Getting paid for providing content online isn’t simple, and as the ad-based economy continues to collapse, pretty much everyone is looking for alternatives. One problem: While the web is great at moving images and audio and files around, it has a real problem with money. Coil, Mozilla and Creative Commons hope to change that with a native web payments standard and $100 million to get it off the ground.

“Web monetization” is the name of the game here, not just generally but also the specific new web protocol being proposed. It’s meant to be an open, interoperable standard that will let anyone send money to anyone else on the web.

That doesn’t mean it sprang fully formed out of nowhere, though. It’s based on a protocol called Interledger pursued by former Ripple CTO Stefan Thomas in his new company Coil.

“We were basically applying the concept of internet protocol to payments — routing little packets of money,” Thomas told TechCrunch, though he was quick to add that it’s not blockchain-powered. Those systems, he said, are useful in their place, but end up bogged down in upkeep and administration. And services like Flattr are great, he said, but limited by the fact that they’re essentially run by a single company.

Interledger, he explained, is a protocol for securely and universally connecting existing payment systems in a totally agnostic way. “It supports any underlying payment structure, bitcoin or a bank ledger or whatever, and any connection you use, satellite or Wi-Fi, it doesn’t care. We were working on it for a long time, since like 2015, and last year were like, well, how do we get this out into the real world?”

The answer was a new company, for one thing, but also partnering with open web advocates at Mozilla and Creative Commons on Grant for the Web, a $100 million fund to disburse with their input. Both have a seat at the table in selecting grant recipients, and the latter is a recipient itself.

“This is an opportunity for CC to experiment with optional micropayments in CC Search,” said Creative Commons interim CEO Cable Green. “If users want to provide micropayments to authors of openly licensed images, to show gratitude, we’re interested in exploring these options with our global community.”

“An open-source micropayment protocol and ecosystem could be good for creators and users,” he continued. “Building a web that doesn’t rely on data acquisition and advertising is a good thing.”

The $100 million fund is all Coil money, which makes sense, as Coil was founded to promote and develop the Interledger and Web Monetization protocols. Huge funding pushes don’t seem like the ordinary way to establish new web standards, but Thomas explained that payments are a unique case.

“The underlying business model for the web is kind of broken,” he said. And that’s partly by design: Enormous companies with vested interests in existing payment and monetization structures are always working to maintain the status quo or shift it in a favorable direction — companies like Google that rely on advertising, or Visa and others that power traditional payment methods.

“From our perspective, what the standard is ultimately competing with is proprietary platforms with billions in funding,” Thomas said.

The $100 million fund will be spread out over five years or so, and will be awarded both to companies and people that use or plan to use the Web Monetization standard in an interesting way, and to content creators who are poorly served by existing monetization methods.

Long-tail content that’s nevertheless important, like investigative journalism or documentaries from and by marginalized communities, is one of the targets for the fund. Grants could come in the form of direct funding, or matching subscribers’ contributions. There’s no quid pro quo, Thomas said, except for a hard minimum of half the content being released under an open license like Creative Commons — which that organization is likely excited about.

Right now a subscription-based browser extension that allows easy payments to sites that have implemented the standard is the only way to get in the door. Admittedly that’s not a very sexy onboarding experience. But part of the fund is intended to juice the development and adoption of the standard much more widely.

It’s a way — though an expensive one, sure — to show that an alternative model exists to the traditional ad-based or subscription-based methods of supporting content.

You can sign up now to be notified when they start accepting grant applications at grantfortheweb.org.

Even before the 2016 election, political polarization was increasing, with Americans so entrenched in the news sources they rely on that the Pew Research Center said “liberals and conservatives inhabit different worlds.” Now SmartNews, the news aggregation app that recently hit unicorn funding status, wants to give users a way to step out of their bubbles with a feature called News From All Sides.

News From All Sides is an option located under the politics tab in SmartNews’ app. A slider at the bottom allows users to see articles about a specific news event sorted into five groups, ranging from most liberal to most conservative. Now available for new users in the United States, the feature will gradually roll out as the company fine-tunes it.

News From All Sides was created for readers who want to see other points of view, but might be overwhelmed by an online search, says Jeannie Yang, SmartNews’ senior vice president of product. It also aims to provide more transparency about news algorithms, which have been blamed for exacerbating political polarization.

Before developing the feature, the SmartNews team conducted research and focus groups in places including Minneapolis and cities in North Carolina to understand how people across the country consume political news online.

“We found that across the board, the last [presidential] election was not just a wake-up call about what news reporting is, but users also expressed that they are much, much more aware of algorithms running underneath what they see. They might not know how it works, but they know there is something else going on,” Yang says.

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The political leanings of publications that appear in News From All Sides were categorized by SmartNews’ content team, which includes journalists who previously worked at The Wall Street Journal, Bloomberg, Fox News and other major news outlets. An AI-based algorithm decides which headlines appear in each category. As the feature goes through new iterations, Yang says SmartNews will make changes based on reader feedback. For example, future versions might look at the positions taken in specific articles and include more than five categories on the slider.

News From All Sides is an eye-opener along the lines of “Blue Feed, Red Feed,” an interactive feature (now archived) by The Wall Street Journal that demonstrated how much someone’s political leanings can influence what Facebook’s algorithms display on their News Feed.

Of course, there are many people who are content to be ensconced in their own news bubbles and may not be interested in News From All Sides, even with the upcoming presidential election. Features like it won’t fix political polarization, but for people who are curious about different points of view, even ones they strongly disagree with, News From All Sides gives them a simple way to explore more coverage.

“We definitely discussed that,” says Yang. “The feature is not initially targeted to everyone. It targets people who are more political news junkies, who are checking their phones for news multiple times a day and will actively seek out other sources, so they might go on Google News and go down a rabbit hole.”

“As more readers consider how they are going to vote, it will also help them with perspectives,” Yang adds. “It’s not something that will appeal to everyone broadly, but we hope that we will adjust a pain point for this core group and then iterate it to something more universal.”

SmartNews was founded in Japan, but the slider is currently only on its app for the U.S. because political polarization is a major issue there. Yang says the feature is one part of SmartNews’ goal to improve discovery in all news topics.

“Our mission is to break people out of filter bubbles and personalize discovery with the idea that recommendation algorithms can expand interests, instead of narrowing your interests,” she says. “We’re thinking of how to create more transparency and also expose readers to something they might not usually see, but present it in a fun way, like a serendipitous discovery.”

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Automated check-out systems in supermarkets, where cashiers are replaced by barcode-readers and touchscreen interfaces for taking payments, have become a commonplace fixture in many parts of the world. But today, a startup that’s building what many believe will be the next generation of such systems — computer-vision-powered platforms that monitor what you take from the shelves and automatically tally it up as you are on the move so that you can leave without checking out — has raised funding to continue developing its product and help it connect with grocery retailers that have seen the advances of Amazon Go and also want to get in on the AI action without getting involved with Amazon itself.

Trigo, a computer vision startup out of Tel Aviv that is building check-out-free grocery purchasing systems specifically targeted at large supermarkets, has picked up a Series A round of $22 million. The funding is being led by Red Dot Capital, with previous Vertex Ventures Israel and Hetz Ventures also participating. This round brings the total raised by Trigo to $29 million.

The company is not disclosing its valuation, but says that it has a number of deals in place already with grocery chains, including an unspecified European chain and Shufersal, the largest grocer in Israel.

Shufersal already has plans to implement Trigo’s solution in 280 stores in the next five years, which speaks to the company’s ambitions and traction to date, even at this early stage in its development: The company says that it’s already piloting its camera and sensor technology in stores that are 5,000 square feet, or twice the size of a typical Amazon Go store. It’s, however, still fairly small compared to the size of a large supermarket (35,000-45,000 square feet) or even smaller challenger markets like a Trader Joe’s or a Lidl (20,000 square feet).

As with Amazon Go, Trigo works by implementing a series of cameras throughout a store to monitor shoppers and record what they are placing into their baskets. This is not just about being able to identify items: it’s also a triangulation system to ensure that people are not charged twice for items, and that items are removed from the total if they are discarded before a person leaves the store.

And it’s not just to speed things up, either. It’s to make shopping great again.

“I don’t actually think people really want grocery e-commerce,” Ran Peled, VP of marketing, said. “They do that because the supermarket experience has become worse with the years. We are very much committed to helping brick and mortar stores return to the time of a few decades ago, when it was fun to go to the supermarket. What would happen if a store could have an entirely new OS that is based on computer vision?”

Unlike Amazon Go, Trigo is not tied to any specific company that might potentially compete with the retailers that it is targeting, and the product can be implemented to work with loyalty cards, or without them.

However, given that Amazon has built one of the world’s most valuable companies by being both a simultaneous competitor and partner to businesses, I’m not sure that its competitor status will be a gating factor to the growth of Amazon Go, if it decides to productise it and sell the technology to other retailers… and neither does Trigo.

“The technology behind Amazon Go existed in the industry for about a decade before Amazon Go,” Peled said (Trigo was founded in 2018 by brothers Michael and Daniel Gabay). “But after it launched, it was a moment of realising, ‘Ah, this is really happening!’ ” Meaning, he knew now would be a fruitful period because other grocery retailers would want to get on board, and even if Amazon did roll Go out as its own service, and a service used by other retailers, there will be others who will never work with it, presenting a market opportunity to his startup.

If the endgame is bringing the time spent in the check-out phase down to zero, there are other startups working on alternative ways to reach that. Just last week, Caper raised a round of funding for a system that is based on “smart” trolleys, with sensors attached to grocery carts to take note of items and add them to your shopping bill. While the shopping cart might have the advantage of being able to more closely monitor an individual’s own shopping cart, store-wide systems like Trigo’s will potentially cost less to operate and the software might even be something that can be used on existing in-store cameras.

Interestingly, at a time when patents form one of the key ways that a company defends its intellectual property, Trigo is taking another approach. “We don’t file patents because we don’t want our technology to be public,” said Peled. “We have things that we don’t want anyone to see.” It’s an ironic, if perhaps telling, stance for a computer vision company.

In the rush to build tech solutions to all the world’s problems (and if not problems, at least all the world’s processes), there are bound to be others building further technology to bring grocery stores into the twenty-first century. Trigo presents one route to getting there, making it as much a coveted company for grocery businesses as it is for the companies that provide other services to them.

“We believe that Trigo’s world-leading computer-vision team will be the first to scale this technology globally and unlock the full potential of a true grocery-wide revolution,” said Barak Salomon, managing partner of Red Dot Capital. “The process of manually scanning barcodes for each separate item at check out is outdated and time-consuming. Trigo’s technology is going to save brick and mortar, revitalizing the in-store experience while keeping the best part of shopping alive.”

As more enterprise developers make use of open source, it becomes increasingly important for companies to make sure that they are complying with licensing requirements. They also need to ensure the open-source bits are being updated over time for security purposes. That’s where FOSSA comes in, and today the company announced an $8.5 million Series A.

The round was led by Bain Capital Ventures, with help from Costanoa Ventures and Norwest Venture Partners. Today’s round brings the total raised to $11 million, according to the company.

Company founder and CEO Kevin Wang says that over the last 18 months, the startup has concentrated on building tools to help enterprises comply with their growing use of open source in a safe and legal way. He says that overall this increasing use of open source is great news for developers, and for these bigger companies in general. While it enables them to take advantage of all the innovation going on in the open-source community, they need to make sure they are in compliance.

“The enterprise is really early on this journey, and that’s where we come in. We provide a platform to help the enterprise manage open-source usage at scale,” Wang explained. That involves three main pieces. First it tracks all of the open-source and third-party code being used inside a company. Next, it enforces licensing and security policy, and, finally, it has a reporting component. “We automate the mass reporting and compliance for all of the housekeeping that comes from using open source at scale,” he said.

The enterprise focus is relatively new for the company. It originally launched in 2017 as a tool for developers to track individual use of open source inside their programs. Wang saw a huge opportunity inside the enterprise to apply this same kind of capability inside larger organizations, which were hungry for tools to help them comply with the myriad open-source licenses out there.

“We found that there was no tooling out there that can manage the scale and breadth across all the different enterprise use cases and all the really complex mission-critical code bases,” he said. What’s more, he found that where there were existing tools, they were vastly underutilized or didn’t provide broad enough coverage.

The company announced a $2.2 million seed round in 2017, and since then has grown from 10 to 40 employees. With today’s funding, that should increase as the company is expanding quickly. Wang reports that the startup has been tripling its revenue numbers and customer accounts year over year. The new money should help accelerate that growth and expand the product and markets it can sell into.

According to a Grand View Research report published earlier this year, the global cyber security market is estimated to grow 10% annually to reach $300.32 billion by 2025 from $139.67 billion in...

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When Plaid announced its $250 million Series C investment last year, it left out a couple of key investors. Today it revealed that Mastercard and Visa quietly participated in the round.

For a company like Plaid, which builds APIs to enable customers to access their bank accounts inside applications in a seamless way, having the blessing of two of the major credit companies in the world is a big deal. It could signal that the startup intends to move more broadly into payments, although it didn’t make any specific assertion it was doing that in the announcement.

CEO and co-founder Zach Perret, writing in a blog post this morning, addressed the broad implications of having these companies on board. “We’re particularly excited about what this means for our customers and consumers. As an industry when we come together with a shared vision for an ecosystem that is open, secure and encouraging of innovation the possibilities are limitless,” he wrote.

Plaid helps developers connect to financial services in a similar way that Stripe helps them connect to payments or Trello to communications tools. By having access to a set of tools from Plaid, developers can build into their applications access to bank information and other financial data without having to have knowledge about how to connect to thousands of different banking systems.

Former CTO and co-founder William Hockey explained to TechCrunch what this meant in an announcement earlier this year:

“Everybody in the U.S. can actually use this product now. And some of those [connections] are super quick and instant, and some of those maybe take a day to verify, but what we’re doing is we’re wrapping all of that in the product. And so you as a developer, you don’t have to worry about all of the different authentication methods at some of these banks,” Hockey explained.

Plaid has raised more than $310 million since it launched, and that Series C investment last year carried with it a fat $2.65 billion valuation. Strategic investments of this sort show that the industry as a whole is behind a startup, and having Mastercard and Visa involved gives the company additional credibility in the marketplace.

Beekeeper, the Switzerland and U.S.-based startup that provides a mobile-first communications platform for employers that need to communicate with blue-collar and service-oriented workers, has raised $45 million in Series B funding.

The round was co-led by Thayer Ventures and Swisscanto Invest by Zürcher Kantonalbank, with participation from previous backers including Atomico, Alpana Ventures, Edenred Capital Partners, Fyrfly, Hammer Team, investiere, HighSage Ventures, Keen Venture Partners, Samsung NEXT, Swiss Post and Swisscom.

Targeting non-desk employees, including those working in hospitality, manufacturing and retail, Beekeeper’s mobile-first platform is designed to replace more arcane communication methods, such as pen and paper and consumer messaging apps like WhatsApp.

The potential market is said to be big, too, with more than 80% of the world’s workers thought not to be at a desk and therefore arguably in need of a “Slack for non-desk employees,” which is how Beekeeper pitches itself. The company reckons 1.7 billion non-desk workers globally are either unconnected or poorly connected by a “patchwork” of consumer and enterprise applications.

Beekeeper’s clients include Hyatt Hotels, Dollar General, Domino’s Pizza, Heathrow Airport and SeaBoard Foods.

Meanwhile, with today’s Series B, Beekeeper says it plans to bridge the gap between knowledge workers and their non-desk counterparts, and further expand its offering with new features and integrations. On the product roadmap, for example, is a way for companies to be able to customise the Beekeeper experience via a “marketplace” of additional apps and integrations with systems such as Workday.

Luke has executed a tremendously effective Bootstrap First, Raise Money Later strategy with Faction. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were...

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Mitto, a debit card and app designed for “Generation Z” teens, has raised €2 million in seed funding.

Backing the round is Spanish bank Banco Sabadell via its innovation and venture arm InnoCells, along with Athos Capital and Spanish social media influencers “AuronPlay” and “Wismichu,” among others.

Claiming to plug a gap in existing payment solutions for Generation Z (from 14 years old), Mitto offers a digital wallet and/or physical card for spending online or offline. Parents can send instant money to their children by topping up the wallet, and get an overview of their “purchasing” profile.

In turn, the idea is that children gain a degree of financial independence by using Mitto, as well as a better understanding of their spending habits. More broadly, Mitto says it want to help develop financial literacy amongst Gen Z kids.

“Despite being born digital, Gen Z today don’t have easy access to a tool to use digital money,” says Mitto co-founder Marcos Cuevas. “Mitto is born to fix this by allowing them to own a digital wallet and virtual and physical cards. At the same time, we allow parents to educate and support financially their children in their first steps using a digital financial product.”

Cuevas says that the longer-term mission of Mitto is to deliver the best payment solution experience for Generation Z and to help them understand the impact their spending has on the planet — as lofty as that sounds.

“We are committed to helping this new generation to change their mind about finance, to succeed by giving them the tools to understand their purchasing habits and — in the future — the impact of their decisions in the world, and how they can help to make it more sustainable,” he adds.

To that end, Mitto says the funding will allow it to further invest in its product and partnerships to become “the financial platform of choice” for Generation Z.

The Spanish fintech wants to launch its proposition in other European and LatAm countries where it says demand exists. It claims a waiting list of more than 80,000 users in several countries, and says it currently has 150,000 registered users.

Meanwhile, directly comparable competitors include GoHenry and Osper in the U.K., and Current, Step and Greenlight in the U.S., to name a few.

French startup Leeto provides a service for French works councils, better known as comités d’entreprise. The fintech startup lets you hand out perks to employees using a simple web service combined with a payment card.

Leeto recently raised a $2.2 million funding round (€2 million) from Founders Future and various business angels, such as Thomas Rebaud (Meero), Benjamin Netter (October) and Vincent Luciani (Artefact).

If you’re not familiar with French works councils, every French company with more than 50 employees has to elect representatives to defend the interests of employees — starting in 2020, companies with more than 11 employees will have a works council. They act as the interface between members of the board and employees, and they vote on strategic moves.

In addition to that role, companies have to hand out a small budget to the works council every year. Works councils can then reimburse cultural or sports activities, hand out gift cards for Christmas, give movie tickets, etc.

And Leeto wants to manage that budget in particular. Many companies currently have a cumbersome process. You have to send receipts of your yoga lessons, find a store that accepts your gift cards… it’s even worse for representatives as they have to order paper gift cards and make sure everyone picks up their gift cards at their desk.

Leeto is a software-as-a-service the lets you manage all that from a web browser. You can add employees and then grant them perks.

Later this year, every employee will get a prepaid Mastercard that the works council can top up and manage. For instance, representatives can hand out €500 a year for vacation and cultural activities. Employees can then use this card to pay for a Netflix subscription, train tickets, museum tickets and more. It works a bit like Lunchr, but for works councils.

If employees go on vacation and forget their card, they can also upload eligible expenses to get reimbursed even if they paid with a personal card.

On the works council’s side, Leeto wants to make it easier to manage accounting and send notifications to employees. Leeto currently costs €3 per employee per month, but that’s directly taken from the budget of the works council, so employees don’t pay that.

This feature from Medium analyzes the exits of venture funded companies over the past decade and concludes that only 4% of them gave a return of over 10X. For this week’s posts, click on the...

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We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual .

You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program. See past growth reports here and here.

Without further ado, onto the advice.

How can you send email campaigns that get opened by 100% of your mailing list?

Based on insights from Nick Selman, Fletcher Richman of Halp, and Wes Wagner.

First, a few obvious pieces of advice for avoiding low open rates:Avoid spam filters by avoiding keywords commonly used in spam emails.Consider using email subjects (1) that are clearly descriptive and (2) look like they were written by a friend. Then A/B your top choices.Include the recipient’s name in your email body. This signals to spam filters that you do in fact know the recipient.Now, for the real advice: Let’s say 60% of your audience opens your mailing, how can you get the remaining 40% to open and read it too?First, wait 2 weeks to give everyone a chance to open the initial email.Next, export a list of those who haven’t opened. Mailchimp lets you do this.Important note: The reason many recipients don’t open your email is because it was sent to Spam, it was buried in Promotions, or it was insta-deleted because it looked like spam (but wasn’t). The goal here is to resuscitate these people. You have two options for doing so:(1) Duplicate the initial email then selectively re-send it to non-openers. This time, use a new subject (try a new hook) and downgrade the email to plain text: remove images and link tracking. De-enriching the email in this way can help bypass spam filters and the Promotions tab.(2) Alternatively, export your list of non-openers to a third-party email tool like Mailshake (or Mixmax).First, connect Mailshake to a new Gmail account on your company domain.Next, configure Mailshake to automatically dole out small batches of emails on a daily schedule. Let it churn through non-openers slowly so that Gmail doesn’t flag your account as a spammer.Emails sent through Mailshake are more likely to get opened than emails sent through Mailchimp. Why? Mailshake sends emails through your Gmail account, and Gmail-to-Gmail emails have a greater chance of bypassing Spam and Promotions folders, particularly if the sender doesn’t have a history of its emails being marked as spam.

Every founder knows you gotta find market fit. Almost no one gets it right on the first try, which means iterating quickly and decisively is the difference between greatness and the void.

On the Extra Crunch stage at TechCrunch Disrupt SF, we have a jam-packed panel filled with leading product builders to discuss just how founders should think about launching and iterating their products.

First, we have Ravi Mehta, chief product officer at dating app Tinder . Before Tinder, he was a product director at Facebook and a vice president of product at TripAdvisor, in addition to a host of other product-related roles. Mehta brings years of consumer products experience to the panel, and will talk about the specific needs of social and network-based products.

Second, we have Manik Gupta, chief product officer at transportation and delivery company Uber . Before becoming product chief, he led Uber’s Marketplace and Maps products, and spent years at Google as a leading PM for Google Maps. He brings a deep background on building popular consumer apps, and also instrumenting those apps with location and consumer data.

Third, we have Diya Jolly, chief product officer of identity management platform Okta . Before Okta, she led product for Google’s home products like Nest, as well as YouTube’s monetization efforts, and also held product roles at Microsoft and Motorola. She brings a hybrid background in enterprise and consumer product design, and will be able to speak about the varying challenges different types of users bring to bear on a product.

Finally, we have Robby Stein, a director of product management at Instagram, where he leads the consumer team in charge of Stories, Feed, Messaging, Camera and Profile. Before Facebook/Instagram, he held a senior product role at Yahoo, which acquired his startup Stamped, and was also a PM at Google. He brings a cross-over product perspective between startups and larger tech companies that will enrich our conversation.

We’re amped for this conversation, and we can’t wait to see you there! Buy tickets to Disrupt SF here at an early-bird rate!

Did you know Extra Crunch annual members get 20% off all TechCrunch event tickets? Head over here to get your annual pass, and then email This email address is being protected from spambots. You need JavaScript enabled to view it. to get your 20% discount. Please note that it can take up to 24 hours to issue the discount code.

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Sramana Mitra: Do you want to talk about a couple of companies that you’ve invested in that you are particularly excited about? What are they doing? What value proposition are they providing? What...

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