Aug
09

In less than 4 years, this entrepreneur built a $23 billion company and became one of the richest people in China. Here's what he knew that most entrepreneurs don't

YouTube/Sky9 Capital

Colin Huang is the founder and CEO of a shopping app called Pinduoduo, which is used by as many as five million people in China every day. When Huang's company went public in late July at $24 a share, it was valued at just under $24 billion, making Huang the 12th richest person in all of China.

All of this took him less than three and half years.

While it may seem as though Huang's success occurred overnight, one early investor in Huang's company, Ron Cao of Shanghai-based venture firm Sky9 Capital, says that Huang's foundation as an entrepreneur was decades in the making. Cao says that his firm was extremely impressed with Huang's entrepreneurial qualities, leading them to invest in Pinduoduo's Series B round along with Sequoia, Lightspeed, and Tencent.

Here's what Huang knows that most entrepreneurs might not, according to Cao:

Original author: Zoë Bernard

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Aug
09

A CEO who was once described as not 'blue flame enough' for being too old explains why it's not 'shameful' to hire your own replacement

David Mariani, founder of five-year-old big data startup AtScale, is happy, he tells Business Insider.

In June, he replaced himself as CEO by hiring someone he's admired for years. And together they sweet-talked another successful entrepreneur, also well-known in the big data field, into signing on as chairman.

"It's OK to hand the reigns over as a founder/CEO. It's not shameful to realize and recognize where you need help and to bring in people proactively to help you versus waiting for someone to do it for you," said Mariani. He's taken a new role at the company, as VP of technology.

To replace him, Mariani hired Chris Lynch as the new CEO of AtScale in June. Lynch is well-known in the Boston tech community as the CEO who sold Vertica Systems to HP for $350 million. He was also the founder and CEO of a company called Acopia, which he sold to F5 Networks for $210 million in 2007.

The outspoken Lynch had been doing the VC thing for about six years in Boston. After joining AtScale, Lynch helped talk another big name, Jit Saxena, into joining as chairman.

Chris Lynch Chris Lynch Saxena is a serial startup founder, best known as the former founder and CEO of big data company Netezza, which he took public and then sold to IBM for $1.7 billion in 2010.

Saxena's personal story is a triumphant one, too. Some years after selling Netezza, he got sick and needed a kidney transplant.

In 2014 he launched an online campaign to look for a donor. Ultimately, his internet search didn't work, but, he was matched with a donor the old fashioned way, he tells Business Insider. Today, he's a big supporter of kidney research at Boston's Brigham Hospital.

"It was a wonderful thing that it happened," he told Business Insider. "And I was lucky and am almost fully recovered from kidney issues. I hope in the future the same thing happens to hundreds of thousands of people, and I would like to help them in any way I can."

Saxena is an angel investor in Boston and already on a number of boards, But with his health back he was willing to add another one to the roster and join AtScale.

Often when a founder leaves the CEO job, even for another role at the company, it signals trouble at the company or in the board room. But Mariani said that hiring a new CEO was his idea.

"I actually had to fight my board to allow me to do this. They thought, hey, everything is going great, why do you want to go and take this kind of a risk, and bring in a new leader?" he said.

It was a good problem to have, considering how tricky it was for Mariani to raise the venture capital to start up AtScale in the first place.

In his late 40's, Mariani went out to raise his first round from venture capitalists, he was continually rejected. This was despite his engineering background, running projects at Yahoo and Klout.

AtScale is cloud software that solves a really hard problem. It connects data from wherever it sits, be an Oracle database or an Excel spreadsheet, so companies can run big-data style analysis. Lots of companies do that, but AtScale does it without moving the data. The tech was so impressive that a who's who of angels backed it, which Mariani thought would help in the fundraising process.

A friend of his in the VC industry explained: Potential investors were saying he wasn't "blue flame" enough," Mariani had previously told Business Insider — a reference to his age. "Blue flame" refers to burning hot; as in the kind of Mark Zuckerberg-style young wunderkinds without families to support or other responsibilities that investors love to back.

Striking out with classic investors, Mariani took another tactic. He went to the investment arm of one of his early customers, Comcast. They bit and with one big name investor in his camp, others followed. He has since raised $45 million in several rounds.

But, "blue flame" age or not, he was inexperienced in running a company and wanted someone who could help him.

Mariani lobbied Lynch to take the CEO job for months, but Lynch didn't want to move his family from Boston to the San Francisco Bay Area, where AtScale is based. Ultimately, Lynch took the job without moving his family. He is currently commuting, taking flights from San Francisco home to Boston every weekend.

And today, Mariani couldn't be happier. "Along with Chris, came Chris's entourage. The people, his contact that he worked with over the years, including Jit."

With his classic bravado, Lynch adds, "If you look at my track record you can see that I can do anything I want in this business. And what I want is to build AtScale into a billion-dollar business."

Original author: Julie Bort

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Jun
03

Google's making a move to dominate advertising on platforms like Spotify, Pandora, and SoundCloud — and it represents a $1.6 billion opportunity

On Wednesday, Equidate announced Kelly Rodriques as its new CEO. Equidate

Four months before Spotify went public in an unusual direct listing , $150 million of shares in the music streaming service were traded on a little-known startup called Equidate.

Equidate, a platform that helps startup employees sell their private equity, has picked up steam since its founding in 2014. As startups have started to stay private longer, employees and early investors have turned to the platform as a way to cash in on their equity.

On Wednesday, the company announced a new CEO to scale the company and expand its offerings internationally.

Kelly Rodriques, general partner at Operative Capital and an investor in Equidate, will take over the role of CEO from Equidate's co-founders, Sohail Prasad and Samvit Ramadurgam. Prasad and Ramadurgam will stay on at Equidate as co-presidents.

"I looked all around the country for a firm that was in this space that had phenomenal technology and great talent, and that's what led me to Equidate," said Rodriques, who first met the founders two years ago, and later invested in the company when it fundraised a Series B.

The company raised $50 million in that round, announced at the end of July, which valued the company at $220 million, according to PitchBook. The round was led by Financial Technology Partners and Panorama Point Partners, as well as Rodriques' firm, Operative Capital.

The funding and executive shift come at a time of growth at the startup. The company said its transaction volume has consistently grown 300% year-over-year, and that the company is already profitable. It currently has a run rate of $1 billion in transactions, 40% of which is sourced internationally.

Though Rodriques has focused on investing in recent years, it's not his first time at the helm. He led the investment custodian company PENSCO for more than six years before its acquisition in 2017, and was CEO and chairman of the software company Totality before its acquisition in 2006.

Spotify CEO Daniel Ek took the company public in an unusual direct listing in April. Before that, Equidate placed $150 million in Spotify equity. Andrew Burton / Getty Images

Equidate aims to solve a growing problem in Silicon Valley. Venture-backed startups are staying private longer, which means employees with thousands — and sometimes millions — of dollars of compensation in equity are stuck without liquidity, or access to payment in cash.

Sure, equity in a company like Uber could be worth a lot more once it starts trading on the public markets. But it's hard to buy a house or send your kids to college with shares of a 9-year-old company that was expected to go public two years ago.

Now, as companies find it increasingly strategic to stay private longer, they have started working with companies like Equidate directly. It's almost like an employee benefit, Rodriques said.

"Previously it might have been a handful of employees or maybe a senior executive who wanted to sell. What you're now starting to see beyond the onesie twosie sellers, you're starting to see the companies themselves now organize a liquidity program," he said.

Despite customer demand, the employee liquidity space is still pretty young. Equidate's biggest competitor, according to Rodriques, is a startup called EquityZen, which works primarily with employees selling equity in smaller startups.

Equidate, however, focuses primarily on the top 200 largest private companies, he said.

The buyer pool is shifting too. Historically, Equidate has worked mainly with high net-worth investors. But increasingly, banks and institutions are drawn into the promise of private investments and see no reason to wait until shares are trading on the public markets at a higher valuation.

In theory, less wealthy individuals can also buy equity through Equidate, he said, but currently they have to do it through an accredited investor or be accredited themselves.

Down the line, however, Rodriques said he expects Equidate will release new products and features that put private equity in the hands of smaller investors as well.

Original author: Becky Peterson

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Aug
09

WeWork’s HQ product aims to better accommodate mid-sized companies

WeWork recently announced a new office space solution called “HQ by WeWork” to provide mid-sized companies the privacy, flexibility, customization and cost-efficiency they need without making a long-term brick-and-mortar commitment.

According to U.S. Census data, the number of mid-sized companies with 11 to 250 employees account for 1.1 million companies in the country and employ approximately 30 million people. In many cases, these companies have begun seeing growth but are not ready (or financially capable enough) to settle into a long-term office space that they may soon outgrow.

“Be it those lifestyle businesses that are going to be 30 people forever, a small law firm, or a tech firm, we believe very strongly in companies of that size and how important they are to their local economies,” WeWork Chief Growth Officer Dave Fano told TechCrunch. “Often times space is still very much a challenge for companies of that size and the way they have to make these [office space] commitments ends up probably being an inhibitor to their growth.”

To better meet the needs of these companies, HQ by WeWork offers private office floors (leased and managed by WeWork) that companies can move into for flexible leasing periods — typically for a minimum of 12-24 months. But, should a company outgrow its space in six months, Fano said WeWork will work to accommodate a move to support its growth.

Unlike WeWork’s Powered by We model, which allows companies to bring the management of WeWork to spaces they rent themselves, companies using HQ by WeWork can leave the ins-and-outs of office real estate to the office-sharing company.

HQ by WeWork offers spaces with customizable color schemes and branding incorporation, private entrances and a service-lite model of WeWork management that includes essentials (IT, AV, etc.) but without all the bells and whistles (e.g. full conference rooms, events) that come with a typical WeWork office space. This paring down of amenities allows it to offer these spaces at a lower price per person than a typical WeWork accommodation, Fano told me. That said, HQ tenants can still drop-by any WeWork facility to utilize the features their spaces lack.

So far, WeWork has leased six HQ spaces in New York City and is actively working to expand HQ by WeWork into all the company’s flagship cities, such as Los Angles and Toronto.

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Aug
08

Employees at a National Weather Service office in Maryland were startled when a random message suddenly blared over the intercom in Chinese

Officials at the National Oceanic and Atmospheric Administration (NOAA) are trying to figure out how an unexpected Chinese-language message suddenly blared over the loudspeakers at a National Weather Service office in Maryland on Wednesday.

The intercom announcement caught employees off-guard because the office loudspeakers are not used often, The Washington Post reported .

Minutes before that message was broadcast on the intercom there, the voice of an unknown woman delivered the same message, in Chinese, to employee phones at the NOAA's Center for Weather and Climate Prediction in College Park, Maryland.

The announcement, loosely translated to English, said "you have a package from Amazon at the Chinese Embassy. Press 1 for details." The agency's technical staff said it was in contact with AT&T to determine what happened.

In an email to Business Insider on Wednesday evening, an NOAA representative said the agency was still investigating the matter.

In April, the Chinese Embassy in the US warned of an uptick in automated scam calls claiming to be from the embassy. The fraudulent calls urge people to pick up packages, or respond to criminal cases in which they are allegedly involved.

The NOAA on Wednesday sought to reassure employees, saying the phone system "is not tied to any Government-controlled IT systems in the building," The Post reported, citing an email from the agency's infrastructure chief Doug Fenderson.

Original author: Bryan Logan

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Aug
08

What you need to know about Keith Block, the ex-Oracle exec that Wall Street says got a 'well-deserved' promotion to co-CEO of Salesforce (CRM, ORCL)

Salesforce cofounder Marc Benioff has led the company as CEO since its founding in 1999. But now, the $106 billion software company has a new leader to help achieve its goal of $22 billion in annual revenues by 2020.

President and Chief Operating Officer Keith Block was promoted to co-CEO. He'll continue to focus on Salesforce's strategic growth and operations, while Benioff executes on what the company describes as "vision and innovation."

Salesforce first announced Block's promotion late Tuesday from management meeting in Hawaii, a state whose native culture is imbued through out the customer relationship software company's ethos.

While the title is new, Block has managed the day-to-day operations at Salesforce since his promotion to COO in 2016. For the last two years, it's been Block's job to grow the company's global sales and marketing units, even as he's tasked with keeping the company's 29,000 employees moving in the same direction. He has been president, vice chairman and director of the company since 2013.

In addition to the title change, Block will get a raise. His base salary will increase from $1.15 million to $1.435 million, according to a company filing. His annual target bonus will also increase from 100% to 200% of his base salary, which means if he does a good job, Block will take home $4.305 million next year. And that's not including the equity in the company he already owns.

Wall Street applauded the move, with analysts calling it "well deserved" and a "positive development for shareholders," as well as a good sign for Salesforce's upcoming Q2 2019 earnings.

Here's everything else you need to know about San Francisco's newest CEO.

Benioff and Block both have a history at Oracle

Salesforce cofounder Marc Benioff said he's known his co-CEO Keith Block since their time together at Oracle. Kimberly White/Getty The story of Salesforce is deeply linked to Oracle , its longtime rival and inspiration for the "No Software" mentality that fueled Salesforce's rise as a cloud platform. In fact, Benioff and Block met each other back in the '80s, when the pair both worked for Oracle.

"This announcement really reflects how Salesforce is run today, which is that Keith and I over the last five years have developed a very strong partnership," Benioff told Fortune . "Of course, we knew each other for quite a bit before that — we both started at Oracle in 1986 — so we have known each other forever. And we've really grown to be great partners. We wanted to cement that, so we've exchanged our vows and now we're co-CEOs."

Benioff himself joined Oracle out of college, and by age 26 he was a vice president with a $300,000 salary to boot. Oracle founder Larry Ellison was a mentor to Benioff, so much so that they reportedly spent Thanksgiving together and double-dated. But in 1999, after 13 years at Oracle, Benioff left to start Salesforce.

Block lasted twice as long the storied database giant. When he joined Salesforce in 2013, he had spent 26 years rising up the ranks at Oracle. By the time he left, he had been Oracle's executive vice president of North America for nearly a decade, making him a key player at the company.

Oracle, which has a market cap of $190 billion, sells databases and the licenses software that helps companies manage their data. But it's best known for the efficacy and performance of its sales teams.

It's that all-star sales mentality that Block brought to Salesforce. Analysts credit Block with Salesforce's move from serving primarily small customers, to winning business with the largest of enterprises. The company continues to sign big deals at a record pace, and now has roughly 150,000 customers that are under contracts worth at least $13.3 billion.

It's also noteworthy that while not many company's have multiple CEO's, Oracle similarly splits the CEO position between two executives with different strengths: the strategy-focused Mark Hurd and the financially-rooted Safra Catz.

He famously left Oracle after criticizing Mark Hurd

Despite his long tenure, Block actually left Oracle in 2012 under something of a dark cloud after the publicizing of some unflattering instant message conversations, in which he criticized Hurd, then the second in command at Oracle.

In the instant messages , which came out in the discovery process of a legal battle between Oracle and Hewlett-Packard, Block shared his strong disapproval of Oracle's acquisition of Sun Microsystems, saying "We bought a dog. Mark wants us to sell the dog. ... Nobody wants to sell Sun. ... It baaaallllloooooooows."

It wasn't long after that Hurd left Oracle.

Block has deep roots in Boston

Block is a big Patriots fan, though he's currently based out of Salesforce's San Francisco office. Salesforce

While Salesforce is the biggest tech company with headquarters in San Francisco, Block maintains deep roots on the east coast.

The Carnegie Mellon alumnus and self-declared Boston sports fan is officially based in San Francisco. But in the past, he could be found hanging around the Boston office, and he's credited with building Salesforce's presence in the region.

"Ultimately, we'd like this to be one of the biggest offices that we have in the country, and one of Boston's biggest employers," Block told the Boston Globe in May 2017.

As of August 2017, the company had around 1,000 employees in Boston, including the team formerly known as Demandware, which Salesforce acquired in 2016 for $2.8 billion and turned into its Commerce Cloud.

Block's wife Suzanne Kelley also still lives in Boston, where she is a vice president at Oracle, leading operations and project management for the global business unit.

In February, the couple donated $15 million to establish the Block Center for Technology and Society, a research and policy institute at Carnegie Mellon University in Pittsburgh. Block is also involved in philanthropy with the Boston public school system through the non-profit Boston Partners in Education.

Original author: Becky Peterson

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Jun
04

The $10,000 Apple Watch will stop getting major software updates from Apple starting this fall (AAPL)

A marijuana-derived drug that recently became the first of its kind to win federal approval is not going to be cheap.

Called Epidiolex, the drug is designed to treat two rare forms of childhood epilepsy using a cannabis compound called cannabidiol (or CBD) .

On a call with investors this week, British-based GW Pharmaceuticals, who makes the drug, said it would cost roughly $32,500 per year. The medication does not contain THC, the well-known psychoactive component of marijuana responsible for the drug's characteristic high.

Julian Gangolli, who leads GW's commercialization efforts in the US, said the price point would keep Epidiolex in line with other epilepsy drugs and was largely based on feedback from insurance companies.

Gangolli also said that he expected the wait time to receive the medication — after patients get a prescription from a clinician — to be three weeks, on average. But before any prescriptions for Epidiolex can be written, the Drug Enforcement Administration must reschedule its active ingredient, the marijuana compound CBD.

Currently, CBD is scheduled alongside marijuana as a schedule 1 drug with "no currently accepted medical use." Beginning on June 25 when Epidiolex was approved, the agency had 90 days to reschedule or reclassify it as a schedule 2, 3, 4, or 5 substance.

"We don't have a choice on that," DEA public affairs officer Barbara Carreno told Business Insider in June. "It absolutely has to become Schedule 2, 3, 4, or 5."

Epidiolex's approval in June came on the heels of several months of promising research results and a positive preliminary vote from the Food and Drug Administration this spring. Experts are hopeful that the approval will unleash a wave of new interest in the potential medical applications of CBD and other marijuana compounds.

"This approval serves as a reminder," Scott Gottlieb, the FDA commissioner, said in a statement shortly after the approval, "that advancing sound development programs that properly evaluate active ingredients contained in marijuana can lead to important medical therapies."

In three large clinical trials which the FDA considered before giving Epidiolex the official green light, researchers presented strong evidence that the pharmaceutical-grade CBD in the medicine had the power to significantly curb some of the worst symptoms of two of the hardest-to-treat forms of epilepsy, known as Lennox-Gastaut syndrome and Dravet syndrome .

"This is clearly a breakthrough drug for an awful disease," John Mendelson , a panel member and senior scientist at the Friends Research Institute , said at a public FDA meeting this spring that was called to discuss the scientific merits of the drug.

But although the green light means that patients will soon be able to access Epidiolex with a doctor's prescription, many will also likely turn to less expensive sources of CBD , such as those sold in marijuana dispensaries. Researchers and advocates caution against this, however, with the caveat that it's impossible to verify that what's in those products is actually pharmaceutical-grade CBD.

Gangolli added that with insurance, Epidiolex could be substantially cheaper than dispensary CBD.

"The cost of a co-pay [for Epidiolex] is significantly — or could be significantly — less onerous and burdensome than the cost of the product either over the internet or from dispensary," Gangolli said.

Original author: Erin Brodwin

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Aug
08

The CEO of Roku explains the master plan that led it to blow away Wall Street expectations (ROKU)

Anthony Wood, CEO of Roku, which announced better-than-expected second-quarter results Wednesday. Roku

Roku's evolution from being a seller of inexpensive streaming video boxes, to being a significant player in the world of video advertising, took another leap forward Wednesday.

The company announced much better-than-expected second-quarter results, driven largely by its so-called platform business. Among other things, that business involves selling ads that will run on the millions of Roku video players smart TVs in use.

The company is benefitting from the growing number of consumers who are watching video streamed from the internet and the growing number of hours of streaming television they're viewing, company CEO Anthony Wood told Business Insider.

"The shift to streaming is really happening," he said. "It's a big opportunity for us."

Investors cheered the results. In after-hours trading, the company's stock shot up as much as 9%. In recent trading it was up $3.95, or 8%, to $51.20.

Roku's ad business is taking off

Roku got its start by selling media players that allowed consumers to watch Netflix on their televisions. The company now offers a whole line of such devices and those gadgets now let consumers stream thousands of online channels. It also licenses its software to television manufacturers and pay TV providers for use in their set-top boxes.

But its goal has always been to be more than a device maker or software provider, Wood said. The company always planned to create a direct relationship with consumers and build its business around that relationship, he said.

Roku now has 22 million active customer accounts. That's up from 20.8 million in the first quarter, and 15.1 million in the second period last year. The company has been able to grow that number by selling more of its streaming players and convincing more consumers to buy smart TVs with its software — and then convincing those consumers to sign up for Roku accounts.

With Roku accounts, consumers can download new channels to their devices and TVs, rent movies, or purchase programs. The company gets something too: detailed data on the viewing habits of those customers, allowing it to target ads at them.

Roku has long sold interactive ads that run in its user interface, promoting channels or particular videos. But it's increasingly selling video ads that run before, during, or after the videos that are streamed through its service. And it's selling those ads on a growing number of the channels users watch through its players and TVs.

Its also attracting a fair number of advertisers. More than half of the top 200 advertisers listed by Ad Age now advertise via Roku, Wood said.

"It's a mainstream ad business," he said.

The company's seeing success with its own streaming channel

Thanks in large part to its advertising efforts, Roku's platform business has been growing rapidly and now accounts for more revenue than sales of its devices. In the second quarter, the platform business grew 96% from the same period a year ago to $90 million.

Part of the reason for that is that Roku is growing the amount of money it's bringing in per user. On a trailing 12-month basis, Roku it garnered $16.60 per user, as of the end of the second quarter. A year ago, that figure stood at $11.22 per user.

The platform business "is obviously hitting its stride," Wood said.

Roku is also making a push to be something of a streaming provider in its own right. In September, it launched the Roku Channel, an ad-supported streaming service that offers a collection of TV shows, live news feeds, and movies. The channel has since become one of the top 5 most watched among Roku's active users. And the company is hoping to attract even more users, announcing Wednesday that consumers can watch it via a web browser on their computers after signing in with a Roku account.

To be sure, Roku still gets much of its revenue — some 42% in the second quarter — from selling devices. That business has started to slow down as smart TVs have become more common.

And for all the success of the Roku Channel and all the thousands of channels Roku offers through its service, Roku customers still spend a disproportionate amount of time watching one particular service — Netflix.

"No one's even close," Wood said.

That dependency on Netflix poses a potential threat to Roku. Consumers could see little harm in potentially replacing their Roku boxes for other devices or smart TVs, since nearly every internet-connected video box offers Netflix.

But Roku has been decreasing its dependency on Netflix over time, Wood said. Netflix viewing has gone from 100% of Roku users streaming to less than a third today, he said.

What customers watch "is diversifying as people stream more," he said.

Roku's blew the doors off Wall Street's expectations

Regardless, the company had a lot to crow about on Wednesday. Here are how its outlook and results compared to Wall Street's expectations:

Revenue (Q2): $156.8 million. Analysts were expecting $141.5 million. EPS (Q2): 0 cents a share. Wall Street was looking for a loss of 14.6 cents a share. Revenue (Q3 forecast): $164 million to $172 million. Analysts had previously predicted it would post $166.5 million in sales in the third quarter. Net loss (Q3 forecast, non-GAAP): $3 million to $8 million. Wall Street's prior estimate was an adjusted net loss of 11.6 million for the period.
Original author: Troy Wolverton

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Jun
04

Microsoft promises that GitHub users won't be stopped from using Amazon's or Google's cloud (MSFT)

Elon Musk might actually be able to pull this off. Kiichiro Sato/AP

Since setting Wall Street ablaze on Tuesday with an unexpected tweet about taking his car company Tesla private, Elon Musk has been met with a healthy dose of skepticism over his proposed plan as well as his unconventional method of announcing it.

Analysts are taking Musk at his word that he has indeed secured funding , has investor support , and is seriously considering taking the company private — he could face serious legal consequences if he wasn't entirely truthful. But many nonetheless find the $420 a share price tag he's floated exceptionally high given that Tesla ended trading on Wednesday at $370.34 a share.

It would be the largest buyout of all time and would require gargantuan amounts of capital to complete at the more than $70 billion valuation implied by Musk's tweet. The company would need roughly $57 billion in committed financing to buy up the 80% of the company Musk doesn't own, according to Goldman Sachs estimates.

"We don't believe the current fundamentals of Tesla support a valuation anywhere close to $420 per share," Cowen analyst Jeffrey Osborne said. He set a price target of $200 .

Colin Langan at UBS set a target of $195, taking an even more dubious view: "Disclosing news of this nature via Twitter is unprecedented and, according to a former SEC chairman , may constitute fraud if Tesla does not already have the financing lined up.

"The deal would likely require participation from numerous banks and institutional investors, and we think it likely that news of the deal would have leaked had Tesla already held discussions to secure funding," Langan added.

In short, the skepticism around Musk's proposed deal is abundant.

So let's focus instead on a couple reasons why he might actually be able to pull it off.

Lots of capital sloshing around

Musk's take-private of Tesla would be unprecedented.

But so is the amount of capital available for investment right now — a byproduct of the ultra-low interest rate environment the decade following the financial crisis.

Private equity shops having been accumulating record amounts of dry powder as funding remains plentiful while smart deals are comparatively scarce. Pitchbook estimated in March that PE funds had amassed nearly a trillion in undeployed funds .

Sovereign wealth funds and other large backers, such as Japanese investor SoftBank, have billions in cash to throw around and the appetite to do so, too.

A market ripe with cash looking to be invested is ideal for Tesla's charismatic leader.

"Right now there is so much money sloshing around the system that has no place to go," Rita McGrath, a professor at Columbia Business School, told Business Insider.

As McGrath sees it, there are two types of Tesla investors: Those who view the company as just another car company, akin to Ford or General Motors. These tend to be the skeptics.

Then there are those who believe the company is on the cutting edge of batteries, energy transmission, and renewable energy and that "owning Tesla is a front-seat ticket to whatever the future holds."

An investment like Musk is seeking would carry a lot of risk given the rich price tag, but for those in the latter camp who believe Tesla offers incredible upside, that may be a bet worth making "if you've got nothing else to do with that cash."

Forget about the debt

Many have pointed out that the math on a leveraged buyout for Tesla looks dicey. The company doesn't generate enough free cash flow to justify massive amounts of additional debt burden, which would create crushing interest payments for company.

Given the cash-flow pressures and the ongoing Model 3 ramp-up, "adding as much as $50 billion of net debt to the capital structure would clearly intensify the outcomes of such an action," Morgan Stanley analyst Adam Jonas wrote.

"Given Tesla's financials, we don't believe lenders would sign up to support the deal," RBC's Joseph Spak added.

But people shouldn't be viewing this as a potential LBO, according to David Erickson, a lecturer at the Wharton School.

The deal would instead be a debt-light transaction focused on converting existing public shareholders into private shareholders, and then raising enough additional equity to cash out the shareholders that want to exit.

"What it would have to be, predominantly, is an equity take out," said Erickson, who spent 25 years on Wall Street, including several years as the global co-head of equity capital markets at Barclays . "They would have to come up with enough cash to monetize whoever doesn't want to stay in. Most of that I would assume would be equity related."

Getting a large chunk of existing shareholders to convert isn't that far-fetched. Large mutual funds have grown increasingly willing to invest in promising private companies.

As Musk himself has pointed out, Fidelity, the third-largest Tesla shareholder with an 8% stake, has already invested in private tech companies, including the likes Uber, Blue Apron, and his own SpaceX.

T. Rowe Price, the second-largest shareholder with a 9% stake, has as well .

While funds that hold Tesla stock in their publicly traded indexes would be different, they could potentially cash out and shift their investment to a different arm of the company.

The unknowable question at this point is how many shareholders would want to exit, and how much Tesla would need to raise to cash them out.

"Let's assume $20 billion is required. Is there somebody going to write equity checks for $20 billion?" Erickson asked, noting that Japanese investor SoftBank could be a possibility, as could a sovereign wealth fund.

SoftBank CEO Masayoshi Son held talks with Musk about a potential investment in 2017, though a deal failed to materialize and discussions are no longer active, Bloomberg reported Wednesday .

Musk has assured us the funding has been secured.

And it's quite possible it has.

Don't sleep on the Saudis

Who has that kind of money laying around?

As previously mentioned, private equity funds have mammoth amounts of capital to deploy. However, they tend to prefer companies that already generate gobs of cash rather than those that are still rapidly burning it as they carve out a business model.

A large private investor or a sovereign wealth fund are considered more likely candidates, with many suggesting the aforementioned SoftBank and the Public Investment Fund of Saudi Arabia as potential suitors.

The Saudis could make for a particularly good fit.

Under the direction of Crown Prince Mohammed bin Salman, the country has been trying to reduce its dependence on its vast oil reserves and diversify its income streams. The much ballyhooed initial public offering of state oil giant Saudi Aramco has yet to materialize as a solution .

"The Saudi angle is interesting to me. Their existential problem is their whole economy is based on oil," McGrath said.

Tesla's rich price could seem justifiable to the Saudis if they believe Tesla isn't just car company, but rather a bet on the future that hedges their oil riches with a "window into batteries and renewable energy," McGrath said.

And there's evidence that of the two types of Tesla investors that McGrath highlights, the Saudis are Musk believers: The Financial Times reported Tuesday that the Saudi sovereign wealth fund had acquired a nearly 5% stake in Tesla.

Would they be willing add substantially to that stake? Or would several other large players need to step up as well?

Musk has a great track record of wooing big investors to back his projects. Even so, it still won't be easy.

"He'll have to convince an awful lot of people with very deep pockets," McGrath said.

Original author: Alex Morrell

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Jun
02

Everything you need to know about Discord, the new "Skype for gamers"

Katie Canales/Business Insider

The newest member of San Francisco's iconic skyline is officially open for use.

The new tower opened in May and is notable because it houses one commercial tenant, Facebook, and 55 multi-million-dollar residences, including a five-bedroom $42 million penthouse that's still under construction.

Developers held high expectations for how fast the condos would sell —expectations that would seem to have borne out, since the first condo just sold for $15 million. The sale of the 3,326-square-foot, three-bedroom unit breaks the city's record for highest price-per-square-foot sale for a condo, as reported by the San Francisco Business Times.

Construction on the mixed-use tower at 181 Fremont began in 2013. It can be spotted in the skyline by its striking spire and encasement of beams criss crossing along the exterior, designed to act as shock absorbers in the event of an earthquake.

The developers and designers behind the high rise set out to make the establishment the embodiment of state-of-the-art luxury living and world-class engineering.

Business Insider toured two of its model residences designed by renowned designers Orlando Diaz-Azcuy and Charles de Lisle and the Sky Lounge exclusive to residents, as well as captured the panoramic views of the sprawling city of San Francisco afforded to the building's occupants. Take a look at what it's like inside.

Original author: Katie Canales

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Aug
08

7 reasons you should buy these $180 wireless earbuds instead of Apple's AirPods (AAPL)

The Jaybird Run Jaybird

To me, AirPods are the best Apple invention since the iPhone .

But they're not for everyone.

My fiancée, for instance, says AirPods don't fit her ears well. I know this is the case for many people, where Apple's one-size-fits-all earbud solution doesn't quite "fit all."

Also, if you have an Android phone, you won't get some of the AirPods' best features, like how they automatically play or pause when you take them in and out of your ears.

So, what's the best alternative to AirPods? While no other product right now has the same level of polish, one pair of wireless earbuds come mighty close: The Jaybird Run earbuds cost $179 — just $10 more than AirPods — but actually top Apple's offering in several notable ways.

Here are 7 reasons to consider the Jaybird Run instead of Apple AirPods:

Original author: Dave Smith

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Aug
08

Only 12 Tesla solar roofs were reportedly connected to the grid in California at the end of May (TSLA)

Tesla has struggled to ramp up solar roof production, Reuters reports. Tesla

Only 12 Tesla solar roofs were connected to the grid in California as of May 31, Reuters reports.

The publication said Tesla has faced delays in its efforts to ramp up production of its solar roof tiles due to assembly-line issues at its Buffalo, New York, factory and the challenges involved in meeting CEO Elon Musk's aesthetic expectations.

Tesla declined to comment on the number of solar roofs it has installed. A Tesla representative said the company is ramping up solar roof production and will increase the rate of production near the end of this year.

The representative referred Business Insider to a comment Musk made during the company's second-quarter earnings call in which he said there are "several hundred homes with the solar roof on them." The representative said that number includes homes that are in the installation process or are scheduling an installation, in addition to homes where installation has been completed.

During the call, Musk said the solar roof testing process is time-consuming.

"It's quite a long validation program for a roof which is going to last for 30, 40, 50 years," he said.

Tesla's solar roof — which consists of a series of solar panels that resemble roof tiles and are meant to cover a customer's entire roof — is a major selling point for the company. It was designed to be more aesthetically pleasing than typical solar panels and more durable than traditional roof tile materials like clay, slate, and terra cotta.

Tesla began taking reservations for the solar roof in May 2017 and said installations would begin that summer, but the first installations for customers who weren't Tesla employees didn't begin until April 2018.

In its first-quarter earnings report this year, Tesla said it anticipated a significant increase in solar roof production during the second half of the year.

Have a Tesla news tip? Contact this reporter at This email address is being protected from spambots. You need JavaScript enabled to view it..

Original author: Mark Matousek

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Aug
08

Twitter CEO Jack Dorsey just called in to Sean Hannity's radio show to discuss the recent 'shadow banning' accusations (TWTR)

Twitter's Jack Dorsey made a brief appearance on the Sean Hannity Show on Wednesday.

The Twitter CEO called in to Hannity's radio show in the wake of recent accusations of shadow banning right-wing users, and after facing criticism for choosing to allow Alex Jones to remain on the platform, after tech giants like Facebook, Youtube, and Apple removed Jones from their services.

"We do not shadow ban according to political ideology, or viewpoint, or content" Dorsey said on the call with Hannity, reiterating much of what he's publicly said in the past on the topic.

After some prominent Republicans weren't showing up in Twitter's drop-down search results, many were quick to accuse Twitter of 'shadow banning,' even President Trump. Twitter explained this as an error , and said the accounts weren't purposefully left out of search results and had always been available, even during the time when the bug was active.

Dorsey also spoke about Twitter's process of deciding whether to suspend specific users, but didn't stray far from the company's previous talking points.

"We have to really understand what the context of the conversation is," Dorsey said. "Some cultural contexts enable some speech that other cultural contexts don't," and added that algorithms and humans both have trouble always getting those contexts right.

On Tuesday, Dorsey took to Twitter to explain the company's decision to let Alex Jones stay .

Listen to Dorsey's full conversation with Hannity here .

Original author: Sean Wolfe

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Aug
08

A company that Google acquired in 2008 could be the key to its plans to re-enter China (GOOGL, GOOG)

Details continue to trickle out about Google's work on a search engine built specifically to appease the Chinese government, which keeps a tight grip on the flow of information in that country.

To refine the search engine, Google engineers relied on samples of search queries obtained from 265.com, a Chinese-based web directory that Google acquired in 2008, the Intercept reported Wednesday .

It was the Intercept that broke the news last week, that Google was building a search engine that complied with China's strict ban on certain web sites and search terms. The move would be a reversal of a 2010 decision by the company to pull search operations out of China rather than censor information.

The apparent flip-flop brought heaps of criticism on Google's leadership, from politicians, media pundits, and even some employees. Earlier this year, Google appeared to put some distance between itself and the military when it promised never to use artificial intelligence to build weapons or cause harm.

Many people asked why Google refused to work with the US military but was seeking to help a communist government supress free speech. One group that wasn't critical of Google's decision was the Chinese government. Chinese state media welcomed Google back to the country, saying things will be fine as long as the company follows the law, according to a story in The Washington Post .

Right now, Google.com and some of the companies other services, such as YouTube are not accessible in China, but 265.com is not blocked, the Intercept reported.

"It appears that Google," the Intercept wrote, "has used 265.com as a de facto honeypot for market research, storing information about Chinese users' searches before sending them along to Baidu (Google's largest competitor in China)."

Google did not respond to a request for comment at the time of publication.

Original author: Greg Sandoval

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Aug
08

$2.3 billion later, Magic Leap's futuristic headset has the same problem as Microsoft's HoloLens

The Magic Leap One setup. Magic Leap

The next step after smartphones is almost certainly some form of augmented reality — at least, that's what investors believe, to the point where they've pumped over $2.3 billion into Magic Leap, a Florida-based startup that creates AR headsets.

For years, Magic Leap has raised astronomical rounds of funding from the likes of Google, Alibaba, Fidelity, and JPMorgan. And on Wednesday morning, after years of hype and fundraising, Magic Leap released its first product: the Magic Leap One Creator Edition .

It includes a headset, a controller, and a corresponding computer (the circular thing on the left in the picture above). The idea is simple: It's a wearable computer.

The Magic Leap One headset, known as "Lightwear," debuted earlier this year. Magic Leap

Looking through Magic Leap One's "Lightwear" glasses, you can manage your email, watch YouTube videos, or do whatever other stuff you'd do on a smartphone or computer. Instead of on a screen, it's projected into the world around you.

You know the movie "Minority Report"? It's kind of old at this point, but if you've seen it, you may remember Tom Cruise using a computer essentially projected into the world in front of him.

"Minority Report" came out in 2002, when Tom Cruise was just 40. Unlike Tom Cruise, Magic Leap requires a headset to see the computer. Twentieth Century Fox / Dreamworks SKG

Magic Leap's headset is similar, and it goes where you go. But there's a huge difference between what Magic Leap is promising and what it's offering.

This line in one hands-on with the headset, from CNET's Scott Stein , says it all: "The display's small field of view doesn't cover everything you see in the room."

Simply put, Magic Leap's headset offers a viewing window into an "augmented" reality, rather than fully engulfing users in that reality.

Imagine a window-sized rectangle in the middle of your view, through which you can see various things — your emails floating in mid-air, or an NBA game running on a floating screen, or whatever other stuff you'd normally do on a smartphone or a computer. That's what it's like using Magic Leap One. It's like looking through a window into a digital world, but the edges of it disappear the moment you turn your head.

It turns out, that feels about as natural as it sounds.

"Not being able to see a fuller view of the room's virtual objects is a serious drawback," Stein said. "Sometimes I lose track of things I can't see, and require sound to help me track where the augmented things are hiding, and where to turn." Stein wasn't alone in his criticism — every one of the handful of previews Magic Leap One issued the same concern.

It's the same problem that Microsoft's similarly futuristic AR headset, HoloLens, suffers from; using HoloLens feels like looking through a window into a different world rather than moving into one.

Stein makes a similar comparison: "It's not all that fundamentally different from the HoloLens," he wrote. "The Magic Leap One feels better in terms of display, controls, graphics and immersiveness ... Still, though, there are significant drawbacks to Magic Leap's AR hardware, mostly in terms of its limited field of view."

Microsoft's HoloLens, left, and the Magic Leap One "Lightwear." Microsoft / Magic Leap

Seeing only what's directly in the middle of your vision while wearing a headset is one of HoloLens' biggest limitation, and it ends up feeling like a tease of something amazing.

When I last wore the HoloLens, it told me where to walk by painting arrows on the floor in front of my eyes.

The proof of concept there is obvious — imagine wearing a simple pair of glasses that offered Google Maps within your vision. Amazing!

But so are the limitations. Magic Leap One and HoloLens can't project anything into your peripheral vision, nor can they get anywhere near close to filling the field of vision of an average person.

This is tremendously meaningful in ways that are inherently human, like seeing something moving out of the corner of your eye and being able to shift attention accordingly. It's only after you limit your field of vision that it feels so integral to sight, but it really is — try walking around for a few minutes with your hands held up to your eyes, binoculars-style, and see how it goes.

This is one of the largest limitations of all augmented/mixed reality at the moment, and Magic Leap One is no different. Subsequent models of Magic Leap's hardware are said to expand the field of view, but in reality it's clear that it needs to fill your field of view — or at least come close enough to not feel like you're looking through a window.

When that future comes, augmented-reality products will come much closer to delivering what they promise. But, for now, they're just very impressive computer glasses.

Original author: Ben Gilbert

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Aug
08

There's a $37 million waterfront property up for sale, situated in the tech capital of the world, that offers the ultimate private beach oasis

In the San Francisco Bay Area housing market, it's not uncommon to find fire-gutted properties listed for a cool $2 million or a 1-acre dirt lot selling for $15 million.

But it seems the most overheated and competitive real estate market in the nation has finally seen something it's not used to: a rare 14.73-acre undeveloped waterfront chunk of a peninsula listed for $37 million. And that's excluding home construction costs.

The forested bay front property, known as Bluff Point, at 2800 Paradise Drive in Tiburon, California, sits on the end of the Tiburon Peninsula and spans a whopping 2,000 square feet of shoreline. It offers its future owners an unrivaled bayside oasis, complete with private sandy beaches and views of the Golden Gate Bridge, just an hour from downtown San Francisco.

The future owners of the waterfront property will have access to private sandy beaches.Golden Gate Sotheby's International Realty/YouTube

The acreage is about 45 minutes by car from downtown San Francisco, though sadly it looks like views of the glistening city lights won't be seen from the property. Angel Island State Park sits squarely between Bluff's Point and downtown.

You can also reach it via a 45-minute ferry ride to Tiburon. From the ferry's drop off point to Bluff Point is a seven-minute drive.

That commute would be even further if you're coming from south of the city, from Silicon Valley, which is a strong possibility considering the island's price tag and opulence would attract the region's wealthy tech clientele.

According to the listing , property plans are approved for a 15,000-square-foot main residence, an estimated 2,200-square-foot guest house and a 700-square-foot "caretaker's cottage." And if the listing in and of itself wasn't rare enough, the property's ownership has only changed once in the last 100 years.

It'll change once more when the land finally sells, though its 532 days spent listed on Zillow doesn't exactly spell a promising forecast. Still, it's the ultimate private beach paradise nestled in the tech capital of the world. What tech bigwig wouldn't jump at that?

Original author: Katie Canales

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Jun
02

Google built a tiny Street View car to map out one of the world's largest model cities, and the results are incredible (GOOG)

I’m not immune to compliments, and Spencer Gerrol, founder and CEO of Spark Neuro, offered a real winner as he demonstrated his technology.

“I love your brain,” he told me. This was after the startup’s vice president of research Ryan McGarry had strapped sensors to my fingers and head, then showed me an intense movie clip, with my attention level and emotional response displayed on a screen for all to see.

That, in miniature, is what Spark Neuro does: It helps companies study the audience response to things like ads, movies and trailers.

The goal is to replace things like focus groups and surveys, which Gerrol said are subject to a variety of biases, including group pressure and the desire to give the answer that you think the researcher wants to hear.

For example, he showed me a Mr. Clean ad that had performed poorly among men in focus groups. Spark Neuro, in contrast, found that it actually had “beautiful performance” among both men and women, and it ended up being one of the best-received ads at last year’s Super Bowl. (Apparently the guys just didn’t want to admit that they enjoyed watching a seductive cartoon man.)

We’ve also written about startups that try to measure ad effectiveness using technology like eye tracking and studying facial expressions. Gerrol said those are valuable data points, and indeed, they’re part of Spark Neuro’s research. But they have their limitations, which is why the company also looks at brain and electrodermal activity.

Gerrol highlighted the EEG data (i.e. data about the electrical activity in your brain) as offering “such richness and such depth.” The challenge is that “the data is incredibly noisy.” So Spark Neuro has developed tools to automatically remove the noise and make the data easy to understand.

At the same time, it’s not just relying on technology — Gerrol said his researchers also do one-on-one interviews with participants afterwards to get a better understanding of their responses.

“The most important thing, by 100 fold, is the intellectual property around the algorithms,” he added. “The algorithms take a mess of data that’s meaningless to the human eye and turn it into something you can just understand as a marketing executive.”

My own readings looked daunting at first, but they quickly became comprehensible as Gerrol walked me through them, showing me where my attention and emotions spiked.

Spark Neuro is already working with a long list of clients that includes Anheuser-Busch, General Motors, Hulu, JetBlue, Paramount and Walmart. It’s also announcing that it’s raised a $13.5 million Series A led by Thiel Capital, with participation from Will Smith (yes, that Will Smith) and former Disney CEO Michael Eisner.

Eventually, Gerrol suggested the technology could be applied in other ways, like measuring student attention in the classroom.

“There’s a million applications,” he said. “We’re very focused on being a dominating force in a discrete industry, but it’s also important to our future to set ourselves up for further applications.”

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Aug
08

1Mby1M Virtual Accelerator Investor Forum: With Nate Redmond of Alpha Edison (Part 3) - Sramana Mitra

Sramana Mitra: What about stage? Are you investing in concept? Are you investing in a little bit of traction? What is comfortable? Nate Redmond: Many investors have been using stage as a segmentation...

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Original author: Sramana Mitra

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Aug
08

SoundCloud on the blockchain? Audius raises $5.5M to decentralize music

Audius wants to cut the middlemen out of music streaming so artists get paid their fair share. Coming out of stealth today led by serial entrepreneur and DJ Ranidu Lankage, Audius is building a blockchain-based alternative to Spotify or SoundCloud.

Users will pay for Audius tokens or earn them by listening to ads. Their wallet will then pay out a fraction of a cent per song to stream from decentralized storage across the network, with artists receiving roughly 85 percent — compared to roughly 70 percent on the leading streaming apps. The rest goes to compensating whomever is hosting that song, as well as developers of listening software clients, one of which will be built by Audius.

Audius plans to launch its open-sourced product in beta later this year. But it’s already found some powerful investors that see SoundCloud as vulnerable to the cryptocurrency revolution. Audius has raised a $5.5 million Series A led by General Catalyst and Lightspeed, with participation from Kleiner Perkins, Pantera Capital, 122West and Ascolta Ventures. They’re betting that Audius’ token will grow in value, making the stockpile it keeps worth a fortune. It could then sell chunks of its tokens to earn revenue instead of charging artists directly.

Audius co-founders (from left): head of product Forrest Browning, CEO Ranidu Lankage, CTO Roneil Rumburg

“The biggest problem in the music industry is that streaming is taking off and artists aren’t necessarily earning a lot of money. And it can take three months, or up to 18 months for unsigned artists, to get paid for streams,” says Lankage. “That’s what crypto really solves. You can pay artists in near real-time and make it fully transparent.”

The big question will be whether Audius can use the token economy to crack the chicken-and-egg problem of getting its first creators and listeners on a platform that might be less functionally robust than its traditional competitors. There are a lot of moving parts to decentralize, but there are also plenty of disgruntled musicians out there waiting for something better.

From Sri Lankan hip-hop star to serial entrepreneur

Most startup guys don’t have Billboard charting singles on their bio, but Lankage does. Born in Sri Lanka, his hip-hop songs in his native tongue of Sinhalese were the first of the language to be played on the BBC and MTV. He got signed to Sony and even went platinum, but left the label seeking greater control over his work. After going to Yale, he applied his music business knowledge to build a Reddit for dance music called The Drop with Twitch’s Justin Kan back in 2015.

The two teamed up again on a video version of Q&A app Quora called Whale, but that fizzled out too. Lankage’s next venture Polly, a polling tool built as a complement to Snapchat, inspired the now super-popular Instagram Stories polls and questions stickers. But after an acqui-hire by Reddit fell through, he returned to his first love: music.

“I’ve always been passionate about building tools for creators,” says Lankage. But this time, he wanted to focus on helping them turn their art into a profession. He teamed up with CTO Roneil Rumburg, an engineering partner at Kleiner Perkins who’d build a crypto wallet called Backslash, and head of product Forrest Browning, who’d sold his software metering startup StacksWare to Avi Networks.

Their goal is to build a blockchain streaming music service where listeners don’t have to understand blockchains. “A user wouldn’t even know that they have a wallet,” says Rumburg. They’ll just hear an ad every once in a while, get a subscription, or pay per stream. Since Audius is open sourced, developers will be able to build their own listening clients on top, which could specialize in discovery of certain types of music or offer their own payment schemes.

“I have known Ranidu, Forrest and Roneil for a long time, and have always been impressed with their ability to blend art, technology and business together,” says investor Niko Bonatsos of General Catalyst. “In Audius, they bring together all three skills, with a deep technical heart and a compelling solution for a very big marketplace.”

Tokens, not record labels

For starters, Audius is focusing on signing up independent electronic musicians. These are the types that might be popular on SoundCloud but actually have to pay for hosting there while not getting much back due to the platform’s weak monetization options. Don’t expect U2 and Ariana Grande on Audius, at least not yet. But the startup could differentiate by offering access to content you can’t find elsewhere.

To get artists on board, Lankage tells me Audius plans “to use token incentives.” Those willing to jump on first before there are many listeners could get a bonus allotment of tokens that might be worth more if they help popularize the service. And where artists go, their fans will follow. Audius is hoping artists will share its links first because that’s where they’ll earn the most money.

Audius has also lined up a legion of big-name advisors to help it develop its blockchain product and artist relationships. Those include Augur co-founder Jeremy Gardner, EDM artist 3LAU, EA co-founder Bing Gordon and more it can’t announce just yet.

The linchpin of Audius will be the user experience. If the system feels too complicated, listeners and artists will stay elsewhere. A DJ might earn more per stream from Audius, but if Spotify or SoundCloud offer better ways for fans to subscribe to them and generate more plays long-term, they’ll still direct supporters there. But if Audius can hide the nerdy bits while solving the music industry’s problems, it has the potential to be one of the first mainstream consumer blockchain projects that treats the tech as a utility, not just a new stock market to bet on.

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Jun
02

3 great TV shows you should watch on Netflix this month

Patreon is forming a patronage empire. Today it acquired white-labeled subscription membership platform Memberful, which lets creators sell exclusive access to content through their own site instead of a centralized platform like Patreon. Rather than being folded into a Patreon feature, Memberful will run as an independent brand, maintaining its tiered pricing structure, though new sign-ups will get a rate closer to Patreon’s low 5 percent rake.

Terms weren’t disclosed for the deal that brings Memberful’s whole seven-person team and 500 paying clients aboard. But Patreon clearly sees rolling up competitors and complements in the patronage space as a worthy use of its $60 million raise at a $450 million valuation late last year that brought it to $105 million in funding. In June, Patreon bought Kit to let creators bundle in merchandise with their perks for paying monthly subscribers. It also bought out competitor Subbable back in 2015.

By teaming up, Patreon and Memberful will be able to provide subscription patronage services for creators, whether they want their fan community to live on Patreon, or through Memberful on their own WordPress or website with integrations of Stripe and MailChimp. Patreon already has 2 million patrons paying an average of $12 each to a total of 100,000 creators, and it expects to pay out $300 million in 2018 alone. The acquisition could let Patreon move up market, recruiting comedians, illustrators, game developers and vloggers that already have an established audience elsewhere.

“I think membership is on the up and is going to grow for the next decade,” says Patreon VP of Product Wyatt Jenkins. “Our strategy is to be an open, neutral platform,” as opposed to focusing on one type of content like YouTube with videos or Twitch with streaming where you’re locked into that platform’s tools. Memberful, launched in 2013, has bootstrapped the creation of its white-labeled tools without the need for venture funding.

Memberful gives creators like Stratechery’s Ben Thompson (who has an interview with Patreon CEO Jack Conte about the acquisition) and podcast producer Gimlet Media full control over branding, with no Patreon chrome. But it’s more expensive and also requires more work as creators have to manage their own site, customer service and payment processing. Memberful takes a 10 percent cut with no monthly fee for its limited basic tier, or $25 per month plus 4.9 percent for the full-featured pro version, though it also offers enterprise pricing. That pricing will remain for existing users, but “new customers will see a transaction fee closer to Patreon’s,” which is a flat 5 percent, a Patreon spokesperson tells me. Patreon does basically everything for a creator, but it also ropes them into the Patreon-branded ecosystem that also promotes other content makers.

Sometimes Patreon handling everything can be a problem, though. Last week it experienced a higher-than-normal volume of declines from banks of charges to patrons. That left some creators without their expected income, and required patrons to deal with the chore of calling their bank to tell them paying $1, $5 or $20 per month to their favorite creator wasn’t fraud. Patreon now tells me that “as of Friday, we let everyone know that we were back to normal decline rates, and were going to continue retrying the rest of the cards like we normally do.”

It makes sense for Patreon to race to consolidate the patronage industry as it’s being invaded by giant incumbents. Twitch, YouTube and Facebook all offer their own versions of paid subscriptions to creators that get patrons extra perks like exclusive content or badges so they stick out in chat rooms full of fans. While those platforms are all focused on video streamers, they still pose a threat to Patreon, which needs to maximize the number of successful creators it hosts in order to earn enough from its tiny cut of payments. Facebook especially could muscle in, as many creators already run their own Facebook Pages.

Asked about competition from those platforms, Jenkins said, “I think there’s a strong chance it’s a tailwind. The concept of membership is pretty new. If those big companies are going to drop millions of dollars into marketing the concept of membership I think that’s great.” He stressed the question of “Do you want to own your fan base? On YouTube, those aren’t your fans, they’re YouTube users. YouTube is incentivized to keep them watching videos so it can show ads.”

That might lead fans to unsubscribe from a creator as YouTube promotes other similar ones they could watch instead. “You don’t own the relationship.” Facebook Page admins have found that out the hard way as algorithm changes prioritize friends over public figures, making it tough to reach the followers they spent years begging to like them. If Patreon can offer creators audience growth through discovery on its interconnected network without cannibalizing anyone’s member counts, its neutrality and focus could make it a leader in this new wing of the digital economy.

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