<img width="578" height="325" src="https://venturebeat.com/wp-content/uploads/2024/07/cheeky-controllers-1721656220856_2d290d.jpg?w=578" class="attachment-single-feed size-single-feed wp-post-image" alt="Deadpool and Wolverine hits theaters on Friday July 26. As a part of its all out marketing push, the film has partnered with a number of gaming properties like Xbox, Fortnite and Marvel Snap to promote the movie to gamers" decoding="async" loading="lazy" srcset="https://venturebeat.com/wp-content/uploads/2024/07/cheeky-controllers-1721656220856_2d290d.jpg 1920w, https://venturebeat.com/wp-content/uploads/2024/07/cheeky-controllers-1721656220856_2d290d.jpg?resize=300,169 300w, https://venturebeat.com/wp-content/uploads/2024/07/cheeky-controllers-1721656220856_2d290d.jpg?resize=768,432 768w, https://venturebeat.com/wp-content/uploads/2024/07/cheeky-controllers-1721656220856_2d290d.jpg?resize=800,450 800w, https://venturebeat.com/wp-content/uploads/2024/07/cheeky-controllers-1721656220856_2d290d.jpg?resize=1536,864 1536w, https://venturebeat.com/wp-content/uploads/2024/07/cheeky-controllers-1721656220856_2d290d.jpg?resize=400,225 400w, https://venturebeat.com/wp-content/uploads/2024/07/cheeky-controllers-1721656220856_2d290d.jpg?resize=750,422 750w, https://venturebeat.com/wp-content/uploads/2024/07/cheeky-controllers-1721656220856_2d290d.jpg?resize=578,325 578w, https://venturebeat.com/wp-content/uploads/2024/07/cheeky-controllers-1721656220856_2d290d.jpg?resize=930,523 930w" sizes="(max-width: 578px) 100vw, 578px">Deadpool and Wolverine hits theaters on July 26 and video game partnerships are a major part of its final marketing push.<a href="https://venturebeat.com/games/deadpool-and-wolverine-movie-marketing-blitz-hits-video-games/" target="_blank">Read More</a>