If you are working on your first startup, this is the book for you. Hopefully, the Foreword I wrote reflects my belief in the quality and importance of this book.
My friends @willherman and @rajatbhargava put their hearts and souls into the creation of the first edition of The Startup Playbook, and it paid off. Over 13,000 people bought the book, itâs a 4.8-star review book on Amazon (with 100 reviews), and it sold out.
Iâve known Will since 1984 and Raj since 1993. Will and I made our first angel investment together in 1994 â in Rajâs first company NetGenesis (which went public in 1999). Since then, Will and I have made many investments together (including most of Rajâs company). Raj and I have done seven companies together, including his most recent company JumpCloud which is one of the fastest-growing B2B SaaS companies in our portfolio (and in Colorado.)
The book is Will and Rajâs how-to guide for building your startup from the ground up. It has a collection of the major lessons and shortcuts they learned starting 11 companies between them â a lot of successes, but some nasty failures too. They wrote the book to shift the odds of success in your favor. They share their tips, secrets, and advice in a frank, founder-to-founder discussion with you.
The Startup Playbook is not a recipe; itâs not a template; itâs not a list of tasks to do. Itâs their insiderâs guide to starting a company and running it successfully in those critical early months. Itâs full of our advice, guidance, doâs, and donâts from their years of experience as founders, investors, mentors, and advisors.