B2B marketing strategies: Everything you need to know about building an original podcast series

<img width="578" height="297" src="https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?fit=578%2C297&strip=all" alt="Person wearing headphones digital or podcast advertising concept" loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=2415&strip=all 2415w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=300&strip=all 300w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=768&strip=all 768w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=800&strip=all 800w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=1536&strip=all 1536w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=2048&strip=all 2048w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=100&strip=all 100w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=400&strip=all 400w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=750&strip=all 750w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=578&strip=all 578w, https://venturebeat.com/wp-content/uploads/2022/01/GettyImages-990108542.jpg?w=930&strip=all 930w" sizes="(max-width: 578px) 100vw, 578px">Podcasts are an essential tool for B2B companies: They build brand awareness, help pipelines, engage new customers and tell customer stories. Read More