Apple’s newest privacy changes mean more rework for the ad industry

<img width="578" height="303" src="https://venturebeat.com/wp-content/uploads/2021/01/APPLE-PRIVACY.jpg?fit=578%2C303&strip=all" alt="Apple is enforcing tougher privacy rules with iOS 14." loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2021/01/APPLE-PRIVACY.jpg?w=1200&strip=all 1200w, https://venturebeat.com/wp-content/uploads/2021/01/APPLE-PRIVACY.jpg?w=300&strip=all 300w, https://venturebeat.com/wp-content/uploads/2021/01/APPLE-PRIVACY.jpg?w=768&strip=all 768w, https://venturebeat.com/wp-content/uploads/2021/01/APPLE-PRIVACY.jpg?w=800&strip=all 800w, https://venturebeat.com/wp-content/uploads/2021/01/APPLE-PRIVACY.jpg?w=400&strip=all 400w, https://venturebeat.com/wp-content/uploads/2021/01/APPLE-PRIVACY.jpg?w=780&strip=all 780w, https://venturebeat.com/wp-content/uploads/2021/01/APPLE-PRIVACY.jpg?w=578&strip=all 578w, https://venturebeat.com/wp-content/uploads/2021/01/APPLE-PRIVACY.jpg?w=930&strip=all 930w" sizes="(max-width: 578px) 100vw, 578px">Ad companies that have worked to adapt to Apple's iOS 14 privacy updates will see their progress slashed with iOS 15 changes. Read More