these is typically very fragmented: Not only are there different tools built to handle these different processes, but there is an almost endless list of sources today where people go to look for work, or get their names out there.

Dover’s approach is based on embracing that fragmentation and making it easier to handle. Using AI, it taps platforms like LinkedIn, Indeed and Triplebyte — a likely list, given its initial focus on tech — to source candidates that it believes are good fits for a particular opening at a company.

Dover does this with a mix of AI and understanding what a recruiter is looking for, plus any extra parameters if they have been set by the recruiter to carry this out (for example, diversity screening, if the employer would like to have a candidate pool that is in line with a company’s inclusion targets).

Dover also uses data science and AI to help calibrate a recruiter’s communications with would-be candidates, from the opening job description through to job offer or rejection letters. (Why dwell on rejection letters? Because these candidates are already in a short list, and so even if they didn’t get one particular job, they are likely good prospects for future roles.)

“No human wants to write 100 cold emails per week, but on the other hand, there are many people to hit up and connect with,” Kolysh said of the challenges that recruiters face. “When a company is seeing a lot of growth, it needs to scale fast. You just can’t do that without technology anymore.” Kolysh — who co-founded the company with Anvisha Pai (CTO) and George Carollo (COO) — said all three founders experienced that firsthand working at previous startups and trying to recruit while also building the other aspects of the business. (They are pictured above, along with founding engineer John Holliman.)

Given how much orchestration has caught on in the world of sales, there is a strong opportunity here for Dover to bring a similar approach to recruitment, based on what seems to be a very close understanding of the flawed recruitment process as it exists today. Whether that brings more competitors to the space — or more tools from some of the bigger players in, say, candidate sourcing — will be one factor to watch, as will how and if Dover manages to make the leap to other industries beyond tech.

But for now, its usefulness for a particular segment of the market is also what caught the eye of Tiger Global.

John Luttig, the partner who led the investment for Founders Fund, noted in an interview that most recruiting tools in the market today might best be described as point solutions, addressing scheduling or interviews, for example.

“It’s the full stack here that is appealing,” he told me. “And it’s automated, which is particularly valuable for early and mid-stage tech companies, to keep candidates from falling through the cracks. It also saves time from having to build up big recruiting departments. And because Dover owns all that work, those working in recruitment can instead focus on culture building, or assessing the candidates.”

Updated to note that Luttig is at Founders Fund, and to correct that the customer is ClearCo.

Robinhood released an S-1/A filing detailing its first IPO price range this morning. The company first filed to go public in early July after raising billions earlier in the year.

The well-known U.S. consumer fintech giant intends to sell shares in its public market debut at a price between $38 and $42 per share. Robinhood is selling 52,375,000 in its IPO, worth $2.0 billion to $2.2 billion. Another 2,625,000 are being offered by existing shareholders, while its underwriting banks have the option to purchase a further 5,500,000 shares in the transaction.

All told, Robinhood could see shares trade hands worth just over $2.5 billion in its IPO at the top end of its initial price range.

The Exchange explores startups, markets and money.

Read it every morning on Extra Crunch or get The Exchange newsletter every Saturday.

We want to know Robinhood’s simple and diluted IPO valuation ranges, and we want to dig into the company’s newly released preliminary Q2 2021 results. Then we’ll do some fun math to better understand just how rich, or not, Robinhood’s current price range seems to be. From there, we’ll discuss whether we expect to see Robinhood raise its price range before it debuts.

Sound good? Let’s get into it.

What’s Robinhood worth?

We’ll start by calculating a few valuation marks for Robinhood to help put its $38 to $42 per-share IPO price range into context.

First, Robinhood’s post-IPO simple share count is expected to be 835,675,280, not including shares reserved for possible underwriter purchase. That share count values Robinhood at $31.8 billion at $38 per share and $35.1 billion at $42 per share. Those figures rise by $209 million and $231 million, respectively, if we count the 5.5 million shares that its banks may purchase as part of the IPO.

But what folks will want to chat on Twitter about is the company’s fully diluted valuation. At the midpoint of its price range, Robinhood is worth more than $38 billion when shares tied up in vested RSUs and options are counted. That figure lands around $40 billion at the top end of Robinhood’s price range.

Robinhood would therefore be worth $35 billion, calculated using a simple share count, or as much as $40 billion if more equity is counted. Both numbers are fucking huge and indicate that Robinhood’s ascent in the last 18 months from breakout unicorn to category-defining upstart is about to be embraced by the public market, provided that it prices at least in range.

How do those prices feel, given our read of today’s market dynamics?

How is Robinhood doing?

Music app Breakr this week announced a $4.2 million seed round, led by Slow Ventures. The latest raise follows $700,000 in funding led by Andreessen Horowitz’s TxO fund –a round the people behind the service considered a sort of proof of concept as they worked to get the idea off the ground.

It’s clear why Breakr’s offering is an appealing one for investors. The product serves as a way to connect up and coming musicians with social media influencers. Musicians get exposure and the influencers get paid to effectively host an office hours listening session. Breakr, meanwhile, gets a 10% cut from the revenue.

It’s a unique approach in an overcrowded music marketplace, where discovering music and being discovered have both proven difficult codes to crack. Though it’s less about tweaking the algorithm for music listeners than it is getting undiscovered music in front of the right set of ears. Speaking with two of the startup’s six founders, we reminisced about the days rappers stood outside of record stores, attempting to sell mixtape CD-Rs for $5 a pop — things have come a long way since then, but no one has fully solved the problem of music discovery.

“Breakr is a needed tool to efficiently connect artists, influencers and brands. I know from first hand experience that this process manually is too time consuming to not only find an array of diverse influencers but activate them as well,” AMP Technologies’ Marc Byers said in a release. “They’ve created what I call a mall of influential marketers, where all you have to do is shop what talent fits the taste of your campaign needs.”

And while the medium has changed to social media, the hustle and feelings of futility haven’t. Not everyone gets their Mobb Deep story with Q-Tip stopping and listening to a few bars after coming out of the Def Jam offices. Obviously we need a lot more Q-Tips in the world, just as a general rule. With human cloning technology still lacking, however, Breakr is hoping to offer some approximation of the experience, with added financial incentive.

“If you’re a world-renowned DJ or A&R at a major label, these artists are already in your emails, and DMS, trying to get your attention,” says CEO Tony Brown, who previously worked for financial giant Goldman Sachs. “We give them a unique URL, they send that unique URL and say, ‘hey, stay out of my DMS, meet me here. Here’s the cost. And let’s talk about it.’ ”

Influencers charge artists on a sliding scale — likely commanding more based on their following. Breakr says around 12,000 users have signed up for influencer accounts, which the company is currently in the process of vetting. Between 3,000-4,000 accounts have been approved.

“We’ve worked with companies as big as Warner and Sony, as small as the SoundCloud rapper, and everybody in between,” adds inventor and head of Product Ameer Brown, who was formerly with Adobe.

Rapper, influencer and long-time friend Tobe Nwigwe is also on the long list of co-founders and has been active in helping spread the brand through social media, including hosting his own listening sessions.

“As soon as I saw the vision for what the Breakr team was building, essentially the tech-middle-man between influencers and artists, I immediately knew Breakr would be the future,” says Nwigwe. “Having cultural icons like Erykah Badu and Dave Chapelle rock with my music, and organically amplify me on their platforms, was major for me. Now, with Breakr, we make this happen authentically for artists and influencers of all levels.”

On the subject of cultural icons, Nas is also among the notable investors. “We loved the company before we knew the connection but that coincidence really made doing this deal even more special,” the rapper said in a comment provided to TechCrunch.

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